What Merino does

Merino Industries Limited is a privately held, family-controlled Indian manufacturer of decorative laminates and surface solutions headquartered in Kolkata, with operations dating to 1967 and the Merino brand in use since 1978. The company produces high-pressure laminates (HPL), low-pressure laminates, compact laminates, pre-laminated panels, chipboards, plywood, doors, luxury vinyl flooring (LVT), solid surfaces, and stone veneers, supported by proprietary technologies including Finguard anti-fingerprint surface treatment, Electron Beam cured acrylic coatings, and an Asia-only chroming and de-chroming facility. Manufacturing spans five facilities across Hapur (Uttar Pradesh), Rohad (Haryana), Hosur (Tamil Nadu), Dahej (Gujarat), and Halol (Gujarat), with combined annual HPL capacity of 47 million sq. meters and chipboard capacity of 0.3 million cbm.

The company sells through a tiered go-to-market model combining an authorized dealer and distributor network across India (with branch offices and warehouses in all major state capitals), direct OEM supply to furniture manufacturers, an owned e-commerce storefront (shop.merinolaminates.com), and export distribution to over 80 countries. Customer segments span residential homeowners, architects and interior designers, contractors and builders, OEMs, retail and showroom operators, hotels and hospitality, and healthcare facilities, addressed through sales-led engagement with specifiers and digital tools including a Design Explorer, Visualizer, and Color Bar. Revenue is generated primarily through one-time product sales at quote-based unit pricing that varies by type, finish, thickness, size, and color.

The group operates additional divisions including VEGIT potato flakes, Merino Services Ltd. (IT solutions), restroom cubicles (in collaboration with BESCO, Singapore), and the 2023-launched chipboard and furniture components business at Halol. Merino reports annual turnover exceeding USD 258 million, a workforce of 5,000+, and certifications including GREENGUARD, NEMA, NSF, FSC, ISO, and European Standard. Ownership rests with the Lohia family, led by Managing Director Prakash Lohia, with no disclosed external investors or public listing.

Name

Merino

Legal name

Merino Industries Limited

Website

https://merinolaminates.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Merino Industries Limited is a privately held Indian manufacturer of decorative laminates and surface solutions serving residential, commercial, architectural, and OEM customers across 80+ countries via five manufacturing facilities and proprietary Finguard and EB cured coating technologies.

Ownership category

akta.pro rank

Product category

Decorative Laminates and Surface Solutions

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Household and Institutional Furniture Manufacturing (33712), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Miscellaneous Furniture & Fixtures (2590), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Colored, Art & Premium Paper Manufacturing (IMAMAEAG)

akta.pro secondary industries

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

Keywords

• Decorative laminates
• High-pressure laminates
• Surface solutions
• Compact laminates
• Interior panel products

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Decorative Laminate Sales: One-time product sales of decorative laminate sheets, compact laminates, and surface solutions to residential and commercial customers through dealer/distributor network.
2. Panel and Furniture Products: Sales of pre-laminated chipboards, MDF boards, flat furniture, and furniture components manufactured at company facilities.
3. Specialty Surface Solutions: Sales of performance laminates (antibacterial, fire retardant, chemical resistant, ESD), compact laminates, and specialty products like stone veneers and door solutions.
4. Agricultural/Agro Products: Potato flakes under VEGIT brand through the company's agro-food division.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Merino manufactures and markets a broad portfolio of decorative surface solutions including high-pressure and low-pressure laminates, compact laminates, engineered panels, plywood, doors, worktops, stone veneers, solid surfaces, and luxury vinyl flooring. Products are sold under brands such as Merinolam, Luvih, Acrolam, Tuff Gloss MR+, Imagino, Stoven, Impreza, Harmony, Awan, Merino Hanex, Fabwood, and Merino Edge for residential, commercial, and architectural applications. The company operates five Indian manufacturing facilities with combined annual HPL capacity of 47 million square meters and supplies 80+ countries.

Product overview

Merino is a leading manufacturer and exporter of surface solutions and decorative laminates, operating as one of the world's largest laminate manufacturers. The company offers an integrated portfolio of surface solution products organized into core product lines: Luvih (premium super matte laminates with Finguard technology), Merinolam and Merinolam Postforming (high-pressure laminates in 400+ designs), Special Laminates (Feather Touch, Infusio, Laminature, Metalam, Tuff Gloss MR+, Uni+, Imagino Digital, Writeons), Performance Laminates (AB+ Antibacterial, Chem+ Chemical Resistant, ESD+, FR+ Fire Retardant), Compact laminates (Armour external cladding, Shaurya internal cladding, Standard Compact), Panels (Gloss Meister, Matt Meister, Ply Meister, Merinova, Post Laminated Panels), Impreza Worktops, Coordinated Surfaces Harmony, Stone Veneer (Stoven), and Door Solutions (Awan). The portfolio extends to complementary products including Luxury Vinyl Flooring (Ecoclick+, Prime Tile, Loom+, Ecolay+), Solid Surfaces (Merino Hanex), Plywood (Merino Plywood, Blockboard, Doors, Marine Board), and Fabwood. The company operates manufacturing facilities across India with a combined annual production capacity of 47 million square meters, serving customers in over 80 countries with annual turnover exceeding 258 million USD.

Differentiator

Problem solved

Functional benefit

Brands

• Merinolam: High-Pressure Decorative Laminates brand featuring specially selected decorative papers and kraft paper impregnated with melamine and phenolic resins.
• Merino Acrolam
• Luvih
• Merino Blockboard
• Merino Doors
• Merino Plywood
• VEGIT
• Merino Services Ltd.
• Fabwood
• Merino Hanex
• Merinova
• Imagino
• Merino Edge
• Coviguard
• Merino Marine Board
• Stoven
• Impreza
• Awan
• Ecoclick+
• Loom+
• Prime Tile
• Ecolay+

Products and services

• Luvih Premium Matte Laminates Premium super matte laminate surfaces featuring Finguard fingerprint-resistant technology and electron beam cured acrylic coating. Includes variants Zeroprint, Flex, Stardust, Bloc, Onetone, and Edge for applications across countertops, furniture, and edge banding.
• Merinolam High-Pressure Laminates High-Pressure Laminates made from decorative papers and absorbent kraft paper impregnated with melamine and phenolic resins, pressed under heat and high pressure. Available in 400+ designs, 40 finishes, and 11 sizes, including the Merinolam Postforming variant for curved applications.
• Acrylic Laminates (Acrolam) Ultra-gloss acrylic laminates representing sophistication and innovation in surface solutions with exceptional aesthetic appeal and performance for residential and commercial interiors.
• Calplus Laminates Laminates designed at 0.8mm optimal thickness offering durability with effortless application and nature-inspired textures.
• Special Laminates Portfolio of specialty decorative laminates including Feather Touch near-zero reflection matte finish, Infusio glitter laminates, Laminature textured woodgrain, Metalam metallic foil finishes, Tuff Gloss MR+ scratch resistant high-gloss, Uni+ unicolour, Imagino customizable digital laminates, and Writeons writable surfaces.
• Performance Laminates Specialized functional laminates including AB+ Antibacterial Surfaces for hygienic environments, Chem+ Chemical Resistant Lab Grade laminates, ESD+ Electro Static Dissipative laminates, and FR+ Fire Retardant laminates meeting safety standards for commercial interior applications.
• Compact Laminates Compact laminate products including Armour external wall cladding (Armour Film and Armour Superclad variants), Shaurya internal wall cladding, and Standard Compact laminates for interior and exterior high-durability applications.
• Panels Engineered panel products including Gloss Meister, Matt Meister, Ply Meister, Merinova pre-laminated panels, and Post Laminated Panels for kitchen and furniture applications, plus Merino Marine Board (water/moisture resistant) and Merino Senses for sensory applications.
• Impreza Worktops Worktop and countertop solutions including Impreza Haute Matte, Impreza EP, and Impreza PRO variants for residential kitchens and commercial spaces.
• Harmony Coordinated Surfaces Coordinated surface solutions providing authentic, natural, and matched surface designs across multiple product types for harmonized interior design schemes.
• Stoven Stone Veneer Stone veneer surfaces providing natural stone aesthetics for interior applications such as feature walls and furniture surfaces.
• Awan Door Solutions Coordinated door design solutions providing matched door finishes for interior spaces alongside Merino laminates and panels.
• Merino Hanex Solid Surfaces Solid surface materials providing seamless, non-porous interior design solutions for countertops, vanities, and custom installations.
• LVT Flooring (Ecoclick+, Prime Tile, Loom+, Ecolay+) Luxury vinyl tile flooring collection including Ecoclick+ click-lock system, Prime Tile format, Loom+ collection, and Ecolay+ eco-friendly variant for residential and commercial flooring applications.
• Merino Plywood and Blockboard Plywood and blockboard products for construction, furniture, and interior applications including Merino Plywood and Merino Blockboard variants.
• Merino Doors Door products including coordinated door solutions for residential and commercial interiors.
• Fabwood Wood Grain Surfaces Wood grain surface solution collection including Fabwood HFSS variant, launched as part of the wider product portfolio in 2023.
• Merino Edge Banding Solutions Premium matte finish edge banding solutions providing seamless edge-to-edge finish with high colorfastness and stain resistance for furniture and panel applications.
• Coviguard Antiviral Surfaces Antiviral laminate surfaces providing antiviral protection in addition to antibacterial properties for hygiene-critical environments.

Quantifiable outcome

• 47 million sq. meters annual production capacity for HPL
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• BESCO, SingaporeminorStrategic or Co-development Partner · 1 January 2004Collaboration with BESCO, Singapore for restroom cubicles manufacturing facility established in 2004. This partnership enabled Merino to enter the restroom solutions business segment.

Scale indicators13 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• Egger Group: European family-owned manufacturer of wood-based panels, laminates, and flooring products with global reach. Comparable to Merino in scale, family-controlled governance, vertical integration, and premium decorative surface positioning.
• Unilin (Mohawk Industries): Global manufacturer of laminates, engineered wood panels, and flooring (Quick-Step, Pergo). Comparable to Merino in surface solutions and LVT flooring product overlap, with significantly larger scale as a Mohawk subsidiary.
• Formica Group: Global leader in HPL manufacturing with broad product portfolio including decorative laminates, solid surfaces, and engineered stone. Comparable to Merino as a multinational laminate competitor across the 80+ countries Merino exports to, with deeper Western market brand recognition.
• Pfleiderer Group: European manufacturer of engineered wood panels, HPL, laminates, and surface solutions serving furniture and construction markets. Comparable as a vertically integrated panel/HPL producer with similar premium positioning in European markets.
• Wilsonart Engineered Surfaces: Large North American manufacturer of decorative laminates, engineered quartz, solid surfaces, and coordinated surfaces. Comparable to Merino in HPL category, with broader portfolio and stronger US market share.

Direct peers

• Stylam Industries Limited: Indian manufacturer specializing in high-pressure laminates and compact laminates. Directly comparable as a focused laminate producer serving similar architects, OEMs, and interior designer channels in India and abroad.
• Greenply Industries Limited: Major Indian manufacturer of plywood, laminates, MDF, particle board, and decorative veneers. Closely comparable to Merino with shared focus on decorative surfaces, broad distribution network, and similar residential/commercial customer segments in India.
• Century Plyboards (India) Limited: One of India's largest manufacturers of plywood, laminates, veneers, MDF and particle board. Directly comparable to Merino as a listed Indian competitor with overlapping product portfolio across decorative surfaces, plywood, and panel products.

Regional players

• Finsa (Financiera Maderera S.A.): Spanish manufacturer of MDF, particle board, and decorative panels for furniture and interior applications. Comparable to Merino as a European panel producer with overlapping decorative surface offerings, focused primarily on the European market.
• Greenpanel Industries Limited: Indian manufacturer of MDF, particle board, and plywood, an emerging player in India's panel market. Comparable as a domestic Indian producer of panel substrates that intersect with Merino's panel and chipboard business, primarily serving the same Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=oAAyYBK9l5A
• Instagraminstagram.com/merinolaminates
• Facebookfacebook.com/merino.laminates
• Xx.com/MerinoIndia
• LinkedInlinkedin.com/company/merino-laminates

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merino