Think Financial
Think Financial is a Canadian non-bank mortgage lender operating under True North Mortgage Inc., originating over $1B in residential mortgages annually through exclusive broker distribution and a self-serve online portal, targeting creditworthy Canadian homebuyers with fixed, variable, and alternative-lending products.
- Company typePrivate
- Founded2016
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Think Financial does
Think Financial is a Canadian non-bank residential mortgage lender operating as a trademark of True North Mortgage Inc. Founded in 2016 and headquartered in Calgary, Alberta, the company underwrites more than $1 billion in residential mortgages annually across Canada (excluding Compass Mortgage in Quebec). The company holds CMHC-approved lender status and operates under FSRA license #12700, issuing insured and insurable mortgages to Canadian borrowers with good credit.
The company's product portfolio centers on "The Works" — a fixed-rate mortgage (terms from 6 months to 5 years) and a 5-year variable-rate mortgage, both featuring 20% annual prepayment privileges, semi-annual interest compounding, and rate/mortgage portability. Complementary products include Compass Mortgage (alternative lending for non-traditional income borrowers with up to 40-year amortizations), Rate Relief 6-Month (a 2.49% introductory short-term product), and No Commitment Open Mortgage (a fully open variable-rate instrument). Technology infrastructure consists of a web-based online application portal with auto-save and device-transfer functionality, plus a dual-portal system — the new portal handles HELOCs and mortgages initiated on or after March 7, 2024, while a legacy portal maintains pre-March-2024 mortgages until renewal. A dedicated servicing call centre operates out of Waterloo, Ontario.
Think Financial operates a broker-mediated distribution model: all products are distributed exclusively through True North Mortgage brokers and a very limited set of additional mortgage brokerages, with end customers able to apply directly online or by phone. Revenue is generated via transaction fees and commissions on mortgage originations, supplemented by administrative fees on HELOCs, discharges, assumptions, and payment events. There is no public listing, no disclosed venture or private equity funding, and no M&A activity; the business is internally funded within the True North Mortgage corporate structure.
Think Financial firmographics
Firmographics- Name
- Think Financial
- Legal name
- True North Mortgage Inc.
- Website
- https://thinkfinancial.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think Financial is a Canadian non-bank mortgage lender operating under True North Mortgage Inc., originating over $1B in residential mortgages annually through exclusive broker distribution and a self-serve online portal, targeting creditworthy Canadian homebuyers with fixed, variable, and alternative-lending products.
- Ownership category
- akta.pro rank
Think Financial industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Real Assets — Real Estate Debt (Whole Loans, Mezzanine, CMBS/CLO) (FSAHAIAB)
- akta.pro secondary industries
- Private Credit — Real Estate Debt (Bridge, Mezz, CMBS-like) (FSAHAJAI), Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)
Keywords
Where Think Financial is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Think Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Mortgage Brokerage Commissions: THINK Financial acts as an intermediary between borrowers and lenders. The company receives fees for mortgage transactions from the lender. Additional non-monetary benefits may include reduced fees based on volume of business, efficiency metrics, travel/gifts, and seminar attendance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Fixed-Rate Mortgages: 6-month, 1-year, 2-year, 3-year, 5-year terms available |
| Transaction based/ take rate | Monthly | Variable-Rate Mortgages: 5-year standard term |
| Transaction based/ take rate | Monthly | Compass Mortgage: Alternative lending for non-traditional income borrowers |
| One time/ perpetual license | Pay-as-you-go | HELOC Setup Fee |
| One time/ perpetual license | Pay-as-you-go | Payment and Discharge Fees |
| One time/ perpetual license | Pay-as-you-go | Portability and Refinance Fees |
| One time/ perpetual license | Pay-as-you-go | Compass Mortgage Specific Fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Think Financial product offering
Product offeringCore offering
THINK Financial is a CMHC-approved Canadian residential mortgage lender that underwrites more than CAD 1 billion of mortgages annually, originated exclusively through True North Mortgage brokers and a limited number of additional brokerages. Its core offering is a portfolio of fixed-rate and variable-rate residential mortgages (including the flagship "The Works" product line, Compass alternative lending, Rate Relief 6-Month, and No Commitment Open Mortgage), supported by an online application portal with semi-annual compounding, 20% prepayment flexibility, portability, and a no-hidden-fees value proposition targeting Canadians with good credit.
Product overview
THINK Financial offers a portfolio of residential mortgage products available exclusively through True North Mortgage brokerages. The core offering is 'The Works' product line, available in both fixed and variable rate formats, featuring up to 20% annual lump sum prepayment ability, semi-annual interest compounding, and fee transparency. Specialty products include Compass Mortgage for alternative income borrowers and two short-term products: Rate Relief 6-Month (fixed) and No Commitment Open Mortgage (variable). All products require minimum $100K principal and maximum 25-year amortization (30-year for eligible first-time/new-build buyers from December 2024).
Differentiator
Problem solved
Functional benefit
Brands
- The Works: Primary mortgage product - fully-loaded, flexible mortgage with variable or fixed rate options.
- Compass Mortgage
- Rate Relief
- No Commitment
Products and services
- The Works (Fixed Mortgage) Fixed-rate residential mortgage available in 6-month, 1-year, 2-year, 3-year, 4-year, and 5-year terms, offering up to 20% annual lump-sum prepayment without penalty and no hidden fees (no reinvestment, wire, or admin fees). Designed for Canadians with good credit seeking predictable mortgage payments for home purchase, refinance, renewal, or switch.
- The Works (Variable Mortgage) Variable-rate 5-year residential mortgage with adjustable payments tracking THINK prime rate (4.45%), featuring semi-annual compounding (more beneficial than monthly compounding), up to 20% annual lump-sum prepayment ability, and a 3-month interest penalty for early termination. For Canadians with good credit who want to benefit from prime rate movements.
Companies that use Think Financial
Customer profileSegments2 records
Ideal customer profiles2 records
Think Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Think Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- True North MortgagecoreTHINK Financial products are available exclusively through True North Mortgage brokers. True North Mortgage is the parent company and primary distribution channel. THINK Financial is a trademark owned by True North Mortgage Inc.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Think Financial competitors and assessment
Company assessmentDirect peers
- True North Mortgage Inc. Parent company and exclusive distribution partner of THINK Financial. Operates the broker network through which all THINK products are sold, and is the legal licensee (FSRA#12700) and owner of the THINK Financial trademark, making it the most directly comparable entity on both origination economics and channel structure.
- MCAP Corporation: One of Canada's largest independent non-bank mortgage finance companies, originating and servicing residential and commercial mortgages through broker channels. Highly comparable to THINK Financial on non-bank MFC business model, broker distribution, and CMHC-approved lender positioning.
- First National Financial LP: Canadian non-bank mortgage lender with significant single-family origination through the broker channel, including insured and uninsured products. Directly comparable to THINK Financial as a large-volume, CMHC-approved MFC distributing through mortgage brokers.
- CMLS Financial: Canadian non-bank mortgage finance company offering residential, multi-unit, and commercial mortgages, with major activity through the broker channel. Comparable to THINK Financial on MFC structure, broker distribution, and CMHC lender positioning.
Emerging players
- Romspen Investment Corporation: Canadian private mortgage lender focused on non-bank, non-traditional, and alternative-income real estate lending. Comparable to THINK Financial's Compass Mortgage product specifically, as both serve borrowers who cannot qualify at traditional lenders.
- RFA Mortgage (RFA Financial Corporation): Canadian alternative mortgage lender focused on self-employed, non-traditional income, and complex-file borrowers, distributed through brokers. Comparable to THINK Financial's Compass Mortgage offering and to the broader broker-distributed alt-lending value proposition.
Broad incumbents
- Equitable Bank (EQB): Schedule I Canadian bank focused on alternative-banking deposits and single-family mortgage lending through the broker channel. Comparable to THINK Financial on broker-distributed Canadian residential mortgage origination, but operates as a chartered bank with broader deposit-gathering capability.
- HomeEquity Bank: Canadian Schedule I bank specializing in reverse mortgages and home-equity lending via the broker channel. Comparable to THINK Financial on broker-distributed Canadian mortgage lending and CMHC-style product positioning, though its niche is reverse/HELOC rather than prime residential.
- Tangerine (Scotiabank subsidiary): Direct bank offering residential mortgages to Canadian consumers via a digital application flow. Comparable to THINK Financial on the digital self-serve mortgage origination motion and on competing for creditworthy Canadian borrowers, though it sits within a Big Six parent and has deposit-funding advantages.
- Simplii Financial (CIBC subsidiary): Direct bank offering residential mortgages to Canadian consumers digitally without broker intermediation. Comparable to THINK Financial on direct-to-consumer Canadian mortgage origination and on competing for the same creditworthy segment, though its Big Six parent provides a structural funding advantage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Think Financial compliance and trust
Trust signalCompliance1 record
Think Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Financial leadership team
Management profileNumber of profiles
Think Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Financial
What does Think Financial do?
THINK Financial is a CMHC-approved Canadian residential mortgage lender that underwrites more than CAD 1 billion of mortgages annually, originated exclusively through True North Mortgage brokers and a limited number of additional brokerages. Its core offering is a portfolio of fixed-rate and variable-rate residential mortgages (including the flagship "The Works" product line, Compass alternative lending, Rate Relief 6-Month, and No Commitment Open Mortgage), supported by an online application portal with semi-annual compounding, 20% prepayment flexibility, portability, and a no-hidden-fees value proposition targeting Canadians with good credit.
Is Think Financial a public or private company?
Think Financial is a private company. It is classified as corporate owned and is currently operating.
When was Think Financial founded?
Think Financial was founded in 2016. It employs 11 to 50 people.
Where is Think Financial based?
Think Financial is headquartered in Calgary, Canada, in the North America region.
How does Think Financial make money?
One revenue line is on record: mortgage Brokerage Commissions.
Who are Think Financial's main competitors?
Direct peers on record are True North Mortgage Inc., MCAP Corporation, First National Financial LP and CMLS Financial. Emerging players are Romspen Investment Corporation and RFA Mortgage (RFA Financial Corporation). Broad incumbents are Equitable Bank (EQB), HomeEquity Bank, Tangerine (Scotiabank subsidiary) and Simplii Financial (CIBC subsidiary).
Does Think Financial have an API?
No public API is recorded for Think Financial.
What industry is Think Financial in?
Think Financial's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSAHAIAB, Real Assets — Real Estate Debt (Whole Loans, Mezzanine, CMBS/CLO), with a secondary code of FSAHAJAI, Private Credit — Real Estate Debt (Bridge, Mezz, CMBS-like). Its NAICS code is 522310 and its SIC code is 6162.