Think Parametric

What Think Parametric does

ThinkParametric, Inc. operates an online learning platform specializing in architecture technology education, targeting individual architects, designers, and design firms worldwide. The company is incorporated in Delaware, USA, with operational roots in Aguascalientes, Mexico, and runs a small team of 1-10 employees. The platform distributes a library of 60+ expert-led video courses plus five structured certification programs covering Grasshopper, Revit Architecture for BIM, Rhino 3D, SketchUp, and Dynamo, supplemented by courses in adjacent tools (V-Ray, Enscape, Karamba3D, Kangaroo, Ladybug Tools) and emerging AI-based visualization workflows.

The technology stack is a self-serve, video-first learning management system delivered over the web, supporting on-demand ~20-minute lessons, progress tracking via personal and team dashboards, downloadable 3D assets for exercises, certification exams with scoring, and a member community forum. Instructors are practitioners from leading architecture firms including SOM, BIG, and Gensler, which functions as both a content differentiator and a marketing asset.

Monetization is subscription-based with two tiers: a Personal Membership at $289 per year (individual self-serve) and Organization/Team Plans starting at $546 per month for 14 seats with customizable volume pricing and administrative dashboards for enterprise onboarding and analytics. Distribution is fully direct-to-consumer through thinkparametric.com, with acquisition primarily driven by organic SEO, blog content marketing, and email promotional campaigns (e.g., SPRING25, HOLIDAY35 discount codes). The business appears bootstrapped, with no disclosed venture funding, parent company, or institutional investment in the source data.

Name

Think Parametric

Legal name

ThinkParametric, Inc.

Website

https://thinkparametric.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ThinkParametric is an online subscription learning platform that delivers expert-led video courses and certification programs in architecture technology tools (Grasshopper, Revit, Rhino, SketchUp, Dynamo) to individual architects and design firms worldwide.

Ownership category

akta.pro rank

Product category

Online Architecture Technology Training

NAICS

Educational Support Services (61171), Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

akta.pro secondary industries

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Membership Communities with Learning (Community-Led Education) (MPACALAF)

Keywords

• Online architecture courses
• BIM training
• Parametric design education
• Computational design learning
• Architecture software certification

Headquarters

HQ city

Aguascalientes

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Personal Membership Subscription: Individual annual subscription providing unlimited access to over 60 courses, 5 certification programs, expert-led courses, flexible self-paced learning, and downloadable assets. Billed at $289 per year.
2. Organization/Team Plans: Custom team plans for organizations and businesses with dedicated administration dashboard, team member onboarding, and analytics dashboard for tracking team learning progress. Price starts at $546 per month for 14 seats with pricing adjusted based on number of seats needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ThinkParametric operates an online subscription-based learning platform delivering on-demand, expert-led video courses and certification programs in architecture technology software such as Revit, Rhino, Grasshopper, SketchUp, and Dynamo. Membership includes access to over 60 courses, five certification paths with integrated assessments, downloadable 3D assets, and a community forum, offered to both individual architects ($289/year personal membership) and architecture firms ($546/month for 14 seats).

Product overview

ThinkParametric is an online learning membership platform specializing in architecture technology mastery. The platform consists of five certification programs (Grasshopper, Revit Architecture, Rhino 3D, SketchUp, and Dynamo), a library of over 60 individual courses, and team/enterprise training plans. The certification programs are comprehensive in-depth curriculums with integrated assessments leading to Certificates of Completion, while individual courses cover specific tools and workflows. The platform also offers AI-powered visualization courses teaching tools like Midjourney, FLUX, and Gemini API integration, as well as specialized courses in environmental analysis (Ladybug Tools), structural simulation (Karamba3D), and physics-based design (Kangaroo). Membership includes access to a community forum, downloadable course assets, and for organizations, dedicated team administration dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Grasshopper Certification Course: Master Parametric Design Comprehensive certification program teaching parametric design using Grasshopper for Rhino, covering visual programming, data management, and computational design workflows from beginner to advanced levels, with an integrated exam and Certificate of Completion awarded upon achieving the required score. Taught by Arie-Willem de Jongh; 9hr 51min total duration.
• Revit Certification Course: Master Revit Architecture for BIM Certification program covering Autodesk Revit Architecture for BIM implementation, teaching building information modeling workflows, documentation, collaboration, and project management for architectural projects. Taught by Samuel Aston Williams; 8hr 3min total duration.
• Rhino 3D Certification: Master 3D Modeling with Rhino Certification program for Rhinoceros 3D modeling covering fundamentals through advanced NURBS geometry, SubD modeling, mesh workflows, and visualization techniques for architecture and design. Taught by Arie-Willem de Jongh; 7hr 56min total duration.
• SketchUp Certification Course: Master 3D Modeling for Architecture and Design Certification program teaching 3D modeling fundamentals using SketchUp specifically for architectural design and visualization workflows. Taught by Brandon Gibbs; 16hr 23min total duration.
• Dynamo Certification Course: Master Parametric Design in Revit Certification program covering parametric design using Dynamo for Revit, focusing on automation, custom scripting, and computational workflows within the BIM environment. Taught by Konrad K. Sobon; 7hr 19min total duration.
• ThinkParametric Course Library On-demand learning platform offering over 60 expert-led courses covering architecture software including Revit, Rhino, Grasshopper, SketchUp, V-Ray, Enscape, Ladybug Tools, Karamba3D, Navisworks, and other professional design tools. Courses include downloadable assets and hands-on exercises.
• ThinkParametric Organization/Team Plans Team membership plans starting at $546/month for 14 seats, with dedicated administration dashboard for team member onboarding, analytics tracking, and team learning progress management for architecture firms and organizations.

Quantifiable outcome

• 75% cost savings compared to traditional live training workshops
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MasterClass: MasterClass is a premium creator-led video learning platform featuring world-class practitioners across creative and professional domains. It shares the "learn from star practitioners" content thesis and high-production-value video model with ThinkParametric, though at a much broader scope.
• Skillshare: Skillshare is a subscription-based creator-led learning platform with project-based courses in design, illustration, and 3D. It competes for the same self-paced creative-professional learner and subscription wallet share, though without AEC specialization.
• Udemy: Udemy is a global online course marketplace with extensive third-party offerings in Revit, Rhino, Grasshopper, and BIM. It competes for the same architecture learner on price and breadth, though with much lower content curation and no certification programs of comparable depth.
• Autodesk University / Autodesk Authorized Training: Autodesk's official training and certification programs for Revit and BIM are the authoritative vendor-led alternative for a major portion of ThinkParametric's catalog. They compete on certification legitimacy and integration with the underlying software tools.
• LinkedIn Learning: LinkedIn Learning is a broad professional video learning library with courses in software tools, business, and creative skills. It competes at the subscription layer for the same professional upskilling dollar, including Revit and BIM training that overlaps with ThinkParametric's catalog.

Direct peers

• ParametricArchitecture: ParametricArchitecture is a media and education platform (blog, YouTube, and tutorials) focused on parametric design, Grasshopper, and computational architecture for practicing architects. It competes for the same learner attention and SEO keywords as ThinkParametric.
• DesignMorphine: DesignMorphine runs cohort-based and self-paced courses in computational and parametric design covering Grasshopper, Rhino, and Maya for architects and designers. It targets the same niche professional learner with similar certification-style offerings.
• The Gnomon Workshop: Gnomon Workshop provides expert-led video training for entertainment and design professionals in tools like Maya, ZBrush, Houdini, and Rhino. Its practitioner-instructor model and on-demand video format closely mirror ThinkParametric's delivery mechanism, though its primary verticals are VFX and games rather than AEC.

Emerging players

• CGMA (Computer Graphics Master Academy): CGMA delivers structured online courses and certificate programs in 3D, VFX, and game art taught by industry professionals. It overlaps with ThinkParametric's expert-led certification model and tool-based curriculum, addressing a related but distinct creative-technical learner.
• Domestika: Domestika is a global creator-led course marketplace with a strong Spanish-speaking creative audience and courses in design, illustration, and 3D. It overlaps with ThinkParametric's creator-led model and is a comparable peer given ThinkParametric's Mexico roots and Latin American reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ThinkParametric
• Facebookfacebook.com/TeamThinkParametric
• LinkedInlinkedin.com/company/thinkparametric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Parametric