Ocean Pacific Apparel Corp

What Ocean Pacific Apparel Corp does

Ocean Pacific Apparel Corp, doing business as Oceanpacific (OP), is a heritage surf and skate-inspired apparel brand founded in 1972 and headquartered in Irvine, California. According to its own website, OP was the first brand to successfully translate the surfing lifestyle into a fashion statement, and it markets apparel and accessories targeting consumers in the surf and skate lifestyle segment. The company operates with a small team (11–50 employees per firmographic data) and maintains a consumer-facing website at op.com as its primary digital presence.

The brand is wholly owned and operated under Iconix International Inc., a strategic operating company that holds the OP copyright (the 2024 website footer attributes "© 2024 Iconix International Inc." and links through iconixbrand.com). This corporate structure indicates that OP functions as a portfolio brand within Iconix's broader brand management platform rather than as an independent vertically integrated apparel company. No specific product collections, pricing, distribution channels, wholesale partners, or revenue figures are disclosed in the available data. Public contact is limited to a PR and media inquiries email address, and the site relies on standard third-party marketing and analytics tooling rather than proprietary technology.

The business model is therefore best characterized as brand IP stewardship and licensing under the Iconix umbrella: OP maintains brand identity, heritage positioning, and a minimal consumer-facing web presence, while monetization mechanics (royalty income, wholesale licensing, direct-to-consumer sales) are not articulated in the input. There is no disclosed evidence of ecommerce transactions on the corporate site, no published pricing, and no named retail or licensee partners, leaving the precise revenue model ambiguous from public information.

Name

Ocean Pacific Apparel Corp

Legal name

Oceanpacific

Website

https://op.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Core offering

Ocean Pacific Apparel Corp (Oceanpacific / OP) is a surf- and skate-inspired apparel brand, founded in 1972, that sells clothing and accessories targeting the surf and skate lifestyle market. The brand operates as a consumer-facing lifestyle label under Iconix International Inc., which holds the copyright for the Ocean Pacific name.

Product overview

Oceanpacific (OP) is a surf and skate-inspired apparel brand. The company offers clothing and accessories targeted at the surf and skate lifestyle market. Based on the provided source data, no specific product names, collections, or detailed product portfolio information is available from this website content.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Iconix International Inc.coreOEM/ Whitelabel/ Licensing PartnerIconix International Inc. holds the copyright for Ocean Pacific as shown on the website footer, indicating Ocean Pacific is licensed to or owned by Iconix Brand Group. The website displays '© 2024 Iconix International Inc.' with a link to iconixbrand.com/brands/mudd/.

Recent moves3 records

Expansion highlights2 records

Emerging players

• Element Brand: Skate-focused apparel and footwear brand; partially overlaps with OP's skate positioning and youth lifestyle customer base, though it leans more heavily skate than surf.

Direct peers

• O'Neill: California-origin surf brand making wetsuits, swimwear, and surf lifestyle apparel; competes with OP in heritage surf apparel and wetsuit-adjacent product categories.
• Volcom: Skate, surf, and snow apparel brand owned by Authentic Brands Group; directly comparable to OP's dual surf-and-skate positioning and youth action-sports target market.
• Hurley: Surf-inspired apparel and swim brand with deep action-sports roots; targets the same youth surf demographic as Ocean Pacific and competes for similar shelf space.
• Rip Curl: Surf brand offering wetsuits, boardshorts, and casual apparel; comparable to OP as a global surf lifestyle label with similar product categories and customer demographic.
• Quiksilver: Iconic surf-inspired apparel and lifestyle brand founded in 1969, directly comparable to Ocean Pacific as a heritage surf apparel label serving action-sports consumers with apparel, boardshorts, and accessories.
• Roxy: Women's surf lifestyle apparel brand under Quiksilver; comparable to OP as a sister surf-fashion label targeting the action-sports female consumer.
• Vans: Heritage skate-and-surf footwear and apparel brand under VF Corporation; overlaps with OP's skate/surf positioning and youth action-sports customer base.
• Billabong: Australian-founded surf apparel and accessories brand; directly competes with OP in surf lifestyle apparel, boardshorts, and wetsuits for a similar target market.

Broad incumbents

• Iconix Brand Group: Brand management company and OP's parent/owner; comparable in that it owns and licenses a portfolio of lifestyle and consumer brands, providing context on OP's ownership structure and go-to-market model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/OpOceanPacific
• Facebookfacebook.com/Op

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Pacific Apparel Corp