Intrepid Financial

What Intrepid Financial does

Intrepid Financial Planning Group, LLC is a fee-based, fiduciary Registered Investment Advisor (RIA) wholly owned by Intrepid Financial, LLC, headquartered in Carmel, Indiana. Founded in 1998 by former CPA and Navy veteran Richard K. Locke, the firm provides discretionary investment advisory services to individuals and families across 11 U.S. states, with no minimum account size required to engage. Following the founder's death, his wife Joan Locke serves as Principal Owner, preserving the firm's family-owned character, with multiple family members in operational and investment roles.

The firm's core product is customized portfolio management built on Modern Portfolio Theory, combining Strategic Asset Allocation, Diversification, and Security Fundamentals & Valuations using a mix of individual stocks and bonds, ETFs, and mutual funds. Supporting service modules include Retirement Strategies, Risk Management, Education Strategies, Social Security Strategies, HNW/UHNW advisory, Small Business Ownership advisory, Charitable Giving/Legacy Planning, and Financial Education Sessions. Client-facing digital tools include a Resource Center, 30+ financial calculators, a 200+ entry financial glossary, a video library, and tax resources. Client accounts are custodied at Charles Schwab, which serves as the operational platform for trading, distributions, and client login.

Intrepid generates revenue through recurring fee-based advisory charges billed annually, with no commissions on product sales, no account minimums, and no publicly disclosed pricing tiers. Distribution is direct-to-consumer through the firm's website and licensed Investment Advisor Representatives, supported by a content-heavy educational marketing approach targeting four primary personas (Just Starting Out, Established Wealth, Entrepreneurs/Executives, and Families). The firm employs 11-50 staff and operates without disclosed institutional or private equity backing.

Name

Intrepid Financial

Legal name

Intrepid Financial Planning Group, LLC

Website

https://intrepidfinancial.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Intrepid Financial Planning Group is a fee-based, fiduciary Registered Investment Advisor in Carmel, Indiana, offering discretionary portfolio management and financial planning services to individuals and families across 11 U.S. states with no account minimums.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Investment advisory services
• Portfolio management
• Retirement planning
• Wealth management
• Fiduciary financial planning

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Investment Advisory Services: The firm operates as a fee-only/fee-based registered investment advisor (RIA) providing discretionary investment advisory services. Revenue is generated through advisory fees rather than commissions on product sales. They are a fiduciary, meaning they are obligated to act in clients' best interests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Intrepid Financial Planning Group, LLC is a fee-based fiduciary Registered Investment Advisor (RIA) that delivers discretionary investment advisory services to individual investors across 11 U.S. states. The firm constructs and manages customized portfolios using Modern Portfolio Theory, combining individual stocks & bonds, ETFs, and mutual funds, and wraps those portfolios with supporting services such as retirement income planning, risk management, education funding strategies, Social Security optimization, estate and charitable planning, and financial education. Services are offered with no account minimums, with client assets custodied at Charles Schwab.

Product overview

Intrepid Financial Planning Group is a fee-based fiduciary registered investment advisor (RIA) offering discretionary investment advisory services through a unified advisory platform. The core offering is Portfolio Management using Modern Portfolio Theory (MPT) with four guiding philosophies: Peace of Mind, Preservation of Principal with Diversification, Tax-Efficient Strategies, and Minimizing Investment Expenses. The firm builds customized portfolios using individual stocks & bonds, ETFs, and mutual funds. Supporting service modules include Retirement Strategies, Risk Management, Education Strategies, Social Security Strategies, HNW/UHNW Client Services, Small Business Ownership Advisory, Charitable Giving/Legacy Planning, and Financial Education Sessions. Client-facing digital tools include a suite of Financial Calculators, Tax Resources (calendar, IRS forms, tax rate tables), and a Financial Glossary with over 200 entries. The firm operates with no account minimums and serves clients across 11 states. The company was founded in 1998 and is headquartered in Carmel, Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Management Customized investment portfolio construction and ongoing discretionary management based on each client's goals, time horizon, and risk tolerance. Portfolios are built using Modern Portfolio Theory and a mix of individual stocks & bonds, exchange traded funds (ETFs), and mutual funds, and are continuously monitored and rebalanced by the firm's Investment Advisor Representatives. Available to individual investors across the firm's 11 registered states with no account minimum.
• Retirement Strategies Income planning and withdrawal strategy service that helps clients decide how to allocate and spend money in retirement, integrating Social Security claiming strategies into the overall retirement plan. Designed for individuals and households approaching or in retirement seeking to coordinate income sources, withdrawals, and longevity planning.
• HNW/UHNW Wealth Management Services Tailored wealth management services for high-net-worth and ultra-high-net-worth individuals requiring sophisticated financial strategies, including advanced tax planning and sophisticated estate planning. Delivered through the firm's IAR team with CPA-led tax-efficient portfolio construction.
• Small Business Ownership Advisory Personalized financial guidance for small business owners navigating the unique challenges and opportunities of business ownership, including business financial management, owner retirement planning, and business succession planning. Bridges personal and business balance-sheet planning for owner-operators.
• Estate, Legacy & Charitable Giving Planning Estate strategies and charitable giving approaches designed to create a lasting legacy, including trust planning and foundation creation. Designed for high-net-worth clients, families, and business owners coordinating intergenerational wealth transfer.
• Fee-Based Fiduciary Investment Advisory Discretionary investment advisory services delivered on a fee-only/fee-based fiduciary basis, with the firm obligated to act in clients' best interests and with no minimum starting amount required. Revenue is generated through advisory fees rather than product commissions, billed on an annual recurring cadence.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Charles SchwabcoreTechnology or IntegrationCharles Schwab serves as the custodian for client accounts. The firm maintains the main point of contact for Schwab and processes trades, distributions, and transfer requests through this platform. Client account login is directed to Schwab's secure portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carson Group: Carson Group is a fee-based RIA serving individuals and families through advisor partnerships, with comparable offerings in portfolio management, retirement planning, and tax-efficient strategies. Overlaps directly with Intrepid's advisory service stack.
• Mariner Wealth Advisors: Mariner is a national fee-based RIA offering investment advisory, retirement, tax, and estate services to individuals and families. Same comprehensive wealth-management positioning as Intrepid, though operating at significantly larger scale.
• Buckingham Strategic Wealth: Buckingham is a fee-only fiduciary RIA providing portfolio management, retirement, and tax planning to mass-affluent and HNW clients nationwide. Closely matches Intrepid's fiduciary, no-commission model and comprehensive service offering.
• Creative Planning: Creative Planning is a large fee-only RIA offering comprehensive wealth management, retirement, tax, and estate planning — the same full-service advisory suite Intrepid delivers, but at much greater scale across all 50 states. Directly comparable business model and target clientele.

Broad incumbents

• Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the U.S., offering portfolio management, retirement planning, and financial coaching to mass-affluent and HNW clients. A broad incumbent in Intrepid's category.
• Fisher Investments: Fisher Investments is a large established RIA managing portfolios for individuals and institutions, primarily HNW and above. Overlaps with Intrepid's portfolio management and HNW service lines but operates at vastly greater scale and with a private-company orientation.
• Vanguard Personal Advisor Services: Vanguard PAS combines robo-advisor algorithms with human advisor access for a low fee, targeting mass-affluent and retirement-focused clients — directly overlapping Intrepid's 'Just Starting Out' and retirement segments with significantly lower fees.
• Charles Schwab Wealth Advisory: Schwab Wealth Advisory is the in-house advisory arm of Intrepid's custodian, offering fee-based portfolio management and financial planning to retail clients at scale. A formidable incumbent that can substitute for Intrepid's services within the same Schwab ecosystem.

Emerging players

• Facet Wealth: Facet is a digital-first fee-only RIA providing flat-fee financial planning and investment management targeted at mass-affluent clients. Competes with Intrepid's 'Just Starting Out' and HNW segments via a tech-enabled, low-overhead delivery model.
• Personal Capital / Empower Personal Dashboard: Personal Capital (now part of Empower) is a hybrid digital RIA combining free financial tools with paid wealth management services. Directly competes for Intrepid's mass-affluent and HNW segments via integrated digital dashboards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IntrepidF

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intrepid Financial