Repass

What Repass does

Repass (associated in source materials with Research America Inc.) is a privately held research and strategic consulting firm headquartered in Cincinnati, United States, founded in 2001. It operates as a full-service "boutique of boutiques" market research company built through the acquisition of 14 best-in-class research firms that together contribute more than 35 years of combined experience. Its service portfolio spans customer experience research, consumer insights, innovation and development (concept ideation, product and packaging evaluation, path-to-purchase, virtual store testing), ad tracking and brand messaging, landscaping and benchmarking, health and sustainability (syndicated data, segmentation algorithms, proprietary reports), strategic consulting (data mining, consumer insights, sensory analysis, crisis communications, marketing strategy), qualitative research (focus groups, in-depth interviews, face-to-face), and quantitative data collection (telephone, web, mail, IVR).

The firm's underlying technology stack centers on a consumer panel of approximately 30,000,000 members supporting both qualitative and quantitative data collection, plus proprietary segmentation algorithms, syndicated data products, and proprietary RAI reports described under its Products navigation. It maintains nine U.S. regional offices (Newtown Square, Philadelphia, Detroit, Cincinnati, Sacramento, Rochester, Willow Grove, Orlando, Buffalo) and offers international market research capabilities for clients operating in the global marketplace.

Repass generates revenue through professional services engagements quoted and scoped on a per-project basis across 18 listed industry verticals — Retail & Consumer, Healthcare & Pharmaceutical, Hi-Tech & Ecommerce, Automotive, Finance & Legal, Food & Beverage, Travel & Hospitality, Manufacturing & Industrial, Lottery, Alternative Energy, plus additional verticals such as Agriculture, Utilities, Apparel & Footwear, Home & Hardware, Health & Beauty Aids, Marketing & Advertising, and Entertainment. Distribution is sales-led via direct enterprise engagement, supported by content marketing (blog, tip sheets, case studies, reports, video), social media, and an active panel-recruitment funnel.

Name

Repass

Legal name

Research America Inc.

Website

https://repassinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Repass is a U.S.-based research and strategic consulting firm serving enterprise clients across 18 verticals with custom qualitative and quantitative market research, consumer insights, syndicated data products, and strategic consulting, supported by a 30-million-member panel and nine regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Full-service market research firm providing consumer insights, customer experience research, and strategic consulting services to businesses across multiple industries. Revenue generated through custom research engagements, syndicated data products, and proprietary research reports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Repass is a research and strategic consulting firm that delivers full-service market research and consumer insights to businesses across multiple industries. The firm operates as a 'boutique of boutiques' combining 14 acquired best-in-class research companies with over 35 years of combined experience, employing expert researchers with advanced degrees. Services span qualitative and quantitative research methods, syndicated data products, proprietary reports, segmentation, ad tracking, brand positioning, and strategic consulting for both domestic and international clients.

Product overview

Research America Inc. is a full-service market research company operating as a "boutique of boutiques" model. The company has acquired 14 best-in-class companies with over 35 years of combined experience. Their service offerings span multiple categories including Customer Experience, Consumer Insights, Innovation & Development, Ad Tracking & Brand Messaging, Landscaping & Benchmarking, Health & Sustainability, Strategic Consulting, Qualitative Marketing Research, and Quantitative Data Collection. A "Products" navigation link exists pointing to /about-us/our-technology-products.php, but no specific product details are available in the provided source content. The company reports having approximately 30,000,000 panel members and conducts both domestic and international market research.

Differentiator

Problem solved

Functional benefit

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kantar: Global full-service market research and consumer insights firm offering qualitative, quantitative, brand, and consulting services across multiple verticals — directly comparable to Research America's full-service, multi-vertical model.
• Ipsos: Global market research and survey company delivering consumer insights, ad research, and public opinion services — closest peer in service-line breadth and end-client mix to Research America.
• GfK (now part of NIQ): Consumer goods-focused market research firm offering shopper insights, brand tracking, and consulting; comparable vertical emphasis (consumer/retail) and methodology mix to Research America.
• Mintel: Market research firm specializing in consumer products, food, beauty, and retail syndicated research — overlapping directly with Research America's Consumer Insights, Food & Beverage, and Retail vertical offerings.
• Dynata: Large consumer panel and first-party data provider that supplies sample and panel-based research infrastructure; directly comparable to Research America's 30M-member panel asset and its syndicated data products.
• Toluna: Online panel and survey technology company providing consumer insights and quantitative research services — competing for the same panel-driven, multi-vertical research engagements as Research America.
• Schlesinger Group: Qualitative research and focus group facility operator with extensive US footprint; directly comparable to Research America's CLT/Focus Group facilities and qualitative methodology offering.

Broad incumbents

• NielsenIQ: Large-scale consumer intelligence and retail measurement incumbent with proprietary syndicated data; competes with Research America for the same brand-side and CPG clients but at much greater scale and with richer data assets.

Emerging players

• Qualtrics: Experience management and DIY survey platform extending into customer experience and market research; a partial-overlap competitor addressing some of the same Customer Experience and ad-hoc research use cases as Research America.
• Prolific: Online participant recruitment and research panel platform; competes with Research America for panel-based, quant-first research engagements, particularly in academic and consumer-research segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/REPASSinc
• Facebookfacebook.com/researchamericainc
• LinkedInlinkedin.com/company/research-america-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repass