What Very Up does

Very Up is a French bespoke blended-learning company founded in Lyon in 2016 (spun out of Methodia Formation) and operating as a SARL unipersonnelle within Groupe House Of Learning, with registered capital of €500,000, a Lyon headquarters, and a second office in Paris. The company co-designs and deploys fully customized multi-modal training programs — combining in-person workshops, e-learning, AI coaching, simulations, serious games, field challenges, and digital twins — for large enterprise and government clients across sectors including luxury, cosmetics, pharmaceuticals, food services, banking, construction, energy, and sports. Its core technology is the in-house Teach Up adaptive training platform, augmented by a proprietary AI Coach, the Boussole Carbone carbon-impact comparison tool, and four specialized Academies covering Commercial Performance, Technical Expertise, Management & Leadership, and L&D Innovation.

Very Up's business model is anchored in custom enterprise engagements (50/30/20 milestone payment structure on signed purchase orders, multi-year contracts) supplemented by a subscription-licensed Plug & Train pre-built catalog introduced in 2025. Go-to-market is consultative and human-led: dedicated Learning Consultants run 30-minute discovery meetings and manage end-to-end project cycles, supported by thought-leadership content (white papers, webinars, industry events such as ILDI Grands Débats and LOSAM Future of Learning). The company reports 300+ clients, 1,000+ blended projects, 1.2 million people trained, a client NPS of 91–92, 98%+ client satisfaction, and average participant rating of 9.2/10, with 2025 throughput of 300+ training actions and 20,000+ learner hours. Notable enterprise clients include L'Oréal (GenAI for All, 60,000 employees, Trophées du Digital Learning 2025 winner), Sodexo (9-module, 20-language, 43-country ethics and compliance program for 430,000 employees), BPCE (Campus de la Performance AI sales training with up to 15% observed performance improvement), bioMérieux (Supply Chain Academy, 120+ modules in 3 years), Pierre Fabre, Saint-Gobain, VINCI Construction, Cultura, and Club Med.

The company reinvests more than 10% of annual revenue into an internal Innovation Studio, holds Qualiopi certification (mandatory for French public training funding access), and operates without disclosed external venture or private equity funding. AI capability is a central differentiator: Coach IA, AI Training Centers, and Expert Digital Twins, built on third-party LLMs under secured contracts, lift reported practice ratios from 20–30% to 70–90% of program duration. Employee ownership stands at 10% of group shares via a profit-sharing scheme implemented two years before legal obligation.

Name

Very Up

Legal name

Very Up

Website

https://veryup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Very Up is a Lyon-based French blended-learning firm (founded 2016, parent Groupe House Of Learning) that designs and deploys bespoke multi-modal enterprise training programs on its proprietary Teach Up platform, serving 300+ large corporate and government clients across sectors with AI-augmented coaching, serious games, and digital twins.

Ownership category

akta.pro rank

Product category

Corporate Training and Blended Learning Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Study Habits & Homework Systems Workshops (EDAMAIAL), Mentorship, Coaching & Office-Hours Platforms (MPACALAG)

Keywords

• Blended learning programs
• Corporate training services
• AI-powered coaching
• Adaptive learning platform
• Custom e-learning design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Blended Learning Design & Deployment: Very Up's primary revenue stream is bespoke blended learning project engagements. Each project is co-designed with the client, producing customized training programs combining e-learning, in-person workshops, AI coaching, simulations, field challenges, and other modalities. Pricing is established via detailed proposals and purchase orders, with payment milestones at signing (50%), first project draft (30%), and delivery (20%).
2. Plug & Train Pre-Built Training Capsules: Ready-to-deploy training modules covering management, soft skills, and sales competencies with integrated AI coaching. These off-the-shelf capsules can be added to existing client learning programs or deployed as standalone modules. Revenue is generated through licensing or subscription of these pre-built content packages.
3. Training Deployment & Facilitation Services: Very Up animates and facilitates training sessions for clients (whether or not it produced the training content), including synchronous training delivery, trainer enablement, and international deployment coordination. In 2025, the company delivered 300+ training actions totaling 20,000+ learner hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Very Up designs and deploys bespoke blended learning programs for large enterprises, combining in-person workshops, virtual classrooms, custom e-learning, serious games, simulations, digital twins, and AI-powered coaching delivered through its proprietary Teach Up adaptive platform. Engagements are co-designed with each client to drive measurable on-the-job behavior change, with subsidiary offerings including pre-built Plug & Train capsules, signature Academies (Commercial Performance, Technical Expertise, Management & Leadership, L&D Innovation), and the Boussole Carbone environmental measurement tool.

Product overview

Very Up is a professional training services company (SAS, founded 2016 in Lyon, France, belonging to Groupe House Of Learning) that designs bespoke blended learning programs combining in-person, digital, and experiential modalities. The core technology platform is Teach Up, a proprietary adaptive training platform that underpins all training programs. Key signature formats include AI-powered Training Centers (Centres d'entraînement avec coach IA), Adaptive Learning experiences, Enriched In-Person (Présentiel enrichi), Serious Games, and Expert Digital Twins (Jumeaux numériques d'expert). Complementary proprietary tools include the Boussole Carbone (carbon footprint comparison tool) and the Plug & Train catalog (pre-built AI coach capsules). The company is organized into four specialized academies: the Académie de la Performance Commerciale et de la Relation Clients (commercial and client relationship performance), the Académie des Expertises Techniques & Outillages (technical expertise and tooling), the Académie du Management & Leadership, and the Académie L&D et Innovations Pédagogiques (L&D team development). Training programs support sectors including Sport, Food/Agriculture, Banking/Insurance, Health/Pharma, Retail, Construction, Luxury, Energy, and Industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Blended Learning Design & Deployment Bespoke blended learning projects co-designed with enterprise clients, combining e-learning, in-person workshops, AI coaching, simulations, field challenges, and other modalities to drive behavior change; engagements are typically milestone-priced per purchase order.
• Plug & Train Pre-Built Training Capsules Ready-to-deploy training capsules covering management, soft skills and sales competencies with integrated AI coaching, organized into Management, Soft Skills and Sales collections and deployable on client LMS or via the Teach Up platform.
• Teach Up Adaptive Training Platform Proprietary adaptive training platform developed in-house by Very Up / House Of Learning ecosystem that supports e-learning authoring, AI coaching modules, simulations, digital assessments and digital twin deployments for enterprise training programs.
• Training Deployment & Facilitation Services Synchronous training animation, trainer enablement and international deployment coordination delivered by Very Up facilitators or trusted local field facilitator partners, in any language and across client-owned or third-party content.
• AI Training Centers with Coach IA Signature training format where learners practice specific professional gestures asynchronously with a custom AI coach built on the Teach Up platform, with immediate progressive feedback and repeated practice until mastery; targets observable behavioral change.
• Boussole Carbone (Carbon Compass) for Training Open-access web tool that compares the CO2 footprint of different blended learning pathway configurations (in-person, virtual class, e-learning, digital assessment, video) using ADEME emission factors and INSEE mobility data, helping organizations design environmentally responsible training.
• Présentiel Enrichi (AI-Augmented Enriched In-Person) Signature in-person training format augmented with digital tools and AI coaching, designed to create a memorable decisive turning point for learners (e.g., Cultura's sales-manager feedback skills program combining in-person sessions with AI training).
• Digital Twin and Expert Digital Twin (Jumeau Numérique) Proprietary digital-replica tools: software digital twins replicate real business tools (CRM, internal platforms) for risk-free practice on fictitious data, while expert digital twins use AI to make key internal experts' knowledge accessible on demand.
• Serious Game Training Modules Bespoke game-based learning sequences playable synchronously or asynchronously, designed as complete work scenarios with objectives, decision points and interpersonal interactions for immersive competency building.
• Smart One Page Adaptive Learning Format An adaptive learning content format launched by Very Up in 2020 that delivers concise, personalized training experiences, recognized with the premier prix Learn'Innov 2020 from ILDI.
• Académie de la Performance Commerciale et de la Relation Clients Expert academy that designs and deploys bespoke blended sales performance and client-relationship programs to anchor correct reflexes in sales teams, transform field practices, and build commercial confidence.
• Académie des Expertises Techniques & Outillages Expert academy that supports ground-level technical transformations and upskilling of technical teams, covering processes (manufacturing, maintenance, engineering, supply chain), tools/SI/technologies (SCADA, ERP, AI, digital twin, cybersecurity), and ecological transition topics.
• Académie du Management & Leadership Expert academy designing bespoke programs for leaders and culture transformation, covering inspirational leadership, hybrid team management, coaching, change management and performance tracking.
• Académie L&D et Innovations Pédagogiques Expert academy that upskills L&D teams and internal trainers across L&D strategy, blended learning design, pedagogical tooling, trainer development, data-driven training measurement, and EdTech/AI integration.

Quantifiable outcome

• NPS of 91 among clients
• +7 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

One partnership is on record.

• Teach UpcoreTechnology or IntegrationVery Up's website references Teach Up as a partner. Teach Up is an adaptive training platform also developed within the Very Up / House Of Learning ecosystem. Very Up uses the Teach Up platform to deliver its AI-powered coaching, e-learning, and digital assessment programs. The partnership enables the creation and delivery of custom adaptive training experiences with AI coaching capabilities.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• GP Strategies: US-listed provider of custom training, learning design, and managed learning services for large global enterprises. Direct overlap in custom content design, deployment, and LMS-adjacent services.
• Korn Ferry: Global organizational consulting firm whose Learning & Talent practice delivers custom leadership and development programs to large enterprises. Comparable at the Fortune 500/Large-cap enterprise engagement level.
• Skillsoft: Global enterprise learning incumbent offering content libraries, AI-driven platforms (Skillsoft CAISY), and leadership development. Competes with Very Up at the enterprise buyer level through broader, more standardized offerings.
• D2L (Brightspace): Enterprise learning platform with adaptive learning and AI tools serving corporate and education markets. Adjacent to Very Up's Teach Up platform in the adaptive learning infrastructure layer.

Direct peers

• Cegos: France-headquartered global leader in corporate training and blended learning solutions for large enterprises. Direct competitor offering custom training design, certification, and digital learning programs across similar verticals and CAC 40 buyer profiles.
• CrossKnowledge: European (French/UK) digital learning solutions provider delivering blended corporate learning programs and digital content for large organizations. Closely aligned with Very Up's custom blended design motion and enterprise target market.
• Wilson Learning: Global provider of custom sales, leadership, and behavioral training solutions for large enterprises. Overlaps with Very Up's academies in commercial performance and management/leadership development.
• Learning Tribes: European custom digital learning agency designing blended programs, e-learning, and serious games for large organizations. Closely comparable boutique operator in the bespoke corporate learning space.
• BTS Group: Swedish-listed consultancy designing custom learning and assessment programs for sales, leadership, and strategy. Comparable in combining bespoke program design with proprietary digital tools targeting large enterprises.

Emerging players

• 360Learning: Paris-based collaborative LMS and corporate learning platform with AI authoring features. Targets similar mid-market and enterprise buyers with a more productized, less bespoke approach than Very Up.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VeryUpCompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Up