EP Equipment

What EP Equipment does

EP Equipment is a Hangzhou-headquartered, privately held manufacturer of electric material handling equipment founded in 2007, serving warehouse operators, distribution centers, and industrial logistics customers globally. Its core product portfolio spans electric pallet trucks, stackers, forklifts (3-wheel, indoor/outdoor, high-capacity), order pickers, reach trucks, tow tractors, very narrow aisle trucks, and an emerging line of autonomous mobile robots (X-mover). The technology stack is anchored in proprietary lithium-ion battery and charging systems (EP Energy/EP-Unipower), 700sqm of in-house casting that produces 90% of components internally (EP Casting), and integrated telematics for fleet monitoring, with sub-brands EP Red, EP Green, and EP Pro tiering offerings across entry, lithium-ion, and professional use cases.

The company monetizes through hardware sales across equipment categories, AMR units, lithium-ion energy systems and charging infrastructure, in-house casting components, and aftermarket parts and services (EP Care, telematics). Distribution combines a direct online channel (shop.ep-equipment.com) with regional subsidiaries and distribution centers across Asia Pacific, Europe, the Middle East, Africa, and the Americas, executing a 'think global, act local' model. Operations are supported by three core operating subsidiaries (EP Automation, EP Casting, EP Energy) under the EP Group umbrella, with 1,001–5,000 employees and no disclosed external funding or public listing.

Name

EP Equipment

Legal name

EP Equipment

Website

https://ep-ep.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EP Equipment is a Hangzhou-based global manufacturer of electric warehouse equipment—including pallet trucks, stackers, forklifts, AMRs, and lithium-ion energy systems—serving warehouse, distribution, and industrial logistics customers worldwide.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Battery Manufacturing (33591)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF)

Keywords

• Electric forklifts
• Material handling equipment
• Warehouse equipment
• Autonomous mobile robots
• Lithium-ion batteries

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Warehouse Equipment Sales: Sale of electric pallet trucks, stackers, forklifts, order pickers, reach trucks, tow tractors, and very narrow aisle trucks. Products range from entry-level to heavy-duty models serving occasional operations to multi-shift applications in warehouses and distribution centers.
2. AMR (Autonomous Mobile Robot) Sales: Sale of autonomous mobile robots including X-mover for automated material handling and logistics operations
3. Energy Storage and Charging Solutions: Lithium-ion battery systems and charging infrastructure through EP-Unipower subsidiary
4. Casting Components: In-house casting production of 90% of components for material handling equipment
5. Aftermarket Parts and Services: EP Care service programs, telematics, and parts support for existing equipment

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

EP Equipment manufactures and sells electric-powered material handling equipment, including electric pallet trucks, stackers, forklifts, order pickers, reach trucks, tow tractors, very narrow aisle trucks, and Autonomous Mobile Robots (AMRs) for warehouse and distribution center operations. The company is a market leader in lithium-ion battery technology for material handling, produces approximately 90% of its components in-house at a 700sqm manufacturing facility, and offers complementary energy storage, telematics, and aftermarket service through subsidiaries EP Automation, EP Casting, and EP Energy (EP-Unipower).

Product overview

EP Equipment is a comprehensive material handling equipment manufacturer offering a diversified portfolio of electric-powered warehouse equipment. The core product lineup includes Electric Pallet Trucks, Electric Stackers, Electric Forklifts (available in 3-wheel, indoor/outdoor, high capacity HV, warehouse, and high capacity LV configurations), Order Pickers, Reach Trucks, Tow Tractors, and Very Narrow Aisle Trucks. The portfolio is supported by specialized sub-brands (EP Red, EP Green, EP Pro) and augmented by complementary offerings including Lithium-Ion Energy Solutions (where EP is a market leader in Li-ion technology), Telematics for fleet management, and EP Casting for in-house component manufacturing. The company also offers Autonomous Mobile Robots (AMR) for automation solutions. With 90% of components manufactured in-house across 700sqm of manufacturing space, EP Equipment positions itself as a class III manufacturer globally, focusing on transforming industrial logistics toward green, intelligent, and digital handling.

Differentiator

Problem solved

Functional benefit

Brands

• EP Red: Product line for electric forklifts and material handling equipment
• EP Green
• EP Pro

Products and services

• Electric Pallet Trucks Electric-powered pallet trucks for horizontal transport of palletized loads in warehouse and distribution center operations, available in entry level, entry level plus, heavy duty, and ride-on configurations.
• Electric Stackers Electric-powered stacking trucks for vertical lifting and stacking operations, available in entry level, entry level plus, heavy duty, initial lift, ride-on, and counterbalance configurations.
• Electric Forklifts Electric-powered forklifts for lifting and transporting loads in warehouse and industrial applications, available in 3-wheel, indoor/outdoor, high capacity HV, warehouse, and high capacity LV configurations.
• AMR (Autonomous Mobile Robots) Autonomous Mobile Robots for automated material handling and logistics operations in warehouses, including the X-mover model, delivered through the EP Automation subsidiary.
• Order Pickers Electric order pickers for low-level and vertical order picking operations in warehouses, available in low-level and vertical configurations.
• Reach Trucks Electric reach trucks for high-level racking operations in narrow aisle warehouses.
• Tow Tractors Electric tow tractors for pulling multiple carts or trailers in warehouse and distribution operations.
• Very Narrow Aisle Trucks Electric trucks designed for operation in very narrow aisles, maximizing warehouse storage density.
• IC Forklifts Internal Combustion forklifts for applications requiring fuel-based power.
• Lithium-Ion Energy Solutions Market-leading lithium-ion battery technology and energy storage solutions for material handling equipment, positioning EP as a leader in Li-ion technology, delivered through the EP Energy (EP-Unipower) subsidiary.
• Telematics Fleet management and tracking system for monitoring and optimizing warehouse equipment operations across the EP Equipment fleet.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toyota Material Handling: Global #1 forklift and material handling OEM with full-line Class I–V coverage and deep dealer network. Comparable as the dominant incumbent that EP competes with globally across electric and IC product categories.
• KION Group (Linde Material Handling, STILL, Dematic): European-based global leader in industrial trucks and supply chain solutions. Directly comparable across electric forklifts, warehouse equipment, and integrated automation where EP is building presence.
• Jungheinrich: German intralogistics specialist with strong electric forklift, reach truck, and AMR portfolio. Highly comparable to EP across electric warehouse equipment and emerging automation offerings.
• Hyster-Yale Materials Handling: US-listed global forklift OEM with Hyster and Yale brands covering Class I–V. Comparable as a global electric/IC forklift competitor with established dealer/service infrastructure.
• Linde Material Handling: Premium European forklift brand under KION with strong electric and warehouse truck portfolio. Comparable as an incumbent in the same end markets EP serves, especially in EMEA.

Direct peers

• Crown Equipment: Privately held US-based forklift and warehouse equipment manufacturer particularly strong in Class III electric trucks. Closely comparable product mix, customer base (warehouses, DCs), and channel model to EP.
• Hangcha Group: Major Chinese forklift OEM with rapidly growing global exports across electric and IC classes. Direct head-to-head competitor to EP, especially in cost-sensitive markets and similar product portfolio.
• Anhui HELI (HELI Forklift): China-based top-tier forklift manufacturer with full-line electric and IC product range. Direct peer competing with EP domestically in China and increasingly in export markets.
• BYD Forklift: Subsidiary of BYD focused on lithium-ion electric forklifts with in-house battery cell production. Most comparable peer in combining Li-ion battery vertical integration with electric forklift manufacturing.

Emerging players

• Balyo: Specialist in autonomous forklift and AMR solutions partnered with established OEMs. Comparable to EP Automation as an emerging automation overlay on the material handling value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EP Equipment