Universitas Ahmad Dahlan

Name

Universitas Ahmad Dahlan

Legal name

Universitas Ahmad Dahlan

Website

https://uad.ac.id

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Islamic Colleges & Sharia/Fiqh Institutes (EDAHAKAI)

Keywords

• Higher education services
• Undergraduate graduate programs
• Vocational professional training
• Islamic higher education
• Academic research services

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition fees (Biaya Kuliah): Primary recurring revenue from undergraduate (Sarjana), vocational (Sarjana Terapan), professional (Profesi), master (Magister), and doctoral (Doktor) programs, with payment guide published as 'Panduan Pembayaran Kuliah' (Tuition Payment Guide). 1 vocational + 36 bachelor + 4 professional + 16 master + 2 doctoral programs feed this stream.
2. Beasiswa and Subsidies (Inbound): Outbound scholarship disbursement through Bimawa (bimawa.uad.ac.id/beasiswa) partially offsets tuition revenue; UAD also channels external government funding such as P2MW 2026 from Kemendiktisaintek RI to student innovation teams (Inovasi BEKRESS).
3. Donations and Community Contributions: Masjid Islamic Center operates a 'Sedekah Jadi Lebih Mudah' donation channel; also mentioned are corporate CSR-style contributions supporting santunan dhuafa dan anak yatim during Ramadan Di Kampus.
4. Boarding/Pesantren Fees (PERSADA): Annual registration and participation fees for the PERSADA student boarding school (Pesantren Mahasiswa KH. Ahmad Dahlan) which currently serves 246 active Santri and has produced 1,550 alumni.
5. Library Membership and Document Verification Fees: Library services such as Bebas Perpustakaan (library clearance letters) and Unggah Mandiri (thesis deposit) for graduating students represent fee-based administrative services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

Universitas Ahmad Dahlan is a private Muhammadiyah-affiliated university delivering higher education across vocational (1 program), bachelor (36), professional (4), master (16), and doctoral (2) levels to 21,385 students in 2024. Beyond degree programs, it runs the PERSADA student boarding school for Muhammadiyah cadre formation (246 active Santri, 1,550 alumni), the Perpustakaan UAD library with anti-plagiarism services, and the Masjid Islamic Center for Islamic and Kemuhammadiyahan studies.

Differentiator

Problem solved

Functional benefit

Brands

• PERSADA (Pesantren Mahasiswa KH Ahmad Dahlan): Student boarding school (pesantren mahasiswa) for cadre development of Muhammadiyah members, with motto Islami, Disiplin, Berprestasi, Mandiri, Sederhana. Has 246 active students and 1,550 alumni. Operates two locations in Bantul and Yogyakarta.
• Masjid Islamic Center UAD

Products and services

• Program Sarjana Terapan (Vocational Bachelor Program)
• Program Sarjana (Bachelor Degree Programs)
• Program Profesi (Professional Programs)
• Program Magister (Master Degree Programs)
• Program Doktor (Doctoral Programs)
• PERSADA (Pesantren Mahasiswa KH. Ahmad Dahlan) Student Boarding School
• Perpustakaan UAD (University Library and Learning Resource Center)
• Masjid Islamic Center UAD

Quantifiable outcome

• 21,385 total students enrolled in 2024
• +5 more outcomes

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Muhammadiyah (Pimpinan Pusat Muhammadiyah)flagshipStrategic or Co-development PartnerUAD is a Muhammadiyah-affiliated private university, governed by the Statuta Universitas Ahmad Dahlan 2015 (Surat Keputusan Majelis Pendidikan Tinggi PP Muhammadiyah No. 075/KEP/I.3/D/2015). Multiple PP Muhammadiyah bodies support the university: Majelis Pendidikan Tinggi, Majelis Diktilitbang, Majelis Tarjih dan Tajdid, Majelis Tablig, and Majelis Pendidikan Kader. Perpustakaan UAD operates a dedicated 'Muhammadiyah Corner' and Islamic Center takmir activities are run under the Muhammadiyah framework.
• Majelis Tarjih dan Tajdid PP MuhammadiyahcoreStrategic or Co-development PartnerChair Ustaz Syamsul Anwar (Ketua Majelis Tarjih dan Tajdid PP Muhammadiyah) delivered the qabla Tarawih lecture at Masjid Islamic Center UAD (April 2022) on the Global Islamic Calendar solution. UAD adopts and disseminates Muhammadiyah's Hisab Hakiki Wujudul Hilal method for determining Ramadan/Eid dates; the Rector Dr. Muchlas M.T. cited support from 160+ Muhammadiyah universities for hisab-based calendar verification.
• UIN Sunan Kalijaga YogyakartacoreStrategic or Co-development PartnerUstaz Andy Darmawan (Dosen UIN Sunan Kalijaga) delivers repeated qabla Tarawih lectures at Masjid Islamic Center UAD, and UIN Sunan Kalijaga lecturer Wawan Gunawan is cited for his doctoral research on productive zakat management referenced at UAD's Ramadan programs.
• Pimpinan Pusat Muhammadiyah - Majelis Hukum dan HAM (Ustaz Busyro Muqoddas)coreStrategic or Co-development PartnerUstaz Busyro Muqoddas, Chair of Muhammadiyah's Law and Human Rights Division, delivered the qabla Tarawih lecture at Masjid Islamic Center UAD (8 April 2022) on Islamic perspectives of human rights. UAD leverages Muhammadiyah legal/HAM expertise for community engagement.
• Forum Perpustakaan Perguruan Tinggi Indonesia (FPPTI) Lampung / Universitas LampungminorStrategic or Co-development PartnerUAD librarians Drs. Tedy Setiadi M.T., Gretha Prestisia RK M.IP, Nanik Arkiyah M.IP, and Ana Pujiastuti SIP were accepted as paper presenters at the 2017 Seminar Nasional Invovasi Perpustakaan (SNIPER) held in Bandar Lampung, building national librarianship networks.
• ASLAMA PTMA (Asosiasi Lembaga dan Majlis Diktilitbang PTMA)coreStrategic or Co-development PartnerFive PERSADA UAD administrators were elected to the ASLAMA PTMA 2026-2028 board (announced 17 May 2026), giving UAD influence in the association of Muhammadiyah/Aisyiyah private higher education institutions.
• Pimpinan Pusat IPM (Ikatan Pelajar Muhammadiyah)minorStrategic or Co-development PartnerPERSADA UAD Musyrif Rifazul Mu'minin was inaugurated into the central leadership of IPM (April 2026), creating a youth-movement bridge between PERSADA cadre formation and the broader Muhammadiyah student movement.
• Kemendiktisaintek RI (Kementerian Pendidikan Tinggi, Sains, dan Teknologi)coreGTM or Marketing PartnerUAD students won P2MW 2026 (Program Pembinaan Mahasiswa Wirausaha) funding from Kemendiktisaintek RI for the BEKRESS innovation. UAD participates in the national student entrepreneurship development pipeline run by the Ministry.
• Universitas Muhammadiyah Yogyakarta (UMY)minorStrategic or Co-development PartnerUMY is referenced as a sister Muhammadiyah university; a UMY lecturer's wudhu water-consumption research is cited at UAD's Ramadan lectures, indicating scholarly knowledge exchange within the Muhammadiyah higher education network.
• Turnitin (anti-plagiarism platform)coreTechnology or IntegrationUAD Library licensed the Turnitin anti-plagiarism platform and runs internal optimization workshops (Workshop Optimalisasi Sistem Cek Plagiasi 'Turnitin' on 9 Juni 2026) to train UAD librarians in thesis verification.
• Mendeley (reference management)coreTechnology or IntegrationUAD Library runs recurring Mendeley Serial Literasi Informasi training (multiple cohorts across 2024, 2025), teaching UAD students and faculty how to use Mendeley for research methodology and reference management.
• Drillbit (similarity-check platform)coreTechnology or IntegrationUAD Library integrates Drillbit as its similarity-check service (Cek Kesamaan Kata) for student thesis verification, with a published self-service guide for students.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Binus University: Binus is one of Indonesia's largest and most established private universities with strong technology, business, and online programs. It is a broad incumbent in private higher education that competes for the same general student pool, though without UAD's Islamic-values positioning.
• Universitas Gadjah Mada: UGM is Indonesia's largest and most prestigious public research university, also based in Yogyakarta. While public rather than private, UGM is the benchmark regional incumbent that UAD's students and faculty compare against and from which UAD's #5 overall national ranking is derived.

Emerging players

• Telkom University: Telkom University is a technology-focused private university with strong digital and online learning infrastructure. It represents the kind of digital-first competitor that could disrupt UAD's traditional in-person model and is a useful emerging-player peer for benchmarking online and IT education strategy.

Direct peers

• Universitas Muhammadiyah Malang: UMM is a leading Muhammadiyah private university in East Java with a comprehensive program portfolio and a strong ranking among PTS nationally. It is a direct peer in the Muhammadiyah PTMA system and competes for the same national-recognition positioning UAD holds.
• Universitas Islam Indonesia: UII is one of the oldest and largest private Islamic-affiliated universities in Yogyakarta, offering a similar broad program portfolio and competing head-to-head with UAD for Islamic-values-oriented students in DIY. Direct overlap in mission (Islamic higher education), geography, and program breadth.
• UIN Sunan Kalijaga Yogyakarta: UIN Sunan Kalijaga is a state Islamic university (PTKIN) in Yogyakarta with a strong Islamic studies and sharia focus, repeatedly cited as a scholarly partner of UAD (lecturers deliver talks at UAD's Islamic Center). It is a direct peer in Islamic higher education in the same geography.
• Universitas Muhammadiyah Surakarta: UMS is one of the largest Muhammadiyah private universities in Central Java, operating under the same Statuta-based PTMA governance and AIK curriculum. It is a peer in the Muhammadiyah PTMA cluster competing for the same national private-university market.
• Universitas Muhammadiyah Yogyakarta: UMY is a sister Muhammadiyah-affiliated private university in Yogyakarta, operating the same governance structure, AIK-integrated curriculum, and Muhammadiyah network positioning. It is the most direct peer because it competes for the same prospective student pool in DIY and operates under identical institutional rules.

Regional players

• Universitas Muhammadiyah Jakarta: UMJ is a Muhammadiyah private university in the Jakarta metropolitan area, providing a regional-peer view of how PTMA institutions operate in a different (and more competitive) market. It is comparable in governance and mission but serves a different geography from UAD's DIY base.
• Universitas Islam Negeri Maulana Malik Ibrahim Malang: UIN Maulana Malik Ibrahim is a state Islamic university in East Java with a similar Islamic-values higher education offering. It is a regional peer in a different geography (East Java vs. Yogyakarta) competing for a partially overlapping national Islamic-student market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/klik_uad
• YouTubeyoutube.com/@klik_uad1960
• Facebookfacebook.com/UADYogyakarta
• Instagraminstagram.com/klik_uad
• TikToktiktok.com/@klik_uad

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universitas Ahmad Dahlan