The Myer Family Company

What The Myer Family Company does

The Myer Family Company operates in practice as Mutual Trust Pty Ltd, a privately held Australian multi-family office founded in 1921 by William Lawrence (W.L.) Baillieu and his siblings under a philosophy of shared purpose and collective forward movement. Headquartered in Melbourne with offices across Victoria, the firm delivers integrated family office advisory, wealth management, and professional services to several hundred of Australia's most successful families, family businesses, trustees, and individuals. Service lines span Family Office Advisory (family strategy, governance, multi-family office operations, rising-generation empowerment), Wealth Management (bespoke portfolios with a responsible-investment framework), Tax/Accounting/Consulting/Superannuation, Agribusiness, Philanthropy (including the Mutual Trust Foundation), Family Succession and Trustee Services, Property Services, and Indigenous Trusts. The go-to-market is high-touch, enterprise-style direct advisory, supported by content channels including the Purpose of Wealth Podcast, Quarterly Outlook publications, Perspective Papers, and a corporate LinkedIn presence. Pricing is bespoke and contract-based, typically on multi-year terms.

Underlying technology is not explicitly disclosed; the principal digital touchpoint is a third-party client portal operated in partnership with OnPraemium, providing secure access to account and portfolio information. The firm runs a professional services revenue model with no publicly disclosed figures. Management includes CEO Peter Hodgson and Jeff Steiner as Partner, Head of Family Office, overseeing a team of 50+ specialists within a broader headcount of 101–250 employees. The Myer family is historically associated with Mutual Trust through W.L. Baillieu's early-20th-century investment in Myer, and the firm's recorded acquisition history includes Australian Geographic Retail in September 2007 for an undisclosed amount.

Name

The Myer Family Company

Legal name

Mutual Trust Pty Ltd

Website

https://mfco.com.au

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

The Myer Family Company operates as Mutual Trust Pty Ltd, an Australian multi-family office founded in 1921 that delivers integrated wealth management, tax, advisory, philanthropy, succession, and trustee services to several hundred of the country's most successful families and family businesses.

Ownership category

akta.pro rank

Product category

Family Office Services

NAICS

Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Estate Planning, Trust Structuring & Governance (FSAAADAF)

akta.pro secondary industries

Family Business & Succession Advisory (FSAAADAL), Family Office Trust & Fiduciary Services (FSAEAKAF), Trust Administration & Fiduciary Accounting Services (FSAAANAF)

Keywords

• Family office services
• Wealth management advisory
• Private wealth management
• Philanthropic advisory services
• Tax and succession planning

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Family Office Advisory Services: Integrated family office advisory, wealth and professional services to wealthy families, including bespoke investment management, tax advisory, and multi-generational wealth planning

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mutual Trust operates as Australia's leading modern Family Office, providing integrated family office advisory, wealth and professional services to several hundred of Australia's most successful families, family businesses, trustees and individuals. Core offerings include Family Office Advisory (family strategy, governance, multi-family office, rising generation empowerment), bespoke Wealth Management with a responsible investment approach, Tax/Accounting/Consulting & Superannuation, Agribusiness advisory, Philanthropy services anchored by the Mutual Trust Foundation, Family Succession & Trustee Services, Property Services, and Indigenous Trusts. The firm builds purposeful, long-term, multi-generational relationships under a direct advisory model.

Product overview

Mutual Trust operates as a unified family office platform providing integrated services across multiple domains. The core offering consists of Family Office Advisory (including multi-family office, family governance, rising generation empowerment) and Wealth Management (bespoke investment portfolios with responsible investment focus), supplemented by Tax/Accounting/Consulting & Superannuation services, Agribusiness advisory, Philanthropy services (with the Mutual Trust Foundation), Family Succession & Trustee Services, Property Services, and Indigenous Trusts. The Purpose of Wealth Podcast serves as an educational content channel. All services are delivered by a team of 50+ specialists and are designed to work together as an integrated family office solution for Australia's most successful families.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Office Advisory
• Wealth Management
• Tax, Accounting, Consulting & Superannuation
• Agribusiness
• Philanthropy: Giving with Purpose
• Family Succession & Trustee Services
• Property Services
• Indigenous Trusts

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OnPraemiumsupportingTechnology or IntegrationProvides client login portal functionality for Mutual Trust clients to access their accounts and portfolio information securely.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stonehage Fleming: One of the world's largest multi-family offices, providing integrated family office advisory, wealth management, and fiduciary/trust services to HNW and UHNW families across generations. Directly comparable to Mutual Trust in scope, service breadth, and multi-generational relationship model.
• LGT Crestone (LGT Group): LGT Crestone is the Australian private wealth arm of the Liechtenstein princely family-owned LGT Group, offering multi-family office, bespoke portfolio management, and wealth planning to Australian HNW families. Closely aligned with Mutual Trust in target customer, geography, and integrated advisory model.
• Perpetual Private: Australian wealth manager (ASX-listed Perpetual) with a dedicated private wealth/family-office arm serving HNW individuals, families, and trustees. Comparable to Mutual Trust in the domestic Australian multi-family-office segment, with similar trust-administration and succession-planning services.
• Ord Minnett: Australian private wealth manager offering bespoke investment advisory and portfolio management to HNW individuals and families. Comparable in target customer and bespoke-service approach, though with a more investment-focused proposition than Mutual Trust's integrated family-office offering.
• JBWere (Goldman Sachs): One of Australia's oldest private wealth managers (now part of Goldman Sachs), serving HNW and UHNW families with bespoke investment advice and wealth planning. Direct competitor to Mutual Trust in the Australian HNW advisory market with similar long-tenure, relationship-led approach.

Broad incumbents

• Pictet Group: Swiss private bank and wealth manager with a dedicated wealth-management and family-office proposition serving UHNW families globally. Overlaps with Mutual Trust in bespoke investment management and family advisory but operates at much larger global scale.
• AMP Private Wealth: One of Australia's largest wealth managers, with a private wealth division providing advice, investment management, and superannuation to HNW clients. A broader incumbent competing with Mutual Trust for Australian HNW advisory mandates.
• Lombard Odier: Swiss private bank with global family-office services spanning wealth structuring, investment management, and fiduciary/trust services. Comparable to Mutual Trust's integrated value proposition but at much larger international scale.
• Morgan Stanley Wealth Management Australia: Global bulge-bracket wealth manager with a substantial Australian private wealth presence serving UHNW families, including family-office-style services. Overlaps with Mutual Trust in targeting Australia's wealthiest families, but with global institutional backing.

Regional players

• Whitley Penn Family Office Services: US-based accounting and advisory firm with a dedicated family-office practice serving HNW families across the United States with integrated tax, advisory, and wealth services. Comparable in integrated multi-discipline model, though serving a different geography than the Australian-focused Mutual Trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-myer-family-company-ltd
• Xx.com/myerfamilyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Myer Family Company