Quazar

Name

Quazar

Legal name

Quazar Group (Pty) Ltd

Website

https://quazar.co.za

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Brand & Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Brand strategy services
• Marketing communications
• Website development services
• Investment management software
• Brand design services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Brand & Marketing Strategy: Project-based consulting engagements for brand strategy, marketing strategy, and creative design services. Clients engage for specific initiatives or ongoing partnerships to develop brand identities, positioning, and go-to-market strategies.
2. Website Development & Design: Custom website design and development services, including UX/UI design, responsive development, SEO optimization, and e-commerce platforms.
3. Software Products (PAT, Amplify, Qube): Proprietary software platforms for the investment management and financial adviser industry, potentially offered as licensed or SaaS solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Quazar is a brand, marketing, communications, and software solutions firm providing brand strategy, brand design and execution, marketing communications, website development and design, and bespoke software development services to B2B clients. Through its QuazarTech division, it also builds and sells three proprietary software products — PAT (Investment Proposition Tools), Amplify (DFM Adviser Portal), and Qube (Adviser Communication Platform) — purpose-built for the investment management and financial adviser industry.

Product overview

Quazar is a brand, marketing, and software solutions company founded in 2002, offering both proprietary technology products and bespoke professional services. Its core product portfolio under the QuazarTech brand consists of three interconnected tools: PAT (interactive investment factsheet and portfolio experience platform), Amplify (branded DFM adviser portal for portfolio comparison and scenario exploration), and Qube (adviser engagement platform combining CPD, events, content, and secure communication). These three products serve the investment management and financial advice industry. Complementing its product suite, Quazar delivers brand strategy, brand design and execution, marketing communications, website development, and bespoke software development services across South Africa, the broader African continent, the UK, Europe, Kazakhstan, and the USA, working with clients in financial services, law, insurance, manufacturing, energy, logistics, and civic education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• PAT: Investment proposition tools that turn factsheets, fund, portfolio and model information into interactive branded experiences for websites, adviser teams and client conversations.
• Amplify
• Qube

Products and services

• PAT (Investment Proposition Tools) Proprietary software that transforms factsheets, fund, portfolio and model information into interactive branded experiences for investment management websites, adviser teams, and client conversations. Designed for asset managers, DFMs, and wealth managers.
• Amplify (DFM Adviser Portal) Proprietary branded DFM environment providing portfolio comparison, scenario exploration, retirement income simulations, wealth creation tools, and client-ready output generation. Keeps the investment proposition inside the DFM's brand all the way to the client meeting.
• Qube (Adviser Communication Platform) Proprietary adviser communication platform that connects events, Continuous Professional Development (CPD), learning, content and secure communication into a single intelligence layer. Makes adviser engagement governed, measurable, and defensible by design.
• Brand & Marketing Strategy Strategic consulting covering brand audits, audience research, brand vision and positioning, value proposition development, brand architecture, and go-to-market strategy for businesses entering new markets or repositioning existing brands.
• Brand Design & Execution Brand creation, evolution and revolution services encompassing brand strategy, visual identity development, naming, messaging, brand architecture, and full brand system execution across all touchpoints.
• Marketing Communications Integrated marketing communications including campaign design and execution, social media strategy, digital media management, content strategy, live events, animations, video and podcast production, and internal communications.
• Website Development & Design Custom website design and development delivering responsive, SEO-optimised websites built for brand communication, audience engagement, and conversion optimisation across corporate, e-commerce, and platform builds.
• Bespoke Software Development Custom software solutions tailored for the investment management and advice industry, delivering bespoke tools and platforms aligned with client-specific business requirements.

Quantifiable outcome

• INN8 Invest has grown into one of South Africa's leading DFMs, recognised for its innovative solutions and adviser-centric approach, winning multiple Citywire awards
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• QuazarTechcoreOthersQuazarTech (quazartech.co.uk) is the software division of Quazar, specializing in proprietary technology solutions for the investment management and financial adviser industry. Products include PAT (Investment Proposition Tools), Amplify (DFM Adviser Portal), and Qube (Adviser Communication Platform). This is an internal business unit rather than an external partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• King James Group: Leading independent South African full-service creative agency serving enterprise clients across brand strategy, design and digital execution—directly comparable to Quazar on services, geography and B2B enterprise focus.
• Mercury: South African creative and digital agency offering brand strategy, design and integrated marketing services to enterprise clients—comparable to Quazar on services mix and regional position.
• Lippincott: Global brand consultancy combining strategy, design and applied research for enterprise and financial-services clients—highly comparable to Quazar's strategy-plus-execution-plus-software model and its B2B enterprise focus.
• Superunion: Global brand and creative consultancy (now part of WPP) offering strategy, identity and design—directly comparable to Quazar's strategy-creative combination across enterprise and financial-services clients.
• FE fundinfo: UK-based data and technology provider serving asset managers, advisers and DFMs with investment data, portfolio reporting and adviser tools—a direct functional comparable to QuazarTech's PAT/Amplify/Qube product suite.

Broad incumbents

• Interbrand: Global brand consultancy (now under Omnicom) providing brand strategy, identity and design across financial services and consumer verticals—a broader, more established player operating in Quazar's space.
• WPP plc: Global advertising holding company with multiple agency brands (including Superunion) offering integrated strategy, creative, digital and media to enterprise clients—sets the competitive benchmark for Quazar on multi-region capabilities.
• Publicis Groupe: Global advertising and communications holding company providing brand, creative, digital and media services through integrated networks—a broad incumbent competing for the same enterprise clients Quazar targets.
• Omnicom Group: Global advertising holding company (parent of Interbrand, Wolff Olins, and others) providing integrated brand, creative and communications services—a broad incumbent comparable to the agency-network competition Quazar faces for enterprise briefs.

Emerging players

• Dynamic Planner: UK financial planning and risk profiling software for advisers—an emerging, narrowly-scoped adjacent comparable for QuazarTech's adviser-targeted tools in the UK DFM/advice market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@quazar8225
• LinkedInlinkedin.com/company/quazar
• Instagraminstagram.com/quazar.co.za
• Facebookfacebook.com/timeline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quazar