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BluWrap

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Namestring
BluWrap
Websiteurl
bluwrap.com
Company typeenum
Private
Founded yearint
2006
Descriptiontext

BluWrap is a San Francisco-based food technology company founded in 2006 that develops naturally derived, extended shelf-life solutions for fresh food supply chains. The company's core technology is a process-based preservation system that lengthens the usable life of fresh protein and other perishable foods without chemical intervention, enabling producers, processors, and distributors to ship fresh product over longer distances and hold more inventory at retail. The business model is B2B: BluWrap sells technology and solutions to participants in the global fresh-food value chain rather than directly to consumers. The company has raised capital from specialist food-and-ag investors — Grosvenor Food & AgTech (lead investor across multiple rounds), Rabo Ventures, Firelake Capital Management, and Sand Hill Angels — with a disclosed $12.6M round in 2014 and additional undisclosed rounds through 2018. Operations are run by a small leadership team (CEO Ola Strand, CFO Ginger Gorden, VP of Logistics and Procurement Kevin Bolejack) consistent with an 11–50 employee organization focused on commercializing a niche, IP-led technology platform.

Short descriptiontext

BluWrap is a San Francisco-based food technology company that provides naturally derived, extended shelf-life solutions to fresh food producers, processors, and distributors in global supply chains.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
shelf-life technology, fresh food logistics, food supply chain, cold chain solutions, produce preservation
Industry2 codes
1Dairy & Refrigerated Foods Packaging
CodeIMALAHAGPrimaryYes
2Fresh Produce Packaging
CodeIMALAHAEPrimaryNo
NAICS code3 codes
  • Seafood Product Preparation and Packaging3117
  • Seafood Product Preparation and Packaging31171
  • Refrigerated Warehousing and Storage49312
SIC code2 codes
  • Prepared Fresh Or Frozen Fish & Seafoods2092
  • Canned, Frozen & Preservd Fruit, Veg & Food Specialties2030
Product category
Food Supply Chain Technology
Social media profiles3 records
Cost components4 values
Technology or R&D, Operations, Personnel, Supply Chain
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

BluWrap develops and provides naturally extended shelf-life technology and solutions for fresh food supply chains. The technology enables fresh proteins and produce to be transported and stored for longer durations without chemicals, addressing spoilage and waste across the global fresh food value chain.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1BluWrap Naturally Extended Shelf-Life Technology
2BluWrap Fresh Food Supply Chain Solutions
CategoryFood Supply Chain Technology
Description

Integrated solutions that combine BluWrap's extended shelf-life technology with supply chain deployment to reduce spoilage and expand distribution of fresh food worldwide.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Sealed Air (Cryovac)
TypeBroad incumbent
Description

Global food packaging incumbent whose Cryovac brand dominates vacuum and MAP packaging for fresh proteins. Highly comparable because both serve fresh-food shelf-life extension, though Sealed Air operates across a far broader packaging portfolio.

2Amcor
TypeBroad incumbent
Description

Major global packaging manufacturer serving fresh and processed food markets with flexible and rigid packaging solutions. Comparable as a broad incumbent addressing the same fresh-food supply chain customers with shelf-life-relevant packaging.

3StePac (part of Polymer Group / now under StePac L.A.)
TypeDirect peer
Description

Specialist in modified atmosphere and functional packaging for fresh produce, seafood, and meat — directly comparable to BluWrap as a focused shelf-life extension technology provider targeting fresh food supply chains.

4Landec Corporation (now Nature Fresh / Windset)
TypeEmerging player
Description

Developed specialty breathable films and natural-shelf-life extension packaging for fresh produce and proteins. Comparable to BluWrap as a technology-driven packaging company in the fresh-food shelf-life category.

5Linde plc
TypeBroad incumbent
Description

Industrial gas major whose food-grade CO2, nitrogen, and controlled-atmosphere gas blends underpin MAP and related shelf-life systems. Comparable as an enabling supplier to the same fresh-food packaging ecosystem BluWrap serves.

6Multivac
TypeBroad incumbent
Description

Global manufacturer of packaging equipment and thermoform packaging for fresh and processed foods. Comparable as a supplier of the integrated packaging machinery and films used in shelf-life extension systems.

7Mondi Group
TypeBroad incumbent
Description

European packaging and paper group with significant fresh-food and perishable-goods packaging lines. Comparable as a broad incumbent serving the same protein/produce customers with shelf-life-relevant solutions.

8Bemis Company (now Amcor)
TypeBroad incumbent
Description

Historically a leading flexible food packaging producer with strong presence in fresh protein packaging before merging with Amcor. Comparable as a broad incumbent in the same shelf-life extension value chain.

9Bühler Group
TypeOthers
Description

Supplier of food processing technologies and equipment to grain, protein, and consumer-food markets. Comparable as an adjacent technology provider into the fresh and processed food value chain that BluWrap also targets.

10Lineage Logistics
TypeRegional player
Description

World's largest temperature-controlled warehousing and logistics provider, deeply embedded in the cold-chain for fresh protein and produce. Comparable because BluWrap's technology extends the cold-chain window that Lineage's network depends on.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BluWrap

Food Supply Chain Technologybluwrap.com

BluWrap is a San Francisco-based food technology company that provides naturally derived, extended shelf-life solutions to fresh food producers, processors, and distributors in global supply chains.

What BluWrap does

BluWrap is a San Francisco-based food technology company founded in 2006 that develops naturally derived, extended shelf-life solutions for fresh food supply chains. The company's core technology is a process-based preservation system that lengthens the usable life of fresh protein and other perishable foods without chemical intervention, enabling producers, processors, and distributors to ship fresh product over longer distances and hold more inventory at retail. The business model is B2B: BluWrap sells technology and solutions to participants in the global fresh-food value chain rather than directly to consumers. The company has raised capital from specialist food-and-ag investors — Grosvenor Food & AgTech (lead investor across multiple rounds), Rabo Ventures, Firelake Capital Management, and Sand Hill Angels — with a disclosed $12.6M round in 2014 and additional undisclosed rounds through 2018. Operations are run by a small leadership team (CEO Ola Strand, CFO Ginger Gorden, VP of Logistics and Procurement Kevin Bolejack) consistent with an 11–50 employee organization focused on commercializing a niche, IP-led technology platform.

BluWrap firmographics

Firmographics
Name
BluWrap
Website
https://bluwrap.com
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
11–50 employees
Short description
BluWrap is a San Francisco-based food technology company that provides naturally derived, extended shelf-life solutions to fresh food producers, processors, and distributors in global supply chains.
Ownership category
akta.pro rank

BluWrap industry classification

Industry
Product category
Food Supply Chain Technology
NAICS
Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171), Refrigerated Warehousing and Storage (49312)
SIC
Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
akta.pro primary industry
Dairy & Refrigerated Foods Packaging (IMALAHAG)
akta.pro secondary industry
Fresh Produce Packaging (IMALAHAE)

Keywords

  • Shelf-life technology
  • Fresh food logistics
  • Food supply chain
  • Cold chain solutions
  • Produce preservation

Where BluWrap is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

BluWrap business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Technology or R&D, Operations, Personnel, Supply Chain

BluWrap product offering

Product offering

Core offering

BluWrap develops and provides naturally extended shelf-life technology and solutions for fresh food supply chains. The technology enables fresh proteins and produce to be transported and stored for longer durations without chemicals, addressing spoilage and waste across the global fresh food value chain.

Differentiator

Problem solved

Functional benefit

Products and services

  • BluWrap Naturally Extended Shelf-Life Technology
  • BluWrap Fresh Food Supply Chain Solutions Integrated solutions that combine BluWrap's extended shelf-life technology with supply chain deployment to reduce spoilage and expand distribution of fresh food worldwide.

Companies that use BluWrap

Customer profile

Ideal customer profiles1 record

BluWrap technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

BluWrap partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

BluWrap competitors and assessment

Company assessment

Broad incumbents

  • Sealed Air (Cryovac): Global food packaging incumbent whose Cryovac brand dominates vacuum and MAP packaging for fresh proteins. Highly comparable because both serve fresh-food shelf-life extension, though Sealed Air operates across a far broader packaging portfolio.
  • Amcor: Major global packaging manufacturer serving fresh and processed food markets with flexible and rigid packaging solutions. Comparable as a broad incumbent addressing the same fresh-food supply chain customers with shelf-life-relevant packaging.
  • Linde plc: Industrial gas major whose food-grade CO2, nitrogen, and controlled-atmosphere gas blends underpin MAP and related shelf-life systems. Comparable as an enabling supplier to the same fresh-food packaging ecosystem BluWrap serves.
  • Multivac: Global manufacturer of packaging equipment and thermoform packaging for fresh and processed foods. Comparable as a supplier of the integrated packaging machinery and films used in shelf-life extension systems.
  • Mondi Group: European packaging and paper group with significant fresh-food and perishable-goods packaging lines. Comparable as a broad incumbent serving the same protein/produce customers with shelf-life-relevant solutions.
  • Bemis Company (now Amcor): Historically a leading flexible food packaging producer with strong presence in fresh protein packaging before merging with Amcor. Comparable as a broad incumbent in the same shelf-life extension value chain.

Direct peers

  • StePac (part of Polymer Group / now under StePac L.A.): Specialist in modified atmosphere and functional packaging for fresh produce, seafood, and meat — directly comparable to BluWrap as a focused shelf-life extension technology provider targeting fresh food supply chains.

Emerging players

  • Landec Corporation (now Nature Fresh / Windset): Developed specialty breathable films and natural-shelf-life extension packaging for fresh produce and proteins. Comparable to BluWrap as a technology-driven packaging company in the fresh-food shelf-life category.

Others

  • Bühler Group: Supplier of food processing technologies and equipment to grain, protein, and consumer-food markets. Comparable as an adjacent technology provider into the fresh and processed food value chain that BluWrap also targets.

Regional players

  • Lineage Logistics: World's largest temperature-controlled warehousing and logistics provider, deeply embedded in the cold-chain for fresh protein and produce. Comparable because BluWrap's technology extends the cold-chain window that Lineage's network depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

BluWrap social profiles

Digital presence

BluWrap financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BluWrap leadership team

Management profile

Number of profiles

Profiles5 records

BluWrap funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BluWrap M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BluWrap

What does BluWrap do?

BluWrap develops and provides naturally extended shelf-life technology and solutions for fresh food supply chains. The technology enables fresh proteins and produce to be transported and stored for longer durations without chemicals, addressing spoilage and waste across the global fresh food value chain.

When was BluWrap founded?

BluWrap was founded in 2006. It employs 11 to 50 people.

Where is BluWrap based?

BluWrap is headquartered in San Francisco, United States, in the North America region.

Who are BluWrap's main competitors?

Broad incumbents on record are Sealed Air (Cryovac), Amcor, Linde plc, Multivac, Mondi Group and Bemis Company (now Amcor). StePac (part of Polymer Group / now under StePac L.A.) is listed as a direct peer. Landec Corporation (now Nature Fresh / Windset) is listed as an emerging player. Bühler Group is listed as an others. Lineage Logistics is listed as a regional player.

Does BluWrap have an API?

No public API is recorded for BluWrap.

What industry is BluWrap in?

BluWrap's product category is Food Supply Chain Technology. Its primary akta.pro industry code is IMALAHAG, Dairy & Refrigerated Foods Packaging, with a secondary code of IMALAHAE, Fresh Produce Packaging. Its NAICS code is 3117 and its SIC code is 2092.

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Live signals
FinSMEsPackaging Technology Company BluWrap Raises Additional FundingBluWrap, a UK-based packaging technology firm, raised Series D equity financing led by Wheatsheaf Group. The company will use the funds to build its team, increase production of its BluBuoys device, and develop a high-throughput packaging line with commercial partners.FinSMEsBluWrap Raises New Funding RoundBluWrap, a San Francisco-based company that extends shelf life of fresh proteins, raised an undisclosed funding round from Wheatsheaf Group. The funds will support expansion into Europe via a Norwegian subsidiary. The company is led by newly appointed CEO Ola Strand.PR NewswireNorwegian Salmon using BluWrap Equals Fresh Fish on Ice in Freshness TestsBluWrap announced results of a fresh fish challenge test conducted with Sinkaberg Hansen AS, NTNU, and Kystlab-PreBio AS, where Norwegian salmon held for 20 days in the BluWrap system performed identically to fresh salmon kept on ice for three days after slaughter across microbiological, sensory, physical, and chemical analyses. The technology enables fresh fish to be shipped primarily by sea rather than road, aligning with EU goals to reduce long-distance road haulage by 30% before 2030 and reducing environmental impact on Norway's roads and infrastructure. Svien Gustav Sinkaberg, owner of SBH, expressed confidence in the BluWrap system's effectiveness for the Norwegian salmon supply chain.PR NewswireBluWrap Introduces New Licensing Model for Shipping Proteins GloballyBluWrap, a San Francisco-based technology company, announced it is introducing a new licensing model that allows customers to use its shelf-life extension technology on-premises for shipping seafood, pork, and other proteins globally. The licensing approach gives protein suppliers and producers more flexibility and control to integrate the technology into their existing processes at a lower cost. The company cited significant demand from global protein suppliers as the driver for this strategic shift from its previous business model.PR NewswireBluWrap Wins the Rabobank Emerging Leader in Innovation AwardBluWrap, a San Francisco-based technology company that extends the shelf life of fresh proteins, received Rabobank's 2016 Emerging Leader in Innovation Award at Rabobank's annual Client Appreciation Event in New York. The award recognizes BluWrap for its work addressing inefficiencies in the $1 trillion global fresh protein industry with technology that allows shipping proteins fresh without ice, freezing, or vacuum packing. BluWrap's patented oxygen management technique creates a controlled atmosphere environment that enables ocean freight shipping instead of airfreight, reducing environmental impact while maintaining product quality.PR NewswireBluWrap samarbeider med skandinavisk bedriftsleder for å komme inn på det norske markedetBluWrap, a San Francisco-based technology company that extends the shelf life of fresh proteins, announced a partnership with Ola H. Strand, former CEO of Scandinavian Airlines Norway and COOP, to help the company enter the Norwegian salmon industry. Strand will provide strategic guidance on logistics challenges in Norway related to transporting products through mountainous terrain. The company believes its technology can help the Norwegian salmon industry grow while reducing environmental impact from air freight and road transport.PR NewswireBluWrap Collaborates with Scandinavian Business Leader to Enter NorwayBluWrap, a San Francisco-based technology company that extends the shelf life of fresh proteins, announced a partnership with Norwegian business leader Ola H. Strand to enter Norway's salmon industry. Strand, who previously led Scandinavian Airlines Norway and COOP Norway, brings experience with Norway's unique logistical challenges involving mountainous terrain and seasonal conditions. BluWrap, which already operates in Chile, aims to help double Norway's salmon industry over the next decade by enabling ocean freight shipments instead of airfreight, reducing both costs and environmental impact.FinSMEsBluWrap Secures $12.6M in Equity FinancingBluWrap, a San Francisco-based technology company, secured $12.6M in equity financing led by Wheatsheaf Investments. The funds will accelerate technology adoption, secure new protein supply sources, expand into new markets, and develop capabilities for other seafood and pork species.