INSUREtrust

What INSUREtrust does

INSUREtrust is identified in firmographic data as a national insurance wholesaler offering coverage tailored for the digital age, founded in 1997, headquartered in Norcross, United States, with 11–50 employees. The substantive source content provided pertains to CRC Group (CRC Insurance Services, LLC), a California-domiciled independent wholesale and specialty insurance brokerage and underwriting distributor; no documented linkage, acquisition, or relationship between INSUREtrust and CRC Group appears in the input data. The remainder of this profile draws on the CRC Group source material as that is where the rich operational detail resides.

CRC Group operates three primary divisions — CRC Specialty (property & casualty, including exclusive programs under the Insurisk banner), CRC Benefits (employee benefits), and CRC Underwriting (comprising delegated authority agencies Starwind, AmRisc, Atrium, and Euclid Transactional). Supporting digital infrastructure includes CRC Quick Quotes for instant online submission and binding, the REDY Index for monthly specialty market pricing intelligence, REDY Data + Analytics, and specialized portals such as Argenia (homeowners), Starwind Community Associations, HNOA, and TAPCO. CRC Group places more than $33 billion in annual premium through 650+ carrier partners and employs 6,000+ team members across offices in the US and Canada.

Revenue is generated through wholesale brokerage commissions on placed premium and underwriting fees/premium management via delegated authority platforms. Go-to-market combines a retail broker/producer channel (the primary motion) with direct digital self-serve entry points through Quick Quotes. End customers are retail insurance brokers and producers seeking access to specialty and surplus lines capacity across verticals including healthcare, construction, environmental, cyber, and AI-related risks.

Name

INSUREtrust

Legal name

CRC Insurance Services, LLC

Website

https://insuretrust.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

INSUREtrust is a national insurance wholesaler founded in 1997 and headquartered in Norcross, US, with 11–50 employees, focused on digital-age coverage. The provided source material pertains primarily to CRC Group's wholesale and specialty insurance distribution platform.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Wholesale insurance brokerage
• Specialty insurance distribution
• Digital age insurance
• Cyber liability coverage
• Insurance producer network

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Brokerage Commissions: CRC Group earns commissions from insurance carriers for placing specialty insurance business brought to them by retail brokers and agents. As a wholesale broker, CRC acts as intermediary between retail agents and insurers, earning a share of the premium placed.
2. Underwriting Fees and Premiums: Through its underwriting platforms (Starwind, AmRisc, Atrium, Euclid Transactional), CRC Group earns underwriting fees and manages premium on behalf of carrier partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

INSUREtrust is a national insurance wholesaler that places specialty insurance coverage designed for the digital age, acting as an intermediary between retail insurance brokers/producers and insurance carriers. The firm distributes property & casualty, benefits, and specialty underwriting products through a producer network, supported by digital quoting platforms and proprietary pricing analytics for rapid placement of complex risks.

Product overview

CRC Group operates as a wholesale and specialty insurance brokerage and underwriting distributor with three primary divisions: CRC Specialty (Property & Casualty products and exclusive programs like Insurisk), CRC Benefits (employee benefits), and CRC Underwriting (comprising Starwind, AmRisc, Atrium, and Euclid Transactional agencies). Supporting these divisions are technology platforms including REDY (Data + Analytics) for pricing analysis, CRC Quick Quotes for instant online quoting, and various specialized quoting portals (Argenia, Starwind Community Associations, TAPCO). The company places over $33 billion in annual premium through partnerships with more than 650 carriers, offering tailored solutions across multiple industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Insurance Brokerage Services National insurance wholesaler services that place specialty insurance coverage designed for the digital age through a network of retail brokers and producers, acting as intermediary between producers and carrier partners.
• Specialty Insurance Placement (Cyber / Digital-Age Coverage) Specialty insurance placement services covering digital-age and complex risks (including cyber, AI-related exposures, environmental, healthcare, and construction lines) routed through wholesale channels and partner carriers for retail brokers and producers.
• Online Self-Serve Quoting Platform (Quick Quotes) Digital self-serve platform enabling producers to submit, quote, evaluate, and bind specialty insurance coverage instantly online with real-time terms from carrier partners.

Quantifiable outcome

• Over $33 billion in annual premium placed across specialty insurance markets
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StarwindcoreChannel Partner/ Reseller/ DistributorStarwind is part of the CRC Underwriting division and serves as a delegated underwriting authority for specialty insurance products, operating under CRC Group's umbrella with its own platform, tools, and community association focus.
• AmRisccoreChannel Partner/ Reseller/ DistributorAmRisc is a CRC Underwriting subsidiary operating as a managing general underwriter (MGU) for specialty insurance lines, distributing products through the CRC Group distribution network.
• AtriumcoreChannel Partner/ Reseller/ DistributorAtrium is part of the CRC Underwriting platform, providing specialty insurance underwriting capacity and distribution for specific lines of business.
• Euclid TransactionalcoreChannel Partner/ Reseller/ DistributorEuclid Transactional operates within CRC Underwriting, focusing on transactional and specialty insurance risks, distributing products through CRC's carrier and broker network.
• 650+ Carrier PartnerscoreChannel Partner/ Reseller/ DistributorCRC Group partners with over 650 insurance carriers to deliver tailored specialty insurance solutions across a variety of industries and practice areas. These carrier relationships form the supply-side backbone of CRC's wholesale distribution model.
• Kensington VanguardminorChannel Partner/ Reseller/ DistributorKensington Vanguard (kvnational.com) is referenced as a specialty insurance solution under CRC Group's 'Solutions' section, serving national accounts and complex specialty insurance placement needs.
• CRC Benefits / BenefitMallminorChannel Partner/ Reseller/ DistributorCRC Benefits operates as a separate division of CRC Group focused on employee benefits insurance, with a presence at benefitmall.com providing benefits tools and intelligence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brown & Riding: Specialty insurance wholesale brokerage focused on complex and hard-to-place commercial risks. Comparable to INSUREtrust in wholesale-only distribution, specialty-line focus, and reliance on retail broker relationships.
• Amwins: Largest US specialty wholesale brokerage and underwriting distributor, placing business across P&C and specialty lines including cyber. Directly comparable to INSUREtrust's wholesale distribution model with a similar retail-broker-to-carrier value chain.
• RPS (Risk Placement Services): Specialty wholesale brokerage and underwriting operation distributing complex risks to retail brokers across numerous specialty lines. Comparable in wholesale-only model, carrier-network approach, and specialty-line focus.
• McGowan Companies: Specialty wholesale insurance distributor serving retail brokers with excess & surplus and specialty lines placement. Comparable in business model and target customer (retail brokers seeking specialty capacity).
• Burns & Wilcox: National specialty insurance wholesaler placing complex P&C, professional, and cyber risks through retail brokers. Highly comparable to INSUREtrust in business model, specialty focus, and retail-broker channel orientation.

Broad incumbents

• Beazley: Specialty insurer with a dedicated cyber and tech practice, distributing through wholesale brokers. As a carrier-side counterparty, Beazley is a key relationship for wholesalers like INSUREtrust while also competing in cyber placement via delegated authority arrangements.
• CRC Group: Parent organization and broader specialty insurance wholesale platform placing $33B+ in annual premium across 650+ carriers. Provides INSUREtrust's distribution backbone and is the umbrella under which INSUREtrust operates.
• Lockton: Largest privately held insurance broker with a sizable specialty practice including cyber and technology E&O. Competes for retail-broker-referred specialty placements and represents a broader incumbent that overlaps with INSUREtrust's cyber specialty.

Emerging players

• At-Bay: Cyber-focused Insurtech MGA and wholesale-style distributor writing cyber insurance with proprietary risk-engineering technology. Comparable to INSUREtrust in cyber specialty but competes via direct/tech-enabled distribution rather than traditional wholesale intermediation.
• Coalition: Cyber Insurtech MGA distributing cyber coverage through brokers with proprietary scanning and threat-intelligence technology. Competes with INSUREtrust in the cyber specialty space via tech-enabled placement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/insuretrust
• Xx.com/INSUREtrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSUREtrust