The NLP Center of New York

What The NLP Center of New York does

The NLP Center of New York is a privately held, founder-operated training and clinical services organization founded in 1986 by Rachel Hott, PhD and Steven Leeds, LMHC, headquartered at 135 West 29th Street in Manhattan with a secondary location in Brooklyn. The company delivers live Neuro-Linguistic Programming (NLP) and Ericksonian Hypnosis certification training through two parallel tracks: the NLP Coach Practitioner (Level I) and NLP Master Practitioner (Level II) certifications, plus the Ericksonian Hypnosis Practitioner Certification. Supporting the core certifications are shorter courses including NLP Fundamentals, Hypnosis Fundamentals, NLP and Sales Mastery, and Beyond Technique with Steven Leeds, priced from $295 to $3,995. All instruction is delivered live online via Zoom with breakout rooms or in-person in Manhattan; no pre-recorded segments are used.

The company also sells individual and group professional services: NLP coaching, hypnotherapy, and psychotherapy delivered online and in Brooklyn, plus co-authored books (NLP: A Changing Perspective, NLP Meta Programs, Core Transformation) distributed through Amazon. The technology layer is limited to live Zoom-based delivery and a Wix-hosted marketing site; the proprietary asset is a 38-year-old NLP/Ericksonian hypnosis curriculum meeting IANLP Fellow Member Trainer standards, with graduate pathways recognized by the ICF for continuing education and by NBCCH and NGH for clinical hypnotherapy certification.

The business model combines high-ticket certification tuition ($3,235-$3,995 after early-bird discount) with lower-priced short courses ($295-$595), one-on-one professional services billed as professional services, freemium preview sessions on Zoom, and ancillary book royalties. Customers are primarily individual personal development seekers, aspiring and existing coaches, and mental health professionals seeking CE credits and certification; select corporate engagements (Equinox, Uventures, Manhattan School of Music) appear episodic rather than anchor accounts. Go-to-market relies on direct website enrollment, free preview webinars, content marketing, organic social media, alumni referrals, and a channel partnership with AlchemyLabs for the Coaches Accelerator program. The company is bootstrapped with no external funding and no disclosed financial scale metrics.

Name

The NLP Center of New York

Legal name

The NLP Center of New York

Website

https://nlptraining.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

The NLP Center of New York, founded in 1986 by Rachel Hott and Steven Leeds, is a privately held Manhattan-based training and therapy practice delivering live NLP and Ericksonian Hypnosis certification courses plus individual coaching, hypnotherapy, and psychotherapy services to aspiring coaches, mental health professionals, and personal development seekers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. NLP Certification Training: Primary revenue stream from NLP Coach Practitioner and Master Practitioner certification programs offered both online and in-person in Manhattan. Programs include enrollment deposits, full payments, and early-bird discounts.
2. Ericksonian Hypnosis Certification Training: Revenue from hypnosis practitioner certification courses offered online and in-person, with separate pricing for each delivery format.
3. Individual Coaching and Psychotherapy Sessions: Revenue from individual, couple, and family psychotherapy and coaching sessions conducted both online and in-person in Brooklyn, NY.
4. Short Courses and Workshops: Revenue from shorter programs including NLP Fundamentals, Hypnosis Fundamentals, Beyond Technique with Steven Leeds, and NLP and Sales Mastery courses.
5. Books and Publications: Revenue from co-authored books including 'NLP: A Changing Perspective', 'NLP Meta Programs', and 'Core Transformation' sold through Amazon.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The NLP Center of New York delivers live, experiential certification training in Neuro-Linguistic Programming (NLP) and Ericksonian Hypnosis, both online via Zoom and in-person in Manhattan, NY. Its primary sellable programs are the NLP Coach Practitioner Training (Level I), NLP Master Practitioner Training (Level II), and Ericksonian Hypnosis Practitioner Certification Training. It also offers individual NLP coaching, hypnotherapy, and psychotherapy sessions (online and in Brooklyn, NY), plus shorter continuing-education courses and co-authored books on NLP methodology.

Product overview

The NLP Center of New York offers a portfolio of live, experiential training programs and therapeutic services focused on Neuro-Linguistic Programming (NLP) and Ericksonian Hypnosis. The core offerings include two certification tracks: the NLP Coach Practitioner Training (Level I) and NLP Master Practitioner Training (Level II), which together provide comprehensive NLP skills for coaching, communication, and behavioral change. The Ericksonian Hypnosis Practitioner Certification Training is a parallel certification track covering hypnotic techniques. Supporting these are shorter courses including NLP Fundamentals, Hypnosis Fundamentals, NLP and Sales Mastery, and Beyond Technique with Steven Leeds. The company also provides direct client services through NLP Coaching, Hypnotherapy, and Psychotherapy. Published products include books authored by the co-directors: NLP: A Changing Perspective, NLP Meta Programs, and Core Transformation. All training is delivered live (online via Zoom or in-person in Manhattan) with no pre-recorded segments.

Differentiator

Problem solved

Functional benefit

Products and services

• NLP Coach Practitioner Training (Level I) Live, experiential NLP Practitioner certification training covering foundational NLP patterns, communication skills, change techniques, and coaching methodologies. Offered both online via Zoom and in-person in Manhattan for adults pursuing personal development or professional coaching certification.
• NLP Master Practitioner Training (Level II) Advanced NLP certification building on the Practitioner level, covering submodalities, timeline reimprinting, sleight of mouth patterns, meta-programming, and belief change techniques. Delivered live online and in-person in Manhattan to graduates of Level I.
• Ericksonian Hypnosis Practitioner Certification Training Certification training in Ericksonian hypnosis based on Dr. Milton H. Erickson's methods, covering trance induction, hypnotic language patterns, age regression, pain management, and therapeutic applications. Leads to NLP Center of New York certification and eligibility for NGH or NBCCH credentials. Offered online and in-person in Manhattan for mental health professionals and serious students.
• NLP Fundamentals Entry-level course exploring NLP basics, presuppositions, communication styles, and accessing inner resources for personal and professional development. Sold as a standalone precursor to full Practitioner certification.
• Hypnosis Fundamentals Standalone introduction to Ericksonian hypnosis covering trance induction, trance logic, creative flow, non-linear thinking, and developing altered states of consciousness for personal development and problem solving.
• NLP and Sales Mastery Practical paid program for coaches and service professionals teaching authentic sales and client discovery conversation skills, rapport building, objection handling, and growing a coaching practice using NLP principles. Delivered as eight 90-minute sessions on Zoom.
• Beyond Technique with Steven Leeds Advanced paid course for experienced coaches and therapists demonstrating application of NLP and Ericksonian hypnosis beyond standard techniques, focusing on presence, curiosity, flow, and working with stuck points in actual client sessions.
• NLP Coaching Services One-on-one and corporate coaching services delivered by Steven Leeds and Rachel Hott using NLP techniques for goal setting, peak performance, career transitions, and personal development. Conducted online and in-person in Brooklyn, NY.
• Hypnotherapy Services Individual hypnotherapy sessions utilizing Ericksonian hypnosis for anxiety, habit elimination, weight control, pain management, trauma resolution, and accessing inner resources. Delivered online and in-person in Brooklyn, NY.
• Psychotherapy and Counseling Services Solution-oriented brief psychotherapy using NLP principles for relationship conflicts, depression, anxiety, phobias, addiction, and life transitions, delivered as individual, couple, or family sessions online and in-person in Brooklyn, NY.
• NLP: A Changing Perspective (Book) Book co-authored by Rachel Hott and Steven Leeds providing an in-depth exploration of how Neuro-Linguistic Programming creates lasting changes in interpersonal communication and self-relationship. Sold through Amazon.
• NLP Meta Programs (Book) Book by Rachel Hott exploring NLP meta programs for understanding and working with personality patterns and communication styles. Sold through Amazon.
• Core Transformation (Book) Book on Core Transformation methodology authorized and endorsed by NLP Comprehensive, teaching how to reach inner wellsprings of resource and healing. Co-authored by Rachel Hott and Steven Leeds. Sold through Amazon.

Quantifiable outcome

• Training meets IANLP (International Association of NLP) guidelines and standards
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AlchemyLabscoreStrategic or Co-development PartnerPartnership to deliver the Coaches Accelerator program - a 3-month program for people looking to build successful coaching practices. The program uses video, weekly group coaching, simulations and self-presentation practice, all conducted online.
• International Association of NLP (IANLP)coreOthersTraining programs meet IANLP guidelines. Steven and Rachel are Fellow Member Trainers authorized to certify NLP Practitioners, Master Practitioners, and Trainers.
• NLP ComprehensiveminorStrategic or Co-development PartnerRachel and Steven are authorized and endorsed by NLP Comprehensive to conduct Core Transformation workshops.
• International Coach Federation (ICF)coreOthersICF offers continuing education credits for NLP Center of New York training programs for credential renewal.
• NBCCH (National Board of Certified Clinical Hypnotherapists)minorOthersBoth Steven and Rachel are certified by NBCCH. Graduates are eligible to apply for NBCCH certification.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Hypnotherapy Academy of America: Accredited hypnotherapy certification school offering practitioner and clinical hypnotherapy programs. Directly comparable on the Ericksonian/hypnosis certification track and overlapping target buyer (aspiring hypnotherapists and coaches).
• iNLP Center: Online-first NLP certification provider offering practitioner and master practitioner training via live and self-paced formats. Comparable as a certification-focused NLP school targeting coaches and personal development professionals.
• NLP Comprehensive: One of the original NLP training organizations in the U.S., offering practitioner, master practitioner, and trainer certification programs. NLP Comprehensive is the most direct comparable to The NLP Center of New York in scope, certification structure, and target audience, and is also an existing endorsement partner.
• Tad James Co. Founded by Tad James, a well-known figure in NLP, this organization offers NLP practitioner and master practitioner certification plus Timeline Therapy training. Highly comparable in offering, audience (aspiring coaches and therapists), and premium-tier positioning.
• Marisa Peer (RTT Training): Marisa Peer's Rapid Transformational Therapy (RTT) hypnotherapy training and certification program targets coaches and therapists seeking hypnotherapy credentials. Comparable as a premium, personality-driven hypnotherapy certification brand with similar pricing tier.
• HMI College of Hypnotherapy: Long-standing hypnotherapy training institute offering certification programs for clinical and professional hypnotherapists. Comparable in offering hypnosis certification pathways serving mental health and coaching professionals.
• Mike Mandel Hypnosis: Hypnosis and Ericksonian training organization offering practitioner certification and conversational hypnosis courses. Comparable as a niche hypnosis training brand targeting coaches and therapists with similar course structure.
• Erickson International (Robbins Madanes Training): Coaching and NLP-based training organization (founded by Anthony Robbins and Mark Madanes) offering NLP, Ericksonian, and Strategic Intervention certifications. Comparable in scale, certification breadth, and target audience of professional coaches.

Emerging players

• Accomplishment Coaching: ICF-accredited coach training and certification program with strong brand presence among emerging coaches. Comparable as a premium coach certification provider serving a similar 'aspiring professional coach' segment, though without the NLP/hypnosis specialization.

Broad incumbents

• Coaches Training Institute (CTI): One of the largest established coach training organizations offering ICF-accredited coach certification programs. Comparable as a premium, brand-driven coach certification pathway — adjacent rather than direct since CTI is broader coaching rather than NLP-specific, but competes for the same aspiring coach buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nlpNewYork
• Facebookfacebook.com/NLPNEWYORK
• Instagraminstagram.com/nlptraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The NLP Center of New York