COLE FINE GUNS & GUNSMITHING

What COLE FINE GUNS & GUNSMITHING does

Cole Fine Guns & Gunsmithing, founded in 1985 by Rich Cole, is a family-owned premium European shotgun retailer and full-service gunsmithing operation headquartered in Naples, Florida with showrooms in Harpswell, Maine and San Antonio, Texas, plus a small pro shop at Sarasota Trap Skeet and Clays in Florida. The company sells high-end shotguns from Beretta, Perazzi, Rizzini, Zoli, Blaser, Caesar Guerini, Benelli, Syren, and Fabarm, alongside its own proprietary Cole Pro and Cole Exclusive upgraded lines featuring in-house mechanical refinements (3.5lb trigger pulls, complete action jobs, Cerakoted receivers) and custom furniture/wood upgrades. Cole operates an in-house CO2 laser for engraving and checkering, uses 3D scanning combined with CNC machining for custom glove-style stock fabrication, and serves as the exclusive US distributor for TSK Fully Adjustable Stock products.

Name

COLE FINE GUNS & GUNSMITHING

Legal name

Cole Gunsmithing, Inc.

Website

https://colegun.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Cole Fine Guns & Gunsmithing is a family-owned premium European shotgun retailer and full-service gunsmithing operation founded in 1985, serving competitive clay target shooters, hunters, and collectors across three US showrooms with proprietary Cole Pro and Cole Exclusive upgraded shotguns.

Ownership category

akta.pro rank

Product category

Premium Shotgun Retail & Gunsmithing Services

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro industry

PRIMARYCRAMAKAA

Firearms & Ammunition Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAF

Reloading & Gunsmithing Supplies Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAI

Firearm Storage & Safety Retail (Safes, Cases, Locks)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Premium shotgun sales
• Custom gunsmithing services
• European firearms dealer
• Shotgun fitting services
• Shotgun parts accessories

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Shotgun Sales: Cole sells high-end European shotguns from brands including Beretta, Perazzi, Zoli, Caesar Guerini, Blaser, Benelli, Syren, Fabarm, and Rizzini. They also sell Cole Pro and Cole Exclusive upgraded models at premium price points. Shotgun sales represent the primary revenue stream.
2. Gunsmithing Services: Full-service gunsmithing including repair, customization, and modification of high-end shotguns. Services include custom fitting, laser checkering, adjustable comb installation, trigger jobs, action polishing, metal shaping, and stock carving. Custom stock making is a significant specialty.
3. Shotgun Parts & Accessories: Sale of shotgun parts, chokes, accessories, bags, gear, ammunition, and proprietary products including Cole Precision Chokes, Cole Performance maintenance products (BIO-CLP, Grease), and Cole Custom acrylic spacers. TSK fully adjustable stock parts sold online.
4. TSK Products (Exclusive US Distributor): As the exclusive US distributor for TSK (Fully Adjustable Stock) products, Cole sells TSK adjustable stock components including pipes, sporting/trap/double trap plates, recoil pads, combs, and accessories for a wide range of shotgun models. Products are available through the online store.
5. Custom Stock Fabrication: Cole builds custom stocks to exact customer dimensions using 3D scanning and CNC machining. Turkish walnut blanks and exhibition-grade wood are used. Custom stocks represent a premium, high-margin service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cole Fine Guns & Gunsmithing is a premium retailer and full-service gunsmithing operation specializing in high-end European shotguns from brands such as Beretta, Perazzi, Rizzini, Zoli, Blaser, Caesar Guerini, Benelli, Fabarm, and Syren. The company also produces its proprietary Cole Pro and Cole Exclusive upgraded shotgun lines featuring in-house mechanical and cosmetic upgrades, and operates as the exclusive US distributor for TSK Fully Adjustable Stock products. Core services include custom stock fitting, laser engraving, adjustable comb installation, trigger work, action polishing, and factory-authorized warranty repair for multiple premium brands.

Product overview

Cole Fine Guns & Gunsmithing is a premium European shotgun retailer and full-service gunsmithing operation offering both proprietary upgraded lines and major brand shotguns. The core offerings include the Cole Pro line (upgraded Beretta A400, DT-11, and 694 with cerakoted receivers, precision trigger jobs, and complete action work) and Cole Exclusive line (stock-upgraded Beretta, Blaser, and Rizzini models). The company serves as exclusive US distributor for TSK Fully Adjustable Stocks. Services include professional gunsmithing, custom stock fitting, laser engraving, and adjustable comb installation at three US locations (Naples FL, Harpswell ME, San Antonio TX). They carry major brands including Beretta, Perazzi, Rizzini, Zoli, Blaser, Caesar Guerini, Benelli, Fabarm, and Syren. The company also offers proprietary accessories including Cole Precision Chokes, Cole Performance BIO-CLP cleaner/lubricant, and Cole Performance Grease.

Differentiator

Problem solved

Functional benefit

Brands

• Cole Pro: Upgraded Beretta shotguns featuring Cerakoted receivers, full trigger jobs, complete action jobs, and upgraded wood options. Available in A400 XCEL, DT-11, and 694 models.
• Cole Exclusive

Products and services

• Cole Pro Shotguns Cole's proprietary line of upgraded Beretta shotguns featuring cerakoted receivers, precision trigger jobs (3.5lb pull), complete action jobs, magazine loading port beveling, and action performance polish. Available in A400 XCEL, DT-11, and 694 models with custom color and design options for competitive clay target shooters.
• Cole Exclusive Shotguns Cole's proprietary line of upgraded shotguns featuring premium furniture, upgraded Turkish walnut wood sets, laminate wood sets, adjustable combs, custom forend styles, and Cole hardware. Includes Cole Exclusive models from Beretta (686 Silver Pigeon I, DT-11, 694), Blaser F-3, and Rizzini (BR220 Limited, BR240 Cole Special).
• Rizzini BR240 Cole Special Exclusive over/under shotgun developed with Rich Cole featuring semi-gloss Cerakoted receiver with gold accents, XL Bore barrels, adjustable length of pull trigger, and custom sporting dimensions. Available in Fixed Stock ($5,100), Adjustable Stock ($5,400), X-Series ($5,600), and Combo Set ($7,500).
• Cole Exclusive Rizzini BR220 Limited Limited edition 28GA upland bird shotgun featuring case color receiver and Grade 3+ Prince of Wales Turkish walnut stock hand selected by Rich Cole. Limited production of 25 units at $5,999.00.
• Cole Exclusive Zoli Z-Expedition 20GA Cole-exclusive 20-gauge shotgun with Zoli light-weight barrels featuring Churchill top rib, silver antiqued finish with light floral scroll, and oil-polished Turkish walnut stock with fine checkering. MSRP: $7,850.00. Designed for extreme hunting conditions.
• Beretta Shotguns Full range of Beretta premium shotguns including SL2/SL3, DT11, 694, 686/687 Silver Pigeon, A400, and A300 models for clay sports, hunting, and field use.
• Perazzi Shotguns Italian competition shotguns renowned for winning 62 Olympic medals including 21 gold. Customizable guns with options for gauge, wood grade, barrel length, rib dimensions, and receiver engraving. Includes MX8, MX2000, High Tech, and SC3 Gold models.
• Rizzini Shotguns Italian over/under and side-by-side shotguns from Brescia, Italy. Family-run company since 1966 offering BR110, BR220, and BR240 competition models.
• Blaser Shotguns German precision shotguns including F3 model with innovative engineering, multiple patents for safety and ejection systems, and high-quality engravings.
• TSK Fully Adjustable Stock Exclusive US distribution for TSK fully adjustable stocks allowing customizable fit with adjustable comb, length of pull pipes, and various material and color options. Compatible with Beretta, Blaser, Browning, Caesar Guerini, Krieghoff, Perazzi, and Zoli shotguns.
• Gunsmithing Services Full-service gunsmithing including repair, customization, and modifications of high-end shotguns. Factory authorized service centers for Beretta, Rizzini, Perazzi, Blaser, and Zoli. Services include custom fitting, laser checkering, adjustable comb installation, trigger jobs, action polishing, metal shaping, and stock carving.
• Custom Stock Fitting Professional shotgun fitting services at all locations to determine proper dimensions and customized stock requirements for optimal performance. Complimentary basic gun fitting consultations included with shotgun sales.
• Laser Engraving Services In-house CO2 laser capabilities in Naples, FL location for customizing stocks, checkering patterns, and etching designs on shotguns and merchandise. Includes laser checkering in various patterns and LPI densities, grip personalization, and laser-cut acrylic Grind-To-Fit spacers in multiple colors.
• Adjustable Comb Installation Installation of 4-way or 6-way adjustable combs allowing shooters to make fine adjustments for fit, mount changes, and discipline shifts.
• Cole Performance BIO-CLP Proprietary bio-cleaner, lubricant, and preservative for firearms. Available in 20ml squeeze and 2oz spray sizes. Combines biobased and synthetic fluids for harsh environmental conditions.
• Cole Performance Grease Premium non-melting gun grease in 1oz size. Water-resistant lubricating film providing maximum protection against friction, rust, corrosion and oxidation. Distinctive red color for easy identification.
• Cole Precision Chokes Proprietary choke tubes designed for Cole shotguns featuring XL Bore extended chokes with .732 internal bore and 5 1/4-inch forcing cones. Available in black or silver color options with IM, IC, M constrictions.
• Wood Sets & Blanks Turkish walnut wood sets and blanks including Grade 3, 3.5 and 4 options, laminate wood sets in standard and compact Monte-Carlo configurations.
• Cole Pro 250th Anniversary Collection Limited edition Cole Pro designs honoring American pride, craftsmanship, and 250 years of independence. Three limited edition designs at $4,999.00 each.
• FFL Transfers Federal Firearms License transfer services for customers purchasing firearms to be shipped to their local licensed dealer.

Quantifiable outcome

• Less than 0.1% return rate on gunsmithing work
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• B. RizzinicoreStrategic or Co-development Partner · 28 August 2025Cole Fine Guns partnered with B. Rizzini to create Cole Exclusive shotguns, including the Rizzini BR220 Limited (25-unit limited run, 28GA) and Rizzini BR240 Cole Special. Rich Cole works directly with the Rizzini factory in Brescia, Italy to select stock dimensions, hardware specifications, and exclusive configurations. Cole is also an authorized Rizzini warranty service center.
• TSK (The Fully Adjustable Stock)coreChannel Partner/ Reseller/ Distributor · 20 April 2025Cole Fine Guns is the exclusive United States distributor for TSK Fully Adjustable Stock products. TSK products offer adjustable fit without full custom stock, including adjustable combs, length-of-pull pipes, recoil pads, and comb posts for Beretta, Browning, Blaser, Caesar Guerini, Krieghoff, Perazzi, Zoli, and Rizzini shotguns. Cole stocks all TSK parts in their Naples location and launched online sales in April 2025.
• BerettacoreStrategic or Co-development PartnerRich Cole was hired by Beretta USA in 1979 and apprenticed in Gardone Val Trompia, Italy. Cole is 1 of only 4 Beretta Warranty Service Centers in the US, the #1 Beretta Premium Dealer worldwide, and Florida's only dealer of Beretta Premium Shotguns. Cole creates Cole Pro and Cole Exclusive Beretta models with in-house upgrades. Custom Beretta DT-10 EELL builds use 3D scanning and CNC machining.
• PerazzicoreStrategic or Co-development PartnerCole Fine Guns is a stocking dealer for Perazzi shotguns and an authorized Perazzi service center. Rich Cole brings 35+ years of hands-on experience with Italian shotgun production to the Perazzi ordering process. Cole offers the new Perazzi MR-57 for pre-order and stocks Perazzi competition shotguns.
• Zoli (Antonio Zoli)coreStrategic or Co-development PartnerCole is a stocking dealer for Zoli shotguns and authorized Zoli service center. Cole partnered with Zoli to launch the Cole Exclusive Zoli Z-Expedition 20GA with Zoli Light Barrels, featuring silver antiqued finish, Turkish walnut stock, and floral scroll engraving.
• Caesar GuerinimajorChannel Partner/ Reseller/ DistributorCole Fine Guns is a stocking dealer for Caesar Guerini shotguns. They also partner with Guerini through their Syren sub-brand for women's-specific shotguns. Cole offers TSK adjustable stocks compatible with Caesar Guerini Summit, Tempio, and Syren Tempio models.
• Blaser GroupmajorStrategic or Co-development PartnerCole is a stocking dealer for Blaser shotguns and authorized Blaser service center. The San Antonio location is situated on the Blaser Group's National Shooting Complex grounds. Cole creates Cole Exclusives with Blaser F-3 models featuring upgraded wood, laser checkering, and TSK adjustable stocks.
• BenellimajorChannel Partner/ Reseller/ DistributorCole Fine Guns is a stocking dealer for Benelli shotguns in Florida locations. Benelli shotguns are carried at Naples, Sarasota, and other showrooms.
• Syren (Caesar Guerini)minorChannel Partner/ Reseller/ DistributorCole carries Syren shotguns — a women's shotgun brand by Caesar Guerini. Anne Mauro, Cole's Director of Special Events, was formerly VP of Syren USA and was instrumental in designing Syren firearms for women.
• FabarmminorChannel Partner/ Reseller/ DistributorCole Fine Guns carries Fabarm shotguns at their Sarasota location. Anne Mauro was involved in designing Fabarm firearms during her tenure at Fabarm USA.
• Blaser Jagdwaffen GmbHminorStrategic or Co-development PartnerAnne Mauro joined Cole Fine Guns after serving on the executive management and engineering team of Blaser Jagdwaffen GmbH in Germany, where she created the Intuition Series of shotguns and rifles for worldwide distribution.
• National Shooting Complex (NSSA/NSCA)majorGTM or Marketing PartnerCole Fine Guns' San Antonio location is situated on the grounds of the National Shooting Complex, home of the National Skeet Shooting Association (NSSA) and National Sporting Clays Association (NSCA). The location expansion was timed for the NSCA National Championships. Cole serves clay target and shotgun hunting enthusiasts at this location.
• SCTP (Scholastic Clay Target Program)majorGTM or Marketing PartnerCole Fine Guns is a sponsor and attendee of the SCTP Nationals, the largest youth clay target program in the US. Cole staff are present for the entire week-long event on Vendors Row, providing gunsmithing support and product access to youth athletes and their families.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Griffin & Howe: Griffin & Howe is a premium firearms retailer and gunsmithing operation with deep heritage, similar to Cole's 40-year-old brand. Both specialize in bespoke European firearms and custom gunsmithing services for high-net-worth customers.
• EuroOptic: EuroOptic is a premium online firearms and optics retailer specializing in European brands (Beretta, Blaser, Sauer, etc.). Comparable to Cole's premium European shotgun retail focus and online e-commerce presence (shop.colegun.com).
• Orvis: Orvis is a heritage retailer specializing in fly fishing, wingshooting, and premium hunting gear including shotguns. Comparable to Cole's luxury shotgun hunter and sporting clays customer segments, with a similar focus on expert-led sales and education.
• Brownells: Brownells is a major firearms retailer and gunsmithing supplies distributor with strong in-house gunsmithing services and exclusive product lines. Directly comparable to Cole as a premium-focused firearms retailer with deep gunsmithing infrastructure and exclusive brand partnerships.
• Simpson Ltd: Simpson Ltd is a high-end firearms retailer specializing in luxury European shotguns and rifles, similar to Cole's premium segment. Both cater to discerning collectors and hunters with bespoke product offerings and bespoke services.

Emerging players

• Guns.com: Guns.com is a leading online firearms marketplace and retailer, providing a digital-first alternative to Cole's showroom model. Overlaps on online shotgun sales and accessories, though without Cole's premium European specialization and gunsmithing depth.
• Kolar Arms: Kolar Arms is a premium American competition shotgun manufacturer serving the same high-end clay shooting customer base as Cole. Comparable customer segment (competitive clay target shooters) and complementary rather than direct competition.

Broad incumbents

• Midway USA: Midway USA is a large-scale shooting sports retailer and gunsmithing supplies distributor. While broader in product scope (reloading, ammunition, accessories), it overlaps with Cole's gunsmithing supplies and parts/accessories revenue streams.
• Davidson's / Gallery of Guns: Davidson's operates Gallery of Guns, a large firearms distributor and retailer with broad premium shotgun inventory. Comparable to Cole as a Beretta and Italian shotgun stocking dealer, though at much greater scale and less boutique emphasis.
• Bass Pro Shops / Cabela's: Bass Pro Shops (including Cabela's) is a broad sporting goods incumbent with firearms retail and shooting services. While not premium-focused, it competes for occasional shotgun buyers and provides a benchmark for scale in the firearms retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cole-Fine-Guns-and-Gunsmithing-San-Antonio-100066921696786
• Instagraminstagram.com/colegunsmithing/?hl=en
• Xx.com/colegunsmithing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLE FINE GUNS & GUNSMITHING