LW Reedy Real Estate

What LW Reedy Real Estate does

LW Reedy Real Estate is a family-owned residential real estate brokerage headquartered at 101 N York St in Elmhurst, Illinois, serving home buyers, sellers, and renters across the Chicago metropolitan area. Founded approximately 65 years ago (per company history, circa 1959) and still operated by the Reedy family — with Larry Reedy listed as the contact for privacy inquiries — the firm runs a full-service brokerage with 101-250 total employees and at least 13 licensed agents listed on its website. Coverage spans 42+ Chicagoland communities including Elmhurst, Oak Brook, Hinsdale, Villa Park, Lombard, Addison, Wheaton, Glen Ellyn, Downers Grove, Naperville, and Schaumburg. Pricing is transaction-based commission, not publicly disclosed; revenue figures are not released. Customer concentration is fragmented across many individual SMB / consumer clients, with testimonials citing multi-year and 12+ year relationships.

The product is delivered through a single web platform at lwreedy.com, built on Luxury Presence website technology with MLS Grid / Midwest Real Estate Data integration for listing inventory. Core offerings include a property search engine filtering by price, beds, baths, and location; an automated home valuation tool using comparable sales; community guides covering 50+ neighborhoods; a "My Search Portal" with saved searches, personalized alerts, and Google/Facebook SSO; exclusive off-market listings; a local content blog; and direct agent contact via phone (630-833-1700), email, and SMS. Distribution is direct, with no resellers; marketing mixes organic blog/email/Instagram with paid acquisition on Google and Meta. Per the privacy policy, the firm uses generative AI for content, automation for client communications, a property recommendation engine, and predictive analytics — capabilities most plausibly inherited from the Luxury Presence platform layer rather than developed in-house.

Revenue is generated entirely from commissions on residential buy/sell/rent transactions; the firm has no disclosed external investors, no parent company, no recorded funding rounds, no M&A, and no leadership transitions in the input data. There is no separate mobile app and no public API/SDK. The competitive position rests on brand longevity and local market expertise rather than technology differentiation, and a "We're Hiring" page indicates ongoing recruitment.

Name

LW Reedy Real Estate

Legal name

LW Reedy Real Estate

Website

https://lwreedy.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

LW Reedy Real Estate is a family-owned residential real estate brokerage founded circa 1959, serving home buyers, sellers, and renters across 42+ Chicagoland communities from its Elmhurst, Illinois headquarters via commission-based agent services and a branded web platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing search
• Home valuation services

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions. The company facilitates home buying, selling, and renting, earning a percentage of each transaction's sale price or a flat fee for rental transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

LW Reedy Real Estate is a family-owned residential real estate brokerage serving the Chicagoland area. The company provides home buying, selling, and renting services through a team of licensed agents, supported by an MLS-integrated property search platform, home valuation tools, community/neighborhood guides, and access to off-market listings.

Product overview

LW Reedy Real Estate operates as a single unified web-based platform offering residential real estate services across Chicagoland. The integrated product suite includes property search and listings, a home valuation tool, community guides, a personalized My Search Portal with saved searches and collaboration features, featured and off-market listings access, a real estate blog with local content, and direct agent contact services including phone, email, and SMS communication. All services are accessible through the lwreedy.com website, with no separate modular products or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Representation
• Home Selling Representation
• Home Rental Services
• Home Valuation Services
• Property Search & Listings
• Off-Market & Featured Listings Access

Quantifiable outcome

• 12+ year client retention demonstrated by testimonials

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MLS Grid / Midwest Real Estate DatacoreTechnology or IntegrationBroker Reciprocity Program participant providing access to MLS listing data. The company displays property listings from this regional MLS database, allowing agents to list properties and access a comprehensive inventory of homes for sale.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerAdvertising platform used for targeted marketing campaigns. The company uses Meta's advertising tools to reach potential buyers and sellers through Facebook and Instagram advertisements.
• GoogleminorGTM or Marketing PartnerDigital advertising and analytics partner used for search engine marketing and advertising campaigns to reach home buyers and sellers in Chicagoland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: National technology-focused residential brokerage with significant Chicago metro agent count competing for the same buyer/seller pool. Directly comparable product offering (commission-based residential transactions, agent-supported tech stack) but at meaningfully larger scale and with venture-backed marketing budget.
• @properties: Chicago-headquartered independent residential brokerage with deep Chicagoland coverage including Elmhurst, Hinsdale, Oak Brook, and surrounding suburbs. Directly comparable to LW Reedy in geography, customer segment (residential buyers/sellers), and full-service commission model, but operates at significantly larger scale.
• eXp Realty: Cloud-based residential brokerage with national footprint and growing Chicagoland agent roster. Comparable residential buyer/seller services and commission-based revenue model, with a structurally different (virtual, commission-split heavy) agent experience attracting potential LW Reedy agent departures.
• RE/MAX: Globally recognized residential brokerage franchise with deep agent networks across Chicagoland suburbs. Comparable product offering (residential buyer/seller representation, commission-based transactions) with shared local agent competition for the same suburban listings.
• Sotheby's International Realty: Luxury-focused residential brokerage with active representation in affluent western Chicagoland suburbs (Hinsdale, Oak Brook) where LW Reedy also operates. Comparable residential buyer/seller services with overlapping high-end listing inventory.
• Baird & Warner Real Estate: Chicago-founded residential brokerage serving the metro and surrounding suburbs, including many of the same western-suburban communities (Elmhurst, Hinsdale, Naperville, Wheaton) targeted by LW Reedy. Comparable as a long-tenured regional residential brokerage with similar buyer/seller services and commission structure.
• Coldwell Banker Realty: One of the largest U.S. residential brokerage franchises with substantial Chicagoland agent presence serving the same suburban communities as LW Reedy. Comparable buyer/seller services and commission model, with greater national brand recognition and MLS-driven listing distribution.
• Redfin: Tech-enabled residential brokerage with deep Chicagoland agent coverage and discount/limited-service pricing. Competes with LW Reedy for the same residential buyer pool, particularly in mid-tier price bands, though with a structurally different commission/pricing model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with strong Chicagoland suburban coverage competing for the same mid-to-upper-tier residential buyer and seller segments. Comparable service offering with similar agent-driven commission model but national brand and larger agent pool.
• Keller Williams Realty: Largest U.S. residential brokerage by agent count with active Chicagoland market centers. Comparable full-service residential commission model targeting the same home-buyer and seller segments in many of the same western and northern suburbs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LWReedyRealEstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LW Reedy Real Estate