SimpleAds

What SimpleAds does

SimpleAds is a Brazilian digital advertising technology company headquartered in São Paulo that provides integrated media solutions combining programmatic buying, search engine marketing, social advertising, and digital out-of-home (DOOH) with a proprietary library of high-impact creative ad formats. The company operates as a two-sided platform serving enterprise advertisers (brands seeking multi-channel digital campaigns) and a self-serve publisher network (content owners seeking to monetize editorial sites with brand-safe inventory). The company's core technology stack integrates Google Display & Video 360 (DV360), Search Ads 360 (SA360), and multiple DSPs with its own differentiated ad formats—including eXcroll (scroll-based immersive), Interscroller (mobile Parallax), In-Article Ads, Footer Ad, Slider, Edge, Push Ads, and AI-driven Easy Content—delivering display, video, audio, native, CTV, and social campaigns compliant with Coalition for Better Ads standards.

SimpleAds generates revenue primarily through programmatic media sales, charging advertisers via CPM, CPC, CPV, CPE, and CPL pricing models depending on format and channel, supplemented by in-house creative production services (Suporte Criativo). The company serves a diversified enterprise customer base including Banco Inter, GM, Nestlé, Universal Pictures, EA, Latam Airlines, Banco do Brasil, L'Occitane, Ubisoft, and government clients such as Caixa and Sebrae. On the supply side, publishers access the network free of charge via web-form onboarding, receiving a proprietary tag, dashboard with eCPM performance tracking, and Google AdSense compatibility for combined monetization. Founded in 2016, the company remains privately held with no disclosed external funding, M&A activity, or international expansion beyond Brazil.

Name

SimpleAds

Legal name

SimpleAds

Website

https://simpleads.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SimpleAds is a São Paulo-based digital advertising technology company offering programmatic media buying, search engine marketing, social ads, DOOH, and proprietary high-impact ad formats to enterprise advertisers and a self-serve publisher network across Brazil.

Ownership category

akta.pro rank

Product category

Programmatic Digital Advertising

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFABAB

Digital & Programmatic Media Buying (Display, Video, CTV, Audio)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

• Programmatic advertising
• Digital ad formats
• Search engine marketing
• Publisher monetization
• Digital out of home

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Programmatic Media Sales: SimpleAds operates as an advertising platform connecting advertisers with publishers through programmatic technology. The company earns revenue by facilitating digital advertising campaigns across its proprietary formats and publisher network. Revenue is generated through various pricing models including CPM (cost per mille), CPC (cost per click), CPV (cost per view), CPE (cost per engagement), and CPL (cost per lead). The company works with both the SimpleAds network of publishers using its differentiated formats and integrates with Google DV360 for broader programmatic reach.
2. Publisher Network Monetization: Publishers receive revenue through the placement of advertising campaigns on their sites. Publishers are paid for impressions generated by their content. SimpleAds offers publishers a dashboard to track daily reports and earnings filtered by format or date, with eCPM visibility and performance metrics per site and format. The service is free for publishers to join.
3. Creative Services: SimpleAds offers creative development and adaptation services through its in-house creative team. The Suporte Criativo team desolves creative pieces into different formats for campaigns. This is offered as a value-added service to advertisers.
4. DOOH (Digital Out of Home): Programmatic Digital Out of Home advertising connecting hundreds of vehicles/screens in a single platform. DOOH is sold by regional targeting and allows interaction with users through QR codes and sharing, with video and display options.
5. Search Engine Marketing: Search ads served on sponsored sections of search engines (Google, Bing, Yahoo!) based on keywords. Managed through Google Search Ads 360 (SA360) for corporate search management. Sold by CPC.
6. Social Ads: Social media advertising across Instagram, Facebook, LinkedIn, and other platforms via Business Manager. Includes Feed, Stories, Carousel, and Video formats across platforms. Sold by CPM, CPE, or CPV depending on format.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SimpleAds operates a Brazilian programmatic advertising platform that connects brand advertisers with a network of quality editorial publishers. The company sells automated digital media buying across display, video, audio, CTV, native, social, search, and DOOH channels, complemented by a portfolio of proprietary high-impact ad formats (eXcroll, Interscroller, In-Article, Slider, etc.) and an in-house creative production team. Revenue is generated primarily through CPM, CPC, CPV, CPE, and CPL-based media sales across both advertiser and publisher sides of the network.

Product overview

SimpleAds is a Brazilian digital advertising platform offering a comprehensive suite of ad solutions. The core offering consists of Programmatic Media (automated ad buying with Display, Video, CTV, Audio, and Native formats), Search Engine Marketing, Social Ads, and Digital Out of Home (DOOH). These are complemented by differentiated ad formats including eXcroll (scroll-based immersive), Interscroller (mobile Parallax), In-Article Ads, Slider, Footer Ad, Edge, and Push Ads. The platform also provides Creative Support services for ad production, and includes proprietary AI-powered solutions like Easy Content (semantic AI mini-apps) and SimpleAds Intelligence (interactive polls). For publishers, SimpleAds offers a monetization network with free partnership and performance dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Media (Mídia Programática) Automated digital ad buying platform using real-time auctions and preferred deals for advertisers, combining detailed audience targeting with proprietary high-impact ad formats across Display, Video, Connected TV, Audio, and Native Display channels.
• Search Engine Marketing (SEM) Keyword-based search advertising served on sponsored sections of search engines (Google, Bing, Yahoo), managed through the Search Ads 360 platform with multi-account optimization and automated bidding.
• Social Ads Paid advertising on social platforms (Instagram, Facebook, LinkedIn), managed through Business Manager with Feed ads, Stories, Carousel, and Video formats.
• Digital Out of Home (DOOH) Programmatic digital advertising on outdoor screens in urban centers, combining video and display formats with regional targeting and QR code interaction capabilities.
• Differentiated Ad Formats (eXcroll, Interscroller, In-Article, Slider, Footer Ad, Edge, Push Ads) Exclusive portfolio of proprietary high-impact ad formats including scroll-based immersive units (eXcroll), mobile Parallax units (Interscroller), in-article video and display, floating sliders, footer videos, skyscraper edges, and push notifications, available in Rich Media, Video, and Display variants across desktop and mobile.
• Easy Content (Semantic AI Contextual Format) Contextual advertising format that integrates AI-powered semantic intelligence to construct sponsored mini-apps within editorial content during text consumption, generating high engagement with branded interactive experiences.
• SimpleAds Intelligence Rich media polling and information management format enabling interactive user engagement through questions, with real-time results displayed on the campaign dashboard.
• Creative Support (Suporte Criativo) In-house creative production and adaptation service that develops and tailors ad pieces across SimpleAds' proprietary high-impact formats to meet demanding advertiser KPIs.
• Publisher Network Monetization solution for content publishers allowing them to monetize websites with quality advertisers through differentiated ad formats, exclusive tools, free partnership, and a performance tracking dashboard.

Quantifiable outcome

• 69% of digital ads worldwide were served programmatically in 2020 (up from 49% in 2016)
• +3 more outcomes

Named customers33 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature12 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• NaveggsupportingTechnology or IntegrationNavegg is listed as a technology partner in SimpleAds' privacy policy. Navegg provides data platforms that may be used for audience targeting and profiling. A link to Navegg's privacy policy is provided for users who wish to opt out of personalized advertising.
• EquativsupportingTechnology or IntegrationEquativ is listed as a technology partner in SimpleAds' privacy policy. Equativ provides SSP/adserver technology for digital advertising. A link to Equativ's privacy policy is provided for users who wish to opt out of personalized advertising.
• GooglecoreTechnology or IntegrationGoogle is a key technology partner providing DV360 (Display & Video 360) for programmatic campaign management, Google Ads / Search Ads 360 for search engine marketing, and YouTube advertising capabilities including TrueView, Bumper, and Discovery ads. SimpleAds integrates with Google's broader ecosystem including Campaign Manager, Floodlight tags, and Data Studio for attribution and reporting.
• Google AdSensesupportingTechnology or IntegrationSimpleAds formats are explicitly stated to be compatible with Google AdSense, allowing publishers to use SimpleAds formats alongside their existing AdSense tags. Publishers can combine both platforms to maximize earnings without incompatibility issues.
• LinkedInsupportingTechnology or IntegrationSimpleAds manages social advertising campaigns on LinkedIn through Business Manager, including image, carousel, and video ad formats. LinkedIn serves as one of the social media advertising platforms in SimpleAds' multi-channel offering.
• Meta (Facebook & Instagram)supportingTechnology or IntegrationSimpleAds manages social advertising campaigns on Facebook and Instagram through Business Manager, including Feed and Stories formats for both platforms. Meta serves as a core social advertising platform in the company's multi-channel offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GroupM (WPP): World's largest media investment group, operating programmatic trading desks and agency buying platforms. Competitor at the agency-trading-desk layer for the same enterprise advertiser spend SimpleAds chases, although at portfolio scale rather than a single platform.
• Publicis Groupe: Global advertising holding company with significant programmatic buying via Epsilon and its agency networks. Competes for end-to-end advertiser mandates that SimpleAds also targets, especially for clients that prefer full-service agency-trading-desk relationships.
• Google Display & Video 360 (DV360): Google's flagship programmatic ad-buying platform — both SimpleAds' closest technology partner and its biggest incumbent competitor. Operating at vastly greater scale, DV360 directly competes for the same enterprise advertiser budget SimpleAds targets through its DV360-integrated offering.

Direct peers

• The Trade Desk: Independent global DSP for programmatic advertising across display, video, audio, CTV, and native. Most relevant direct peer to SimpleAds in terms of business model: programmatic media buying integrated across premium inventory, AI-driven optimization, and advertiser-focused technology — but at much greater scale.
• Taboola: Native content-discovery and advertising platform serving both advertisers and publishers. Comparable in operating a two-sided network feeding high-impact native/display ads into editorial environments — analogous to SimpleAds' In-Article and Easy Content formats.
• MediaMath: Programmatic DSP offering omnichannel campaign execution across display, video, mobile, and connected TV. Closely comparable to SimpleAds in offering a DSP layer for advertisers with proprietary tools and AI-driven optimization, though historically focused on enterprise global spend.
• Adform: Independent full-stack adtech platform with DSP, SSP, DCO, and creative tools. Similar in providing advertisers and publishers a unified programmatic stack with proprietary creative formats (e.g., Adform Studio) — closely aligned with SimpleAds' combined buying + creative offering.
• Criteo: Commerce-focused programmatic platform specializing in display/retargeting and now expanding across the open web. Operates the same kind of advertiser-side programmatic demand business, although more concentrated on performance/retargeting rather than differentiated rich media.
• Outbrain: Content-discovery and native-advertising platform monetizing premium publisher inventory. Highly comparable to SimpleAds' premium publisher network thesis and differentiated in-article ad formats, though more globally scaled.

Emerging players

• Smartclip / Digital Turbine: Mobile and connected-TV video ad platform focused on high-impact video formats. Comparable to SimpleAds' video/CTV focus (Interscroller, Connected TV, Slider Video) but specializes narrowly in mobile/video rather than offering full omnichannel programmatic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SimpleAds
• LinkedInlinkedin.com/company/simpleads/?viewAsMember=true
• Instagraminstagram.com/simpleads
• Xx.com/simpleadsbrasil

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleAds