Dynamax

What Dynamax does

Dynamax, Inc. is a US-based sporting goods manufacturer founded in 1985 and headquartered in San Marcos, Texas (with a customer service office in Austin), operating as a brand under the diversified recreation conglomerate PlayCore Wisconsin, Inc. The company designs, hand-crafts, and sells a line of medicine balls, slam balls (D-Balls), strength-and-conditioning training tools (SLOG and SLOG MINI), and small accessories (AbMat, Slog Straps). Its core technical differentiator is the soft-shell medicine ball construction it pioneered in 1985, which is engineered to absorb high-velocity impact while preserving dimensional stability and balanced weight distribution; products are made in the USA using up to 70% post-consumer recycled materials.

The company generates revenue almost entirely through one-time hardware unit sales, with a 2-year product warranty and a price band roughly from $34.95 (AbMat) to $545 (heavy SLOGs). Distribution is direct-to-consumer only, via the medicineballs.com e-commerce site for orders under 50 balls, with a direct-contact sales track for institutional orders above that threshold; shipping is to the continental US, with Alaska, Hawaii, Puerto Rico, and international orders requiring manual coordination. Customer segments are horizontally diversified across professional and collegiate sports teams (the company claims use by over 90% of NFL, NBA, and MLB teams), fitness facilities and CrossFit boxes, educational institutions, military and first responders (the D-Ball is ACFT-approved), and individual consumers. Auxiliary revenue and engagement streams include tiered volume and military/first-responder discounts, a content library of exercise videos, training DVDs, and online and live coach certification courses that reinforce a methodology-based relationship with buyers.

Name

Dynamax

Legal name

Dynamax, Inc.

Website

https://medicineballs.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Dynamax, a US sporting goods brand founded in 1985 and owned by PlayCore Wisconsin, Inc., manufactures soft-shell medicine balls, slam balls, and the SLOG strength training tool for professional sports teams, fitness facilities, schools, military, and individual consumers, sold direct via medicineballs.com.

Ownership category

akta.pro rank

Product category

Strength Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Medicine ball manufacturing
• Slam ball equipment
• Strength training equipment
• Soft-shell medicine balls
• Athletic training gear

Headquarters

HQ city

Buda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Medicine Ball and Fitness Equipment Sales: Dynamax generates revenue primarily through one-time sales of their proprietary medicine balls, slam balls (D-Balls), and accessories. Products are sold directly through their e-commerce platform with tiered pricing based on weight, size, and product type. Volume discounts of 20% apply to orders of 20+ balls. Special pricing available for military and first responders. The company also offers educational DVDs and coach certification courses as additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Dynamax manufactures and sells proprietary soft-shell medicine balls (Standard 14", Mini 10", Elite 14", Elite 14" MMA, Atlas 22"), D-Ball slam balls (9" and 14"), the SLOG group training tool, and accessories (AbMat, Slog Straps). The company also offers educational DVDs and online and live coach certification courses tied to its medicine ball training methodology. All products are hand-crafted in the USA using up to 70% post-consumer recycled materials and sold primarily through the company's own e-commerce website.

Product overview

Dynamax is a manufacturer of high-quality medicine balls and slam balls for athletic training. The product portfolio centers on soft-shell medicine balls (Standard 14", Mini 10", Elite 14", Elite MMA, Atlas 22") and D-Ball slam balls (9" and 14" variants), along with the SLOG all-in-one training tool. Accessories include the AbMat and Slog Straps. The company also offers educational content through DVDs and coach certification courses (Online and Live). All products are hand-crafted in the USA using up to 70% post-consumer recycled materials and are backed by a 2-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• SLOG: All-in-one Strength & Conditioning Group Training product - an innovative training tool for boot camps, HIT workouts, strength training and youth technique classes. Available in various weights from 20lb to 150lb.
• D-Ball
• AbMat

Products and services

• Standard 14" Medicine Ball The original 14-inch soft-shell medicine ball, available in weights from 4 lbs to 30 lbs. Designed for high-velocity impact training and used by professional athletes since 1985.
• Mini 10" Medicine Ball Compact 10-inch medicine ball designed for children and beginners, available in lighter weights for smaller hands and youth training.
• Elite 14" Medicine Ball Premium 14-inch medicine ball with enhanced durability and quality, priced higher than the Standard line.
• Elite 14" MMA Medicine Ball Specialized MMA variant of the Elite medicine ball designed for combat sports training.
• Atlas 22" Medicine Ball Large-format 22-inch medicine ball weighing up to 150 lbs, designed for high-intensity odd-object weight training for experienced athletes.
• Dynamax 9" D-Ball Slam ball with 9-inch PVC shell designed for aggressive overhead throws against hard and rough surfaces, both indoor and outdoor. ACFT approved, weights from 6-20 lbs.
• Dynamax 14" D-Ball Larger slam ball variant with 14-inch diameter for heavier training applications.
• SLOG All-in-one strength and conditioning group training tool, available in weights from 20 lbs to 150 lbs. Designed for boot camps, HIT workouts, and strength training classes.
• SLOG MINI Compact version of the SLOG training tool, designed for smaller spaces and lighter resistance training.
• Dynamax AbMat Abdominal exercise mat accessory designed for use with Dynamax medicine balls during core training.
• Slog Straps Strap accessory for SLOG training equipment to enable additional exercise variations.
• Medicine Ball Training DVDs Educational DVD products including 'Foundations' for partner-based high-velocity exercises, 'Medicine Ball Training for Cycling' for cyclists, and 'Autism and Special Needs Population' training guide.
• Online Coach Course Digital training course covering Dynamax medicine ball foundations and exercise programming.
• Live Coach Course In-person training course for coaches on Dynamax medicine ball training methodologies.

Quantifiable outcome

• Over 90% market penetration among NFL, NBA, and MLB professional teams
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rogue Fitness: Rogue Fitness is a leading U.S. manufacturer and retailer of strength and conditioning equipment, including a substantial medicine ball and slam ball line. It sells through both DTC e-commerce and a global distributor network, and competes with Dynamax for the same strength-coach and CrossFit customer base.
• Rep Fitness: Rep Fitness designs and sells strength training equipment including medicine balls, kettlebells, and accessories via DTC channels. It targets the same value-conscious home gym and garage-gym segment that overlaps with Dynamax's individual consumer base.
• Bells of Steel: Bells of Steel manufactures and sells strength training equipment including medicine balls, slam balls, and conditioning tools primarily through DTC channels. It targets the same functional training and home gym buyer with overlapping product categories.
• Fringe Sport: Fringe Sport specializes in functional fitness equipment including medicine balls, wall balls, and odd-object training tools aimed at CrossFit and functional training customers. It is a close comparable in product mix and target buyer.
• Escape Fitness: Escape Fitness designs and supplies functional training equipment and programming for commercial gyms, including medicine balls, slam balls, and group training tools. It targets the same fitness-facility and coach community as Dynamax's SLOG and D-Ball lines.
• Power Systems (Power Systems LLC): Power Systems is a long-standing supplier of functional training and strength conditioning equipment to collegiate, pro, and commercial fitness customers. Its medicine ball and slam ball line competes directly with Dynamax for institutional coaching accounts.

Broad incumbents

• Titan Fitness: Titan Fitness is a broad-line fitness equipment retailer offering medicine balls, slam balls, strength equipment, and accessories. While not specializing in medicine balls, it competes directly with Dynamax on price and selection in the DTC fitness equipment market.
• CAP Barbell: CAP Barbell is a long-established mass-market fitness equipment manufacturer offering weighted balls, free weights, and strength products through both retail and DTC channels. It competes with Dynamax on price-sensitive medicine ball SKUs in sporting-goods retail.

Emerging players

• TriggerPoint Performance: TriggerPoint focuses on recovery, mobility, and self-myofascial release tools rather than medicine balls, but shares the performance-training consumer and competes for adjacent equipment budgets in the same facilities that buy Dynamax products.
• Onnit: Onnit is a fitness and wellness brand selling functional training equipment, supplements, and educational content via DTC channels. While not focused on medicine balls, it overlaps with Dynamax in serving individual training enthusiasts through content-driven commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dynamaxUSA
• Instagraminstagram.com/dynamaxusa
• Xx.com/dynamaxusa
• LinkedInlinkedin.com/company/dynamax-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamax