Labadie Auto Company

What Labadie Auto Company does

Labadie Auto Company, operating under the legal entity Labadie, Inc., is a privately held, family-owned automotive dealership group headquartered in Bay City, Michigan, founded in 1946 by Lloyd Labadie after World War II. The company operates two franchised dealership rooftops in Bay City — Labadie Toyota at 909 N Euclid Ave and Labadie Buick GMC Cadillac at 711 S Euclid Ave — representing four new-vehicle brands (Buick, GMC, Cadillac, and Toyota), with a stated employee count in the 51-100 range. Its customer base consists of individual consumers in Michigan seeking new vehicles, with marketing emphasizing a stress-free, transparent buying experience and lifetime customer relationships rather than transactional sales.

Name

Labadie Auto Company

Legal name

Labadie, Inc.

Website

https://labadieauto.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Labadie Auto Company is a family-owned, multi-brand franchised auto dealership in Bay City, Michigan, founded in 1946, selling new Buick, GMC, Cadillac, and Toyota vehicles across two rooftops plus service, parts, and body shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Bay City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple automotive brands (Buick, GMC, Cadillac, Toyota) through franchised dealerships. Primary revenue driver for the company.
2. Vehicle Service and Parts: Full-service automotive care including sales and service departments, state-of-the-art parts department, and body shop services. Provides ongoing revenue from existing customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Labadie Auto Company is a family-owned franchised automotive dealership group that sells new vehicles from four major brands (Toyota, Buick, GMC, Cadillac) through two physical storefronts in Bay City, Michigan. Beyond vehicle sales, the company provides in-house vehicle maintenance and repair services, a parts department, and a body shop, offering customers a full-service automotive experience under one corporate umbrella.

Product overview

Labadie Auto Company is a family-owned automotive dealership group operating since 1946 in Bay City, Michigan. The company operates as a unified multi-brand dealership network comprising Labadie Toyota and Labadie Buick GMC Cadillac, offering new vehicle sales across four major brands (Toyota, Buick, GMC, Cadillac). The dealership provides an integrated offering that combines new vehicle sales with full-service maintenance and repair capabilities, including dedicated service departments, a state-of-the-art parts department, and a body shop — all delivered through in-house resources to ensure complete customer satisfaction.

Differentiator

Problem solved

Functional benefit

Brands

• Labadie Toyota: Toyota dealership located at 909 N Euclid Ave, Bay City, MI, operating under labadietoyota.com
• Labadie Buick GMC Cadillac
• Labadie Cadillac

Products and services

• New Vehicle Sales Sales of new vehicles from multiple franchised automotive brands (Buick, GMC, Cadillac, and Toyota) to individual consumers in Michigan, conducted in-person at the company's Bay City dealership locations.
• Vehicle Service and Maintenance Full-service automotive maintenance and repair department supporting customers of all four represented brands, providing ongoing dealer-supported service after vehicle purchase.
• Parts Department State-of-the-art parts department supplying vehicle maintenance and repair parts to service customers and retail parts buyers.
• Body Shop Complete automotive body repair and collision services performed in-house to support customer vehicles through the dealership's body shop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• CarMax: Used vehicle retailer with national footprint and integrated finance, appraisal, and reconditioning operations. Comparable service/parts/reconditioning DNA but competes primarily in used vehicles with a no-haggle model that pressures traditional dealers' used car operations.

Broad incumbents

• AutoNation: Largest U.S. auto retailer with 200+ franchises and nationwide footprint. Comparable in business model (franchised new vehicle sales plus service/parts) but operates at vastly larger scale and publicly traded; serves as a benchmark for retail auto dealership economics.
• Lithia Motors / Driveway: Largest U.S. auto retailer by revenue with aggressive M&A growth strategy and growing digital retail platform (Driveway). Comparable business model with franchised sales and service; relevant for valuation benchmarking and digital retail trend signaling.
• Group 1 Automotive: Publicly-traded, multi-brand auto retailer with operations across the U.S. and U.K. Comparable franchise-and-service business model but at much larger scale; relevant as a peer for unit economics and OEM relationship dynamics.

Direct peers

• Betten Baker Auto Group: Family-owned Michigan dealer group with multiple franchises across western and central Michigan. Directly comparable in family ownership, multi-brand strategy, and Michigan regional footprint.
• Suburban Collection: Large Michigan-based, family-influenced auto dealer group operating multiple franchise rooftops across metro Detroit. Directly comparable as a Michigan-anchored multi-brand dealership group with similar service and parts operations serving a regional customer base.
• Garber Automotive Group: Michigan-headquartered dealer group with multiple franchises across the state and Florida. Comparable as a multi-brand, multi-state dealer group with similar full-service operations including parts, service, and body shop.
• Fox Motors: Grand Rapids, Michigan-based multi-franchise dealer group representing GM, Ford, and import brands. Comparable as a Michigan regional dealer group with multiple rooftops, full-service operations, and similar mid-sized scale.
• Williams Auto Group: Regional dealer group operating multiple franchise rooftops in the Midwest. Comparable as a multi-franchise, multi-location dealership group with similar scale and operating model.
• Berger Chevrolet / Berger Family of Dealerships: Mid-Michigan-based family dealer group with multiple rooftops including Chevrolet franchises. Comparable multi-generational family ownership model and Michigan regional positioning to Labadie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/labadieauto
• Xx.com/labadieauto
• LinkedInlinkedin.com/company/labadie-auto-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labadie Auto Company