What Moj-eRacun does

Moj-eRacun, operating under the brand 'mer' as the trading identity of Elektronički računi d.o.o., is a Zagreb-headquartered Croatian SaaS provider founded in 2013 that operates as a certified information intermediary (informacijski posrednik) for the exchange of electronic invoices and other business documents. Its core platform delivers structured eRačun exchange integrated with over 600 ERP and 455+ accounting software systems, with direct technical connectivity to the Croatian Tax Administration's FiskAplikacija and AMS systems to enable real-time fiscalization under Fiskalizacija 2.0, eReporting, and 11-year statutory digital archiving compliant with EU eIDAS and Croatian Accounting Law. The platform processed 5 million e-invoices monthly from 77,000 active senders at the time of source documentation.

The product portfolio comprises the eRačun core exchange service, eArhiv digital archiving, merBI business intelligence monitoring 300,000+ Croatian entities with 60+ financial indicators, merDMS document workflows, merBanking ERP-embedded payments, PLATIme invoice factoring/financing, and the free mer Kreiraj mobile and web application targeting micro entrepreneurs. Revenue is generated primarily through tiered monthly subscriptions on eRačun, eArhiv, DMS, and BI packages (contracted via the self-serve merShop portal), supplemented by transaction-based PLATIme financing fees and a freemium funnel via Kreiraj. Go-to-market is hybrid: product-led growth for SMBs through Kreiraj, an embedded model through 600+ ERP integrations, and a partner-led channel via the 1,400-strong merKnjigovođa accounting service provider network, with direct sales for enterprise accounts.

The company was acquired by Visma Group, Europe's largest fintech group, in July 2024, operating independently under the Visma umbrella and positioned to benefit from Croatia's mandatory B2B e-invoicing mandates effective 2025. The company is ISO 9001 and ISO/IEC 27001 certified (the latter a statutory prerequisite for information intermediary status), subject to DORA and NIS2 directives, and maintains professional liability and cyber insurance coverage.

Name

Moj-eRacun

Legal name

Elektronički računi d.o.o.

Website

https://moj-eracun.hr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Moj-eRacun (branded 'mer') is a Zagreb-based Croatian SaaS provider, founded in 2013 and acquired by Visma Group in July 2024, operating as a certified information intermediary for electronic invoice exchange, fiscalization, digital archiving, and document management — serving 77,000 active senders and 1,400+ Croatian accounting firms through 600+ ERP integrations.

Ownership category

akta.pro rank

Product category

Electronic Invoicing Software

NAICS

Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)

akta.pro secondary industries

E-Signature & Digital Transaction Management (DTM) (HDAEAGAF), Cloud FinOps & SaaS Spend Management (BPAEAOAH)

Keywords

• Electronic invoice exchange
• Fiscal compliance services
• Digital document archiving
• E-invoicing SaaS
• Business process digitization

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. eRačun subscription and transaction fees: Fee-based service for sending and receiving electronic invoices, with packages tailored to business size and transaction volume. merShop allows businesses to contract e-invoice packages in 4 simple steps, with the system automatically adapting packages to the business's way of working.
2. eArhiv (Electronic Archive) subscription: Subscription for legally compliant digital archiving of e-invoices and business documents, charged on a recurring basis.
3. DMS (Document Management System) licensing: Paperless document management system with document approval workflows, sold as a recurring subscription service.
4. merBI (Business Intelligence) subscription: Creditworthiness and financial monitoring service for business partners, with automated alert notifications on status changes. Subscription-based with tiered access.
5. PLATIme (Invoice financing): Invoice factoring/financing service enabling businesses to receive early payment on outstanding e-invoices, generating revenue through financing fees.
6. Free Kreiraj app with upsell potential: Free mobile and web app for invoice creation, targeting micro entrepreneurs. Serves as a customer acquisition channel with upsell potential to paid services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

mer (formerly Moj-eRačun) operates a cloud-based SaaS platform for electronic invoice exchange, fiscalization, and digital document management, acting as a certified information intermediary connected to the Croatian Tax Administration's Fiskalizacija 2.0 system. The core service enables B2B, B2G, and B2C e-invoice exchange through integrations with 600+ ERP systems and a free mobile/web app (Kreiraj) for micro entrepreneurs, processing 5 million invoices monthly across 77,000 senders and 1,400 accounting service providers.

Product overview

mer (formerly Moj-eRačun) is a Croatian SaaS platform offering electronic invoice exchange and digital business management services. The core offering is the mer e-invoice service—a certified information intermediary enabling B2B and B2G e-invoice exchange, fiscalization, and e-reporting—integrated with over 600 ERP solutions and serving 77,000 senders who exchange 5 million e-invoices monthly. The platform operates as a suite of integrated modules including the free Kreiraj mobile/web app for small businesses, eArhiv for digital archiving, mojBI for business intelligence and credit monitoring, mojDMS for document management, merBanking for ERP-integrated payments, PlatiMe for invoice financing, and merKnjigovođa for accounting firm collaboration. Supporting offerings include merCaffe webinars, merAkademija training, merRječnik glossary, Zeleni certifikat green certification, and Digitalni potpis digital signature badge. mer is a brand of Elektronički računi d.o.o. and became a member of the Visma Group following its acquisition in July 2024.

Differentiator

Problem solved

Functional benefit

Brands

• mer Kreiraj: Free mobile and web application for small entrepreneurs to send and fiscalize electronic invoices
• merBanking
• PLATIme
• merAkademija
• merCaffe
• merKnjigovođa
• Zeleni certifikat
• Digitalno potpisujem
• merDMS
• merBI
• merArhiv

Products and services

• mer eRačun (Electronic Invoice Exchange)
• mer Kreiraj (Free Invoice Creation App)

Quantifiable outcome

• 97% of companies recommend mer based on customer reviews
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Visma GroupflagshipStrategic or Co-development Partner · 8 July 2024Visma, Europe's largest fintech group, acquired Moj eRačun (now mer) in July 2024 as part of its expansion into the Croatian market. mer continues to operate independently under the Visma Group umbrella. The acquisition provides mer with the backing of Europe's leading fintech company while Visma gains a strong position in Croatia's growing e-invoicing and fiscalization market ahead of B2B mandates in 2025.
• Croatian Tax Administration (Porezna uprava)coreStrategic or Co-development PartnerAs a certified information intermediary (informacijski posrednik), mer has direct technical integration with the Tax Administration's systems including FiskAplikacija, AMS (Metadata Service), and the Fiskalizacija 2.0 system. This integration enables fiscalization, eReporting, and real-time status tracking for all e-invoices processed through mer.
• FINA (Financial Agency)coreStrategic or Co-development Partnermer integrates with FINA systems for the Croatian payment infrastructure, enabling 2D barcode generation for domestic payments and SEPA QR code support for international transactions.
• HNB (Croatian National Bank)coreStrategic or Co-development PartnerAs a financial institution regulated by HNB, mer is subject to DORA (Digital Operational Resilience Act) requirements. HNB supervision ensures mer's compliance with digital operational resilience standards for the financial sector.
• 600+ ERP and Accounting Software ProviderscoreTechnology or Integrationmer has developed integrations with over 600 ERP and accounting software solutions used in Croatia, enabling seamless e-invoice exchange directly from users' existing business software. These integrations cover the vast majority of Croatian accounting programs.
• 1,400+ Accounting Service Providers (merKnjigovođa network)coreChannel Partner/ Reseller/ DistributorOver 1,400 accounting and bookkeeping service providers use mer as their primary digital platform for managing clients' e-invoices, fiscalization, and documents in real time. These partners serve as a key distribution, referral, and first-line support channel.
• Triglav InsuranceminorOthersTriglav provides professional liability insurance coverage for mer, protecting users against financial damage from events such as hacker attacks or intermediary errors.
• PLATIme (platime.hr)minorStrategic or Co-development PartnerPLATIme is an invoice factoring and financing platform integrated with mer's ecosystem. It enables businesses to receive early payment on outstanding e-invoices through direct financing, improving cash flow and liquidity without paperwork.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Invoiceware (SAP): Invoiceware, part of SAP, provides certified e-invoicing and fiscal compliance globally and competes directly with mer for ERP-integrated electronic invoice exchange in regulated markets.
• TrustWeave (TietoEvry): TietoEvry operates Nordic e-invoicing and financial services infrastructure as part of its broader IT services portfolio, serving similar regulated e-invoicing and ERP-integrated use cases across Northern Europe.

Direct peers

• Basware: Basware is a European leader in AP automation, e-invoicing networks, and B2B financial workflows, competing in the same space of structured invoice exchange, ERP integration, and compliance-driven e-invoicing.
• Sovos: Sovos provides global tax compliance and e-invoicing software, with strong fiscalization and real-time reporting capabilities directly comparable to mer's certified intermediary role under Fiskalizacija 2.0.
• FINA (Financijska agencija): FINA is Croatia's state-owned financial agency providing e-invoicing infrastructure, fiscalization services, and payment integration directly overlapping mer's certified intermediary role in the domestic market.
• Billit: Billit is a Belgian SMB-focused e-invoicing and Peppol access point provider with similar subscription pricing, ERP integration, and accountant-friendly positioning as mer's Croatian platform.
• Pagero: Pagero is a global e-invoicing and Peppol access point provider, also part of Visma Group, directly competing with mer in cross-border e-invoice exchange and digital transaction management for B2B and B2G flows.
• Esker: Esker offers AI-driven invoice automation, e-invoicing compliance, and AP/AR workflows serving European SMBs and enterprises, overlapping mer's electronic invoice exchange and document management offerings.

Regional players

• Cronvia (formerly SGEB): Cronvia is a Croatian information intermediary and e-invoicing provider certified by the Tax Administration, directly competing with mer in the domestic Fiskalizacija and B2B e-invoice market.
• Stratos (Croatia): Stratos is a regional Croatian IT and e-business services provider offering fiscalization and document management solutions overlapping mer's compliance and DMS product positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCH7z_NVM5lzrfMuJ0skWhug
• Facebookfacebook.com/servis.Moj.eRacun
• LinkedInlinkedin.com/company/elektroni%C4%8Dki-ra%C4%8Duni-d-o-o-
• Instagraminstagram.com/moj_eracun
• Xx.com/Moj_eRacun

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moj-eRacun