Cochrane Toyota

What Cochrane Toyota does

Cochrane Toyota is a privately-held Toyota franchise dealership founded in 2010 and headquartered at 8 River Heights Drive, Cochrane, Alberta, approximately 15 minutes west of Calgary. The dealership sells the full Toyota lineup spanning trucks (Tundra, Tacoma), SUVs (RAV4, Highlander, Grand Highlander, 4Runner, Sequoia, Land Cruiser), sedans (Camry, Corolla, Crown), performance vehicles (GR86, GR Supra, GR Corolla), hybrids (Prius, RAV4 Hybrid, Corolla Hybrid, Sienna, Venza), the bZ4X battery EV, and the Mirai hydrogen fuel cell vehicle, alongside a Toyota Certified Pre-Owned program with 160-point inspection. The operating platform is built on the EDealer website for inventory and lead capture, Toyota's proprietary in-vehicle technologies (Toyota Safety Sense ADAS suite, i-Force/i-Force MAX powertrains, Toyota Multimedia), and RevolutionParts for online parts ordering.

The firm operates a sales-led go-to-market model through its physical showroom, a dedicated product advisor team, business development leads, and a fleet/lease specialist serving contractors, corporate fleets, municipal/government, and rental operators. Customer acquisition combines digital channels (website, Facebook, Instagram, YouTube, LinkedIn, SEO) with community event sponsorship and traditional dealership foot traffic. Revenue is generated across seven streams: new vehicle sales, pre-owned and CPO sales, service and maintenance, parts and accessories, finance and insurance products (via Toyota Financial Services), collision repair, and the Cochrane Auto Spa detailing service priced from $199.95 to $799.95 per package. Ancillary programs include Toyota Extra Care Protection service agreements, Wear Pass lease coverage, and a High Mileage Rewards discount (10% off labor for Toyotas with 150,000+ km).

Cochrane Toyota employs 51-100 staff led by Dealer Principal/General Manager Ryan Baum, with functional heads across fixed operations, finance, new vehicle sales, pre-owned sales, parts, service, financial services, business development, and marketing. The dealership holds Platinum Certification in Toyota Service Management and has been named Best Auto Dealership in Cochrane by the Cochrane Eagle Readers' Choice for 13 consecutive years. Distribution partnerships include an on-site Enterprise Rent-A-Car location for replacement rentals, CARFAX Canada integration for vehicle history transparency, and Toyota Financial Services for captive financing and lease origination. The business is structured as an independent, privately-held local franchise with no parent holding company or private equity backing indicated in available materials.

Name

Cochrane Toyota

Legal name

Cochrane Toyota

Website

https://cochranetoyota.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Cochrane Toyota is a privately-held Toyota franchise dealership in Cochrane, Alberta, selling new, certified pre-owned, and used Toyota vehicles while providing service, parts, collision repair, financing, fleet sales, and detailing to consumers, contractors, and commercial customers across the Calgary region.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

Used Car Dealers (441120), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Passenger Car Rental and Leasing (53211), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

akta.pro secondary industries

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Truck Cab & Chassis (Incomplete Vehicle) Manufacturing (IMACABAE)

Keywords

• Toyota vehicle sales
• Automotive service center
• Vehicle parts retail
• Auto detailing services
• Fleet vehicle leasing

Headquarters

HQ city

Cochrane

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including cars, SUVs, trucks, and electrified models. Revenue from vehicle transactions, dealer markup, and manufacturer incentives.
2. Pre-Owned Vehicle Sales: Sales of used vehicles including Toyota Certified Pre-Owned (TCUV) vehicles. Certified vehicles undergo 160-point inspection.
3. Service and Maintenance: Factory-trained technicians performing routine maintenance, repairs, and collision repair. Services include oil changes, tire services, brake repairs, battery replacement, and seasonal maintenance.
4. Parts Sales: Sales of genuine Toyota parts and accessories including engine components, brake parts, filters, batteries, lighting, suspension parts, and exterior/interior accessories.
5. Finance and Insurance Products: Financing, leasing, and F&I products including Toyota Extra Care Protection service agreements, Tire and Rim Road Hazard Protection plans, and Wear Pass excess wear and tear coverage.
6. Auto Spa Detailing Services: Professional vehicle detailing services including Essential Package ($199.95-$249.95), Day at the Spa Package ($399.95-$449.95), and The New You Package ($649.95-$799.95 for cars; $799.95 for trucks/SUVs).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cochrane Toyota is an independently owned Toyota franchise dealership in Cochrane, Alberta that sells new Toyota vehicles, Toyota Certified Pre-Owned and pre-owned vehicles, and operates a full-service shop offering maintenance and repair, collision repair, auto spa detailing, tire and parts retail, and in-house vehicle financing and leasing. The dealership also runs a commercial fleet program for business customers.

Product overview

Cochrane Toyota is a Toyota automobile dealership offering a comprehensive portfolio of Toyota vehicles and automotive services. The core offering consists of the full Toyota vehicle lineup including trucks (Tundra, Tacoma), SUVs (RAV4, Highlander, Grand Highlander, 4Runner, Sequoia, Land Cruiser), sedans (Camry, Corolla, Crown), sports cars (GR86, GR Supra, GR Corolla), hybrids (Prius, Prius Plug-in Hybrid, RAV4 Hybrid, Corolla Hybrid, Sienna, Venza), electric vehicles (bZ4X), and alternative fuel vehicles (Mirai hydrogen fuel cell). Beyond vehicle sales, the dealership provides vehicle service and maintenance, collision repair, tire services through the Tire Center, vehicle appraisal and trade-in, pre-owned and certified pre-owned vehicles, parts department, Cochrane Auto Spa detailing services, and financing/protection products including Toyota Extra Care Protection and Toyota Wear Pass. The product portfolio functions as a full-service dealership ecosystem covering the complete vehicle ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles

Quantifiable outcome

• 160-point inspection for Toyota Certified Pre-Owned vehicles
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Enterprise Rent-A-CarcoreChannel Partner/ Reseller/ DistributorEnterprise Rent-A-Car has a location within the Cochrane Toyota building. Provides replacement vehicle rentals for customers whose vehicles are being serviced or repaired. Offers wide variety of replacement rentals, car sharing, truck rental, fleet management, and hourly rental programs. Local car rental customers are picked up at no extra cost. Enterprise Holdings Foundation has contributed over $2.5 million to Canadian non-profits focused on community improvement, health, education, and environmental stewardship.
• Toyota CanadacoreTechnology or IntegrationAuthorized Toyota dealership operating under Toyota Canada's manufacturer support and programs. Access to Toyota's latest vehicle lineup, genuine parts, factory training, warranty support, and Toyota Safety Sense technologies. Benefits from Toyota's brand reputation, national fleet support programs, and environmental initiatives including Toyota 2050 Environmental Challenge.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Others

• Toyota Canada (manufacturer): OEM partner and franchisor. While not a peer in the competitive sense, Toyota Canada defines the franchise terms, allocations, certified pre-owned program, and national marketing programs that directly determine Cochrane Toyota's economics and competitive positioning.
• CARFAX Canada: Vehicle history report provider integrated into Cochrane Toyota's Certified Pre-Owned program. Adjacent ecosystem participant whose data product supports the TCUV value proposition and customer transparency on used vehicles.
• Enterprise Rent-A-Car: On-site channel partner providing replacement rentals and fleet services from within the Cochrane Toyota building. Comparable as an ecosystem enabler supporting service retention and customer convenience rather than a direct competitor.

Broad incumbents

• Go Auto: Large Western Canadian dealer group operating multiple OEM franchises across Alberta. Comparable multi-brand competitor for both retail and fleet vehicle sales, with broader digital retailing capabilities.
• Woodbine Automotive Group: Multi-brand dealer group operating franchises in the Greater Toronto Area and beyond; comparable in its full-lifecycle retail-and-service dealership model though geographically distinct from Cochrane Toyota.
• Dilawri Group: Canada's largest automotive dealer group with extensive Toyota and other OEM franchises in Western Canada, including the Calgary market. Represents the type of well-capitalized, multi-location operator that Cochrane Toyota competes against for fleet contracts and customer share.
• AutoCanada: One of Canada's largest multi-brand automotive dealership groups, operating numerous franchises across Alberta. Provides a scaled benchmark for dealership operations, F&I attach rates, used-vehicle strategy, and digital retail capabilities relevant to evaluating Cochrane Toyota.

Regional players

• Cochrane Honda (and adjacent franchise dealers): Other OEM-authorized franchise dealerships in Cochrane and surrounding Alberta communities. Compete for the same local customers considering competing Japanese-brand vehicles and light trucks, with overlapping fleet and service offerings.

Direct peers

• Charlesglen Toyota: Authorized Toyota dealership located in southwest Calgary, directly competing with Cochrane Toyota for Calgary-area Toyota new and used vehicle buyers, fleet customers, and service business. Closest geographic and brand-aligned competitor.
• Sun Toyota: Toyota franchise in the greater Calgary area offering the full Toyota lineup, service, and parts. Directly comparable single-brand Toyota competitor drawing from the same consumer base Cochrane Toyota serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Cochranetoyota_TT
• Facebookfacebook.com/CochraneToyota
• LinkedInlinkedin.com/company/61366519/admin/dashboard
• Instagraminstagram.com/cochrane_toyota
• Xx.com/cochranetoyota

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cochrane Toyota