Honda Gabriel

What Honda Gabriel does

Honda Gabriel is an authorized Honda automobile franchise dealership headquartered at 7000 Boul Henri-Bourassa E in Montreal-Nord, Quebec, and operates as the founding location of the Gabriel Group, which has served the Greater Montreal market since 1988. The company sells the full Honda lineup — sedans (Civic, Accord), SUVs (CR-V, HR-V, Passport, Pilot), trucks/minivans (Ridgeline, Odyssey), hybrids, and the Prologue battery-electric vehicle — alongside a multi-brand certified pre-owned and used vehicle program that includes Audi, BMW, Ford, Hyundai, Kia, Land Rover, Maserati, Mazda, Mercedes-Benz, Nissan, Subaru, and Volkswagen inventory. Pricing for new vehicles ranges from approximately CAD 31,492 for a base Civic to over CAD 63,000 for the Prologue EV.

The business is a vertically integrated automotive retail operation with five revenue streams: new vehicle sales, used vehicle sales, finance and insurance (F&I) via in-house pre-qualification and partner lender arrangements, a Honda-certified service and maintenance department (routine maintenance through major mechanical and electrical work), and genuine Honda parts and accessories plus body repair/tire services. Distribution combines a brick-and-mortar showroom located near Highway 25 — serving Montreal, Laval, Anjou, Saint-Léonard, Mascouche, Repentigny, Saint-Eustache, and Blainville — with a digital storefront featuring a virtual showroom, vehicle configurator, online inventory search, and instant financing pre-qualification, all built on the D2C Media dealer platform. Marketing reaches customers through the dealership website, Facebook, email promotions, customer testimonials, and the AutoAubaine listing network. Honda Gabriel is privately held with 51–100 employees and no disclosed parent company, outside investors, or M&A history.

Name

Honda Gabriel

Legal name

Honda Gabriel

Website

https://hondagabriel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Authorized Honda franchise dealership in Montreal-Nord, Quebec, selling new Honda vehicles, certified pre-owned and multi-brand used cars, financing, Honda-certified service, and genuine parts since 1988.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Tire Dealers (441340), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automotive dealership
• New vehicle sales
• Used vehicle sales
• Vehicle service center
• Auto financing

Headquarters

HQ city

Montréal-nord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including sedans, SUVs, trucks, and minivans. Revenue generated from the difference between acquisition cost from Honda and retail sale price to consumers.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Honda models and other brands (Audi, BMW, Hyundai, Kia, Land Rover, Maserati, Mazda, Mercedes-Benz, Nissan, Subaru, Volkswagen). Inventory includes certified pre-owned vehicles.
3. Service and Maintenance: Vehicle maintenance and repair services performed by Honda-certified technicians using genuine Honda parts. Includes routine services (oil changes, tire rotations, brake inspections) and major repairs (engine, transmission, electrical, body work).
4. Parts and Accessories: Sale of genuine Honda parts and accessories for vehicle maintenance and customization.
5. Financing Services: Auto financing and credit services helping customers purchase vehicles through installment loans. The dealership works with financial institutions to provide personalized financing solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Honda Gabriel is an authorized Honda automobile dealership in Montreal-Nord, Quebec, selling new Honda vehicles (sedans, SUVs, trucks, minivans, and EVs), certified pre-owned and multi-brand used vehicles, while providing in-house and partner financing, Honda-certified maintenance and repair services, genuine Honda parts and accessories, tire services, and auto body collision repair. The dealership also operates a Virtual Showroom and online configuration and pre-qualification tools to extend the customer experience beyond the physical lot.

Product overview

Honda Gabriel is a Honda automobile dealership located in Montreal, Quebec, operating as part of the Gabriel Group since 1988. The company offers a comprehensive automotive retail platform consisting of new Honda vehicle sales (sedans, SUVs, trucks, minivans, and electric/hybrid vehicles), a multi-brand certified pre-owned and used vehicle program, integrated financing solutions, and full-service maintenance and body repair operations. The product portfolio centers on the Honda brand (Civic, Accord, CR-V, HR-V, Pilot, Passport, Ridgeline, Odyssey, Prologue) complemented by select used vehicles from other manufacturers. The dealership provides a digital purchasing experience through its virtual showroom, online inventory search, and financing pre-qualification tools, while maintaining traditional brick-and-mortar sales, service, and parts operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Sales of brand-new Honda vehicles (sedans, SUVs, trucks, minivans, and EVs) from the current manufacturer lineup, with manufacturer warranty, available in-store and via the Virtual Showroom, intended for individual retail buyers in the Montreal area.
• Certified Pre-Owned Honda Vehicles Sales of Honda certified pre-owned vehicles that have passed manufacturer inspection standards and carry additional manufacturer-backed warranty coverage, targeted at retail buyers in the Montreal area seeking a near-new Honda with lower price and warranty protection.
• Multi-Brand Used Vehicles Sales of pre-owned vehicles from multiple non-Honda manufacturers, providing price-driven alternatives for retail buyers in the Montreal area.
• Vehicle Financing Services Arrangement of vehicle financing for new and used vehicle purchases through multiple lender partners, with an online financing pre-qualification tool to help customers assess options before visiting the dealership.
• Honda-Certified Service and Maintenance Scheduled maintenance and repair services performed by Honda-certified technicians using genuine Honda parts, covering warranty work, routine maintenance, and recall handling for Honda vehicles and other makes.
• Genuine Honda Parts and Accessories Retail of genuine Honda OEM parts and accessories, supporting maintenance, customization, and warranty repairs for Honda vehicles.
• Auto Body Collision Repair
• Tire Services

Quantifiable outcome

• Certified pre-owned vehicles come with Carfax history reports for buyer confidence
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• AutoAubaineminorChannel Partner/ Reseller/ DistributorHonda Gabriel is a member of the AutoAubaine dealer network, which provides additional visibility for vehicle listings and connects the dealership with a broader audience of potential car buyers in Canada.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honda Laval: Another authorized Honda dealership in the Greater Montreal area (Laval). Directly competes with Honda Gabriel for new and used Honda sales, service, and financing in an overlapping francophone catchment.
• Gabriel Mazda (Montreal): Sister dealership under the Gabriel Group selling new Mazda vehicles in the Montreal area. Closely comparable business model and group affiliation, but competing for some of the same SUV/crossover demand as Honda Gabriel.
• Spinelli Honda: Authorized Honda dealership serving the Greater Montreal market. Competes head-to-head with Honda Gabriel on new Honda inventory, certified service, and Honda financing offers within a similar francophone customer base.
• Desjardins Honda: Authorized Honda dealer in the Greater Montreal area offering the same new lineup, certified pre-owned program, and Honda-certified service. Direct competitor for Honda sales and service in an overlapping catchment.

Regional players

• Honda de Blainville: Honda dealership located in Blainville, north of Montreal. Competes with Honda Gabriel for customers in the northern suburbs of Montreal (Laval, Blainville, Saint-Eustache) but serves a distinct submarket.
• Pinewood Ford Lincoln: Franchised new and used vehicle dealer serving the Greater Montreal/North Shore area with similar dealership economics (sales, service, parts, financing) but a non-Honda OEM mix.

Broad incumbents

• AutoCanada: Large Canadian multi-brand dealership group operating franchised stores across the country including Quebec. Comparable dealership operating model, but at much greater scale; useful benchmark for group-level economics.
• Dilawri Group: One of Canada's largest automotive dealer groups with new and used vehicle operations including Honda franchises. Larger-scale comparison point with shared franchised-dealer economics.

Emerging players

• CarMax Canada: Large multi-brand used-vehicle retailer with an online-plus-storefront model in Canada. Comparable on the used-vehicle sales side, representing a different go-to-market that pressures traditional franchise dealers' used car operations.
• Clutch (online used car retailer): Canada-based online used-car retailer offering fully digital purchase and delivery. Adjacent competitor to Honda Gabriel's used vehicle operations, illustrating the digital disruption risk to traditional dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/honda_gabriel
• Facebookfacebook.com/HondaGabrielAnjou
• LinkedInlinkedin.com/company/honda-gabriel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Gabriel