Hazel Village
Hazel Village is a Brooklyn-based, women-run DTC retailer of handmade organic-cotton dolls and woodland animals produced by artisan partners in five countries, serving parents, gift buyers, and collectors of ethically-made children's toys since 2010.
- Company typePrivate
- Founded2010
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hazel Village does
Hazel Village is a Brooklyn-based direct-to-consumer retailer of handmade dolls and stuffed animals founded in 2010 by Jane Van Cleef. The company's core product line consists of approximately 21 named woodland animal characters and a set of diverse child dolls, all constructed from organic cotton fleece with hypoallergenic polyfill stuffing and hand-embroidered faces. A distinctive feature of the catalog is that all doll clothing and accessories are designed to fit the full 21-character range, supporting cross-selling and a Build Your Own Wardrobe bundle (5 pieces for $48). Unit prices range from $8 for accessories to $98 for limited edition animals, with dolls starting at $52. A monogram personalization service ($18) and a hardcover storybook ("The Gifts of the Year," $18) extend the assortment.
Production is executed through a curated network of artisan partners in Nepal (doll and animal manufacturing by a social enterprise; home-based wool felting and embroidery), Peru (alpaca knitting and natural-fiber weaving), Cambodia (mini animals and doll clothing under a family-run workshop led by San), Colombia (garment construction and screen printing on custom fabric), and India (textile weaving and block printing, including a recent double ikat fabric for the Autumnal Essentials Collection). The Brooklyn workshop of approximately 15 people — including two resident seamstresses — handles finishing, monogramming, and quality control. Wholesale has been suspended, and the company sells almost entirely through its e-commerce site, supplemented by the appointment-only Meadow Shop at 240 Huntington Street in Carroll Gardens. International shipping is available globally, and a Hazelnuts loyalty program (entry at $250 cumulative spend and 2+ purchases) offers free shipping, collection previews, and exclusive products.
Hazel Village firmographics
Firmographics- Name
- Hazel Village
- Legal name
- Hazel Village
- Website
- https://hazelvillage.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hazel Village is a Brooklyn-based, women-run DTC retailer of handmade organic-cotton dolls and woodland animals produced by artisan partners in five countries, serving parents, gift buyers, and collectors of ethically-made children's toys since 2010.
- Ownership category
- akta.pro rank
Hazel Village industry classification
Industry- Product category
- Handmade Children's Toys
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Dolls, Plush & Action Figures Retail (CRALAFAD)
Keywords
Where Hazel Village is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hazel Village business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Product Sales: One-time sales of handmade dolls, animals, clothing, accessories, and books. Products range from $8-$98. All items include complimentary gift wrapping.
- Customization Services: Optional monogram personalization service ($18) for dolls, adding hand-stitched monograms on the animal's chest within a heart design.
- Wardrobe Bundle: Build Your Own Wardrobe Set offering 5 pieces of doll clothing for $48 (up to $75 value), wrapped in wooden box for gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dolls and Animals |
| Unit Pricing | Pay-as-you-go | Doll Clothing |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Wardrobe Bundle Set |
| Unit Pricing | Pay-as-you-go | Books |
| Unit Pricing | Pay-as-you-go | Monogram Personalization |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Hazel Village product offering
Product offeringCore offering
Hazel Village designs, produces, and sells handmade children's stuffed animals and dolls, made from organic cotton fleece with hypoallergenic polyfill stuffing and hand-embroidered faces, along with an extensive interchangeable wardrobe of doll clothing and accessories. Products are crafted by artisan partner organizations in Nepal, Peru, Cambodia, Colombia, and India under fair-wage, social-enterprise arrangements, with finishing operations at the Brooklyn workshop. The company sells direct-to-consumer via its e-commerce site and an appointment-only Brooklyn Meadow Shop.
Product overview
Hazel Village is a small, women-run business based in Brooklyn that designs and sells ethically handmade woodland dolls and stuffed animals. The core product line consists of approximately 21 resident animals (including rabbits, owls, foxes, cats, bears, ducks, and mice) and diverse kid dolls, all handmade from organic cotton with hand-embrobroidered features. A key offering is the extensive mix-and-match wardrobe system of doll clothing and accessories, where all clothes are designed to fit the entire catalog of dolls and animals. The company also offers limited-edition visiting animals, customizable wardrobe gift sets, monogram personalization, and a storybook ('The Gifts of the Year'). Products are made through ethical partnerships with artisan groups in Nepal, Cambodia, Colombia, Peru, and India, with local production in Brooklyn.
Differentiator
Problem solved
Functional benefit
Products and services
- Woodland Animals Handmade stuffed woodland animals (rabbits, owls, foxes, cats, bears, ducks, mice, fawns, and more) made from organic cotton fleece with hypoallergenic polyfill stuffing and hand-embroidered faces, intended for imaginative play and collecting by children aged 3+ and adult collectors.
- Kid Dolls Diverse handmade 13-inch dolls designed for imaginative play, constructed from organic cotton fleece with hypoallergenic polyfill stuffing and hand-embroidered faces, intended for children aged 3+ as companions and dress-up play figures.
- Animal & Doll Clothing Handmade doll clothing line including dresses, sweaters, overalls, costumes, crowns, and matching children's apparel, designed with a universal fit so any piece fits any doll or animal in the Hazel Village catalog and supports shared, mix-and-match wardrobe play.
- Limited Edition Animals Limited-time handmade stuffed animals (such as Gaspard Duck, Philomena Duck, Bluebell Pig, and Toby Newt) produced in short seasonal runs, marketed as collectible visiting guests to drive repeat purchases and collector engagement.
- The Gifts of the Year Book Hardcover 32-page Hazel Village storybook that expands the brand's woodland storytelling universe and is sold as a standalone product alongside the doll and animal lines.
- Build Your Own Wardrobe Set Customizable clothing bundle where customers select 5 pieces of doll clothing for $48 USD (up to $75 stated retail value), packaged in a wooden gift box and marketed as a gifting set for the entire Hazel Village catalog.
- Monogram Personalization Service Optional $18 personalization service in which a chosen monogram is hand-embroidered onto the chest of a Hazel Village doll or animal within a heart design, available as an add-on at checkout for collectors and gift buyers.
Quantifiable outcome
- Small business with 15-person Brooklyn team and global artisan network across 5 countries
Companies that use Hazel Village
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Hazel Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hazel Village partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Peru ArtisanscoreArtisans with history of handicrafts including alpaca wool knitting and basket/weaving from grasses and palm fibers. Hazel Village works directly with these groups (no middleman) to ensure proceeds reach the artisans making the products.
- Nepal Doll & Animal PartnerscoreSocial enterprise with mission to preferentially hire survivors of trauma or discrimination. Provides job training, personal development programs, fair wages, and daily meals. Makes all dolls and animals for Hazel Village.
- Nepal Home Artisan PartnersminorSmall team working with local artisans making handicrafts including wool felting, embroidery, and knitting from homes or small workshops.
- Cambodia Production (San)coreFamily business run by San who has extensive experience training and mentoring sewing. Makes all mini animals and much of doll clothing. Team produces exceptional quality work under San's guidance.
- Colombia Factory PartnerscoreSmall family-owned factory specializing in doll clothes with expertise in detailed garment making. Also handles screen printing for custom fabric with original artwork.
- India Artisan PartnersminorPartners working directly with artisans specializing in textile weaving and block printing. Recently created double ikat fabric for Autumnal Essentials Collection using complex hand-loomed weaving technique.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hazel Village competitors and assessment
Company assessmentDirect peers
- Maileg: Danish maker of premium handmade plush mice, rabbits, and dolls sold primarily through specialty retail and DTC. Closely comparable in artisanal positioning, character-driven storytelling, and premium price points.
- Jellycat: London-based premium stuffed animal brand sold through DTC and specialty retail. Comparable in gift-driven positioning, broad animal SKU range, and premium price points; significantly larger scale.
- Corolle: French manufacturer of premium hand-finished dolls with extensive wardrobe and accessory lines. Comparable in doll craftsmanship focus, mix-and-match clothing, and gift-positioned premium pricing.
- Under the Nile: Organic cotton stuffed toys and baby products made with ethical supply chain. Closely comparable in organic materials, ethical manufacturing mission, and children's gift category.
- Apple Park: California-based maker of organic plush toys and children's accessories. Comparable in sustainable materials, gift positioning, and small-batch premium children's product focus.
- Mary Meyer: Family-owned Vermont maker of plush toys since 1933. Comparable as a small, privately held, multi-generational plush brand with similar scale and gift-positioned product range.
Broad incumbents
- Steiff: Historic German premium plush manufacturer (founded 1880). Comparable in premium handmade plush positioning and craft heritage, but operates at much larger scale and broader distribution.
- American Girl: Iconic premium doll brand with extensive wardrobe, books, and accessories. Comparable in doll-plus-wardrobe-plus-storytelling ecosystem and premium positioning, but at vastly larger scale and retail footprint.
Emerging players
- Cuddle + Kind: Handmade knit dolls sold DTC with a 'one doll, ten meals' charitable giving model. Comparable in handmade dolls, mission-driven branding, and direct-to-consumer sales model.
- Finn + Emma: Organic baby toys, apparel, and accessories with GOTS-certified materials. Comparable in organic materials, ethical positioning, and premium DTC children's products focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hazel Village social profiles
Digital presenceHazel Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hazel Village leadership team
Management profileNumber of profiles
Profiles1 record
Hazel Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hazel Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hazel Village
What does Hazel Village do?
Hazel Village designs, produces, and sells handmade children's stuffed animals and dolls, made from organic cotton fleece with hypoallergenic polyfill stuffing and hand-embroidered faces, along with an extensive interchangeable wardrobe of doll clothing and accessories. Products are crafted by artisan partner organizations in Nepal, Peru, Cambodia, Colombia, and India under fair-wage, social-enterprise arrangements, with finishing operations at the Brooklyn workshop. The company sells direct-to-consumer via its e-commerce site and an appointment-only Brooklyn Meadow Shop.
Is Hazel Village a public or private company?
Hazel Village is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hazel Village founded?
Hazel Village was founded in 2010. It employs 1 to 10 people.
Where is Hazel Village based?
Hazel Village is headquartered in Brooklyn, United States, in the North America region.
How does Hazel Village make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are customization Services and wardrobe Bundle.
Who are Hazel Village's main competitors?
Direct peers on record are Maileg, Jellycat, Corolle, Under the Nile, Apple Park and Mary Meyer. Broad incumbents are Steiff and American Girl. Emerging players are Cuddle + Kind and Finn + Emma.
Does Hazel Village have an API?
No public API is recorded for Hazel Village.
What industry is Hazel Village in?
Hazel Village's product category is Handmade Children's Toys. Its primary akta.pro industry code is CRALAFAD, Dolls, Plush & Action Figures Retail. Its NAICS code is 33993 and its SIC code is 3942.