Imaging the World Africa

Name

Imaging the World Africa

Legal name

Imaging the World

Website

https://imagingtheworld.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Medical and Diagnostic Laboratories (62151)

SIC

Services-Misc Health & Allied Services, Nec (8090), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Mobile Imaging Services (HLAFAKAC)

akta.pro secondary industries

Ultrasound & Echography Systems (HLAHABAD), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL), Diagnostic/Lab & Imaging Referral Marketplaces (HLALALAG)

Keywords

• Point-of-care ultrasound
• Telemedicine radiology services
• Maternal health diagnostics
• Healthcare workforce training
• Rural diagnostic imaging

Headquarters

HQ city

Wakiso

HQ country

Uganda

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a 501c3 non-profit organization, ITW relies primarily on donations from individuals, organizations, and foundations. Donations are tax-deductible for US citizens. The organization hosts fundraising events including benefit concerts.
2. Fee-for-Service at Health Facilities: Some clinics implement a small fee for ultrasound scans that helps cover costs of power, network, and ultrasound gel consumables, creating a sustainable business model at each clinic.
3. Government and Institutional Grants: Funding from organizations such as Bill & Melinda Gates Foundation, Grand Challenges Canada, Philips Foundation, and government agencies supports program implementation and expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Imaging the World Africa provides point-of-care ultrasound diagnostic imaging services, competency-based training for midwives and nurses, and telemedicine-enabled teleradiology quality assurance at rural health facilities across sub-Saharan Africa. It deploys portable ultrasound equipment and its proprietary OBRADS (Obstetric Sweeps Protocol) at Level II and III health centers, supported by a hub-and-spoke referral model connecting remote clinics to hub hospitals for expert review.

Product overview

Imaging the World Africa operates a comprehensive healthcare delivery model centered on portable point-of-care ultrasound services deployed across rural sub-Saharan Africa. The core offering combines three integrated components: (1) the proprietary OBRADS (Obstetric Sweeps Protocol) ultrasound methodology, (2) competency-based training programs for frontline healthcare workers, and (3) telemedicine-enabled quality management and remote consultation. The organization also operates the ITW Consortium for Health (CHI) as a for-profit subsidiary that supports the non-profit mission. Services span maternal health, cardiac, lung, abdominal, pediatric, trauma, and cancer applications, with ongoing development toward AI-enabled ultrasound capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Point-of-Care Ultrasound Services Portable ultrasound diagnostic imaging delivered at rural healthcare facilities in underserved communities. Covers maternal health, cardiac, lung, abdomen, pediatrics, trauma, and cancer screening applications. Provided at Level II and III health centers in Uganda, Malawi, and Kenya, integrated into antenatal care workflows with telemedicine support.
• OBRADS (Obstetric Sweeps Protocol) Proprietary obstetric scanning protocol capturing short ultrasound videos over anatomical areas of concern during pregnancy. The sweeps are uniquely positioned for AI-enabled ultrasound applications.
• Competency-Based Ultrasound Training Program Training program for midwives, nurses, sonographers, and doctors to deliver ultrasound scanning services. Uses a train-the-trainer model with local experts in sub-Saharan Africa, producing 420+ graduates and 200+ trained at the ITW Consortium for Health.
• Telemedicine/Teleradiology Services Telemedicine software enabling remote proctoring, remote consultation, and peer review of ultrasound studies. Allows scans to be transmitted via mobile phone networks for expert review and quality assurance.
• ITW Consortium for Health (ITW CHI) For-profit business arm established in Uganda offering clinical imaging services, ultrasound training programs, consultancy services, research infrastructure, and access to high-quality ultrasound equipment, teleradiology, and consumables. 100% of net profits support the non-profit mission.
• Quality Management System Quality assurance and peer review system using telemedicine-enabled remote proctoring and peer learning. Includes standardized reporting and outcome tracking to ensure high quality ultrasound imaging services at scale.

Quantifiable outcome

• 25% of scans uncover complications that change birth plan
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• American College of Radiology Foundation (ACRF)coreStrategic or Co-development Partner · 1 January 2018Partnership with ACRF and team of Rotary Clubs to address maternal and infant mortality in Uganda through ultrasound equipment installation and personnel training.
• Imaging the World Africa (ITWA)coreStrategic or Co-development Partner · 1 January 2010Uganda-registered NGO affiliate that implements programs on the ground. ITWA has been in continuous operation since 2010 with an expert team in Kampala supporting programs for 15 years.
• Rotary Club of Kampala Ssese IslandscoreStrategic or Co-development PartnerPartnership to implement point-of-care obstetric ultrasound at health centres in the hard-to-reach Ssese Islands of Lake Victoria.
• Rotary Club of WilmettecoreStrategic or Co-development PartnerPartner in joint Rotary projects including Ssese Islands ultrasound program.
• Medical Teams InternationalcoreStrategic or Co-development PartnerWorking with Prime Minister's office and MTI to address healthcare challenges in refugee settlements of Uganda, particularly Adjumani district.
• Uganda Catholic Medical Bureau (UCMB)coreStrategic or Co-development PartnerPartnership with UCMB for ultrasound services; 8 partner health facilities currently under UCMB supervision.
• Bwindi Community HospitalcoreStrategic or Co-development PartnerLong-standing partnership with Bwindi Community Hospital and its nursing school facility (Uganda Nursing School Bwindi), spanning over 10 years.
• Philips LumifycoreTechnology or IntegrationUsing Philips Lumify portable ultrasound application in training point-of-care nurses and midwives at rural clinics. Equipment can be charged by solar panels.
• Uganda Heart InstitutecoreStrategic or Co-development PartnerPartnership with UHI and Children's National Hospital for research study on Rheumatic Heart Disease among Pregnant Women.
• Children's National HospitalcoreStrategic or Co-development PartnerCollaboration on Rheumatic Heart Disease study in pregnant women in Uganda.
• Warm Hearts FoundationcoreStrategic or Co-development PartnerPartnership to donate ultrasound equipment to Malawi facilities including Mercy James Centre for Pediatric Surgery.
• Makerere UniversitycoreStrategic or Co-development PartnerPartnership for data sharing and research collaboration with School of Public Health, Department of Epidemiology and Biostatistics.
• ECUREI (Ernest Cook Ultrasound Research and Education Institute)minorImplementation/ SI/ Consulting PartnerHosted Professional Development Course on Musculoskeletal Ultrasound Imaging of the Shoulder in Kampala.
• Grand Valley State UniversityminorImplementation/ SI/ Consulting PartnerHost of ITW Information Event at Simulation Lab in Grand Rapids, MI for community outreach and awareness.
• Kamuli Mission HospitalcoreStrategic or Co-development PartnerHub hospital in the original hub-and-spoke model for obstetric ultrasound referrals in Uganda since 2009.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Clarius Mobile Health: Maker of portable wireless ultrasound scanners for point-of-care use, directly comparable to ITW's portable ultrasound delivery model for frontline providers.
• Butterfly Network: Handheld point-of-care ultrasound company with AI guidance and active global-health / maternal deployments in low-resource settings, directly overlapping ITW's portable ultrasound and AI-enabled imaging focus.
• Exo: Develops handheld ultrasound devices paired with AI software and workflow tools, competing in the same democratized point-of-care ultrasound-plus-AI category ITW is positioning OBRADS for.

Broad incumbents

• Philips (Lumify): Global imaging incumbent whose Lumify handheld ultrasound ITW deploys; competes broadly in point-of-care ultrasound while also acting as a technology enabler.
• GE HealthCare: Major ultrasound manufacturer (including handheld Vscan) with global maternal-health imaging initiatives, overlapping ITW's core ultrasound category at far larger scale.

Emerging players

• Sonio: AI-driven prenatal/obstetric ultrasound software focused on standardizing fetal scans, closely intersecting ITW's obstetric sweeps and AI-enabled maternal imaging niche.
• Ultromics: AI analysis platform for echocardiography/ultrasound, thematically comparable to ITW's ambition to layer AI onto standardized ultrasound sweeps.
• Caption Health: AI-guided ultrasound company enabling non-experts to capture diagnostic scans, comparable to ITW's goal of enabling mid-level providers via protocol-guided and AI-assisted ultrasound.

Regional players

• Jacaranda Health: Nonprofit improving maternal and newborn health outcomes in Sub-Saharan Africa through affordable, tech-enabled care, sharing ITW's maternal-health mission and geography though not focused on ultrasound.

Others

• mothers2mothers: Africa-focused maternal and child health nonprofit that trains and deploys frontline community health workers, adjacent to ITW's train-the-trainer, community-led maternal health delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imagingtheworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaging the World Africa