CID Entertainment
On Location (formerly CID Entertainment) is a Philadelphia-based official hospitality and ticketing company providing guaranteed tickets, premium hospitality, and bundled travel packages for major US and international sporting events and music festivals.
- Company typePrivate
- Founded2007
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CID Entertainment does
CID Entertainment, founded in 2007 and headquartered in Philadelphia, operates commercially as On Location — the official hospitality and ticketing arm of Group Holdings. The company sells guaranteed official tickets, premium hospitality packages, bundled travel packages, and event housing coordination for the largest sporting and entertainment events globally, including the NFL (Super Bowl, Pro Bowl, Draft, Combine), FIFA World Cup 26, LA28 Olympic Games, NCAA championships (Final Four, College World Series, Wrestling), UFC numbered events and Fight Nights, WWE premium live events, tennis majors (Australian Open, Wimbledon, US Open), golf majors (Ryder Cup, PGA Championship), NASCAR, MLB marquee games, and music festivals (Lost Lands, Lone Star Smokeout, Windy City Smokeout). The platform underpins event-specific microsites with SEO-optimized landing pages, online booking, inquiry forms for custom experiences, and integration with co-branded portals for FIFA and LA28.
The core technology is described as an event hospitality and ticketing platform with integrated travel package management — combining ticketing, hotel inventory, shuttle services, merchandise, and hospitality access into single bundled transactions. The business model is primarily transaction-based: revenue is generated through ticket transaction fees, premium hospitality markups (one-time license style), travel package transaction fees, and professional services fees for event housing coordination. Pricing is event-dependent with custom quote-based pricing for Platinum/Custom Experiences tier aimed at enterprise and corporate clients. Go-to-market is direct-to-consumer via event-driven microsites and phone sales (800.591.9198), supplemented by a travel advisor channel for resellers and a corporate entertainment sales motion targeting Fortune 500 clients for branded events and bulk procurement.
Customer segments include premium individual event attendees (high-net-worth fans), destination event travelers needing bundled travel solutions, and corporate/business clients using the platform for client entertainment. The company operates primarily in the US with international event coverage in Ireland, the UK, and Canada. No AI/ML capabilities, patents, proprietary technology features, funding rounds, M&A activity, or disclosed financial metrics are present in the source data, and the entity relationship between CID Entertainment, On Location Events LLC, and Group Holdings is described only at a high level.
CID Entertainment firmographics
Firmographics- Name
- CID Entertainment
- Legal name
- On Location Events, LLC
- Website
- https://cidentertainment.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On Location (formerly CID Entertainment) is a Philadelphia-based official hospitality and ticketing company providing guaranteed tickets, premium hospitality, and bundled travel packages for major US and international sporting events and music festivals.
- Ownership category
- akta.pro rank
Where CID Entertainment is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CID Entertainment business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Official Ticket Sales: Guaranteed official tickets sold directly through artists and venues. Revenue generated from ticket transactions at various price points.
- Premium Hospitality Packages: Exclusive access, elevated environments, and curated experiences bundled with tickets. Includes premium seating, VIP lounges, and exclusive hospitality.
- Travel Packages: Bundled packages including tickets, local hotels, exclusive merchandise, shuttle services, and destination experiences.
- Event Housing Services: Event housing coordination services for attendees requiring accommodation during major events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Official Tickets |
| Transaction based/ take rate | Pay-as-you-go | Travel Packages |
| Other | Multi-year contract | Platinum/Custom Experiences |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CID Entertainment product offering
Product offeringCore offering
CID Entertainment provides VIP music packages and premium event hospitality, bundling official event tickets with hotel accommodations, ground transportation, and exclusive access elements for major sporting events and music festivals. Offerings are sold primarily directly to consumers via online booking and phone sales, with a separate custom/platinum track for corporate clients and high-end entertainment buyers.
Differentiator
Problem solved
Functional benefit
Brands
- On Location Events: The official hospitality and ticketing brand providing official tickets, premium hospitality, and exclusive access to major sports and entertainment events.
Products and services
- VIP Music Festival Packages All-inclusive VIP packages for major music festivals (e.g., Austin City Limits, Lost Lands, Windy City Smokeout, Lone Star Smokeout), bundling tickets with on-site hospitality and travel options for music fans.
- Super Bowl Hospitality Packages Premium ticket and hospitality packages for the Super Bowl, bundling official game tickets with hotel accommodations, ground transportation, and exclusive fan experiences.
- FIFA World Cup 26 Hospitality Packages Ticketing and hospitality bundles for the FIFA World Cup 26 matches, including official match tickets paired with lodging and travel logistics.
- LA28 Olympic Games Hospitality Packages Premium ticket and hospitality packages for the LA28 Olympic Games events, sold in advance of the games with bundled accommodations and transportation options.
- NCAA Championship Packages Hospitality packages spanning NCAA events including Men's and Women's Final Four, College Football Playoff games, and the College World Series, combining official tickets with lodging and on-site hospitality.
- UFC Hospitality Packages Ticket and hospitality bundles for UFC Numbered Events and UFC Fight Nights, with official UFC ticket access plus lodging and travel options.
- WWE Hospitality Packages Premium hospitality packages for WWE premium live events including WWE SummerSlam, bundling official tickets with hotel and ground transportation.
- Tennis Championship Packages Hospitality packages for Grand Slam and major tennis tournaments including Australian Open, Miami Open, Roland Garros, Wimbledon, and US Open.
- Golf Championship Packages Premium ticket and hospitality bundles for major golf events including the Ryder Cup, PGA Championship, and The Players.
- NASCAR and Motorsports Packages Hospitality packages for NASCAR events including the Daytona 500, plus other motorsports experiences, bundling tickets with on-site access and travel options.
- MLB All-Star and MLB Championship Packages Premium ticket and hospitality packages for MLB All-Star Game and World Series events, paired with lodging and on-site experiences.
- Custom Experiences and Platinum Access Bespoke, inquiry-based premium experiences and platinum access programs for high-net-worth individuals, Fortune 500 companies, and brand partners seeking curated event hospitality and client entertainment.
- Event Housing Services Reserved hotel block and lodging services paired with event tickets, handling accommodations for attendees of major sporting events and music festivals.
Companies that use CID Entertainment
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CID Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CID Entertainment partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- NFL (National Football League)flagshipOfficial partnership providing guaranteed Super Bowl tickets, NFL hospitality packages, and exclusive access to NFL events including Pro Bowl Games, NFL Draft, and NFL Combine. On Location serves as official hospitality partner for NFL properties.
- FIFAcoreOfficial hospitality partner for FIFA World Cup 26 with dedicated portal at fifaworldcup26.hospitality.fifa.com for US market.
- LA28 Olympic GamescoreOfficial hospitality partner for LA28 Olympic Games with dedicated portal at hospitality.la28.org.
- UFCcoreExclusive ticket and hospitality provider for UFC numbered events and Fight Nights through ufcvip.com integration.
- WWEcoreOfficial hospitality partner for WWE events including SummerSlam and other premium live events.
- NCAAcoreOfficial partner for NCAA Men's and Women's Final Four, tournament tickets, and championship events including College World Series and NCAA Wrestling Championships.
- Venues and Artists (Various)coreDirect ticket relationships with venues and artists providing guaranteed official tickets for major music and entertainment events.
- College Football IrelandminorMarketing partner for Aer Lingus College Football Classic in Dublin, Ireland (August 2026).
- Group HoldingsflagshipParent company. On Location is Part of Group Holdings umbrella.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CID Entertainment competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
CID Entertainment social profiles
Digital presenceCID Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
CID Entertainment leadership team
Management profileNumber of profiles
CID Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CID Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CID Entertainment
What does CID Entertainment do?
CID Entertainment provides VIP music packages and premium event hospitality, bundling official event tickets with hotel accommodations, ground transportation, and exclusive access elements for major sporting events and music festivals. Offerings are sold primarily directly to consumers via online booking and phone sales, with a separate custom/platinum track for corporate clients and high-end entertainment buyers.
Is CID Entertainment a public or private company?
CID Entertainment is a private company. It is classified as corporate owned and is currently operating.
When was CID Entertainment founded?
CID Entertainment was founded in 2007. It employs 11 to 50 people.
Where is CID Entertainment based?
CID Entertainment is headquartered in Philadelphia, United States, in the North America region.
How does CID Entertainment make money?
Four revenue lines are on record. Official Ticket Sales are the primary driver. The others are premium Hospitality Packages, travel Packages and event Housing Services.
Does CID Entertainment have an API?
No public API is recorded for CID Entertainment.