Agroland

What Agroland does

Agroland operates as the largest retail network in Romania for agricultural, gardening, pet care, and hobby farming products, with 258 physical stores operating under the legal entity AGROLAND MEGASTORE SRL, headquartered in Timișoara. The company serves primarily rural families and hobby farmers seeking inputs for household food production, alongside pet owners purchasing food and supplies for dogs, cats, birds, fish, and small animals. Its assortment spans ten-plus product categories: petshop, garden and orchard, phytopharmacy (Fitofarmacie, 195 plant protection SKUs), animal husbandry, pigeons, beekeeping, fishing, home and yard, tools and machinery, and traditional Romanian spirits and wine making equipment.

Agroland runs a multi-format retail model comprising standard Agroland stores, Agroland MEGA large-format stores, Agroland Fitofarmacii specialty phytopharmacies, and veterinary pharmacies, supplemented by an e-commerce platform (agroland.ro) with home delivery and in-store pickup options, plus telephone sales. The company sells proprietary private label brands including Agroland (garden tools and agricultural equipment), Agroland BIO (organic feed, concentrates, and premixes for poultry and livestock), A-Pet-It and A-Pet-It Plus (pet food), and distributes Bavaro (Czech pet food). Pricing follows a volume-based tiered discount model ('buy more, pay less') with discounts scaling by minimum purchase quantity, applied across a B2C customer base.

The business is a horizontal consumer retail operation with no disclosed technology platform, no AI/ML capabilities, no API or developer-facing infrastructure, and no app. Marketing relies on social media (Facebook, YouTube, Instagram, TikTok, LinkedIn, Pinterest), WhatsApp newsletters, email, and seasonal catalogs such as the Spring Magazine. The company operates exclusively within Romania with no disclosed international expansion, and there is no evidence of recent M&A, funding activity, or leadership transitions in the available data.

Name

Agroland

Legal name

AGROLAND MEGASTORE SRL

Website

https://agroland.ro

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Agroland is Romania's largest retail network for agricultural, gardening, pet care, and hobby farming products, operating 258 stores nationwide and serving rural families, hobby farmers, and pet owners.

Ownership category

akta.pro rank

Product category

Specialty Agricultural and Rural-Lifestyle Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Auto & Home Supply Stores (5531), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

akta.pro secondary industries

General Pet Supplies Retail (Multi-category) (CRALAHAA), Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL), Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), General Fishing Tackle & Bait Retail (CRAMALAA)

Keywords

• Agricultural retail
• Garden supplies
• Pet care products
• Beekeeping supplies
• Hobby farming

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from retail sales of agricultural, gardening, pet care, and hobby farming products through 258 physical store locations across Romania
2. E-commerce Online Sales: Online retail sales through agroland.ro website with home delivery options

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Agroland is a Romanian specialty retail chain operating 258 stores nationwide that sells agricultural, gardening, pet care, and rural-lifestyle products to small farmers, gardeners, pet owners, and hobby farmers. Its assortment spans categories including Petshop, Garden and Orchard, Phytopharmacy, Animal Husbandry, Pigeons, Beekeeping, Fishing, Home and Yard, Tools and Equipment, and Distilling and Wine Making, offered under both third-party brands and six proprietary private labels (Agroland, Agroland BIO, A-Pet-It, A-Pet-It Plus, Bavaro, Agrosel).

Product overview

Agroland operates as a multi-channel agricultural retail platform with a network of 258 physical stores across Romania and an e-commerce website. The offering is organized as a comprehensive product portfolio spanning multiple product categories rather than a unified platform architecture. Core product categories include: Petshop (pet food and accessories for dogs, cats, birds, small animals, fish/reptiles), Grădină și Livadă (garden and orchard supplies including planting materials, fertilizers, tools, irrigation), Fitofarmacie (phytopharmacy with 195 plant protection products), Creșterea Animalelor (livestock farming equipment and supplies), Porumbei (pigeon care), Apicultură (beekeeping), Pescuit (fishing), Casă şi Curte (home and yard products), Scule şi Utilaje (tools and machinery), and Preparare Ţuică şi Vin (traditional spirits and wine making equipment). The company also offers private label brands including Agroland, Agroland BIO, and Gama Bavaro. The e-commerce platform supports online ordering with home delivery and in-store pickup options.

Differentiator

Problem solved

Functional benefit

Brands

• A-Pet-It: Pet food brand including dry and wet food for dogs and cats
• A-Pet-It Plus
• Agroland BIO
• Bavaro
• Agroland

Products and services

• Petshop category products Pet food, accessories, and care products sold through Agroland's 258 retail stores for individual pet-owning households across Romania.
• Garden and Orchard category products Seeds, plants, treatments, and gardening supplies for home gardeners and small orchard owners, sold through Agroland's national store network.
• Phytopharmacy category products Crop protection and plant health products for small farmers and gardeners, distributed via Agroland's retail stores across Romania.
• Animal Husbandry category products Feed, supplements, and care inputs for livestock and small farm animals, sold to small-scale Romanian farmers through the Agroland store network.
• Beekeeping category products Beekeeping equipment, hive components, and supplies for hobbyist and small-scale beekeepers, sold through Agroland stores in Romania.
• Fishing category products Fishing tackle and accessories for hobby anglers, sold at Agroland's national retail store network.
• Home and Yard category products Household and yard maintenance products for rural and suburban Romanian households, sold via Agroland stores.
• Tools and Equipment category products Agricultural and gardening tools and equipment for small farmers and hobbyists, distributed through Agroland's 258 Romanian stores.
• Distilling and Wine Making category products Equipment and inputs for hobby and small-scale distilling and wine making, sold through Agroland's Romanian retail chain.
• Agroland private label brand Agroland's flagship private-label brand covering core rural-lifestyle products sold exclusively across the company's 258 Romanian stores.
• Agroland BIO private label brand Organic-focused private label line within Agroland's portfolio, sold through Agroland's national retail network to consumers seeking bio/organic rural products.
• A-Pet-It private label brand Pet-focused private label brand offering Agroland-store-exclusive pet care products for individual pet owners.
• A-Pet-It Plus private label brand Premium/private-label pet care line carrying Agroland's differentiated pet assortment at the company's 258 Romanian locations.
• Bavaro private label brand Agroland private-label brand carried in the chain's Romanian retail stores, serving hobby and rural lifestyle product needs.
• Agrosel private label brand Agricultural-input-focused private label brand operated within Agroland's retail chain, providing proprietary ag inputs to Romanian farmers.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Tractor Supply Company: US rural-lifestyle retailer operating thousands of stores across farm, pet, garden, and hardware categories. Closest conceptual analog to Agroland: rural customer, multi-category assortment including livestock feed and pet supplies, plus own-brand penetration. Listed on NASDAQ (TSCO).
• MAXI PET Romania: Romanian specialty pet retail chain focused on dog, cat, and small animal food and accessories. Directly competes with Agroland's Petshop category across urban and rural Romania.
• Alcedo: Romanian agricultural inputs distributor/retailer carrying crop protection products, fertilizers, and seeds to farmers. Closest direct peer to Agroland's phytopharmacy and farm supply business, focused more on professional farmers than hobby farmers.
• Pets at Home (UK): UK specialty pet retailer with veterinary clinics in-store. Comparable to Agroland's combined pet retail + veterinary pharmacy model, though focused exclusively on pet rather than multi-category.

Broad incumbents

• Dedeman: Largest Romanian DIY/home improvement retailer, with overlapping assortment in garden tools, hardware, and basic pet categories. Operates broad assortment vs. Agroland's agricultural specialization.
• Leroy Merlin Romania: Major DIY/home improvement chain in Romania carrying garden, tool, and outdoor living categories that overlap with Agroland's gardening and outdoor assortment. Global multinational with broader assortment than Agroland.
• HORNBACH: German DIY chain with Romanian operations selling tools, garden equipment, and building supplies. Broader assortment than Agroland, including heavier DIY categories, but overlaps in garden and tools.

Regional players

• Rodbun: Romanian agricultural inputs distributor focused on professional farmers with crop protection, seed, and fertilizer portfolio. Adjacent to Agroland's Fitofarmacie but does not serve hobby farmers or pet owners.

Others

• Brico Depot:

Emerging players

• Zooplus: European online pet retail pure-play operating across multiple EU markets including Romania. Competes with Agroland's pet category online and represents a structural threat to in-store pet basket size as e-commerce penetration grows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuD__Q850XYyEzHzbA9bERQ
• Facebookfacebook.com/Agroland1Romania
• LinkedInro.linkedin.com/company/agroland
• Instagraminstagram.com/agroland.romania
• Pinterestpinterest.co.uk/AgrolandRomania
• TikToktiktok.com/@agroland
• Xx.com/agroland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agroland