Dekk1

What Dekk1 does

DekkTeam AS is a Norwegian tire retail and service chain operating a nationwide network of more than 100 workshop and retail locations across Norway, founded in 2007 and headquartered in Asker. The company sells tires, rims, and automotive accessories and delivers installation, repair, and seasonal storage services across passenger vehicle, SUV, van/motorhome, truck/bus, agricultural, industrial, construction, and motorcycle/ATV segments. Customer access is provided through a toll-free phone number (800 33 558) with automatic routing to the nearest branch, an online appointment-booking platform, and walk-in traffic at the physical network.

The product portfolio spans winter, summer, and all-season tires, plus rims for the same vehicle categories. Service offerings include the Dekkhotell (a subscription-based seasonal tire-storage service that handles tire changes, storage, and maintenance between seasons), tire repair, rim straightening in partnership with Pood, TPMS sensor service, battery replacement, and customer financing through a co-branded ResursBank account card supporting invoice and installment payments. There is no proprietary technology platform disclosed; the digital layer is a website, online booking, and standard social media presence on Facebook, Instagram, and LinkedIn.

DekkTeam's revenue model combines one-time product sales (tires, rims, batteries), professional services (mounting, balancing, repair), and recurring revenue from Dekkhotell storage subscriptions. The customer base is highly distributed: individual passenger vehicle owners are the primary segment, with secondary segments in corporate fleet, agricultural/industrial, truck & bus fleet, and motorcycle/ATV. The company is privately held (no parent, no external investors disclosed), legally domiciled in Norway as a private limited company (MVA-registered), and operates exclusively in the Norwegian market.

Name

Dekk1

Legal name

DekkTeam AS

Website

https://dekk1.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

DekkTeam AS is a Norwegian tire retail and service chain operating 100+ workshops nationwide, selling tires and rims and providing installation, seasonal storage (Dekkhotell), repair, and financing services to individual vehicle owners, fleets, and agricultural/industrial customers.

Ownership category

akta.pro rank

Product category

Tire Retail and Automotive Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tire retail services
• Automotive tire replacement
• Tire storage solutions
• Wheel repair services
• Vehicle maintenance services

Headquarters

HQ city

Asker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Tire and wheel product sales: Retail sale of tires (winter, summer, all-season) and wheels across multiple categories including passenger vehicle, SUV, van/motorhome, truck/bus, agricultural, industrial, construction, and motorcycle/ATV segments.
2. Service and installation: Tire mounting, balancing, replacement, and related automotive services performed at their workshop network.
3. Tire storage (Dekkhotell): Seasonal tire storage service allowing customers to store their tires between seasons at DekkTeam facilities, providing convenience and eliminating customer storage burden.
4. Additional automotive services: Tire repair (puncture fixes), rim repair/straightening, TPMS sensor services, battery replacement, and financing through ResursBank partnership.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DekkTeam operates a nationwide Norwegian network of over 100 tire workshops and service centers selling tires, rims, and batteries across passenger, SUV, agricultural, industrial, construction, motorcycle, ATV, bus, and truck segments. The company bundles products with installation, seasonal tire storage (Dekkhotell), tire and rim repair, TPMS service, and customer financing through ResursBank.

Product overview

DekkTeam is a Norwegian tire and automotive service company operating as a retail chain with multiple service locations. The company offers a comprehensive portfolio of tire products (winter, summer, bus/truck, agricultural, construction, and motorcycle tires) and rims for various vehicle types. In addition to product sales, DekkTeam provides essential services including a tire hotel (seasonal storage), tire repair, wheel repair, tire pressure monitoring system (TPMS) services, battery sales, and financing options. The offering is structured as a network of physical service centers (DekkTeam branches) providing both products and installation/maintenance services, with an online presence for browsing, price inquiries, and appointment booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Dekk (Tires) Retail sale of tires across categories including winter tires (vinterdekk), summer tires (sommerdekk), bus and truck tires, agricultural and industrial tires, construction tires, motorcycle tires, and other specialty tires, with installation performed at company service centers.
• Felger (Rims/Wheels) Sale of rims and wheels for passenger vehicles, SUVs, vans and motorhomes, agricultural and industrial vehicles, and buses and trucks, paired with fitting services at DekkTeam workshops.
• Dekkhotell (Tire Storage / Tire Hotel) Seasonal tire storage service in which DekkTeam takes custody of customer tires between seasons, including handling, storage, and seasonal changeover. Positions itself as a '5-star tire hotel'.
• Dekkreparasjon (Tire Repair) Puncture patching and other tire repair services performed at DekkTeam workshops for passenger, commercial, and specialty vehicles.
• Felgreparasjon (Wheel/Rim Repair) Wheel straightening and rim repair service offered in partnership with Pood, fixing bent or damaged rims back to usable condition.
• Finansiering (Financing) Customer payment solutions for tire, rim, and service purchases via invoice or installment plans on a DekkTeam-branded ResursBank account card.
• TPMS (Tire Pressure Monitoring System Service) Service and replacement of tire pressure monitoring system sensors that check and report tire air pressure.
• Batteri (Batteries) Retail sale of car batteries and recreational/leisure batteries with replacement service at DekkTeam workshops.
• Landbruk & Industri (Agricultural and Industrial Tires) Specialized tractor, agricultural, and industrial tires along with related fitting services for farmers, contractors, and heavy equipment operators.
• Buss og Last (Bus and Truck Tires) Heavy-duty bus and truck tires and associated services aimed at commercial transport operators.
• Anlegg (Construction Tires) Tires and related services for construction equipment and heavy machinery used on building and infrastructure sites.
• MC (Motorcycle Tires) Motorcycle tire sales and fitting service targeted at motorcycle riders needing specialty tires.
• ATV (All-Terrain Vehicle Tires) All-terrain vehicle tire sales and fitting service for ATV riders and recreational users.
• Smådekk (Small Tires) Sales of small tires used on hand trucks, lawn mowers, ATVs, and similar small equipment.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• PoodminorStrategic or Co-development PartnerPood is a collaboration partner for rim repair services. DekkTeam runs campaigns promoting felgreparasjon (rim repair) services through this partner, booking times through DekkTeam's system.
• ResursBankminorChannel Partner/ Reseller/ DistributorResursBank provides financing services to DekkTeam customers through a branded DekkTeam ResursBank account card. Customers can pay via invoice or installment plans for tire and service purchases.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Dekk1
• LinkedInlinkedin.com/company/dekkteam-as/mycompany/?viewAsMember=true
• Instagraminstagram.com/dekkteam
• Xx.com/dekk1orkanger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dekk1