Carrera Revell Group

What Carrera Revell Group does

Carrera Revell Group is a privately held German manufacturer and distributor of toys and hobby products headquartered in Bünde, North Rhine-Westphalia. The group operates through core subsidiaries Carrera Toys GmbH and Carrera Revell Europe GmbH and traces its origins to Revell, founded in 1956 as a maker of plastic model kits. Following the 2014 merger of Revell with Carrera, the group unified two established German toy and modeling brands under a single corporate structure, managed through the legal entity Carrera Revell GmbH (HRB 18126, Amtsgericht Bad Oeynhausen).

The company's product portfolio spans four core brands: Carrera (slot car racing systems and tracks), Carrera RC (remote-controlled vehicles), Revell (plastic scale model kits of vehicles, aircraft, ships, and figures), and Pustefix (soap bubble toys). In parallel with own-brand products, the group develops, produces, and distributes licensed toy highlights under agreements with major entertainment IP holders including Disney and Nintendo. Products are sold globally through a combination of owned e-commerce storefronts (revell.de, carrera-toys.com) with localized phone support for Germany and Austria, and through third-party retail and distribution channels. The company presents itself in five languages (German, English, French, Spanish, Italian) across its corporate web properties, and reports a headcount band of 101–250 employees.

The revenue model is fundamentally product-based: hardware sales of own-brand and licensed toys and models, supplemented by licensing and royalty arrangements with entertainment partners. Pricing is not publicly disclosed, and the customer base is a horizontal mix of individual hobbyists and general toy consumers rather than enterprise accounts. The company reports no venture or institutional ownership and operates independently under German corporate law.

Name

Carrera Revell Group

Legal name

Carrera Revell GmbH

Website

https://carrera-revell.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Carrera Revell Group is a privately held German manufacturer of toys and hobby products, founded in 1956 and headquartered in Bünde. It sells own-brand Carrera, Carrera RC, Revell, and Pustefix products alongside licensed Disney and Nintendo items globally through retail and e-commerce.

Ownership category

akta.pro rank

Product category

Toy Manufacturing

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Plastic model kits
• Slot car racing
• Remote control toys
• Licensed character toys
• Hobby model manufacturing

Headquarters

HQ city

Bünde

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct sales of plastic model kits and remote-controlled model products through owned online storefronts and retail distribution channels. The company develops, produces, and distributes its own products worldwide.
2. Licensed Products: Revenue from licensed products under agreements with Disney and Nintendo, among others. The company develops and distributes licensed highlights alongside their own product lines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Carrera Revell Group manufactures and distributes branded plastic model kits, slot car racing systems, remote-controlled vehicles, and soap bubble toys for consumers and hobbyists worldwide. It sells through its own e-commerce platforms (revell.de, carrera-toys.com) and through third-party retail distribution in more than 60 countries. Product revenue is generated under four owned brands — Carrera, Carrera RC, Revell, and Pustefix — supplemented by licensed product lines based on Disney and Nintendo entertainment properties.

Product overview

Carrera Revell Group operates as a unified corporate entity managing complementary toy and hobby brands. The portfolio centers on three core brands: Carrera (slot car racing systems), Carrera RC (remote-controlled vehicles), and Revell (plastic scale model kits), alongside the Pustefix bubble toy brand. The company also distributes licensed products from Disney and Nintendo. The brands maintain distinct market positions—Carrera for slot racing enthusiasts, Revell for scale model builders, and Carrera RC for remote-control hobbyists—while sharing distribution channels and corporate infrastructure under the Carrera Revell Europe GmbH umbrella based in Bünde, Germany, founded in 1956.

Differentiator

Problem solved

Functional benefit

Brands

• Carrera: Slot car racing systems and toys
• Carrera RC
• Revell
• Pustefix

Products and services

• Carrera slot car racing systems Battery- and track-powered 1:43 and 1:32 scale slot car racing sets and accessories sold under the Carrera brand, targeting hobbyists, families, and licensed-IP racing lines (including Mario Kart–themed sets under the Nintendo license). Sold via carrera-toys.com and third-party retail in 60+ countries.
• Carrera RC remote-controlled vehicles Infrared- and radio-frequency-controlled cars, boats, and stunt vehicles sold under the Carrera RC sub-brand for children, hobbyists, and gift buyers, including licensed-character RC lines. Distributed globally via own e-commerce and mass retail.
• Revell plastic model kits Injection-molded plastic scale model kits of aircraft, ships, cars, military vehicles, and figures sold under the Revell brand, targeting adult and teen hobbyists and collectors. Sold direct-to-consumer via revell.de and through hobby and mass retail channels worldwide.
• Pustefix soap bubble toys Soap bubble solution, wands, and bubble-blowing toys sold under the Pustefix brand for children and family play, distributed via retail and own e-commerce channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DisneycoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for entertainment products. Carrera Toys GmbH develops, produces, and distributes licensed highlights under Disney intellectual property alongside their own product lines.
• NintendocoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for entertainment products. Carrera Toys GmbH develops, produces, and distributes licensed highlights under Nintendo intellectual property alongside their own product lines.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/carrera-revell-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrera Revell Group