Carrera Revell Group
Carrera Revell Group is a privately held German manufacturer of toys and hobby products, founded in 1956 and headquartered in Bünde. It sells own-brand Carrera, Carrera RC, Revell, and Pustefix products alongside licensed Disney and Nintendo items globally through retail and e-commerce.
- Company typePrivate
- Founded1956
- HeadquartersBünde, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Carrera Revell Group does
Carrera Revell Group is a privately held German manufacturer and distributor of toys and hobby products headquartered in Bünde, North Rhine-Westphalia. The group operates through core subsidiaries Carrera Toys GmbH and Carrera Revell Europe GmbH and traces its origins to Revell, founded in 1956 as a maker of plastic model kits. Following the 2014 merger of Revell with Carrera, the group unified two established German toy and modeling brands under a single corporate structure, managed through the legal entity Carrera Revell GmbH (HRB 18126, Amtsgericht Bad Oeynhausen).
The company's product portfolio spans four core brands: Carrera (slot car racing systems and tracks), Carrera RC (remote-controlled vehicles), Revell (plastic scale model kits of vehicles, aircraft, ships, and figures), and Pustefix (soap bubble toys). In parallel with own-brand products, the group develops, produces, and distributes licensed toy highlights under agreements with major entertainment IP holders including Disney and Nintendo. Products are sold globally through a combination of owned e-commerce storefronts (revell.de, carrera-toys.com) with localized phone support for Germany and Austria, and through third-party retail and distribution channels. The company presents itself in five languages (German, English, French, Spanish, Italian) across its corporate web properties, and reports a headcount band of 101–250 employees.
The revenue model is fundamentally product-based: hardware sales of own-brand and licensed toys and models, supplemented by licensing and royalty arrangements with entertainment partners. Pricing is not publicly disclosed, and the customer base is a horizontal mix of individual hobbyists and general toy consumers rather than enterprise accounts. The company reports no venture or institutional ownership and operates independently under German corporate law.
Carrera Revell Group firmographics
Firmographics- Name
- Carrera Revell Group
- Legal name
- Carrera Revell GmbH
- Website
- https://carrera-revell.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Carrera Revell Group is a privately held German manufacturer of toys and hobby products, founded in 1956 and headquartered in Bünde. It sells own-brand Carrera, Carrera RC, Revell, and Pustefix products alongside licensed Disney and Nintendo items globally through retail and e-commerce.
- Ownership category
- akta.pro rank
Carrera Revell Group industry classification
Industry- Product category
- Toy Manufacturing
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Carrera Revell Group is headquartered
LocationHeadquarters
- HQ city
- Bünde
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Carrera Revell Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales: Direct sales of plastic model kits and remote-controlled model products through owned online storefronts and retail distribution channels. The company develops, produces, and distributes its own products worldwide.
- Licensed Products: Revenue from licensed products under agreements with Disney and Nintendo, among others. The company develops and distributes licensed highlights alongside their own product lines.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Carrera Revell Group product offering
Product offeringCore offering
Carrera Revell Group manufactures and distributes branded plastic model kits, slot car racing systems, remote-controlled vehicles, and soap bubble toys for consumers and hobbyists worldwide. It sells through its own e-commerce platforms (revell.de, carrera-toys.com) and through third-party retail distribution in more than 60 countries. Product revenue is generated under four owned brands — Carrera, Carrera RC, Revell, and Pustefix — supplemented by licensed product lines based on Disney and Nintendo entertainment properties.
Product overview
Carrera Revell Group operates as a unified corporate entity managing complementary toy and hobby brands. The portfolio centers on three core brands: Carrera (slot car racing systems), Carrera RC (remote-controlled vehicles), and Revell (plastic scale model kits), alongside the Pustefix bubble toy brand. The company also distributes licensed products from Disney and Nintendo. The brands maintain distinct market positions—Carrera for slot racing enthusiasts, Revell for scale model builders, and Carrera RC for remote-control hobbyists—while sharing distribution channels and corporate infrastructure under the Carrera Revell Europe GmbH umbrella based in Bünde, Germany, founded in 1956.
Differentiator
Problem solved
Functional benefit
Brands
- Carrera: Slot car racing systems and toys
- Carrera RC
- Revell
- Pustefix
Products and services
- Carrera slot car racing systems Battery- and track-powered 1:43 and 1:32 scale slot car racing sets and accessories sold under the Carrera brand, targeting hobbyists, families, and licensed-IP racing lines (including Mario Kart–themed sets under the Nintendo license). Sold via carrera-toys.com and third-party retail in 60+ countries.
- Carrera RC remote-controlled vehicles Infrared- and radio-frequency-controlled cars, boats, and stunt vehicles sold under the Carrera RC sub-brand for children, hobbyists, and gift buyers, including licensed-character RC lines. Distributed globally via own e-commerce and mass retail.
- Revell plastic model kits Injection-molded plastic scale model kits of aircraft, ships, cars, military vehicles, and figures sold under the Revell brand, targeting adult and teen hobbyists and collectors. Sold direct-to-consumer via revell.de and through hobby and mass retail channels worldwide.
- Pustefix soap bubble toys Soap bubble solution, wands, and bubble-blowing toys sold under the Pustefix brand for children and family play, distributed via retail and own e-commerce channels.
Companies that use Carrera Revell Group
Customer profileSegments2 records
Ideal customer profiles2 records
Carrera Revell Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carrera Revell Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DisneycoreLicensing partnership for entertainment products. Carrera Toys GmbH develops, produces, and distributes licensed highlights under Disney intellectual property alongside their own product lines.
- NintendocoreLicensing partnership for entertainment products. Carrera Toys GmbH develops, produces, and distributes licensed highlights under Nintendo intellectual property alongside their own product lines.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Carrera Revell Group competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
Carrera Revell Group social profiles
Digital presenceCarrera Revell Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrera Revell Group leadership team
Management profileNumber of profiles
Profiles2 records
Carrera Revell Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Carrera Revell Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrera Revell Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrera Revell Group
What does Carrera Revell Group do?
Carrera Revell Group manufactures and distributes branded plastic model kits, slot car racing systems, remote-controlled vehicles, and soap bubble toys for consumers and hobbyists worldwide. It sells through its own e-commerce platforms (revell.de, carrera-toys.com) and through third-party retail distribution in more than 60 countries. Product revenue is generated under four owned brands — Carrera, Carrera RC, Revell, and Pustefix — supplemented by licensed product lines based on Disney and Nintendo entertainment properties.
Is Carrera Revell Group a public or private company?
Carrera Revell Group is a private company. It is classified as unknown and is currently operating.
When was Carrera Revell Group founded?
Carrera Revell Group was founded in 1956. It employs 101 to 250 people.
Where is Carrera Revell Group based?
Carrera Revell Group is headquartered in Bünde, Germany, in the Europe region.
How does Carrera Revell Group make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are licensed Products.
Does Carrera Revell Group have an API?
No public API is recorded for Carrera Revell Group.
What industry is Carrera Revell Group in?
Carrera Revell Group's product category is Toy Manufacturing. Its primary akta.pro industry code is CRAOAMAD, Hobby & Model Kits Distribution (RC, Scale Models, Miniatures). Its NAICS code is 45912 and its SIC code is 5945.