Founders Makers
Founders Makers is a London-based creative agency that delivers brand strategy, identity design, campaigns, content, and packaging design to enterprise and mid-market clients across the UK, Europe, the Middle East, and the United States.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Founders Makers does
Founders Makers is a London-based creative agency that delivers brand strategy, brand identity design, campaign development, content creation, and packaging design to enterprise and mid-market clients. The company positions itself as a creative partner to "the world's most ambitious people," with a client roster that includes Diageo, L'Oréal, Penguin Random House, NYX Professional Makeup, Little Moons, Plum, Zapp, Trip, Air Charge, Moyasar, and Trusted Housesitters. Operations span the UK, Europe, the Middle East, and the United States.
The agency's offering is a unified suite of brand and campaign services delivered by a small team of 11-50 staff, rather than a technology-enabled platform with modular products. There is no proprietary technology, software, or AI system described in the source data; the deliverable is creative output produced by the team. Client work is showcased through a website portfolio, an Instagram account, and a LinkedIn company page, which together function as the agency's primary marketing and lead-generation channel. The website also publishes recent news items and external press coverage (e.g., campaignme.com coverage of the Moyasar rebrand), supporting top-of-funnel visibility.
The business model is project-based, with fees structured as bespoke, quote-based engagements rather than published pricing. The agency pursues an enterprise field sales motion, with prospective clients directed to a contact page and a [email protected] email address. Multi-year relationships with clients such as Little Moons — across successive product launches including Mini Moons — suggest a mix of project work and recurring engagements. The company is privately held, with co-founder Brent Hoberman (also associated with Founders Forum Group) and a 2022 strategic investment from Founders Forum Group recorded in the funding history.
Founders Makers firmographics
Firmographics- Name
- Founders Makers
- Legal name
- Founders Makers
- Website
- https://theclerkenwellbrothers.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Founders Makers is a London-based creative agency that delivers brand strategy, identity design, campaigns, content, and packaging design to enterprise and mid-market clients across the UK, Europe, the Middle East, and the United States.
- Ownership category
- akta.pro rank
Founders Makers industry classification
Industry- Product category
- Creative & Branding Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Founders Makers is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Founders Makers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Founders Makers generates revenue through project-based creative and branding engagements, including brand strategy, brand identity design, campaign development, and content production. Fees are likely structured as one-time project engagements, with potential for recurring retainer relationships with key clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Founders Makers product offering
Product offeringCore offering
Founders Makers is a London-based creative agency that delivers brand strategy, brand identity design, campaign development, content creation, and packaging design services. It operates as a unified end-to-end creative partner to enterprise and mid-market brands, producing sharp brand strategies, evocative visual identities, unmissable marketing campaigns, and cutting-edge content. The agency serves clients across the UK, Europe, Middle East, and United States.
Product overview
Founders Makers is a creative agency offering a unified suite of brand strategy, identity design, campaign development, content creation, and packaging design services. The company operates as a single-service creative partner rather than a platform-plus-modules architecture, delivering end-to-end brand solutions to ambitious clients across the UK, Europe, Middle East, and United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services
- Brand Identity Design
- Campaign Development
- Content Creation
- Packaging Design
Companies that use Founders Makers
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Founders Makers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Founders Makers partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Founders Makers competitors and assessment
Company assessmentDirect peers
- Anomaly: Anomaly is an independent creative agency with offices globally, offering brand strategy, advertising, content, and design. A direct peer in offering and client type (ambitious enterprise and consumer brands), with the scale advantage of multiple international offices.
- Superunion: Superunion (formerly The Partners) is a global brand agency delivering brand strategy, identity, and creative content. A direct peer given its dedicated brand focus, multi-region footprint, and similar service mix to Founders Makers' brand strategy/identity/content offerings.
- Mother London: Mother London is an independent creative agency producing brand campaigns, identity work, and content for global brands. Closely analogous to Founders Makers in its mix of brand-led creative work for ambitious enterprise clients, with a similarly entrepreneurial and London-rooted culture.
- Koto Studio: Koto is a London-rooted brand and creative studio offering brand strategy, identity, and campaign work for ambitious startups and enterprises. Highly comparable to Founders Makers in its focus on 'ambitious brands' and similar integrated brand identity/campaign offering.
- Pearlfisher: Pearlfisher is a London-based brand design and packaging agency specializing in brand identity and packaging design. Directly comparable to Founders Makers' brand identity and packaging service lines, particularly for consumer goods, beverage, and beauty clients.
- Pentagram: Pentagram is a globally renowned partner-led design agency offering brand identity, strategy, and creative work. Directly comparable to Founders Makers in the brand identity and creative campaign space, serving many of the same types of ambitious enterprise and consumer brands.
- Studio Output: Studio Output is an independent London-based design and brand agency focused on brand identity, motion, and digital. Comparable to Founders Makers in its independent London model and brand identity core offering for ambitious enterprise clients.
- Lucky Generals: Lucky Generals is a London-based independent creative agency offering brand strategy, campaign development, and integrated creative work. A direct peer to Founders Makers given its independent positioning, London base, and similar client mix of ambitious consumer and enterprise brands.
Broad incumbents
- Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and experience design for some of the world's largest companies. A broad incumbent in the brand identity space that competes with Founders Makers for ambitious enterprise brand mandates, but operating at significantly larger scale across multiple offices.
- WPP: WPP is one of the world's largest advertising and communications holding companies with a global network of agencies covering brand consulting, creative, media, and content. A broad incumbent operating in the same end markets as Founders Makers, offering both competition and potential acquisition/acquisition-of-clients pathway for enterprise mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Founders Makers social profiles
Digital presenceFounders Makers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Founders Makers leadership team
Management profileNumber of profiles
Profiles1 record
Founders Makers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Founders Makers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Founders Makers
What does Founders Makers do?
Founders Makers is a London-based creative agency that delivers brand strategy, brand identity design, campaign development, content creation, and packaging design services. It operates as a unified end-to-end creative partner to enterprise and mid-market brands, producing sharp brand strategies, evocative visual identities, unmissable marketing campaigns, and cutting-edge content. The agency serves clients across the UK, Europe, Middle East, and United States.
Is Founders Makers a public or private company?
Founders Makers is a private company. It is classified as venture growth investor backed and is currently operating.
When was Founders Makers founded?
Founders Makers was founded in 2016. It employs 11 to 50 people.
Where is Founders Makers based?
Founders Makers is headquartered in London, United Kingdom, in the Europe region.
How does Founders Makers make money?
One revenue line is on record: creative Agency Services.
Who are Founders Makers's main competitors?
Direct peers on record are Anomaly, Superunion, Mother London, Koto Studio, Pearlfisher, Pentagram, Studio Output and Lucky Generals. Broad incumbents are Wolff Olins and WPP.
Does Founders Makers have an API?
No public API is recorded for Founders Makers.
What industry is Founders Makers in?
Founders Makers's product category is Creative & Branding Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 54143 and its SIC code is 7311.