Sienna Rose

What Sienna Rose does

Sienna Rose, Inc. is a privately held, family-owned women's fashion brand founded in 2004 by Sue Halevy and headquartered in the Arts District of Los Angeles, California. The company sells boho-inspired apparel — tops, dresses, outerwear (vests and kimonos), bottoms, and a dedicated plus-size line spanning XS-3X — exclusively through its direct-to-consumer e-commerce storefront at siennarose.com, which is built on a WordPress and WooCommerce stack. Products are priced from $25 to $110, with periodic sales of 25-50% off original prices and a newsletter incentive of 10% off plus free shipping on first orders. The site supports standard DTC functionality including shopping cart, wishlist, order tracking, and customer account management.

The company operates with no disclosed external funding, no parent company, no physical retail locations, and no mobile app. Marketing is conducted through owned channels: an email newsletter, organic social profiles on Instagram (@siennaroseinc), Facebook, Pinterest, and Twitter (@siennastyle), a content blog ('The Sienna Style'), and branded community hashtags (#siennagirl, #printscharming). Operating geographies are stated as United States-focused, though the storefront is described as serving a global audience. The legal entity is domiciled in California, USA, and the company is classified as a private corporation with the founder retaining operational control. No patents, trademarks, awards, partnerships, integrations, or AI/ML capabilities are disclosed in the available data.

Name

Sienna Rose

Legal name

Sienna Rose, Inc.

Website

https://siennarose.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sienna Rose is a family-owned, direct-to-consumer women's fashion brand founded in 2004, selling boho-inspired apparel in sizes XS-3X through its own WordPress/WooCommerce e-commerce site based in Los Angeles.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAABAB

Women’s Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Women's apparel
• Boho clothing
• Plus size fashion
• Online clothing store
• Women's outerwear

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer online sales of women's clothing, dresses, and outerwear. Products are sold at fixed price points with periodic sales and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sienna Rose designs and sells women's boho-inspired fashion apparel directly to consumers through its own online storefront. The product range includes tops (blouses, tunics, tees, tanks), dresses (cocktail and casual), outerwear (vests and kimonos), leggings, and plus-size variants of each category, offered in inclusive sizes XS-3X at price points between roughly $25 and $110.

Product overview

Sienna Rose is an online women's fashion e-commerce platform and lifestyle brand offering boho-inspired clothing for the modern woman. The portfolio consists of a unified e-commerce platform at siennarose.com that enables direct-to-consumer retail of women's apparel. The product lineup includes core clothing categories (Tops, Bottoms, Dresses, Outerwear), with specific product lines such as Tops (Blouses, Tunics, Tees & Tanks), Outerwear (Vests, Kimonos), Dresses (Cocktail, Casual), and a dedicated Plus Size Shop (sizes XS-3X). Featured products include the Waterfall Tank, Lizabeta Tunic, Bardot Bell Sleeve, Lydia Fringe Sweater, Sonya Buttondown, Plus Size Mila Fringe Tunic, Aureli Scarf Top, Ikat Blouse, Grisha Tunic, Faux Snake Moto Vest, Natalia Vest, Valentina Faux Fur Vest, Shag Faux Fur Vest, Aztec Sweater, Victoria Sweater, Sequin Block Tee, Plus Size Medallion Tunic, Georgette Tunic, Plus Size Gita Button-up, Florence Swing Buttondown, Medallion Tunic, Classic Pleat Blouse, Peasant Tunic, Natasha Ruffle Top, and Print Panel Sweater. The platform supports customer accounts, wishlists, order tracking, and newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sienna Rose E-commerce Platform The branded online storefront at siennarose.com through which Sienna Rose sells its full catalog directly to individual women consumers; built on WordPress and WooCommerce and supporting browsing, checkout, newsletter signup with 10% off plus free shipping, and links to brand social channels.
• Women's Tops Boho-inspired women's tops including blouses, tunics, tees, and tanks in sizes XS-3X at price points generally between $25 and $110. Designed for individual women consumers seeking versatile, figure-flattering everyday and occasion pieces.
• Women's Dresses
• Women's Outerwear
• Women's Bottoms
• Plus Size Shop
• Sale & Clearance
• Waterfall Tank
• Lizabeta Tunic
• Bardot Bell Sleeve
• Lydia Fringe Sweater
• Sonya Buttondown
• Marina Crochet Tunic
• Aureli Scarf Top
• Ikat Blouse
• Grisha Tunic
• Sequin Block Tee
• Florence Swing Buttondown
• Classic Pleat Blouse
• Peasant Tunic
• Natasha Ruffle Top
• Print Panel Sweater
• Aztec Sweater
• Victoria Sweater
• Faux Snake Moto Vest
• Natalia Vest
• Valentina Faux Fur Vest
• Shag Faux Fur Vest
• Medallion Tunic
• Georgette Tunic
• Plus Size Mila Fringe Tunic
• Plus Size Medallion Tunic
• Plus Size Gita Button-up

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Peers

• Lane Bryant:

Direct peers

• Free People: Free People is a DTC and wholesale boho/contemporary women's apparel brand offering tops, dresses, and outerwear with bohemian styling. It is the closest direct competitor to Sienna Rose, operating at a larger scale across multiple channels.
• Torrid: Torrid is a plus-size women's apparel retailer offering tops, dresses, and outerwear in extended sizes with both physical stores and a strong e-commerce channel. Comparable to Sienna Rose's plus-size shop in sizing range and target customer, though Torrid specializes exclusively in plus sizes.
• ModCloth: ModCloth is a vintage and boho-inspired women's apparel retailer with inclusive sizing and a strong DTC e-commerce presence. Closely comparable to Sienna Rose on style aesthetic, customer demographic, and direct-to-consumer model.

Broad incumbents

• Anthropologie: Anthropologie is a URBN-owned lifestyle brand offering boho-inspired women's apparel, dresses, and outerwear alongside home and accessories. Overlaps with Sienna Rose on aesthetic and category but operates at much greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/siennaroseinc
• Instagraminstagram.com/siennaroseinc
• Facebookfacebook.com/siennaroseinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sienna Rose