Loma Vista Nursery

What Loma Vista Nursery does

Loma Vista Nursery is a wholesale plant grower founded in 1991 in Ottawa, Kansas, operating a 310-acre container production facility in Ottawa and a 650-acre in-ground field tree farm (Willow Springs) south of Lawrence, Kansas. The company produces container and field-grown plant material across six core categories: potted trees, field trees, shrubs, perennials and groundcovers, roses, and ornamental grasses. Its production system is built around a pot-in-pot architecture with approximately 14,000 trees in active production (sizes 7-gallon through 30-gallon), fertigation via spray drip emitter and overhead irrigation, and a dedicated approximately 7-acre boxwood propagation structure built in 2016 to mitigate boxwood blight exposure.\n\nLoma Vista sells exclusively through wholesale trade channels to independent garden centers, landscape contractors, and wholesale distributors across 18 named Midwest states, with compliance agreements allowing shipment to all 48 contiguous states. It is a licensed propagator for several branded plant lines, including Proven Winners Color Choice (Gold Key Grower status providing one-year early access to new genetics), Bailey Nurseries brands (Endless Summer Hydrangeas, First Editions, Easy Elegance Roses), the Knock Out Family of Roses via Conard-Pyle, Drift Groundcover Roses, and Star Roses & Plants shrubs. Revenue is generated through quote-based wholesale pricing paid under standard trade terms to qualified accounts (gated by a New Customer Information Form); consumer-direct and retail channels are not served.\n\nThe company is family-owned, founded by Mark Clear in 1991 and currently led by his daughter Lyndsi Oestmann as president. Loma Vista was an early adopter of the Systems Approach to Nursery Certification (SANC), awarded by the National Plant Board in late 2018, and its SANC handbook has subsequently become one of the national models for the voluntary audit-based pest-risk program. The business also participates in research collaborations, including a 2025 partnership with Kansas State University on redheaded flea beetle management and a USDA-funded Resource Innovation Institute benchmarking project for water and energy use.

Name

Loma Vista Nursery

Legal name

Loma Vista Nursery Inc.

Website

https://lomavistanursery.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Loma Vista Nursery is a wholesale plant grower operating a 310-acre container facility in Ottawa, Kansas, and a 650-acre field tree farm near Lawrence. It produces trees, shrubs, perennials, roses, and grasses for independent garden centers, landscape contractors, and wholesale distributors across the Midwest.

Ownership category

akta.pro rank

Product category

Wholesale Nursery Plants

NAICS

Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Wholesale nursery plants
• Container tree production
• Landscape contractor supply
• Ornamental shrub wholesale
• Perennial groundcover growing

Headquarters

HQ city

Ottawa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Plant Material Sales: Loma Vista Nursery generates revenue through the wholesale sale of container and field-grown plant material including trees, shrubs, perennials, groundcovers, roses, and grasses to independent garden centers, landscape contractors, and wholesale distributors. The company also offers contract growing services for specialized or large-scale projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Loma Vista Nursery is a wholesale container production facility that grows and sells potted trees, shrubs, perennials, groundcovers, roses, and grasses to independent garden centers, landscape contractors, and wholesale distributors across the Midwest. The company operates a 310-acre container production facility in Ottawa, KS and a 650-acre field tree farm (Willow Springs) south of Lawrence, KS, using a pot-in-pot production system that enables year-round availability of container trees in 7-gallon to 30-gallon sizes.

Product overview

Loma Vista Nursery is a wholesale plant grower offering a full product line of container and field-grown plant material. Their core portfolio spans six main categories: Perennials & Groundcovers (200+ varieties), Potted Trees (pot-in-pot system, 7-30 gallon), Field Trees (650-acre farm), Shrubs (cold-hardy varieties), Roses (multiple branded series), and Grasses (native and ornamental). They also offer Contract Growing services for custom projects. The company licenses and grows multiple branded plant lines including Drift Groundcover Roses, Knock Out Roses, Endless Summer Hydrangeas, Easy Elegance Roses, First Editions plants, Proven Winners shrubs, and Star Roses and Plants.

Differentiator

Problem solved

Functional benefit

Products and services

• Potted Trees Container-grown trees produced using a state-of-the-art pot-in-pot system, available year-round in 7-gallon to 30-gallon sizes. Includes Lilac Trees, Crabapple, and Maple varieties for garden center and wholesale customers.
• Field Trees (Inground Trees) Field-grown trees produced in high-quality clay-loam soil at the 650-acre Willow Springs Tree Farm. Targets caliper sizes from 1.5″ to 3″ including Eastern Redbud, Oak Trees, and Upright Juniper varieties.
• Shrubs Cold-hardy container shrubs including Evergreen, Broadleaf, Deciduous, Flowering, and Native varieties. Features Hydrangea Paniculata, Viburnum, and Boxwood with a dedicated 7-acre growing structure.
• Perennials & Groundcovers Wholesale perennial plants and groundcovers including over 200 drought-tolerant varieties such as Echinacea, Hemerocallis, Hosta, Rudbeckia, Heuchera, Dianthus, and Coreopsis. Features bud and bloom staging for year-round availability.
• Roses Wholesale rose grower offering drought-tolerant, disease-resistant roses including Drift Groundcover Roses, Knock Out Family of Roses, Oso Easy Roses, and Easy Elegance Series.
• Grasses Extensive selection of native and ornamental grasses including Prairie Dropseed, Shenandoah Switch Grass, and Little Bluestem varieties such as The Blues, Prairie Blues, Twilight Zone, and Standing Ovation.
• Contract Growing Program Custom contract growing service for large or specialized plant material projects with lead time planning to ensure availability and timely delivery for landscape contractors and large-scale projects.
• Drift Groundcover Roses Licensed propagation of Drift Groundcover Roses, a cross between full-size groundcover roses and miniatures combining toughness, disease resistance, winter hardiness with repeat-blooming. Varieties include Lemon Drift and Red Drift.
• The Knock Out Family of Roses Licensed propagation of The Knock Out Family of Roses, the most widely sold rose in North America. Low-maintenance roses in multiple colors, blooming from spring to frost, with mature size of 3'-4' height and width.
• Endless Summer Hydrangeas Licensed propagation of Endless Summer Hydrangeas, the world's first hydrangea bred to bloom all season long, year after year. Compact varieties include Summer Crush and Pop Star reblooming hydrangeas.
• Proven Winners Color Choice Flowering Shrubs Licensed Gold Key Grower offering Proven Winners Color Choice Flowering Shrubs. Gold Key Growers access new genetics a year before market release and receive white branded pots with special tags and stakes.
• First Editions Plants Licensed propagation of First Editions plant material with access to marketing programs and new genetics, trial methods, and annual evaluations. Includes Little Devil Ninebark, Tiger Eyes Sumac, and Cool Splash Diervilla.
• Easy Elegance Roses Low-maintenance shrub roses combining hybrid tea rose beauty with shrub rose durability. Varieties include Paint the Town and Coral Cove.
• Star Roses and Plants Shrubs Licensed grower of shrubs from Star Roses & Plants, offering woody plant varieties including CranRazz Butterfly Bush, Fire Chief Thuja, and other branded shrubs.

Quantifiable outcome

• Ships six days per week during peak spring selling season
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kansas State UniversitycoreStrategic or Co-development Partner · 12 August 2025Loma Vista Nursery partnered with Kansas State University to tackle redheaded flea beetle damage through research-based control strategies, growing degree day models, and improved plant health programs. The collaboration demonstrates the company's commitment to research-driven growing practices and academic partnership for pest management innovation.
• Resource Innovation Institute (RII)minorStrategic or Co-development PartnerLoma Vista Nursery was one of four growers enlisted to benchmark the Resource Innovation Institute's water and energy benchmarking metrics as part of a USDA-funded project to encourage innovation and resource efficiency in the controlled environment agriculture (CEA) industry.
• Bailey NurseriescoreOEM/ Whitelabel/ Licensing PartnerLoma Vista Nursery is a licensed propagator for multiple Bailey Nurseries consumer brands: Endless Summer® Hydrangeas, First Editions® Plants & Trees, and Easy Elegance® Roses. As a licensee, Loma Vista has access to new genetics, marketing programs, and trial/evaluation methods, and received Bailey Nurseries' Brand Licensee Recognition award in 2024 for excellence across multiple categories.
• Star Roses & PlantscoreOEM/ Whitelabel/ Licensing PartnerLoma Vista Nursery is a licensed propagator and loyal grower of shrubs from Star Roses & Plants, offering varieties including CranRazz™ Butterfly Bush and Fire Chief™ Thuja.
• Proven Winners®coreOEM/ Whitelabel/ Licensing PartnerLoma Vista Nursery is a licensed Gold Key Grower of Proven Winners® Color Choice Flowering Shrubs. Gold Key Growers can attain new genetics an entire year before they hit the market and have access to pull-through marketing strategies. Plants are grown in white branded pots with special tags and stakes.
• The Knock Out® Roses (Conard-Pyle Company)coreOEM/ Whitelabel/ Licensing PartnerLoma Vista Nursery is a licensed propagator of The Knock Out® Family of Roses — the most widely sold rose in North America — through its partnership with Conard-Pyle Company. The company grows Drift® Groundcover Roses, The Knock Out® Family of Roses, Oso Easy® Roses from Proven Winners, and Easy Elegance® Roses.
• AmericanHortcoreStrategic or Co-development PartnerLoma Vista Nursery is an active member of AmericanHort, with President Lyndsi Oestmann serving on the board of directors. The company participates in AmericanHort's Cultivate conference, industry research initiatives, and workforce development programs including Seed Your Future and Green Career Week.
• Carlton PlantsminorStrategic or Co-development PartnerLoma Vista Nursery purchases tree liners from Carlton Plants, one of the most reputable sources available, for its field and container tree production.
• J. Frank Schmidt & SonsminorStrategic or Co-development PartnerLoma Vista Nursery sources tree liners from J. Frank Schmidt & Sons for its field tree production operations, selecting from the most reputable sources available.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bailey Nurseries: Minnesota-based wholesale nursery grower and brand owner (Endless Summer, First Editions, Easy Elegance). Directly comparable to Loma Vista as a multi-brand wholesale nursery serving garden centers and landscape contractors, and is itself one of Loma Vista's licensing partners.
• J. Frank Schmidt & Son Co. Oregon-based wholesale grower specializing in shade and flowering trees for the landscape trade. Comparable to Loma Vista's field tree production at Willow Springs, and is an upstream supplier of tree liners to Loma Vista.
• Greenleaf Nursery Company: Oklahoma-based wholesale container nursery (part of the Berry Family of Nurseries) producing shrubs, trees, and ornamentals for independent garden centers and landscape distributors. Directly comparable product mix and wholesale channel focus in a similar U.S. region.
• McKay Nursery Company: Wisconsin-based wholesale and landscape nursery growing container and field trees, shrubs, and evergreens. Comparable Midwest location, similar cold-hardy genetics positioning, and shared wholesale customer base of landscape contractors and garden centers.
• Midwest Groundcovers LLC: Illinois-based wholesale grower of perennials, groundcovers, ornamental grasses, and native plants. Direct overlap with Loma Vista's perennials, groundcovers, and grasses categories, and shared Midwest cold-hardy wholesale positioning.
• Star Roses and Plants (Conard-Pyle): Pennsylvania-based wholesale grower and breeder of branded roses, woody shrubs, and perennials including The Knock Out Family, Drift, and Oso Easy. Directly comparable in branded ornamental genetics and wholesale customer base, and is a licensing partner of Loma Vista.
• Herman Losely & Son, Inc. Ohio-based wholesale nursery grower specializing in field-grown shade and ornamental trees. Closely comparable to Loma Vista's Willow Springs field tree operation, serving the same Midwest and Eastern landscape contractor channel.
• Spring Meadow Nursery (Proven Winners ColorChoice): Michigan-based wholesale nursery and genetics developer behind the Proven Winners ColorChoice shrub brand. Comparable wholesale grower model and overlapping shrub product line; Loma Vista is one of its Gold Key licensees.

Broad incumbents

• Monrovia Nursery Company: Large national wholesale nursery brand selling container-grown plants through independent garden centers and landscape professionals. Overlaps with Loma Vista in product categories and customer base, but operates at a much larger national scale with broader consumer brand recognition.

Regional players

• Siebenthaler Nursery Co. Ohio-based wholesale and landscape nursery growing trees and shrubs for the Midwest and Mid-Atlantic trade. Comparable product mix and wholesale grower model, but with stronger regional concentration in the Eastern Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lomavistanrsry
• Facebookfacebook.com/LomaVista/?rf=1099568803387065
• LinkedInlinkedin.com/company/loma-vista-nursery
• Instagraminstagram.com/lomavistanursery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loma Vista Nursery