Garden Tech

What Garden Tech does

GardenTech is a U.S. consumer garden care brand and a wholly-owned subsidiary of Gulfstream Home & Garden, Inc., which is itself a subsidiary of Central Garden & Pet Company (a diversified lawn-and-garden and pet conglomerate). The company develops, markets, and distributes chemical-based residential garden care products organized under four sub-brands: Sevin® for insect control (eight SKUs across dusts, concentrates, ready-to-spray, ready-to-use, lawn granules, perimeter granules, sulfur dust, and a 3-in-1 flower-and-shrub formulation), Daconil® for fungal disease control (concentrate and ready-to-use), RootBoost™ rooting hormone for plant propagation, and Over'n Out!® Advanced Fire Ant Killer in granular form. The underlying technology is chemical formulation for pest, disease, and nuisance-insect control — contact-kill insecticides targeting over 500 listed pests with up to three months of residual protection, broad-spectrum fungicides for blight, powdery mildew, black spot, and rust, and hormone-based propagation aids — packaged for residential application in ready-to-use, concentrate, dust, and granule formats.

The business model is direct-to-consumer branded goods sales at the retail shelf: revenue is generated through one-time, unit-priced SKU transactions at suggested retail prices, with no subscription or recurring billing layer. Distribution is hybrid, combining national retail garden centers and major home-improvement chains with a direct e-commerce storefront on gardentech.com (also accessible in Spanish via es./es paths). Marketing is content-led, with an educational blog, pest- and disease-identification tools, FAQ library, and social presence on Pinterest, Facebook, YouTube, and Instagram targeting U.S. residential home gardeners and edible gardeners growing fruits, vegetables, and ornamentals. GardenTech operates as a brand under Central Garden & Pet's portfolio, and the company is restricted to U.S. residents per its own terms of use.

Name

Garden Tech

Legal name

GardenTech, Inc.

Website

https://gardentech.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GardenTech is a U.S. consumer garden care brand under Central Garden & Pet. It sells Sevin® insecticides, Daconil® fungicides, RootBoost™ hormones, and Over'n Out!® fire ant products through national retail chains and its e-commerce site, serving residential home gardeners.

Ownership category

akta.pro rank

Product category

Consumer Garden Care Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Outdoor & Yard Pest Control (Lawn/Perimeter Treatments) (CRAJAHAE)

akta.pro secondary industry

Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)

Keywords

• Consumer garden care
• Lawn pest control
• Home insecticides
• Garden fungicides
• Plant propagation products

Headquarters

HQ city

Palatine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Consumer Garden Product Sales: GardenTech generates revenue through the sale of branded garden care products including insecticides, fungicides, rooting hormones, and fire ant killers to residential consumers. Products are sold through retail garden centers, home improvement stores, and directly through the company's e-commerce website. Revenue is generated through one-time purchase transactions at suggested retail price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

GardenTech develops and markets consumer garden care products including insecticides, fungicides, rooting hormones, and fire ant killers for residential gardens, lawns, and ornamental plants. Its portfolio spans four sub-brands (Sevin, Daconil, RootBoost, Over'n Out!) with chemical-based formulations sold through retail garden centers, home improvement stores, and the company's own e-commerce site. Products target home gardeners needing to control pests, prevent fungal disease, propagate plants from cuttings, and eliminate fire ants.

Product overview

GardenTech offers a portfolio of consumer gardening products organized under four sub-brands. The product lineup consists of Daconil® (fungicides for disease control in two formulations: Concentrate and Ready-to-Use), RootBoost™ (rooting hormone for plant propagation), Over'n Out!® (fire ant killer in granules), and Sevin® (the largest sub-brand with 8 insecticide products offering multiple delivery formats including Dust, Concentrate, Ready-to-Spray, Ready-to-Use, Lawn Granules, Garden Perimeter Granules, 3-in-1 Flower & Shrub RTS, and Sulfur Dust). The products serve various gardening needs including pest control on lawns, gardens, ornamentals, vegetables, and fruit trees, as well as fungal disease prevention and plant propagation assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Sevin®: Brand of garden insecticides for lawn and garden pest control, including ready-to-use sprays, concentrates, dust, and granules.
• Daconil®
• Over'n Out!®
• RootBoost™

Products and services

• Daconil® Fungicide Concentrate A concentrated fungicide formulated for controlling fungal diseases on ornamentals, fruits, and vegetables in residential gardens. Targeted at home gardeners needing broad-spectrum disease prevention and control.
• Daconil® Fungicide Ready-to-Use A ready-to-use fungicide spray for controlling fungal diseases on garden plants without mixing. Designed for convenient residential application by home gardeners.
• RootBoost™ Rooting Hormone A rooting hormone product that stimulates root development and encourages growth when propagating plants from cuttings, including roses and other ornamentals. For home gardeners and hobbyist propagators.
• Over'n Out!® Advanced Fire Ant Killer A granular fire ant killer providing fast, long-lasting control of fire ant colonies in residential lawns and gardens. Targeted at U.S. homeowners dealing with fire ant infestations.
• Sevin® 3-in-1 Flower & Shrub RTS A ready-to-spray product combining insecticide, fungicide, and miticide for comprehensive protection of flowers and shrubs. For home gardeners seeking an all-in-one treatment.
• Sevin® Insect Killer Dust A dust-form insecticide that kills garden insects by contact and is suitable for use on vegetables and other garden plants. For residential garden pest control.
• Sevin® Insect Killer Concentrate A concentrated insecticide that kills insects by contact and provides residual protection for up to three months across more than 500 listed insect pests. For residential gardens and lawns.
• Sevin® Garden Perimeter Insect Killer Granules Granular insecticide applied around the home perimeter to create a barrier preventing insect invasions. For residential property pest prevention.
• Sevin® Insect Killer Lawn Granules Granular insecticide for lawns that kills insects on contact and controls grubs. For residential lawn pest control.
• Sevin® Insect Killer Ready to Spray A hose-end ready-to-spray insecticide that kills insects on contact and provides protection for up to three months. For residential lawn and garden application without mixing.
• Sevin® Ready-to-Use A ready-to-use spray insecticide designed for spot treatments; kills insects on contact. For targeted residential pest control.
• Sevin® Sulfur Dust A combination fungicide and insecticide dust that controls fungal diseases and kills insects on contact; usable as a dust or mixed with water as a spray. For residential garden and edible plant use.

Quantifiable outcome

• Sevin products kill over 500 insect pests by contact and provide up to three months of protection
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Central Garden & Pet CompanycoreOthersGardenTech operates as a brand under Central Garden & Pet Company. Central Garden & Pet maintains the GardenTech website and related digital properties. The terms and conditions are governed by Central Garden & Pet Company, and the privacy policy is operated by Central Garden & Pet as the parent entity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonide Products: Privately-held US manufacturer of consumer insecticides, fungicides, herbicides, and natural pest control products for home gardeners; directly comparable to GardenTech across overlapping product categories (e.g., multi-purpose insecticides, fungicides) and similar retail distribution through garden centers and home improvement stores.
• BioAdvanced (SBM Life Science): SBM Life Science's consumer-facing brand offering insecticides, fungicides, and lawn care products through big-box retailers; closely mirrors GardenTech's Sevin and Daconil portfolio with similar DIY gardener end-customers and direct retail channel overlap.
• Fertilome: Voluntary Purchasing Group brand offering consumer insecticides, fungicides, weed control, and lawn care products primarily through independent garden centers; a comparable go-to-market and product mix to GardenTech, often sharing shelf space with Sevin and Daconil.
• Ortho: Scotts Miracle-Gro subsidiary selling consumer insecticides, fungicides, and weed control products through mass and home improvement retail; directly competes with Sevin in the DIY pest control category at similar price points with overlapping distribution.
• Monterey Lawn & Garden: Brand offering consumer insecticides, fungicides, and biological controls to home gardeners through garden center channels; overlaps with GardenTech across pest and disease control use cases and shares a similar mid-sized independent brand positioning.

Broad incumbents

• Bayer Crop Science (consumer garden): Bayer's consumer garden care division (formerly Bayer Advanced) offers a broad portfolio of consumer insecticides, fungicides, and weed control as part of Bayer Crop Science; operates at much larger scale with comparable residential product lines and stronger R&D and regulatory capacity.
• Scotts Miracle-Gro: Public consumer lawn and garden leader (NYSE: SMG) with Ortho, Roundup, and Miracle-Gro brands; broad incumbent in consumer garden care with overlapping insecticide and fungicide product lines and far larger marketing and distribution budgets than GardenTech.

Emerging players

• Espoma: Family-owned leader in organic and natural lawn and garden products; competes with GardenTech in the gardening consumer category but emphasizes organic positioning versus GardenTech's chemical formulations — representing the secular shift that threatens GardenTech's core line.
• Safer Brand: Woodstream Corporation brand specializing in organic and natural pest control products for home gardeners; a niche but growing competitor in the same DIY gardener segment as GardenTech, capturing organic-leaning consumer spend.

Others

• Central Garden & Pet (sister-brand portfolio): GardenTech's parent company also owns sister brands such as Pennington (seeds, fertilizers) and Amdro (pest control) serving adjacent lawn and garden categories; included as portfolio context for cross-brand synergies and competitive positioning rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCq_A9j7EXwZXhhwqWeKn5KA
• Facebookfacebook.com/SevinByGardenTech
• Instagraminstagram.com/sevinbygardentech
• Pinterestpinterest.com/yard_central

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Tech