Wall And Ceiling Alliance

What Wall And Ceiling Alliance does

Wall And Ceiling Alliance (WACA) is a non-profit trade association founded in 2011 and headquartered in Pleasanton, California, serving union-signatory drywall and plaster contractors across 46 Northern California counties. The organization provides government advocacy, labor relations support, technical assistance, industry promotion, and unified representation for its members, alongside educational programs, safety resources (including free Cal/OSHA consultation), and workforce development initiatives spanning apprenticeship referrals and a twice-yearly scholarship program that has awarded over $265,000 since 2017.

WACA's core technology is a custom mobile application for iOS and Android that delivers real-time event management, member-to-member messaging, industry articles, The Quarterly Magazine, and safety and political alerts. The organization also operates a member web portal for accessing collective bargaining agreements (CBAs), wage schedules, and member directories, and distributes The Quarterly Magazine as its flagship content publication. Education is delivered through a recurring webinar archive covering topics such as workplace safety, firestop inspection, and economic forecasts.

WACA operates on a subscription/dues-based membership revenue model with two disclosed tiers — Contractor Members (union drywall and plaster contractors) and Associate Members (industry suppliers and service providers) — billed annually. The organization is governed by a Board of Directors and managed by a small staff including a CEO (Frank E. Nunes) and Marketing & Communications Director (Carmen Valencia-Castillo), with strategic advisory from legislative advocate The Politico Group. WACA sustains its community through signature annual events including the WACA WIC Clay Shoot, Golf Tournament, and the joint CEA & ESA Show.

Name

Wall And Ceiling Alliance

Legal name

Wall And Ceiling Alliance

Website

https://wallandceilingalliance.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Wall And Ceiling Alliance is a Northern California non-profit trade association serving union drywall and plaster contractors through government advocacy, labor relations, technical support, education, scholarships, and workforce development programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: WACA generates revenue through annual membership dues paid by drywall and plaster contractors and associate members. The association uses these funds to provide educational forums, technical assistance, government advocacy, labor relations support, industry promotion, and unified representation for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Wall And Ceiling Alliance (WACA) is a Northern California wall and ceiling trade association that promotes and advocates for the welfare of its members and industry. It provides member services including educational forums, technical assistance, government advocacy, labor relations support, industry promotion, and unified representation for union drywall and plaster contractors and associate members.

Product overview

Wall And Ceiling Alliance (WACA) is a trade association for drywall and plaster contractors and associate members in Northern California. The organization offers a comprehensive portfolio of member services including a mobile application (WACA App) for real-time connectivity and event management, The Quarterly Magazine as its flagship industry publication, a scholarship program supporting future construction professionals, apprenticeship resources connecting members with union training programs, technical support services including Cal/OSHA consultation, collective bargaining agreement resources, a webinar archive for continuing education, and a Future Leaders Program for professional development. The association primarily serves union contractors in the wall and ceiling construction industry through advocacy, education, and workforce development initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• WACA Mobile App Mobile application for iPhone (iOS 11.0 or later) and Android devices enabling members to connect via messaging, access event calendars and registration, view industry articles, access The Quarterly Magazine, receive safety and political alerts, and message WACA directly.
• The Quarterly Magazine WACA's quarterly industry publication featuring articles on construction best practices, safety updates, industry news, legislative scorecards, and scholarship recipient profiles.
• Scholarship Program Twice-yearly scholarship program (Spring and Fall cycles) providing up to $5,000 per scholarship to undergraduate students pursuing degrees in construction management, construction engineering, or architecture. More than 10 scholarships are offered per cycle.
• Apprenticeship Resources Information and resources about union apprenticeship programs in the wall and ceiling industry, including Carpenters 46 Counties Drywall/Lathing, District Council 16 IUPAT/Finishers, Plasterers #66 and #300, and Plastering Hod Carriers programs.
• Technical Support Services Technical support services including free Cal/OSHA consultation for contracting members, safety guidance, and workplace safety resources for the construction industry.
• CBAs and Wage Schedules Collective Bargaining Agreements and wage schedules for various trade unions including Carpenters 46, District Council 16 Finishers, Plasterers #66 and #300, and Hod Carriers Bay Area #166.
• Webinar Archive Archive of past webinars covering topics such as economic forecasts, workplace violence prevention, employee management, firestop inspection, and construction industry training.
• Future Leaders Program Program designed to develop emerging leaders in the wall and ceiling industry through networking, education, and mentorship opportunities.
• Membership Program Annual membership program for union drywall and plaster contractors and associate members, providing access to collective bargaining agreements, wage schedules, technical support, safety resources, educational workshops, webinars, networking events, political advocacy, and the WACA Mobile App.

Quantifiable outcome

• Over $265,000 awarded in scholarships to future construction industry professionals
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Carpenters Training Committee for Northern California (CTCNC)coreStrategic or Co-development PartnerWACA maintains a partnership with CTCNC, the educational organization providing Apprentice, Journey-level, and related training services for Union Carpenters and Union Contractors across 46 Northern California Counties. CTCNC covers trades including drywall/lathers, hardwood floor layers, mill and cabinet makers, insulators, office modular installers, millwrights, scaffold erectors, and pile drivers. Training facilities are located at 2350 Santa Rita Road, Pleasanton, CA 94566.
• District Council 16 IUPATcoreStrategic or Co-development PartnerWACA works with District Council 16 IUPAT (International Union of Painters and Allied Trades) on joint apprenticeship programs for drywall finishing, floor covering, glazing, commercial and industrial painting, and highway striping trades. Training centers located in San Leandro, West Sacramento, Henderson NV, and Sparks NV.
• Northern California Plasterers Joint Apprenticeship Training Committee (Plasterers #66)coreStrategic or Co-development PartnerWACA partners with the Northern California Plasterers JATC covering all 46 Northern California Counties for trades including Plasterer and Fireproofing. Main office in Sacramento; school location in South San Francisco.
• Northern California Plasterers' Apprenticeship (Plasterers #300)coreStrategic or Co-development PartnerWACA works with Plasterers #300 apprenticeship program covering plasterer, journeyman, and cement mason trades. Applications can be picked up at six locations: Fresno, Modesto, Oakland, San Jose, South San Francisco, and West Sacramento.
• Northern California District Council of Laborers (NCDCL)coreStrategic or Co-development PartnerWACA partners with NCDCL for the Plastering Hod Carriers training program. Located at 4780 Chabot Drive, Suite 200, Pleasanton, CA 94588.
• The Politico Group (Eddie Bernacchi)coreImplementation/ SI/ Consulting PartnerThe Politico Group, led by Eddie Bernacchi, serves as WACA's Legislative Advocate. Eddie Bernacchi is described as a Political Consultant who helps WACA 'defeat or amend dozens of measures that would be otherwise harmful to our contractors and the industry overall.' Contact: [email protected]
• Cal/OSHAcoreOthersWACA maintains a relationship with Cal/OSHA for safety consultation services. Cal/OSHA's Consultation Service is free of charge for WACA contracting members and provides safety recommendations without resulting in citations or penalties.
• Prevent Construction Suicide / CIASPsupportingOthersWACA provides resources from Prevent Construction Suicide (CIASP - Construction Industry Alliance for Suicide Prevention), a 501(c)(3) organization established by the Construction Financial Management Association in 2016 to address the construction industry's high suicide rate through awareness and prevention resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• International Union of Painters and Allied Trades (IUPAT): Core labor-union partner of WACA via District Council 16, providing the union workforce underpinning WACA's contractor members. While not a peer association in the dues-funded sense, IUPAT is the structural counterparty for WACA's labor relations and apprenticeship activities.

Broad incumbents

• The Gypsum Association: National trade association of gypsum board manufacturers, the core material used in drywall wall and ceiling construction. Closely aligned with WACA's drywall contractor members and a key industry counterpart for technical and code standards.
• Associated General Contractors of California (AGC of California): California chapter of the largest general contractors trade association in the U.S. Operates in the same regional labor-relations and advocacy arena as WACA, but with a broader general-contractor (rather than specialty wall/ceiling) scope.

Direct peers

• Painting and Decorating Contractors of America (PDCA): National trade association for painting and finishing contractors—a sister finishing trades organization that mirrors WACA's structure of dues-funded advocacy, technical support, and union contractor representation.
• Association of the Wall and Ceiling Industry (AWCI): National trade association serving wall and ceiling contractors, the direct counterpart to WACA at the U.S. level. Provides advocacy, technical resources, and education for the same contractor base across all 50 states.
• National Tile Contractors Association (NTCA): Trade association for tile contractors with a comparable model of membership dues, education, technical standards, and contractor recognition programs—structurally similar to WACA in serving a specific construction trade.
• Ceilings & Interior Systems Construction Association (CISCA): Trade association specifically for the interior systems and ceilings construction sector, including contractors and suppliers. Highly comparable to WACA in membership model, advocacy focus, and technical resource offerings.

Regional players

• Construction Employers' Association (CEA): Bay Area construction employer association that negotiates CBAs and represents union contractors in collective bargaining—directly overlapping with WACA's labor relations role in Northern California, especially given the co-branded CEA & ESA Show.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wacalliance
• Facebookfacebook.com/wallandceilingalliance
• LinkedInlinkedin.com/company/wallandceilingalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wall And Ceiling Alliance