flexi

What flexi does

flexi – Bogdahn International GmbH & Co. KG is a privately held German manufacturer founded in 1972, specializing in retractable dog leashes. The company's flagship product is the flexi Roll-Leine, a mechanical retractable leash featuring a patented spring-loaded roller, self-retracting mechanism, brake system, and permanent stop function, with all units hand-assembled at the company's facility in Bargteheide, near Hamburg, and subjected to over 100 quality checks before shipment. flexi sells across 11+ product collections (Comfort Plus, Classic, Xtreme, Select, One, Neon, Black Design, Giant, Leather, Glam, and CAT for cats) that vary by size, material, and use case while sharing the same core mechanism. The company positions itself as the world market leader in retractable dog leashes ("Weltmarktführer") and distributes globally through pet retail channels and localized e-commerce websites serving Germany, the United States, Spain, France, Italy, the Netherlands, Portugal, Russia, Japan, Korea, and China. Revenue is generated through hardware sales of leashes and accessories, with the company operating as a closely held German limited partnership (KG) under the Bogdahn family, led by President Manfred Bogdahn.

Name

flexi

Legal name

flexi – Bogdahn International GmbH & Co. KG

Website

https://flexi.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

flexi is a privately held German manufacturer founded in 1972, producing patented retractable dog and cat leashes hand-assembled in Bargteheide and sold globally through pet retail and localized e-commerce websites in 11+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bargteheide

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dog Leash Products: Sale of retractable dog leashes and accessories through retail and direct channels. Multiple product lines ranging from entry-level to premium.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

flexi manufactures and sells patented retractable dog leashes (the flexi Roll-Leine) featuring a self-retracting spring-loaded mechanism, integrated brake button, and permanent stop function. The company offers multiple collections (Classic, Comfort Plus, Xtreme, Select, One, Neon, Black Design, Giant, Leather, Glam, CAT) covering dog sizes from small to giant breeds as well as cats, hand-assembled in Bargteheide, Germany with over 100 quality checks per unit. Products are sold through the company's own e-commerce site (localized for 11+ countries) and through pet retail stores worldwide.

Product overview

flexi is a German manufacturer of retractable dog leashes, operating as a single-product-focused company with multiple collections and accessories. The core offering is the flexi Roll-Leine (retractable leash), a mechanical product featuring patented technology including a braking system and self-retracting mechanism. The company produces various collections (Comfort Plus, Classic, Xtreme, Select, One, Neon, Black Design, Giant, Leather, Glam) that share the same core retractable leash mechanism but differ in materials, size capacity, and design aesthetics. Recent additions include the Select collection featuring length-adjustable leashes and the CAT-specific cord leash. All products are hand-assembled and undergo over 100 quality checks at their Bargteheide, Germany facility.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort Plus: Product collection line
• Classic
• Xtreme
• Select
• One
• Neon
• Black Design
• Giant
• Leather
• Glam
• CAT

Products and services

• flexi Roll-Leine (Retractable Dog Leash) The flagship retractable dog leash featuring a patented spring-loaded roller mechanism with self-retracting function, brake button, and permanent stop, allowing dogs freedom of movement while maintaining owner control. For dog owners across all breed sizes.
• Select Tape 0-7 m World-first length-adjustable retractable tape leash letting the user freely set the leash length from 0 to 7 meters, within the Select collection. For dog owners seeking variable-length control.
• CAT Cord 3 m Cat-specific retractable cord leash, 3 meter length, in the CAT collection. For cat owners seeking controlled outdoor/indoor leash walking.
• One S Tape 5 m Innovative-design retractable leash with soft grip, 5 meter tape length, part of the One collection. For dog owners seeking comfort-focused ergonomics.
• flexi Accessoires Accessories for flexi retractable leashes including replacement parts and add-ons compatible with the retractable leash system. For existing flexi leash owners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flexileine
• Instagraminstagram.com/flexi_theoriginal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about flexi