What Smart IT does

Smart IT is a UK-based IT services and consulting firm specialising in Odoo ERP implementation, customisation, and managed IT services. Founded in 2011 (registration 2010) and headquartered in Kirkham, Lancashire, the company is the UK's largest Odoo Gold Partner with over 170 completed projects and a 91% customer retention rate across an installed base of 93+ businesses. Smart IT serves primarily SME and mid-market customers in manufacturing, wholesale/distribution, retail/e-commerce, healthcare (including NHS trusts), and accountancy, with notable logos including NHS England, Royal Marsden NHS, British Car Auctions, Safehinge Primera, Restrap, Witham Group, The Romo Group, and Zelus Sports. The firm operates from seven offices across the UK (Kirkham, Rugby, Edinburgh, London, Belfast), Ireland (Dublin), and North America (North Vancouver).

The company's core offering is the Odoo ERP platform, which Smart IT customises and extends through a portfolio of proprietary add-on modules — EMAsphere (financial BI and KPI reporting), Smart Sync (accounting data migration from Xero, Sage, QuickBooks, MYOB), SmartVAT (UK Making Tax Digital compliance), and SmartStack (sector-configured SME subscription). Around this core sits a certified integration ecosystem spanning payments (GoCardless Direct Debit, Dojo POS, EVO Payments), shipping (Voila, 150+ couriers), marketplace connectivity (Neuro, 80+ channels), communications (Ringover), and pharmacy (WellSky). Smart IT also delivers Business Analysis & Consultancy, Managed IT Services (networking, backup, security, ITIL-aligned helpdesk), and IT Security services, supported by ISO 27001 (UKAS-accredited), Cyber Essentials, PCI-DSS, and GDPR compliance certifications.

Revenue is generated through three streams: project-based professional services for Odoo implementation (discovery, configuration, custom development, data migration, training); recurring managed IT services and support contracts (extended-hours UK helpdesk); and monthly SmartStack subscriptions targeting SMEs. Go-to-market combines enterprise field sales via regional offices, a product-led free 15-day Odoo trial with consultant conversion, and Odoo Gold Partner channel placement. The company is founder-led (Barry Bullen, CEO & Founder) and privately held; the only disclosed external financing is a £300,000 debt facility from River Capital secured in May 2026 to fund recruitment against a seven-figure order book.

Name

Smart IT

Legal name

Smart Information Technology Limited

Website

https://smart-ltd.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart IT is the UK's largest Odoo Gold Partner, providing Odoo ERP implementation, customisation, managed IT services, and proprietary add-on modules (EMAsphere, Smart Sync, SmartStack) to SMEs and mid-market organisations across manufacturing, wholesale, retail, and healthcare sectors.

Ownership category

akta.pro rank

Product category

ERP Implementation & Managed IT Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Service Desk & ITSM Outsourcing (BPAEAMAF), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Odoo ERP implementation
• Managed IT services
• ERP consulting
• Business process automation
• Odoo Gold Partner

Headquarters

HQ city

Kirkham

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Odoo ERP Implementation Services: Professional services for Odoo ERP implementation including business analysis, system configuration, custom development, data migration, training, and project management. Typically project-based with defined scope and milestones.
2. SmartStack Subscription: Monthly subscription model for pre-configured Odoo implementations targeting SMEs. Includes sector-focused setups, bundled modules, and expert support. Pay-as-you-grow model with ability to add apps and users.
3. Managed IT Services: Ongoing managed services including network management, connectivity, backup and disaster recovery, security solutions, and helpdesk support. Typically monthly recurring revenue from existing client base.
4. Support and Training Services: Full-service desk support with extended hours, on-site training, and ongoing technical support for existing Odoo clients. Continuous revenue stream from established customer relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Smart IT is the UK's largest Odoo Gold Partner, delivering end-to-end Odoo ERP implementation, customisation, and integration services for SMEs and mid-market organisations. The company provides professional consulting, business analysis, managed IT services, and proprietary Odoo add-on modules (EMAsphere, Smart Sync, SmartVAT, SmartStack) to consolidate disparate business systems into a unified platform.

Product overview

Smart IT is an Odoo Gold Partner providing a platform-plus-modules architecture centered on Odoo ERP implementation. The core offering is Odoo ERP, a comprehensive all-in-one business management platform that Smart IT customizes and extends. Smart IT's own product portfolio includes add-on modules: EMAsphere (financial reporting and BI), Smart Sync (accounting migration from Xero/Sage/QuickBooks/MYOB), Dojo (payment terminals), GoCardless Integration (Direct Debit), EVO Payments (card payments), Voila (150+ courier integrations), Neuro (80+ marketplace connections), Ringover (cloud phone/CRM), and iwocaPay (payment financing). SmartStack offers pay-monthly sector-specific Odoo packages for SMEs. The company also provides professional services including Business Analysis & Consultancy, Managed IT Services, and IT Security. Odoo modules span Finance, Sales, Inventory/MRP, HR, Services, Website/eCommerce, Marketing, and Productivity.

Differentiator

Problem solved

Functional benefit

Brands

• EMAsphere: Financial performance management, real-time data visualisation, KPI tracking, and automated reporting tool that integrates with Odoo.
• Smart Sync
• Dojo
• GoCardless Integration
• EVO Payments Integration
• Voila
• Neuro
• Ringover Integration
• iwocaPay
• SmartStack
• PACE Programme

Products and services

• Odoo ERP (Core Platform) All-in-one ERP platform covering CRM, Sales, Accounting, Inventory, Manufacturing, HR, Projects, Website/eCommerce, and Marketing, delivered and customised by Smart IT as Odoo Gold Partner with over 170 completed implementations.
• Odoo ERP Modules Suite Comprehensive suite of Odoo business applications spanning Finance, Sales, Inventory & MRP, HR, Services, Website, Marketing, and Productivity modules for SME and mid-market customers.
• EMAsphere Financial performance management and data reporting tool that integrates with Odoo to provide real-time data visualisation, KPI tracking, automated reporting, consolidated corporate group management, and budget forecasting for finance teams.
• Smart Sync Automated accounting data migration tool that converts historical financial data from Xero, Sage 50, QuickBooks, and MYOB directly into Odoo, enabling transitions without waiting until year-end.
• SmartVAT Module VAT management module for Odoo providing improved functionality, enhanced feedback, and VAT reporting with Making Tax Digital (MTD) compliance for UK businesses.
• SmartStack Pay monthly Odoo implementation package for SMEs providing pre-configured sector-focused setups (Hospitality, Wholesale, E-commerce, Manufacturing, Retail) with essential modules, best-practice workflows, and expert support on a simple monthly subscription.
• Business Analysis & Consultancy Consulting service helping businesses understand processes, identify gaps, improve data-driven decision-making, and manage change, including process review, data quality assessment, and user adoption support.
• Managed IT Services Full-service IT managed services including networking, digital workplace solutions, connectivity (WAN, SD-WAN, broadband), backup and disaster recovery, security (firewalls, malware protection, MFA), and ITIL-aligned helpdesk support with extended hours.
• IT Security Services Security consultancy with proactive threat management, including security-first development practices, PCI-DSS compliance support, GDPR compliance, and ISO 27001 operational practices.

Quantifiable outcome

• Process efficiency improved by 80%+ with 100% accuracy
• +7 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EVO PaymentscoreTechnology or Integration · 28 January 2026Strategic integration with EVO Payments (Global Payments company) for Odoo e-commerce. Uses EVO's Hosted Fields technology for PCI-compliant embedded checkout and automated reconciliation.
• GoCardlesscoreTechnology or IntegrationIntegration partner for automated Direct Debit payment collection within Odoo. 80,000+ businesses globally use GoCardless for payment collection. Smart IT offers certified integration for seamless invoice payment automation.
• DojocoreTechnology or IntegrationCertified Odoo POS integration partner for card terminal payments. Brings together number one payment provider for SMEs with Odoo ERP. Real-time transaction sync and automatic reconciliation.
• EMAspherecoreTechnology or IntegrationIntegration partner for EMAsphere financial performance management tool. Provides real-time data visualisation, KPI tracking, and automated reporting integrated with Odoo.
• iwocaminorGTM or Marketing PartnerFinancial technology partner offering iwocaPay financing for Smart IT customers. Allows payment in 30 days or 3 monthly instalments for orders £150-£30,000.
• Slick StitchminorImplementation/ SI/ Consulting PartnerThird-party warehousing and personalisation provider integrated with Odoo for Zelus Sports. Handles team apparel personalisation including names, numbers, crests, and logos.
• WellSky (formerly JAC)coreTechnology or IntegrationPharmacy management system integrated with Odoo for Royal Marsden NHS. WellSky manages electronic prescribing, dispensing, and procurement, with data imported into Odoo ERP for accounting.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Sage Group: Sage is a UK-headquartered accounting and ERP software vendor whose Sage 50 product Smart IT's Smart Sync migrates customers away from. It is the closest UK SME ERP incumbent competing for the same buyer budgets that Smart IT targets with Odoo implementations.
• Avanade: Avanade is a global joint venture between Accenture and Microsoft focused on Microsoft technology implementations including Dynamics 365 ERP. It is the most analogous large-scale specialist systems integrator competing in the same mid-market ERP implementation space.
• Xero: Xero is a cloud accounting platform widely used by UK SMEs and is one of the source systems Smart IT migrates customers from via Smart Sync. It competes for the same finance-led buyer persona, particularly in accountancy practices.

Broad incumbents

• Accenture: Accenture is one of the world's largest consulting and systems integration firms with deep ERP implementation capabilities across SAP, Oracle and Microsoft. It is a potential competitor or, conversely, an acquisition partner as Smart IT's Odoo specialisation matures.
• Computacenter: Computacenter is a UK- and European-headquartered IT infrastructure and managed services provider. It overlaps with Smart IT's managed IT services and IT security offerings for enterprise and mid-market UK clients.
• Trustmarque: Trustmarque is a UK-based IT solutions and managed services provider focused on mid-market and enterprise customers. It competes with Smart IT's managed IT services practice for similar buyer profiles in the UK.
• Capgemini: Capgemini is a global IT services and systems integration firm with a substantial UK presence and large ERP/digital transformation practices. It competes for enterprise ERP implementation work that overlaps with Smart IT's NHS and upper mid-market engagements.
• Odoo: Odoo is the Belgium-based vendor of the open-source ERP platform that Smart IT implements and customises. As platform owner it sets partner economics, certification standards and product direction that directly shape Smart IT's business model and risk profile.
• Microsoft Dynamics 365: Microsoft Dynamics 365 is a major ERP/CRM suite with a deep UK partner ecosystem. It is a frequent alternative to Odoo for mid-market buyers and Smart IT has already won displacement projects (e.g. Witham Group) from Dynamics.
• Oracle NetSuite: Oracle NetSuite is a leading cloud ERP suite targeting mid-market and enterprise customers globally. It competes head-to-head with Odoo in upper mid-market deals and is often the alternative Smart IT benchmarks against in customer proposals.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartit_ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart IT