Staveley Head
Staveley Head is a UK independent insurance broker operating under One Sure Insurance Limited, distributing personal and commercial lines (motor, home, travel, fleet, HGV, motor trade) from a panel of 49+ insurers via phone and online quote channels, and expanding through acquisition of niche specialist broker brands.
- Company typePrivate
- Founded1991
- HeadquartersConnahs Quay, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Staveley Head does
Staveley Head is a UK-based independent insurance broker operating as a trading name of One Sure Insurance Limited, an FCA-authorised private limited company (firm reference 447730) headquartered in Deeside, Connahs Quay. Founded in 1991 and employing 101-250 staff, the firm distributes a broad portfolio of personal and commercial insurance lines — including car, van, campervan, motorhome, caravan, classic car, home, landlord, and travel on the personal side, and business, liability, taxi, courier, goods-in-transit, motor trade, chauffeur, Uber, minibus, HGV, and fleet on the commercial side — sourced from a panel of over 49 reputable insurers. The business makes money primarily through insurer commissions typically ranging between 5% and 20% of the insurer's premium, supplemented by premium finance commissions when customers pay by instalments and various administrative arrangement fees disclosed in its Terms of Business.
The firm's go-to-market is sales-led and dual-channel: customers can obtain quotes via vertical-specific online forms or via dedicated phone lines staffed by advisors Monday-Friday 9am-5:30pm, with separate support lines for claims, windscreen, and complaints. Beyond the Staveley Head brand, the firm operates an expanding portfolio of retained brands through acquisition — including One Sure Insurance, Unicom Insurance Services, Tradewise Insurance, and Compare HGV — and trades under additional DBAs such as Spitfire Insurance, Insure & Support, and Insurance4Motor Trade, fragmenting customer acquisition by niche vertical and search intent. Marketing is content-driven via a blog plus organic social presence on Facebook, LinkedIn, Twitter, and Instagram, with no paid acquisition or app footprint disclosed. The underlying technology stack is positioned as insurance comparison and quote aggregation; no proprietary features, AI/ML capabilities, or third-party integrations are disclosed in the source material. Recognition includes consecutive Insurance Times Tech Awards in 2013 and 2014 for broking innovation.
Staveley Head firmographics
Firmographics- Name
- Staveley Head
- Legal name
- One Sure Insurance Limited
- Website
- https://staveleyhead.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Staveley Head is a UK independent insurance broker operating under One Sure Insurance Limited, distributing personal and commercial lines (motor, home, travel, fleet, HGV, motor trade) from a panel of 49+ insurers via phone and online quote channels, and expanding through acquisition of niche specialist broker brands.
- Ownership category
- akta.pro rank
Staveley Head industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
Keywords
Where Staveley Head is headquartered
LocationHeadquarters
- HQ city
- Connahs Quay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Staveley Head business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commission: The company receives commission from insurers or product providers, typically between 5% and 20% of the insurer's premium, depending on the product and insurer.
- Premium Finance Commission: When customers choose to pay by instalments, the company acts as a credit broker and receives commission from the premium finance provider for arranging the credit agreement. This commission forms part of the interest charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance products are priced individually based on customer risk profile |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Staveley Head product offering
Product offeringCore offering
Staveley Head is an FCA-regulated independent insurance broker that arranges personal and commercial insurance policies on behalf of customers from a panel of over 49 insurers. The core offering spans motor (car, van, campervan, motorhome, caravan, classic car, HGV, fleet), property (home, landlord), travel, and specialist commercial lines (taxi, courier, goods in transit, motor trade, chauffeur, Uber, minibus, liability, business). Revenue is earned via insurer commissions, premium finance commissions, and disclosed arrangement/administration fees.
Product overview
Staveley Head is an independent insurance broker operating as a trading name of One Sure Insurance Limited. The company offers a comprehensive portfolio of insurance products across personal and commercial lines, including motor vehicle insurance (car, van, campervan, motorhome, caravan, classic car, HGV, fleet), property insurance (home, landlord), travel insurance, and business/commercial insurance (liability, taxi, courier, goods in transit, motor trade, chauffeur, minibus, Uber). The company also provides 24/7 claims handling and works with over 49 reputable insurers to offer policies from third-party only to comprehensive coverage. As part of its expansion strategy, Staveley Head has acquired several specialist insurance brokers including One Sure Insurance, Unicom Insurance, Tradewise Insurance, and Compare HGV Insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Motor insurance policy for personal vehicle owners providing peace-of-mind road coverage.
- Van Insurance Personal and commercial cover for van owners, arranged through Staveley Head's insurer panel.
- Campervan Insurance Specialist insurance for VWs, custom campers, and converted campervans including fixed roof, high-top, rising roof, and vista models.
- Motorhome Insurance Insurance for motorhomes used as holiday homes on wheels, providing coverage for UK and European travel.
- Caravan Insurance Coverage for static and touring caravans, including policies for members of Camping & Caravanning and Caravan & Motorhome Clubs.
- Classic Car Insurance Specialist policies for antique and vintage vehicle models sourced from panel insurers.
- Home Insurance Protection for residential property and contents.
- Landlord Insurance Buy-to-let cover for rental properties, arranged through panel insurers.
- Travel Insurance Policies for holidays and frequent flyers, arranged through panel insurers.
- Business Insurance Policies aimed at business premises covering various commercial risks.
- Liability Insurance Public liability, employers liability, and product liability cover for claims by employees and the public.
- Taxi Insurance Private and public hire insurance for taxi operators, arranged via the panel.
- Courier Insurance Policies protecting delivery vans and couriers.
- Goods In Transit Insurance Policies protecting goods between drop-off zones during transit.
- Motor Trade Insurance Specialist policies for motor traders including road risk, combined premises, and liability coverage.
- Chauffeur Insurance Private hire insurance tailored for luxury chauffeurs.
- Uber Taxi Insurance Uber-approved insurance made for private hire taxis, arranged through panel insurers.
- Minibus Insurance Insurance tailored for minibus taxis and private hire vehicles.
- HGV Insurance Policies protecting lorries and trucks for haulage operations.
- Fleet Insurance Mix and match commercial vehicles under one policy.
Companies that use Staveley Head
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Staveley Head technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Staveley Head partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- One Sure InsurancecoreParent company and trading brand. Staveley Head is a trading name of One Sure Insurance Limited. One Sure Insurance Limited is authorised and regulated by the Financial Conduct Authority (FCA), under firm reference number 447730.
- Unicom InsuranceminorAcquired specialist insurance broker operating as part of the Staveley Head/One Sure Insurance group of brands.
- Tradewise InsuranceminorAcquired specialist insurance broker operating as part of the Staveley Head/One Sure Insurance group of brands.
- Compare HGVminorAcquired specialist insurance broker operating as part of the Staveley Head/One Sure Insurance group of brands, focused on HGV insurance.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Staveley Head competitors and assessment
Company assessmentDirect peers
- Carole Nash: UK specialist broker focused on classic, vintage, and motorcycle insurance with niche vehicle expertise — comparable to Staveley Head on specialist vehicle underwriting and enthusiast customer focus.
- Adrian Flux: UK specialist insurance broker focused on non-standard and enthusiast vehicle lines (classic cars, motorhomes, modified cars, courier, HGV) — directly overlapping Staveley Head's specialist vehicle niche and panel-based broker model.
- A-Plan Insurance: UK multi-line insurance broker with strong personal motor and home coverage and commercial lines (HGV, fleet, taxi) — directly comparable broker model, customer segments, and product breadth to Staveley Head.
- One Call Insurance: UK phone-based general insurance broker arranging motor, home, and commercial cover — comparable to Staveley Head on inside-sales distribution model and multi-line broker proposition.
- Swinton Insurance: UK high-street insurance broker arranging personal and commercial cover across motor, home, and business lines via phone and branch channels — comparable to Staveley Head on multi-line broker model and SMB / individual customer base.
- Bikesure: UK specialist motorcycle and scooter insurance broker operating on a panel-based broker model — closely comparable specialist-vehicle broker positioning and panel-of-insurers distribution strategy.
Broad incumbents
- Direct Line Group: UK direct insurer operating own-label motor, home, and commercial insurance — comparable customer base to Staveley Head but competes on direct distribution rather than intermediated brokerage.
- Howden Insurance Brokers (UK): Large UK independent insurance broker group offering personal and commercial lines through acquired regional broker brands — comparable on broker model and acquisition-led growth strategy, but at materially larger scale.
- Compare the Market: UK price-comparison aggregator that competes for the same personal lines (car, van, home) customers Staveley Head serves — not a direct broker but a major alternative distribution channel for the same insurance products.
Emerging players
- John Lamb Insurance: UK specialist commercial motor insurance broker with focus on fleet, HGV, and commercial vehicle cover — overlaps Staveley Head's commercial motor trade and HGV specialism with similar panel-based broker economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Staveley Head social profiles
Digital presenceStaveley Head compliance and trust
Trust signalCompliance2 records
Staveley Head financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staveley Head leadership team
Management profileNumber of profiles
Profiles1 record
Staveley Head subsidiaries and ownership
Company hierarchySubsidiaries4 records
Staveley Head funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staveley Head M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staveley Head
What does Staveley Head do?
Staveley Head is an FCA-regulated independent insurance broker that arranges personal and commercial insurance policies on behalf of customers from a panel of over 49 insurers. The core offering spans motor (car, van, campervan, motorhome, caravan, classic car, HGV, fleet), property (home, landlord), travel, and specialist commercial lines (taxi, courier, goods in transit, motor trade, chauffeur, Uber, minibus, liability, business). Revenue is earned via insurer commissions, premium finance commissions, and disclosed arrangement/administration fees.
Is Staveley Head a public or private company?
Staveley Head is a private company. It is classified as management employee owned and is currently operating.
When was Staveley Head founded?
Staveley Head was founded in 1991. It employs 101 to 250 people.
Where is Staveley Head based?
Staveley Head is headquartered in Connahs Quay, United Kingdom, in the Europe region.
How does Staveley Head make money?
Two revenue lines are on record. Insurance Commission is the primary driver. The others are premium Finance Commission.
Who are Staveley Head's main competitors?
Direct peers on record are Carole Nash, Adrian Flux, A-Plan Insurance, One Call Insurance, Swinton Insurance and Bikesure. Broad incumbents are Direct Line Group, Howden Insurance Brokers (UK) and Compare the Market. John Lamb Insurance is listed as an emerging player.
Does Staveley Head have an API?
No public API is recorded for Staveley Head.
What industry is Staveley Head in?
Staveley Head's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management. Its NAICS code is 524210 and its SIC code is 6411.