Grip Spritz

What Grip Spritz does

Grip Spritz is a privately held, direct-to-consumer consumer goods company founded in 2018 and headquartered in Parma, Ohio, that sells an alcohol-free basketball shoe grip spray designed to instantly restore sole traction on dusty courts by removing dust and debris. Its core technology is a proprietary alcohol-free formulation applied via a spray-and-wipe method using a complementary applicator mitt (the 'Spritz Mitt'), positioned as a modern alternative to traditional sticky basketball mats such as SlippNott and CourtClean. The product line consists of four SKUs — an individual 1-bottle + mitt pack ($19.95), a Year Round Bundle of 2 bottles + mitt ($29.95, regularly $40.89), the standalone Spritz Mitt applicator ($8.99), and a Team 6 Pack (6 bottles + 2 mitts) priced at $69.95 — all sold one-time via a Shopify-powered e-commerce storefront at gripspritz.com.

The business operates a pure DTC model with no subscription, wholesale, or B2B contracts visible; distribution is global (Shopify storefront supports 100+ countries and multi-currency checkout), with free domestic US shipping on orders over $25. Customer acquisition leans on endorsements from six US basketball coaches associations (NHSBCA, OHSBCA, IBCA, NCBCA, WIBCA, SCIBCA), organic content on Instagram, YouTube, and TikTok, and comparison content positioning against sticky-mat incumbents. The company is founder-led by Matthew Olen (Founder, Managing Member & CMO), with a 1–10 employee headcount, no disclosed funding, no parent company, and no patents or trademarks on file in the source data.

Name

Grip Spritz

Legal name

Grip Spritz

Website

https://gripspritz.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Grip Spritz is a privately held DTC brand selling an alcohol-free basketball shoe grip spray and applicator mitt, serving individual players and basketball programs via Shopify with US coach association endorsements.

Ownership category

akta.pro rank

Headquarters

HQ city

Parma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sale of basketball shoe grip spray products and accessories through their Shopify e-commerce platform. Products include individual bottles, bundles, and team packs sold as one-time purchases with no subscription model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Grip Spritz manufactures and sells an alcohol-free basketball shoe grip spray designed to instantly restore court traction by removing dust and debris from shoe soles. The spray is paired with a dedicated Spritz Mitt applicator and is offered in individual bottles, multi-bottle bundles, and team packs sold directly to consumers through a Shopify e-commerce platform with domestic and international shipping.

Product overview

Grip Spritz is a basketball shoe grip spray solution designed to instantly restore court traction by removing dust and debris from shoe soles. The product line consists of the flagship Grip Spritz spray as the core offering, with two bundled configurations: the individual 1 Bottle + Spritz Mitt package for single players and the Team 6 Pack for bulk team purchases. A Year Round Bundle (2 Bottles + Spritz Mitt) was available for multi-season use. The Spritz Mitt is a complementary applicator accessory that pairs with all spray bottles. The products are alcohol-free, safe for all athletic shoes, and are endorsed by multiple state basketball coach associations (NHSBCA, OHSBCA, IBCA, NCBCA, WIBCA, SCIBCA).

Differentiator

Problem solved

Functional benefit

Products and services

• Grip Spritz Basketball Shoe Grip Spray (1 Bottle + Spritz Mitt) Flagship product containing one bottle of Grip Spritz alcohol-free shoe grip spray and one Spritz Mitt applicator. The spray is applied to basketball shoe soles to remove dust and debris, instantly restoring traction without leaving sticky residue. Targeted at individual basketball players seeking a portable alternative to sticky mats.
• Grip Spritz Basketball Shoe Grip Spray — Year Round Bundle (2 Bottles + Spritz Mitt) Bundled package containing 2 bottles of Grip Spritz alcohol-free basketball shoe grip spray plus 1 Spritz Mitt applicator, marketed for multi-season / AAU-season use at a discounted bundle price.
• Grip Spritz Spritz Mitt Applicator Standalone replacement applicator mitt designed for use with Grip Spritz spray. Used to wipe shoe soles after spraying to remove dust and debris for optimal traction. Sold separately from the spray bundles.
• Grip Spritz Basketball Shoe Grip Spray — Team 6 Pack (6 Bottles + 2 Spritz Mitts) Bulk package containing 6 bottles of Grip Spritz alcohol-free basketball shoe grip spray plus 2 Spritz Mitts, marketed as a cost-effective traction solution for basketball teams and programs equipping multiple players.

Quantifiable outcome

• 2-3 sprays cover a full game; can last multiple games on cleaner courts; reapply at halftime for extra dusty conditions

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• NHSBCA (National High School Basketball Coaches Association)coreGTM or Marketing PartnerOfficial endorsement relationship where the national high school basketball coaches association recommends Grip Spritz to its members. Association logo displayed on Grip Spritz website under 'Endorsed By' section.
• OHSBCA (Ohio High School Basketball Coaches Association)coreGTM or Marketing PartnerOfficial endorsement relationship where the Ohio state basketball coaches association recommends Grip Spritz. Association logo displayed on Grip Spritz website under 'Endorsed By' section.
• IBCA (Indiana Basketball Coaches Association)coreGTM or Marketing PartnerOfficial endorsement relationship where the Indiana state basketball coaches association recommends Grip Spritz. Association logo displayed on Grip Spritz website under 'Endorsed By' section.
• NCBCA (North Carolina Basketball Coaches Association)coreGTM or Marketing PartnerOfficial endorsement relationship where the North Carolina state basketball coaches association recommends Grip Spritz. Association logo displayed on Grip Spritz website under 'Endorsed By' section.
• WIBCA (Wisconsin Basketball Coaches Association)coreGTM or Marketing PartnerOfficial endorsement relationship where the Wisconsin state basketball coaches association recommends Grip Spritz. Association logo displayed on Grip Spritz website under 'Endorsed By' section.
• SCIBCA (Southern California Interscholastic Basketball Coaches Association)coreGTM or Marketing PartnerOfficial endorsement relationship where the Southern California basketball coaches association recommends Grip Spritz. Association logo displayed on Grip Spritz website under 'Endorsed By' section.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SlippNott: Manufacturer of sticky basketball shoe traction mats, the dominant alternative Grip Spritz explicitly positions against on its own comparison page. Most directly comparable competitor in the basketball court traction category.
• CourtClean: Producer of disposable sticky court-side mats for basketball shoe traction. Directly competes with Grip Spritz in solving the same dusty-court slipping problem with a different delivery format (mat vs. spray).

Broad incumbents

• SKLZ: Established basketball and athletic training equipment brand offering performance accessories to individual players and programs. Comparable in target customer (basketball players, teams) and DTC/retail distribution model, though broader product portfolio.
• Mueller Sports Medicine: Long-standing sports care and athletic accessory brand selling tape, sprays, and recovery products to athletes and teams. Comparable in offering consumable performance products through sporting goods retail channels to the same basketball/athletic buyer.
• Spalding: Iconic basketball equipment brand (balls, hoops, accessories) sold through sporting goods retail and team program channels. Comparable in serving basketball programs as institutional buyers and in being a basketball-native consumer brand.
• Wilson Sporting Goods: Major sporting goods manufacturer with deep basketball category presence (official NBA ball partner, team uniforms, accessories). Comparable in selling performance accessories to basketball programs and consumers via sporting goods channels.
• Nike Basketball: Global leader in basketball footwear and accessories. While primarily a footwear brand rather than a traction product, it competes for the same basketball player wallet share and team program sponsorship dollars.

Emerging players

• HoopsKing: Basketball-focused training equipment and accessories brand serving individual players and teams. Comparable in niche basketball specialization, DTC model, and reliance on team/grassroots community distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gripspritz
• Instagraminstagram.com/gripspritz
• TikToktiktok.com/@gripspritz?lang=en
• Xx.com/grip_spritz
• Facebookfacebook.com/gripspritz
• LinkedInlinkedin.com/company/grip-spritz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grip Spritz