Schmidt old Tyme
Schmidt Old Tyme is a family-owned Baltimore bakery, founded 1886, that manufactures and distributes branded fresh-baked breads, rolls, bagels, and muffins under seven sub-brands to more than 5,000 U.S. retail grocery locations, with a secondary Shopify direct-to-consumer storefront.
- Company typePrivate
- Founded1886
- HeadquartersBaltimore, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schmidt old Tyme does
Schmidt Old Tyme is the consumer-facing brand of Schmidt Baking Company, a family-owned commercial bakery founded in Baltimore, Maryland in 1886 when Mrs. Schmidt brought an Old-World breadmaking recipe to America. The company manufactures and sells fresh-baked bread, rolls, bagels, English muffins, and related bakery products organized under seven sub-brands: 647 Breads (low-calorie, high-fiber, low-net-carb formulations targeting health-conscious consumers), Old Tyme Breads (traditional recipes including Butterbread, Italian Seedless, Honey Wheat, and Classic White), Omega Me Crazy (omega-rich whole-grain breads), Game Day Rolls (premium rolls for entertaining), Potato Rolls (sweet potato-based rolls and breads), Artisan's Choice (premium artisan-style breads launched in 2026), and White Breads (Sunbeam and Blue Ribbon varieties).
The underlying production technology is traditional commercial baking executed in state-of-the-art bakeries equipped with energy-efficient ovens, natural-gas delivery fleets, and water-recycling systems. The proprietary 647 low-carbohydrate bread formulation — delivering 40 calories per slice, up to 20g of fiber, and 6 net carbs per slice while preserving traditional bread taste — is the company's primary technical differentiator. A Shopify-powered e-commerce storefront supplements the wholesale channel with recipe content, product information, and direct online ordering.
Commercially, the company generates revenue almost entirely through the wholesale sale of branded packaged bakery products to retail grocery stores and supermarkets at price points set by individual retailers; pricing is not publicly disclosed. Products are distributed across more than 5,000 retail locations in the United States, with an initial operating base in the Mid-Atlantic region. Customer segments are horizontal and consumer-facing — general family shoppers as the primary segment, with secondary segments in health-conscious/keto consumers and entertaining/party hosts — supported by a multi-channel marketing mix spanning Instagram, Facebook, Twitter, LinkedIn, TikTok, an email newsletter, a Recipe Hub, and event-driven giveaway campaigns. The company is privately held under family ownership with no disclosed external investors, parent entity, M&A activity, or patent portfolio.
Schmidt old Tyme firmographics
Firmographics- Name
- Schmidt old Tyme
- Legal name
- Schmidt Baking Company
- Website
- https://schmidtoldtyme.com
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Schmidt Old Tyme is a family-owned Baltimore bakery, founded 1886, that manufactures and distributes branded fresh-baked breads, rolls, bagels, and muffins under seven sub-brands to more than 5,000 U.S. retail grocery locations, with a secondary Shopify direct-to-consumer storefront.
- Ownership category
- akta.pro rank
Schmidt old Tyme industry classification
Industry- Product category
- Commercial Bakery Products
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Schmidt old Tyme is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schmidt old Tyme business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Bread and Bakery Product Sales: Schmidt Old Tyme generates revenue through the manufacture and sale of fresh-baked bread and bakery products distributed through retail grocery stores and supermarkets. Products are sold as one-time purchases at grocery retailers across 5,000+ locations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Schmidt old Tyme product offering
Product offeringCore offering
Schmidt Old Tyme (Schmidt Baking Company) manufactures and distributes fresh-baked bread, rolls, bagels, muffins, and other bakery products through retail grocery stores and supermarkets at more than 5,000 U.S. locations. The portfolio spans seven sub-branded product lines: 647 Breads (low-calorie, high-fiber, low-carb), Old Tyme Breads (traditional recipes dating to 1886), Omega Me Crazy (omega-rich whole grain breads), Game Day Rolls, Potato Rolls, Artisan's Choice (artisan-style breads, bagels, muffins), and White Breads (Sunbeam and Blue Ribbon). A Shopify-powered direct-to-consumer e-commerce storefront supplements retail sales with online ordering, recipes, and brand engagement.
Product overview
Schmidt Old Tyme is a family-owned bakery based in Baltimore, MD, with over 135 years of history (since 1886). The company offers a diversified portfolio of fresh-baked bread products organized into seven distinct sub-brands/product lines: 647 Breads (low-calorie, high-fiber health-focused line with up to 20g fiber and 40 calories per slice), Old Tyme Breads (traditional recipes from 1886 including Butterbread, Honey Wheat, and Classic White), Omega Me Crazy Breads (omega-rich options with whole grains and seeds including 21 Grain and Sprouted Whole Wheat), Game Day Rolls (premium rolls for entertaining), Potato Rolls (sweet potato-based rolls and breads), Artisan's Choice (premium artisan-style breads), and White Breads (Sunbeam and Blue Ribbon varieties). All products are distributed through over 5,000 retail locations.
Differentiator
Problem solved
Functional benefit
Brands
- 647 Breads: Lower calorie bread products with high fiber and low net carbs, including breads, rolls, muffins, and bagels
- Old Tyme Breads
- Omega Me Crazy
- Game Day Rolls
- Potato Rolls
- Artisan's Choice
- Sunbeam
- Blue Ribbon
Products and services
- 647 Breads Low-calorie, high-fiber, low-carb bread product line offering 40 calories per slice, up to 20g of fiber, and 6 net carbs per slice across breads, rolls, muffins, and bagels; targeted at keto, low-carb, and calorie-conscious consumers who still want traditional bread taste.
- Old Tyme Breads Traditional bread line made from family recipes dating back to 1886, including Butterbread, Italian Seedless, Honey Wheat, Split-Top Wheat, 100% Whole Wheat, and Classic White Bread; targeted at everyday family meals and sandwich occasions.
- Omega Me Crazy Breads Omega-rich bread line made with whole grains and seeds, delivering Omega-3 and Omega-6 fatty acids, essential vitamins, minerals, and nutrients; includes 100% Sprouted Whole Wheat, 21 Grain Bread, Awesome White, and Ancient Multi Grain.
- Game Day Rolls Premium rolls for game day, parties, and entertaining occasions including Long Rolls and Sandwich Rolls, pre-sliced and ready to use for sandwiches and sliders.
- Potato Rolls Potato-based rolls and breads marketed for their sweet, rich taste; includes Sandwich Rolls, Awesome, Slider Mini Rolls, Potato Bread, and Long Rolls.
- Artisan's Choice Premium artisan-style bread line created with quality ingredients; includes Plain English Muffins, Cinnamon Raisin Bagels, Amazin' Raisin Bread, Everything Bagels, Plain Bagels, Rustic Brioche, Italian Rustico, and Ancient Grains & Seeds.
- White Breads White bread product line including the Sunbeam (Square, Homestyle) and Blue Ribbon (Sandwich, King) sub-brands of classic white sandwich breads.
Quantifiable outcome
- 40 calories per slice with up to 20g fiber and 6 net carbs in 647 product line
- +1 more outcomes
Companies that use Schmidt old Tyme
Customer profileSegments3 records
Ideal customer profiles3 records
Schmidt old Tyme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Schmidt old Tyme partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Schmidt old Tyme competitors and assessment
Company assessmentBroad incumbents
- Thomas' English Muffins: Bimbo Bakeries USA-owned leading English muffin and breakfast bread brand with strong retail presence. Overlaps with Schmidt's 647 Plain English Muffin and traditional English muffin SKUs in retail bakery aisles.
- Nature's Own: Bimbo Bakeries USA-owned leading U.S. branded bread franchise with broad portfolio across white, wheat, and specialty loaves. Directly competes with Old Tyme, Sunbeam, and Blue Ribbon SKUs in the same retail shelves nationwide.
- Pepperidge Farm: Campbell Soup-owned bakery producing Goldfish crackers, breads, rolls, and cookies distributed through U.S. grocery retail. Comparable premium branded bakery portfolio with overlapping bread and roll SKUs in the same retail aisles.
- Bimbo Bakeries USA: U.S. subsidiary of Grupo Bimbo, the largest commercial bakery in the Americas. Competes across branded bread (Arnold, Sara Lee, Thomas'), buns, and English muffins in the same retail grocery channels as Schmidt Old Tyme but with far greater national scale.
- Arnold Bread: Bimbo Bakeries USA-owned regional bread brand with strong Northeast U.S. presence and heritage positioning. Closely comparable to Schmidt Old Tyme as a regional, heritage-anchored commercial bread brand in overlapping Mid-Atlantic markets.
Direct peers
- Dave's Killer Bread: Flowers Foods-owned premium bread brand focused on whole grain, high-protein, and organic SKUs with strong health and wellness positioning. Direct competitor in retail grocery bread aisle with overlapping better-for-you consumer segment to Schmidt's 647 and Omega Me Crazy lines.
- Flowers Foods: NYSE-listed commercial baker (parent of Dave's Killer Bread, Nature's Own, Wonder) with broad U.S. retail distribution across packaged bread, rolls, and snack cakes. Most directly comparable U.S. peer given similar multi-brand commercial baking model and grocery channel exposure.
- King Arthur Baking Company: Employee-owned premium baking brand selling flours, breads, mixes, and frozen baked goods through grocery retail and DTC. Comparable portfolio breadth across traditional and specialty bakery with strong brand-led positioning.
- Aunt Millie's Bakeries: Family-owned regional commercial bakery based in Indiana producing bread, buns, and rolls for U.S. grocery retail. Closely comparable structure and footprint to Schmidt as a privately held, multi-brand regional bread manufacturer.
Emerging players
- Little Northern Bakehouse: Gluten-free and allergy-friendly bread brand distributed in U.S. natural and grocery retail. Direct overlap with Schmidt's 647 line in targeting dietary-restricted, health-focused consumers seeking bread alternatives.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Schmidt old Tyme social profiles
Digital presenceSchmidt old Tyme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schmidt old Tyme leadership team
Management profileNumber of profiles
Schmidt old Tyme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schmidt old Tyme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schmidt old Tyme
What does Schmidt old Tyme do?
Schmidt Old Tyme (Schmidt Baking Company) manufactures and distributes fresh-baked bread, rolls, bagels, muffins, and other bakery products through retail grocery stores and supermarkets at more than 5,000 U.S. locations. The portfolio spans seven sub-branded product lines: 647 Breads (low-calorie, high-fiber, low-carb), Old Tyme Breads (traditional recipes dating to 1886), Omega Me Crazy (omega-rich whole grain breads), Game Day Rolls, Potato Rolls, Artisan's Choice (artisan-style breads, bagels, muffins), and White Breads (Sunbeam and Blue Ribbon). A Shopify-powered direct-to-consumer e-commerce storefront supplements retail sales with online ordering, recipes, and brand engagement.
Is Schmidt old Tyme a public or private company?
Schmidt old Tyme is a private company. It is classified as family owned and is currently operating.
When was Schmidt old Tyme founded?
Schmidt old Tyme was founded in 1886. It employs 1,001 to 5,000 people.
Where is Schmidt old Tyme based?
Schmidt old Tyme is headquartered in Baltimore, United States, in the North America region.
How does Schmidt old Tyme make money?
One revenue line is on record: retail Bread and Bakery Product Sales.
Who are Schmidt old Tyme's main competitors?
Broad incumbents on record are Thomas' English Muffins, Nature's Own, Pepperidge Farm, Bimbo Bakeries USA and Arnold Bread. Direct peers are Dave's Killer Bread, Flowers Foods, King Arthur Baking Company and Aunt Millie's Bakeries. Little Northern Bakehouse is listed as an emerging player.
Does Schmidt old Tyme have an API?
No public API is recorded for Schmidt old Tyme.
What industry is Schmidt old Tyme in?
Schmidt old Tyme's product category is Commercial Bakery Products. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311812 and its SIC code is 2050.