What Dwayne Johnson & Associates does

Dwayne Johnson & Associates, operating as DJA CPAs, is a private Waukesha, Wisconsin CPA and advisory firm that primarily serves closely held businesses, including family-owned and owner-operated enterprises. Its core services comprise income tax preparation and planning, financial statement preparation and reporting, and management advisory work covering internal systems, procedures, and day-to-day business challenges. The firm describes an ongoing, hands-on model in which accountants work with clients in their operating environments rather than limiting the relationship to annual return preparation.

Service delivery is direct through phone inquiries and the company website, with a client portal used for secure document exchange and a payment interface for online payments. The firm does not publish standard rates; engagements are custom-scoped after consultation and billed as professional services on a pay-as-you-go basis. Its disclosed technology is limited to client-service and transaction tools, with no public API, mobile app, integrations, or AI capabilities identified. The evidence therefore supports a regional professional-services model rather than a software- or platform-led business.

Name

Dwayne Johnson & Associates

Legal name

DJA CPAs

Website

https://dwaynejohnson.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Dwayne Johnson & Associates (DJA CPAs) is a Waukesha accounting and advisory firm serving closely held businesses, with tax preparation, financial reporting, and management consulting delivered through direct, custom-scoped engagements.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Management Services (8741)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Accounting services
• Tax preparation
• Financial reporting
• Management advisory
• Closely held businesses

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tax Services: Income tax preparation and planning services for individuals and closely held businesses. The firm develops tax strategies to help clients minimize tax burden.
2. Financial Reporting: Financial statement preparation and reporting services to meet accounting requirements for closely held business enterprises.
3. Advisory Services: Management advisory services addressing daily business challenges and helping clients navigate toward their goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dwayne Johnson & Associates (DJA CPAs) is a certified public accounting firm providing tax preparation and planning, financial statement preparation and reporting, and management advisory services to closely held businesses. The firm delivers year-round professional accounting support rather than seasonal tax filing, engaging on-site with clients to develop tailored tax strategies, ensure financial reporting compliance, and advise on internal systems and procedures.

Product overview

Dwayne Johnson & Associates (DJA CPAs) is a certified public accounting firm offering a unified suite of accounting and advisory services for closely held businesses. The firm provides three integrated service lines: Tax Services for income tax preparation, planning, and strategy; Financial Reporting for financial statement preparation and compliance; and Advisory Services for management consulting on business challenges and internal systems. The firm emphasizes ongoing client engagement rather than seasonal tax preparation, positioning itself as a year-round business partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Services Income tax preparation, planning, and compliance services for individuals and closely held businesses. Includes development of tax strategies designed to minimize tax burden and ongoing year-round tax advisory.
• Financial Reporting Financial statement preparation and reporting services to help closely held businesses meet financial accounting requirements and compliance obligations.
• Advisory Services Management consulting and advisory services addressing daily business challenges, internal systems development, and procedures for closely held enterprises.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• Wipfli LLP: Wipfli is a top-20 U.S. accounting and advisory firm headquartered in Wisconsin serving closely held and mid-market businesses with tax, audit, and consulting services. It is directly comparable to DJA in service mix and Wisconsin geographic roots, but operates at substantially greater scale with multiple offices and industry specializations.
• CliftonLarsonAllen (CLA): CLA is one of the largest U.S. accounting firms serving closely held businesses, with a deep tax, advisory, and wealth management practice and a strong Midwest presence. It competes with DJA for the same closely held client segment but at far greater scale and with broader specialty resources.
• Baker Tilly US: Baker Tilly is a leading advisory, tax, and assurance firm serving closely held and middle-market businesses across the U.S., including a significant presence in Wisconsin. It overlaps with DJA in target customer and service mix, but competes primarily in the mid-market tier rather than DJA's SMB niche.
• RSM US LLP: RSM US is the U.S. member of RSM International and a major provider of audit, tax, and consulting services to middle-market and closely held businesses. It is comparable to DJA in its focus on privately held companies but operates nationally with significantly broader specialty resources.
• Eide Bailly LLP: Eide Bailly is a top-30 U.S. accounting firm providing tax, audit, and advisory services to closely held businesses, with a Midwest regional presence that includes Wisconsin. Comparable to DJA in client focus but competes in a larger scale tier.
• Plante Moran: Plante Moran is a large U.S. accounting and business advisory firm serving closely held and middle-market companies, with a Midwest regional base that overlaps with DJA's market. Comparable to DJA in target segment and service categories, though operating at much greater scale and complexity.

Direct peers

• Hawkins Ash CPAs: Hawkins Ash CPAs is a regional Midwest accounting firm of comparable size to DJA that provides tax, accounting, and advisory services to closely held businesses, individuals, and small organizations. It mirrors DJA's service structure, target client profile, and regional operating model, making it one of the closest head-to-head comparables.
• Sikich LLP: Sikich is a national accounting, advisory, and technology firm with strong Midwest roots that serves closely held and middle-market clients across tax, audit, and management advisory. Comparable to DJA in client focus and service mix, though larger in scale with broader geographic reach.
• Jannsen Veterinary Clinic (SJH CPAs / similar small regional CPA firm): SJH CPA is a small, owner-operated Wisconsin-based CPA firm providing tax, accounting, and advisory services to closely held businesses and individuals. It is highly comparable to DJA in scale, geography, service offerings, and target client base, making it a near-direct peer.

Emerging players

• QuickBooks Live / Intuit ProConnect: Intuit's QuickBooks Live and ProConnect platforms offer online bookkeeping, tax, and advisory services targeted at small and closely held businesses, directly intersecting DJA's core market. As a tech-enabled emerging player, it represents a structurally different but competitively adjacent model to DJA's traditional CPA services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dwayne Johnson & Associates