Atlantic Electrics

What Atlantic Electrics does

Atlantic Electrics is a London-based independent retailer of home electronics and kitchen appliances, operating since the early 1970s (firmographics records 1972; the company itself cites over 50 years in business, with one source noting a 1970 founding). The company sells a multi-brand catalog spanning TV & Entertainment, Laundry, Cooking, Dishwashers, Refrigeration, Small Appliances, Floor Care, Heating & Air Treatment, and Smart Home categories, distributed under brand names including Samsung, LG, Sony, Bosch, Miele, AEG, Hotpoint, Neff, Beko, Liebherr, and Fisher & Paykel. It is a member of the Euronics European buying cooperative, which provides aggregated purchasing power.

The business operates a hybrid omnichannel model: a single physical showroom at 970 North Circular Road, London NW2 7JR (open Monday–Saturday), paired with a UK-wide e-commerce storefront at atlanticelectrics.co.uk. Value-added services include delivery, installation, and old-appliance recycling. The company serves two customer segments: retail consumers purchasing appliances for personal use (primary) and trade/B2B accounts serving builders, contractors, landlords, and property developers (secondary).

Revenue is generated entirely from one-time product sales at fixed unit prices ranging from £9.99 (entry-level headphones) to £3,999+ (premium OLED TVs). The company offers flexible payment via Klarna, ClearPay, and PayPal, runs manufacturer co-branded promotions, and reports a 4.91/5 Feefo customer rating across 564 verified reviews (2,537 total reviews cited). Headcount is 11–50 employees, and no financials, funding events, or ownership details are publicly disclosed.

Name

Atlantic Electrics

Legal name

Atlantic Electrics

Website

https://atlanticelectrics.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based independent retailer operating since the early 1970s, selling multi-brand home electronics and kitchen appliances through a single physical showroom and a UK-wide e-commerce storefront, serving retail consumers and trade/B2B accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Atlantic Electrics generates revenue through the direct sale of home electronics and kitchen appliances to consumers and trade customers. Products are sold at fixed retail prices with occasional promotional discounts. The company offers flexible payment options including Klarna, ClearPay, and PayPal finance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Atlantic Electrics is an independent multi-brand retailer of home electronics and kitchen appliances, selling televisions, audio, home cinema, gaming consoles, laundry appliances, refrigeration, dishwashers, cookers, hobs, ovens, and small domestic appliances sourced from brands such as Samsung, LG, Sony, Bosch, Siemens, and Miele. The business operates an e-commerce storefront at atlanticelectrics.co.uk together with a physical showroom in London, and serves both retail consumers and a B2B trade customer base. The company also runs a dedicated trade account programme for property developers, landlords, and contractors requiring bulk appliance supply.

Product overview

Atlantic Electrics is a UK-based online retailer and showroom specializing in home electronics and kitchen appliances. The company operates as a multi-brand retail platform offering a comprehensive portfolio of consumer appliances across twelve main product categories: TV & Entertainment (televisions, audio, gaming, projectors, home cinema), Laundry (washing machines, tumble dryers, washer dryers), Cooking (ovens, cookers, hobs, microwaves, cooker hoods, range cookers), Dishwashers, Refrigeration (fridges, freezers, wine coolers), Small Appliances, Floor Care, Heating & Air Treatment, and Smart Home Devices. The company sells products from over 15 major brands including Samsung, LG, Sony, Bosch, AEG, Miele, Hotpoint, Hoover, Beko, and Neff. Atlantic Electrics provides both online purchasing with UK-wide delivery and an in-store showroom experience at their London location, with trade account services available for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Televisions Multi-brand televisions from manufacturers such as Samsung, LG, and Sony sold to retail consumers and trade customers for home entertainment use.
• Home Cinema and Audio Equipment Soundbars, home cinema systems, speakers, hi-fi, turntables, and other audio equipment from brands including Bose, Sony, and others, sold to retail consumers.
• Gaming Consoles Major-brand gaming consoles sold to retail consumers for home entertainment use.
• Projectors and TV Wall Brackets Projectors and TV wall mounting brackets sold to retail consumers as accessories to complement television and home cinema purchases.
• Washing Machines Multi-brand washing machines sold to retail consumers and trade customers for residential laundry use.
• Tumble Dryers and Washer Dryers Multi-brand standalone tumble dryers and combined washer dryer units sold to retail consumers and trade customers for residential laundry use.
• Dishwashers Multi-brand freestanding and integrated dishwashers sold to retail consumers and trade customers for residential kitchen use.
• Cookers and Range Cookers Multi-brand freestanding cookers and range cookers sold to retail consumers and trade customers for residential kitchen installations.
• Ovens, Hobs, Microwaves, and Cooker Hoods Multi-brand built-in ovens, hobs, microwaves, and cooker hoods sold to retail consumers and trade customers for residential kitchen installations and refurbishments.
• Refrigeration Multi-brand refrigerators, freezers, and fridge-freezers sold to retail consumers and trade customers for residential kitchen use.
• Small Domestic Appliances Coffee machines, kettles, toasters, food preparation, and other small domestic appliances sold to retail consumers for everyday household use.
• Floor Care Appliances Cordless vacuums, upright vacuums, and other floor care appliances sold to retail consumers for household cleaning.
• Heating and Air Treatment Heaters, fans, air purifiers, and air treatment appliances sold to retail consumers for home climate control.
• Smart Home Devices Smart speakers, smart lighting, and connected home devices sold to retail consumers for household automation.
• Trade Account Programme Dedicated B2B trade account service for property developers, landlords, building contractors, and interior designers, providing personal service, expert advice, and bulk pricing on multi-brand appliance orders for residential fit-outs.

Quantifiable outcome

• 96% customer satisfaction rating on Feefo platform
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EuronicscoreChannel Partner/ Reseller/ DistributorAtlantic Electrics operates as part of the Euronics buying group, a European cooperative of independent electrical retailers. This affiliation provides purchasing power and brand credibility while maintaining independent operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Currys: Largest UK electrical and home appliance retailer with extensive store estate and online platform. Direct competitor across TV, laundry, cooking, refrigeration, and small appliance categories with overlapping premium-brand assortment.
• AO.com: UK-based pure-play online retailer specializing in washing machines, fridge freezers, and large appliances. Closest direct competitor in the online appliance shopping experience and B2C delivery model.
• Hughes: Established UK home appliance and electronics retailer, also part of the Euronics buying group. Direct peer with similar product mix, Euronics affiliation, and multi-channel showroom-plus-online model.
• Appliances Direct: UK online-only appliance retailer specializing in white goods and cooking appliances. Direct competitor in the value-oriented online appliance segment with overlapping brand partnerships.

Broad incumbents

• John Lewis: Major UK department store with a significant electronics and home appliance department. Broad incumbent competing on service, warranty, and premium-brand selection rather than price.
• Argos: UK high-street and online general retailer (within Sainsbury's group) with substantial electronics and appliance categories. Broad incumbent competing on convenience, click-and-collect, and value pricing.
• Amazon UK: Dominant UK online marketplace selling the same brands and categories. Structural competitor with unmatched logistics, Prime delivery, and pricing power that compresses margins for smaller retailers.
• Costco UK: UK arm of the global cash-and-carry club retailer, carrying electronics and appliances as part of a broader bulk-value assortment. Competes indirectly on price/value in major appliance categories.

Regional players

• Robert Dyas: UK high-street retailer of home goods, hardware, and small kitchen appliances. Comparable in small appliances and home category overlap, with a primarily southern-England store footprint.

Others

• Euronics: European cooperative of independent electrical retailers of which Atlantic Electrics is a member. Not a direct competitor but a network partner supplying collective purchasing power and joint promotional campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atlantic2u
• Facebookfacebook.com/AtlanticElectrics
• LinkedInlinkedin.com/company/atlantic-electrics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Electrics