Craftsmen

What Craftsmen does

Craftsmen is a Bangladesh-rooted, UK-headquartered software team augmentation company, operating as Craftsmen Ltd in Bangladesh and Craftsmen International LLP in the UK, that embeds dedicated software engineers directly into European and US client teams as an extension of their in-house product development. Its core offering is the "AI-Native Product Teams" model, supported by the internal Craftsmen Excellence Academy, with explicit positioning around Scandinavian work ethics (transparency, accountability, direct communication) and a claimed 98.7% client retention rate. The company is founder-led by CEO Mahmudul Haque Azad, with regional leadership in Norway and France.

Its technology stack is anchored in AWS cloud and serverless architecture, with stated experience across GCP, Azure, and IBM, and a notable specialization in media and broadcast platform engineering where it claims to support 20M+ concurrent users. Technical differentiators surfaced in engineering content include cross-account AWS communication patterns, MediaConvert template management via Terraform, Lambda layer deployment automation, HLS-to-MediaPackage ingestion, and GraphQL APIs on AWS AppSync. The portfolio is delivered through a team extension model rather than a packaged product, and is complemented by software modernization, automated and manual QA, and IT consultancy services. Certifications include ISO/IEC 27001:2022, ISO/IEC 27701:2019, and ISO 9001:2015.

The business model is professional services revenue, primarily team augmentation, with customized quote-based pricing tied to expertise, team composition, project scope, and duration, typically structured as multi-year engagements. Go-to-market is sales-led, beginning with a "Book A Strategy Call" funnel, a discovery phase, and client involvement in the developer interview and selection process. Customer concentration is heavily skewed to media and broadcasting technology (Vizrt, TV 2, Vimond, Mimir, Saga, m2a, Kunnsta, Everviz, Cutting Room), with a small number of non-media logos (Remote) indicating early vertical diversification. The company is privately held with no disclosed external funding.

Name

Craftsmen

Legal name

Craftsmen Ltd

Website

https://craftsmensoftware.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

IT Consulting & Software Development Services

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

IT & Software Engineering Staffing (BPACADAA)

Keywords

• Software team augmentation
• AI-native engineering services
• Cloud and serverless development
• Media broadcast solutions
• IT consulting services

Headquarters

HQ city

Badda

HQ country

Bangladesh

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software Team Extension/Augmentation: Dedicated software engineers embedded in client teams as extensions, working on roadmap, development, and delivery. Engineers integrate into client workflows, communication channels, and culture with full ownership and accountability.
2. Software Development Services: Enterprise-grade software solutions and complex backend server application development with cloud computing expertise
3. Quality Assurance & Testing: Automated software quality assurance and manual testing services for web, mobile, desktop, and cloud applications
4. IT Consultancy: Consultancy for mission-critical projects, talent acquisition, and relocation of experienced IT and engineering talent

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Craftsmen provides software team augmentation services, embedding dedicated AI-native software engineers into client teams as an extension of their roadmap. The company specializes in AWS cloud and serverless architecture, advanced media and broadcast solutions supporting 20M+ concurrent users, software modernization, quality assurance, and IT consultancy for European and US enterprises.

Product overview

Craftsmen is a software team augmentation company offering AI-native engineering teams as an extension of client organizations. The core offering is their Team Augmentation model, where dedicated engineers integrate directly into clients' workflows, tools, sprint cycles, and engineering standards. This is complemented by specialized service offerings including Cloud Solutions (AWS-focused with serverless architecture, also spanning GCP, Azure, and IBM), Advanced Media & Broadcast Solutions supporting 20M+ concurrent users, Software Modernization services, Quality Assurance (automated and manual testing), and IT Consultancy. The company also operates an internal Craftsmen Excellence Academy to continuously train their engineers in AI-native workflows and modern development practices. The portfolio is delivered through a team extension model rather than a traditional SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Craftsmen Excellence Academy: Internal academy for training and developing software engineers in AI-native workflows, modern development practices, and Scandinavian work standards

Products and services

• AI-Native Product Teams (Team Augmentation)
• Cloud Solutions
• Advanced Media & Broadcast Solutions Broadcast and media systems for seamless content delivery, reliable workflows, and large-scale audience demand, supporting platforms with 20M+ concurrent users including AI-based asset management and advanced newsroom solutions.
• Software Modernization Modernization, rebuilding, and extension of software to reduce technical debt without disrupting delivery, improving architecture for long-term scale and making complex systems easier to evolve and operate.
• Quality Assurance Services Software QA services specializing in automated software quality assurance and manual testing for web, mobile, desktop, and cloud applications, including static testing services for early quality assurance.
• IT Consultancy IT consulting services providing mission-critical project guidance, talent attraction and relocation from different countries, and facilitation of top talent relocation to client offices.
• Software Development Services Enterprise-grade software solutions and complex backend server application development with cloud computing expertise.

Quantifiable outcome

• 98.7% client retention rate
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• AWS (Amazon Web Services)coreTechnology or IntegrationTechnology partner with high proficiency in AWS cloud solutions and serverless architecture. Craftsmen demonstrates extensive AWS expertise through blog content on Lambda, MediaConvert, AppSync, CloudFront, Terraform, and cross-account communication solutions.
• G-CloudcoreTechnology or IntegrationTechnology partner providing cloud services framework, listed as technology partner on Craftsmen website.
• AdobesupportingTechnology or IntegrationTechnology partner, listed among technology partners on Craftsmen website.
• Craftsmen Excellence AcademycoreStrategic or Co-development PartnerInternal academy for continuous development of engineers in AI-native workflows, modern development practices, and Scandinavian work standards. Ensures developers stay ahead in AI era and deliver confidently for clients.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• BairesDev: Latin America-origin software team augmentation and IT services firm. Closely comparable to Craftsmen: dedicated engineers embedded into US/European client teams, project-based and team-extension model, similar mid-market to enterprise customer profile.
• Andela: Global engineering talent marketplace and team extension provider. Comparable to Craftsmen in the dedicated-team, embedded-in-client model targeting US/European enterprise clients, though Andela operates at materially larger scale.
• Toptal: Elite freelance engineering network offering team augmentation and staff augmentation to enterprise clients. Comparable business model (top-tier developer matching, long-term engagements) and similar positioning toward quality over cost arbitrage.
• Turing: AI-native remote engineering talent platform serving US enterprise customers. Closely comparable in the team augmentation value proposition with explicit AI/engineering productivity positioning versus Craftsmen.
• Brain Station 23: Bangladesh-origin IT services and software development company. Direct peer sharing Craftsmen's delivery geography and similar enterprise software engineering model, though with broader product and consulting offerings.
• BJIT: Bangladesh-headquartered software development and IT services firm with offices in Japan, Sweden and other markets. Comparable in team augmentation model, delivery geography, and enterprise software engineering focus.

Broad incumbents

• Globant: Large global IT services and digital transformation firm with AI-native delivery. Overlaps with Craftsmen on enterprise digital engineering and cloud modernization but operates at vastly larger scale with broader service portfolio.
• EPAM Systems: Major Eastern European-origin IT services firm with deep software engineering and cloud capabilities. Comparable to Craftsmen on engineering services for European/US enterprises but with broader geographic footprint and product offerings.
• Cognizant: Global IT services and consulting giant. Overlaps with Craftsmen on application development, cloud, and QA services for enterprise clients, though at vastly different scale, breadth, and contract size.
• Accenture: World's largest IT services and consulting firm. Overlaps with Craftsmen on cloud modernization, software engineering, and media-industry transformation engagements, though at global-enterprise scale across all major verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@craftsmensoftware
• Facebookfacebook.com/craftsmenltd
• LinkedInlinkedin.com/company/craftsmensoftware
• Xx.com/craftsmenltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftsmen