Blueberry
Blueberryˣ builds a miniature fNIRS biosensing optical module integrated into eyeglass temples, paired with an SDK and APIs that let OEMs, developers, and researchers monitor heart, blood flow, expression, and cognitive load in real time.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blueberry does
Blueberry�, operating as Blueberry X Technologies Inc., is a Toronto, Canada-based private company founded in the winter of 2019 by JD (John David Chibuk) alongside team member Daniel and co-founder/CTO Steve Mann. The company has developed a compact biosensing optical module based on functional near-infrared spectroscopy (fNIRS) that integrates into the temple of eyeglasses to capture real-time physiological signals, including heart indicators, eye-lid and blink signals, facial expression, relative deep-tissue blood flow, and muscular response. These signals are exposed to developers and partners via a software development kit (SDK) and web/app APIs that include structured data types for time-series samples, window-based feature vectors, cognitive load likelihood scores, and micro-event detection.
Blueberry firmographics
Firmographics- Name
- Blueberry
- Legal name
- Blueberry X Technologies Inc.
- Website
- https://blueberryx.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blueberryˣ builds a miniature fNIRS biosensing optical module integrated into eyeglass temples, paired with an SDK and APIs that let OEMs, developers, and researchers monitor heart, blood flow, expression, and cognitive load in real time.
- Ownership category
- akta.pro rank
Blueberry industry classification
Industry- Product category
- Wearable Biosensors
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Optical Instruments & Lenses (3827), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
- akta.pro secondary industries
- Optical & Light Sensors (Photodiodes/ALS/Color/UV) (HDAHALAE), Optoelectronic Receivers & Transceivers (Photodetectors/Optical Modules) (HDAHALAM)
Keywords
Where Blueberry is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Blueberry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Developer Kits: Sale of hardware developer kits for companies and researchers to integrate Blueberry biosensing technology into their products.
- OEM Integration: Licensing and integration of biosensing optical modules into third-party eyewear products for mass market deployment.
- SDK Access: Software development kit access fees for developers building applications on the Blueberry platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Blueberry product offering
Product offeringCore offering
Blueberry provides a compact optical biosensing module designed for integration into the eyeglass temple, enabling real-time physiological, expression, and silent signal capture through functional near-infrared spectroscopy (fNIRS). The company sells hardware developer kits, an SDK for analysis with structured data types for cognitive load and micro-event detection, and OEM integration services that license the biosensing technology into third-party eyewear products. Blueberry targets wearable neuroscience research and consumer smart-eyewear applications.
Product overview
Blueberryˣ offers a biosensing platform consisting of a hardware optical module (compact fNIRS sensor embedded in eyeglass temples) paired with software tools including SDK for analysis, real-time stimulation mapping, and OEM integration services. The core biosensing module captures physiological signals including heart indicators, eye-lid signals, expression sensing, relative blood flow, and muscular response, which are processed through the SDK tools for applications in cognitive load assessment and behavioral monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Blueberry Biosensing Optical Module A compact optical module designed to be integrated into the eyeglass temple, enabling real-time physiological, expression, and silent signals through functional near-infrared spectroscopy (fNIRS) for OEM partners and wearable applications.
- Developer Kits Hardware and software development kits enabling developers and researchers to build biosensing applications using the Blueberry optical module and SDK, available through direct request.
- SDK Tools for Analysis Software development kit providing structured data processing types including NIRSSample, WindowFeatures for feature extraction, LikelihoodResult for cognitive load states, and MicroEvent detection for blinks and smiles, sold via SDK access fees for developers building applications on the Blueberry platform.
- OEM Integration Services Integration services allowing third-party eyeglass manufacturers to embed Blueberry's biosensing optical module into their eyewear products through licensing and partnership arrangements for mass-market deployment.
Companies that use Blueberry
Customer profileSegments3 records
Ideal customer profiles2 records
Blueberry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
Blueberry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft AzurecoreBlueberry has integrated its biosensing technology with Microsoft Azure platform, documented in official Microsoft DevBlogs. The integration enables developers to build biosensing AI-native applications on Azure using BCI AI Foundry and agents. This represents a core technical integration partnership for the developer ecosystem.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Blueberry competitors and assessment
Company assessmentBroad incumbents
- Apple: Apple Vision Pro and Apple's broader wearable/health ambitions (Apple Watch, HealthKit) make it a comparable broad incumbent in the smart eyewear and biosensing space. Not a direct competitor in fNIRS today, but the most likely strategic acquirer or fast-follower for Blueberry's IP.
- Vuzix: Established smart-glasses manufacturer serving enterprise and industrial markets. Highly comparable to Blueberry on the eyewear form factor and OEM/enterprise channel, but Vuzix is a broad incumbent without Blueberry's biosensing depth.
- RealWear: Industrial head-mounted wearables used for remote assistance and field service. Comparable to Blueberry on ruggedized wearable-computing eyewear, but RealWear is a broad incumbent in industrial software/hardware rather than a biosensing specialist.
- Meta: Meta Ray-Ban smart glasses and Reality Labs investments in neural interfaces (EMG wristband) make Meta a comparable broad incumbent. Directly overlaps with Blueberry's OEM-target eyewear orbit and is a likely acquirer/profile-comparator for any smart-eyewear biosensing startup.
Direct peers
- Kernel: Non-invasive brain-sensing hardware (Kernel Flow) sold into research and enterprise. Comparable to Blueberry in attempting to commercialize next-generation optical/photonic brain measurement outside traditional clinical fNIRS, with adjacent enterprise/wellness positioning.
- Muse (Interaxon): Direct peer in consumer brain-sensing wearables. Muse sells EEG-based headbands for meditation, focus, and sleep; Blueberry sells fNIRS-based eyewear for similar cognitive/physiological monitoring. Both target the same developer-and-consumer neurotechnology market with hardware + SDK + app ecosystem.
- Emotiv: EEG-headset and BCI platform with developer SDK and OEM integrations. Directly comparable to Blueberry in combining biosignal hardware with a software toolkit for researchers, developers, and enterprise wellness use cases.
- Neurable: Brain-computer interface company focused on everyday wearables (notably Enten headphones) for productivity and focus. Closely comparable to Blueberry in targeting BCI-as-consumer-product with miniaturized EEG-grade sensors and an SDK/playground for developers.
- OpenBCI: Open-source brain-computer interface hardware with developer kits and SDK. Comparable to Blueberry on the low-cost, developer-first, open-biosignal hardware axis, though OpenBCI spans EEG/EMG/EOG rather than fNIRS.
Others
- Garmin: Wearable health and fitness hardware leader with optical heart rate, stress, and body battery metrics. Comparable to Blueberry on wrist/head biosensing for consumer wellness, but Garmin is an adjacent ecosystem player rather than a direct eyewear competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blueberry social profiles
Digital presenceBlueberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueberry leadership team
Management profileNumber of profiles
Profiles2 records
Blueberry funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueberry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueberry
What does Blueberry do?
Blueberry provides a compact optical biosensing module designed for integration into the eyeglass temple, enabling real-time physiological, expression, and silent signal capture through functional near-infrared spectroscopy (fNIRS). The company sells hardware developer kits, an SDK for analysis with structured data types for cognitive load and micro-event detection, and OEM integration services that license the biosensing technology into third-party eyewear products. Blueberry targets wearable neuroscience research and consumer smart-eyewear applications.
Is Blueberry a public or private company?
Blueberry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueberry founded?
Blueberry was founded in 2019. It employs 1 to 10 people.
Where is Blueberry based?
Blueberry is headquartered in Toronto, Canada, in the North America region.
How does Blueberry make money?
Three revenue lines are on record. Developer Kits are the primary driver. The others are OEM Integration and SDK Access.
Who are Blueberry's main competitors?
Broad incumbents on record are Apple, Vuzix, RealWear and Meta. Direct peers are Kernel, Muse (Interaxon), Emotiv, Neurable and OpenBCI. Garmin is listed as an others.
Does Blueberry have an API?
Yes. Blueberry provides direct access to the sensor data stream from devices, enabling developers to build their own applications. Data is made available in comma-separated values of deep-tissue relative blood flow data through an app and web API. The SDK includes structured data types for NIRSSample (t, hbo, hbr, hbt, heartRate, hboRelVelocity, stimulation), WindowFeatures for feature vectors, LikelihoodResult for cognitive load probability states, and MicroEvent for blink and smile detection with confidence scores.
What industry is Blueberry in?
Blueberry's product category is Wearable Biosensors. Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount), with a secondary code of HDAHALAE, Optical & Light Sensors (Photodiodes/ALS/Color/UV). Its NAICS code is 334510 and its SIC code is 3827.