INSUREtrust
INSUREtrust is a national insurance wholesaler founded in 1997 and headquartered in Norcross, US, with 11–50 employees, focused on digital-age coverage. The provided source material pertains primarily to CRC Group's wholesale and specialty insurance distribution platform.
- Company typePrivate
- Founded1997
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What INSUREtrust does
INSUREtrust is identified in firmographic data as a national insurance wholesaler offering coverage tailored for the digital age, founded in 1997, headquartered in Norcross, United States, with 11–50 employees. The substantive source content provided pertains to CRC Group (CRC Insurance Services, LLC), a California-domiciled independent wholesale and specialty insurance brokerage and underwriting distributor; no documented linkage, acquisition, or relationship between INSUREtrust and CRC Group appears in the input data. The remainder of this profile draws on the CRC Group source material as that is where the rich operational detail resides.
CRC Group operates three primary divisions — CRC Specialty (property & casualty, including exclusive programs under the Insurisk banner), CRC Benefits (employee benefits), and CRC Underwriting (comprising delegated authority agencies Starwind, AmRisc, Atrium, and Euclid Transactional). Supporting digital infrastructure includes CRC Quick Quotes for instant online submission and binding, the REDY Index for monthly specialty market pricing intelligence, REDY Data + Analytics, and specialized portals such as Argenia (homeowners), Starwind Community Associations, HNOA, and TAPCO. CRC Group places more than $33 billion in annual premium through 650+ carrier partners and employs 6,000+ team members across offices in the US and Canada.
Revenue is generated through wholesale brokerage commissions on placed premium and underwriting fees/premium management via delegated authority platforms. Go-to-market combines a retail broker/producer channel (the primary motion) with direct digital self-serve entry points through Quick Quotes. End customers are retail insurance brokers and producers seeking access to specialty and surplus lines capacity across verticals including healthcare, construction, environmental, cyber, and AI-related risks.
INSUREtrust firmographics
Firmographics- Name
- INSUREtrust
- Legal name
- CRC Insurance Services, LLC
- Website
- https://insuretrust.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- INSUREtrust is a national insurance wholesaler founded in 1997 and headquartered in Norcross, US, with 11–50 employees, focused on digital-age coverage. The provided source material pertains primarily to CRC Group's wholesale and specialty insurance distribution platform.
- Ownership category
- akta.pro rank
INSUREtrust industry classification
Industry- Product category
- Wholesale Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where INSUREtrust is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
INSUREtrust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Brokerage Commissions: CRC Group earns commissions from insurance carriers for placing specialty insurance business brought to them by retail brokers and agents. As a wholesale broker, CRC acts as intermediary between retail agents and insurers, earning a share of the premium placed.
- Underwriting Fees and Premiums: Through its underwriting platforms (Starwind, AmRisc, Atrium, Euclid Transactional), CRC Group earns underwriting fees and manages premium on behalf of carrier partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | No public tiered pricing; insurance products are quoted on a per-risk basis through producers or digital quoting platforms. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
INSUREtrust product offering
Product offeringCore offering
INSUREtrust is a national insurance wholesaler that places specialty insurance coverage designed for the digital age, acting as an intermediary between retail insurance brokers/producers and insurance carriers. The firm distributes property & casualty, benefits, and specialty underwriting products through a producer network, supported by digital quoting platforms and proprietary pricing analytics for rapid placement of complex risks.
Product overview
CRC Group operates as a wholesale and specialty insurance brokerage and underwriting distributor with three primary divisions: CRC Specialty (Property & Casualty products and exclusive programs like Insurisk), CRC Benefits (employee benefits), and CRC Underwriting (comprising Starwind, AmRisc, Atrium, and Euclid Transactional agencies). Supporting these divisions are technology platforms including REDY (Data + Analytics) for pricing analysis, CRC Quick Quotes for instant online quoting, and various specialized quoting portals (Argenia, Starwind Community Associations, TAPCO). The company places over $33 billion in annual premium through partnerships with more than 650 carriers, offering tailored solutions across multiple industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Insurance Brokerage Services National insurance wholesaler services that place specialty insurance coverage designed for the digital age through a network of retail brokers and producers, acting as intermediary between producers and carrier partners.
- Specialty Insurance Placement (Cyber / Digital-Age Coverage) Specialty insurance placement services covering digital-age and complex risks (including cyber, AI-related exposures, environmental, healthcare, and construction lines) routed through wholesale channels and partner carriers for retail brokers and producers.
- Online Self-Serve Quoting Platform (Quick Quotes) Digital self-serve platform enabling producers to submit, quote, evaluate, and bind specialty insurance coverage instantly online with real-time terms from carrier partners.
Quantifiable outcome
- Over $33 billion in annual premium placed across specialty insurance markets
- +2 more outcomes
Companies that use INSUREtrust
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
INSUREtrust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
INSUREtrust partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- StarwindcoreStarwind is part of the CRC Underwriting division and serves as a delegated underwriting authority for specialty insurance products, operating under CRC Group's umbrella with its own platform, tools, and community association focus.
- AmRisccoreAmRisc is a CRC Underwriting subsidiary operating as a managing general underwriter (MGU) for specialty insurance lines, distributing products through the CRC Group distribution network.
- AtriumcoreAtrium is part of the CRC Underwriting platform, providing specialty insurance underwriting capacity and distribution for specific lines of business.
- Euclid TransactionalcoreEuclid Transactional operates within CRC Underwriting, focusing on transactional and specialty insurance risks, distributing products through CRC's carrier and broker network.
- 650+ Carrier PartnerscoreCRC Group partners with over 650 insurance carriers to deliver tailored specialty insurance solutions across a variety of industries and practice areas. These carrier relationships form the supply-side backbone of CRC's wholesale distribution model.
- Kensington VanguardminorKensington Vanguard (kvnational.com) is referenced as a specialty insurance solution under CRC Group's 'Solutions' section, serving national accounts and complex specialty insurance placement needs.
- CRC Benefits / BenefitMallminorCRC Benefits operates as a separate division of CRC Group focused on employee benefits insurance, with a presence at benefitmall.com providing benefits tools and intelligence.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
INSUREtrust competitors and assessment
Company assessmentDirect peers
- Brown & Riding: Specialty insurance wholesale brokerage focused on complex and hard-to-place commercial risks. Comparable to INSUREtrust in wholesale-only distribution, specialty-line focus, and reliance on retail broker relationships.
- Amwins: Largest US specialty wholesale brokerage and underwriting distributor, placing business across P&C and specialty lines including cyber. Directly comparable to INSUREtrust's wholesale distribution model with a similar retail-broker-to-carrier value chain.
- RPS (Risk Placement Services): Specialty wholesale brokerage and underwriting operation distributing complex risks to retail brokers across numerous specialty lines. Comparable in wholesale-only model, carrier-network approach, and specialty-line focus.
- McGowan Companies: Specialty wholesale insurance distributor serving retail brokers with excess & surplus and specialty lines placement. Comparable in business model and target customer (retail brokers seeking specialty capacity).
- Burns & Wilcox: National specialty insurance wholesaler placing complex P&C, professional, and cyber risks through retail brokers. Highly comparable to INSUREtrust in business model, specialty focus, and retail-broker channel orientation.
Broad incumbents
- Beazley: Specialty insurer with a dedicated cyber and tech practice, distributing through wholesale brokers. As a carrier-side counterparty, Beazley is a key relationship for wholesalers like INSUREtrust while also competing in cyber placement via delegated authority arrangements.
- CRC Group: Parent organization and broader specialty insurance wholesale platform placing $33B+ in annual premium across 650+ carriers. Provides INSUREtrust's distribution backbone and is the umbrella under which INSUREtrust operates.
- Lockton: Largest privately held insurance broker with a sizable specialty practice including cyber and technology E&O. Competes for retail-broker-referred specialty placements and represents a broader incumbent that overlaps with INSUREtrust's cyber specialty.
Emerging players
- At-Bay: Cyber-focused Insurtech MGA and wholesale-style distributor writing cyber insurance with proprietary risk-engineering technology. Comparable to INSUREtrust in cyber specialty but competes via direct/tech-enabled distribution rather than traditional wholesale intermediation.
- Coalition: Cyber Insurtech MGA distributing cyber coverage through brokers with proprietary scanning and threat-intelligence technology. Competes with INSUREtrust in the cyber specialty space via tech-enabled placement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights4 records
Customer concentration
INSUREtrust social profiles
Digital presenceINSUREtrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSUREtrust leadership team
Management profileNumber of profiles
Profiles1 record
INSUREtrust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSUREtrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSUREtrust
What does INSUREtrust do?
INSUREtrust is a national insurance wholesaler that places specialty insurance coverage designed for the digital age, acting as an intermediary between retail insurance brokers/producers and insurance carriers. The firm distributes property & casualty, benefits, and specialty underwriting products through a producer network, supported by digital quoting platforms and proprietary pricing analytics for rapid placement of complex risks.
Is INSUREtrust a public or private company?
INSUREtrust is a private company. It is classified as unknown and is currently operating.
When was INSUREtrust founded?
INSUREtrust was founded in 1997. It employs 11 to 50 people.
Where is INSUREtrust based?
INSUREtrust is headquartered in Norcross, United States, in the North America region.
How does INSUREtrust make money?
Two revenue lines are on record. Wholesale Brokerage Commissions are the primary driver. The others are underwriting Fees and Premiums.
Who are INSUREtrust's main competitors?
Direct peers on record are Brown & Riding, Amwins, RPS (Risk Placement Services), McGowan Companies and Burns & Wilcox. Broad incumbents are Beazley, CRC Group and Lockton. Emerging players are At-Bay and Coalition.
Does INSUREtrust have an API?
No public API is recorded for INSUREtrust.
What industry is INSUREtrust in?
INSUREtrust's product category is Wholesale Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 5242 and its SIC code is 6411.