IPL
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
IPL firmographics
Firmographics- Name
- IPL
- Legal name
- Indian Premier League
- Website
- https://tiger365in.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
IPL industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where IPL is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IPL business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Media Rights: IPL media rights valued at approximately $5.4 billion for the 2028-2032 bidding cycle, forecasted to remain flat, contributing significantly to league and franchise revenue
- Franchise Ownership: Franchise valuations generate significant revenue through team sales - RR sold for $1.65B, RCB sold for $1.78B, with investors acquiring at roughly 30x annual revenue
- BCCI Revenue Contribution: IPL contributes 59.1% (Rs 5,761 crore) of BCCI's total income of Rs 9,741.7 crore in FY 2023-24, making it the dominant revenue driver
- Player Salaries: Top IPL players earning $15-16 million (Rs 130-150 crore) per season by 2030 projected, with franchise salary purses rising to $100 million per team
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise valuation premium acquisitions |
Distribution channels2 records
Marketing channels3 records
IPL product offering
Product offeringCore offering
IPL operates the Tiger365 online sports betting and gaming platform, providing users with a single unified ID for accessing sportsbook markets across cricket, football, tennis, basketball, hockey, and casino card games. The platform complements its sportsbook with a peer-to-peer exchange family (Tigerexch, Tiger Exchange VIP, Tiger Exchange 365) that enables users to create custom odds, back and lay outcomes, and execute trades via low-latency WebSocket data feeds, with payments processed through encrypted UPI, net banking, and digital wallet integrations.
Product overview
Tiger365 is a unified online gaming platform centered around a single ID system that provides access to sports betting markets (cricket, football, tennis, basketball, hockey) and casino-style games. The core Tiger365 platform serves as the main entry point, with specialized sub-products including Tigerexch (P2P exchange with real-time WebSocket data), Tiger Exchange VIP (high-volume institutional trading), and Tiger Exchange 365 (year-round P2P matching). Supporting features include Tiger365 Pro (streamlined onboarding), Tiger365 Login (authentication), Tiger365 ID (personalized account management), Tiger365 Payment (UPI/net banking/digital wallet transactions), Tiger365 Special Offers (bonuses and promotions), and the Tiger365 App (mobile access).
Differentiator
Problem solved
Functional benefit
Products and services
- Tiger365 Tiger365 is an online sports betting and gaming platform targeted at Indian users, offering markets across cricket, football, tennis, basketball, hockey, and casino-style card games. The platform uses a single unified ID system that gives users access to all gaming verticals under one account.
- Tigerexch Tigerexch is a peer-to-peer (P2P) exchange platform that enables traders to create their own odds contracts, back and lay outcomes, and access real-time sports data with low-latency WebSocket feeds for in-play trading.
- Tiger Exchange VIP Tiger Exchange VIP is a premium peer-to-peer clearing portal designed for high-volume traders, offering deep-book capital pools, institutional market maker access, zero-latency WebSocket integration, and automated 10-minute capital recycling for verified profits.
- Tiger Exchange 365 Tiger Exchange 365 is a P2P matching ledger operating year-round, enabling bi-directional trading with near-zero latency execution through direct stadium data loops and multi-node routing for large position execution.
- Tiger365 Pro Tiger365 Pro is a streamlined gaming ID system that provides quick account creation, single-ID access to all game zones, welcome bonuses, reload bonuses, and fast withdrawal processing through encrypted payment gateways.
Quantifiable outcome
- IPL contributes 59.1% of BCCI's Rs 9,741.7 crore total income
- +3 more outcomes
Companies that use IPL
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
IPL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IPL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Rehan AhmedminorEngland bowling all-rounder signed by Delhi Capitals as replacement for Ben Duckett for Rs 75 lakh for remainder of IPL 2026 season
- SA20 LeaguecoreSynergy between SA20 and IPL includes Indian ownership of franchises such as Sunrisers Eastern Cape and MI Cape Town, creating talent pipeline and shared business interests across leagues
Scale indicators9 records
Recent moves7 records
Expansion highlights4 records
IPL competitors and assessment
Company assessmentEmerging players
- Dream11: India's largest fantasy sports platform, official IPL fantasy partner, monetizing cricket fan engagement via paid contests. Comparable as a cricket-first, India-focused real-money gaming platform, though operating under a different (fantasy) regulatory framework.
- Sportsbet.io: Crypto-friendly online sportsbook with strong cricket market coverage and in-play betting infrastructure. Comparable as a digital-first sportsbook targeting cricket-heavy markets with modern payment and trading infrastructure.
Broad incumbents
- Betway: Global online sportsbook and casino operator with strong cricket sponsorship portfolio (including IPL-associated partnerships historically). Comparable as a multi-product online betting operator targeting Indian and international cricket audiences.
- Bet365: One of the world's largest online sportsbooks offering pre-match and in-play wagering across cricket, football, tennis, basketball, and dozens of other sports. Directly comparable as a multi-sport online operator with deep cricket market coverage and in-play trading infrastructure.
Direct peers
- 10Cric: India-focused online sportsbook and casino with cricket as the flagship vertical and INR-denominated payment rails. Directly comparable as a cricket-led multi-sport online operator serving Indian users.
- Smarkets: Betting exchange platform offering peer-to-peer sports markets with low commission and in-play trading tools. Comparable as a P2P exchange operator with low-latency matching and trader-focused features.
- BetWinner: Multi-product online betting operator offering sportsbook, exchange-style markets, and casino across cricket, football, and other sports with broad payment method support. Comparable as a broad-market online wagering platform with exchange-adjacent features.
- Parimatch: International online sportsbook with significant presence in India and other emerging markets, offering cricket, football, and other sports betting via web and mobile apps. Comparable as a multi-sport online operator with active Indian user base.
- 1xBet: Large online sportsbook and casino operator with extensive cricket market depth, P2P and exchange-style features, and broad payment-rail support including UPI for Indian users. Comparable as a multi-vertical wagering platform with both sportsbook and exchange-style trading products.
- Betfair Exchange: World's leading betting exchange offering peer-to-peer back/lay markets across sports including cricket. Directly comparable to Tiger Exchange VIP and Tiger Exchange 365 in product concept (P2P exchange, in-play trading, deep liquidity pools, institutional market makers).
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
IPL social profiles
Digital presenceIPL financial estimates
Financial estimateRevenue estimate
Valuation estimate
IPL leadership team
Management profileNumber of profiles
Profiles1 record
IPL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IPL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IPL
What does IPL do?
IPL operates the Tiger365 online sports betting and gaming platform, providing users with a single unified ID for accessing sportsbook markets across cricket, football, tennis, basketball, hockey, and casino card games. The platform complements its sportsbook with a peer-to-peer exchange family (Tigerexch, Tiger Exchange VIP, Tiger Exchange 365) that enables users to create custom odds, back and lay outcomes, and execute trades via low-latency WebSocket data feeds, with payments processed through encrypted UPI, net banking, and digital wallet integrations.
Is IPL a public or private company?
IPL is a private company. It is classified as unknown and is currently operating.
When was IPL founded?
IPL was founded in 2008. It employs 501 to 1,000 people.
Where is IPL based?
IPL is headquartered in London, United Kingdom, in the Europe region.
How does IPL make money?
Four revenue lines are on record. Media Rights are the primary driver. The others are franchise Ownership, BCCI Revenue Contribution and player Salaries.
Who are IPL's main competitors?
Emerging players on record are Dream11 and Sportsbet.io. Broad incumbents are Betway and Bet365. Direct peers are 10Cric, Smarkets, BetWinner, Parimatch, 1xBet and Betfair Exchange.
Does IPL have an API?
No public API is recorded for IPL.
What industry is IPL in?
IPL's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 7132 and its SIC code is 6200.