Kräuterhaus Sanct Bernhard

What Kräuterhaus Sanct Bernhard does

Kräuterhaus Sanct Bernhard is a privately held, family-owned German manufacturer of natural remedies, dietary supplements, body care products, cosmetics, and specialty foods, operating continuously since 1903 from its headquarters and manufacturing site in Bad Ditzenbach on the Schwäbische Alb. Production is built around plant-based (pflanzliche) and mineral-based raw materials, with in-house proprietary formulations developed over more than a century. The technical portfolio includes a broad capsules-and-tablets supplement range, a cosmetics line covering shower, skin, hair, foot, and dental care, medicinal products, specialty teas and superfoods, a sports nutrition sub-brand (Sanct Bernhard Sport), a pet care line (tierlieb), a specialty food brand (Spezerei), and the recently acquired Triple Perform line which features a proprietary Tri-Collagen Complex combining three bio-active collagen peptides (BODYBALANCE, FORTIGEL, TENDOFORTE) with magnesium, zinc, and Vitamin C. The company's site integrates an 800 sqm retail and experience showroom, a 4,500 m² herb garden containing approximately 1,000 medicinal plant species used both for education and product development, a connected 4-star wellness hotel, and a production-viewing area that supports factory tours.

The business model is direct-to-consumer, with the company selling primarily through its owned six-language e-commerce platform (German, English, French, Italian, Greek, Chinese) operating under country-specific domains covering more than ten European countries plus Lebanon and China. Revenue streams include online DTC sales, physical retail at the Bad Ditzenbach factory outlet, B2B visitor-group packages for tour operators, and ancillary income from the on-site wellness hotel. Pricing is pay-as-you-go unit pricing, supported by free-shipping thresholds (over €50 within Germany), quantity discounts, newsletter incentives (10% off), bundle deals, and a €10 customer referral credit program. Payment options span invoice, SEPA direct debit, credit card, PayPal, and Apple Pay.

Customer base is a long tail of health-conscious consumers across multiple personas: senior and general-wellness buyers, athletes and fitness users (particularly via Sanct Bernhard Sport and Triple Perform), pet owners (tierlieb), natural cosmetics users, and organized visitor groups. The company reports 119,446 verified Trusted Shops reviews with an average rating of approximately 4.77 stars, including testimonials from repeat customers spanning up to 20 years, indicating a stable and distributed consumer base rather than concentrated enterprise accounts. Marketing relies on a multi-channel mix of owned content (blog, email newsletter), organic social (Facebook, YouTube, Instagram, Pinterest), paid search and display retargeting (Google Ads, Criteo, Microsoft Advertising), affiliate networks (ADCELL, AWIN, belboon), and Sovendus voucher partnerships.

Name

Kräuterhaus Sanct Bernhard

Legal name

Kräuterhaus Sanct Bernhard KG

Website

https://kraeuterhaus.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

251–500 employees

Short description

Kräuterhaus Sanct Bernhard is a 1903-founded, family-owned German manufacturer selling plant- and mineral-based dietary supplements, cosmetics, sports nutrition, and pet care products direct-to-consumer across six European languages plus China and Lebanon, anchored by its Bad Ditzenbach production site and integrated wellness hotel.

Ownership category

akta.pro rank

Product category

Natural Dietary Supplements and Cosmetics

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191), Soap and Cleaning Compound Manufacturing (32561)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Natural dietary supplements
• Herbal cosmetics manufacturing
• Plant-based body care
• Sports collagen nutrition
• Natural health remedies

Headquarters

HQ city

Bad Ditzenbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer online sales through owned e-commerce platform with manufacturer-direct pricing. Products shipped directly to customers with various payment options including invoice, SEPA direct debit, credit card, PayPal, and Apple Pay
2. Physical Retail Sales: Sales through company-owned retail stores and factory outlet in Bad Ditzenbach. Visitors can purchase products on-site during store visits or organized visitor group tours
3. B2B/Wholesale: B2B sales through visitor group programs for travel operators and organized groups, offering specialized experience packages including product sales
4. Wellness Hotel Services: Ancillary revenue from 4-star wellness hotel on-site, offering accommodation, dining, and spa services to complement the visitor experience

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Kräuterhaus Sanct Bernhard manufactures and sells natural dietary supplements (capsules and tablets), natural cosmetics and body care products, medicinal products, special nutrition (teas, oils, superfoods), sports nutrition, and pet care products. Production takes place in-house at the Bad Ditzenbach facility in Germany using plant-based and mineral raw materials. Products are sold directly to consumers through owned e-commerce platforms in six languages, company-owned physical retail stores, and factory outlet tours.

Product overview

Kräuterhaus Sanct Bernhard is a traditional family-owned German company (since 1903) manufacturing natural remedies, dietary supplements, body care products, and cosmetics. The product portfolio includes: capsules and tablets (dietary supplements for various health needs), cosmetics/body care products, medicinal products, special nutrition (teas, superfoods, oils), Sanct Bernhard Sport (sports nutrition sub-brand), tierlieb (pet care sub-brand), and the acquired Triple Perform brand (collagen peptide sports nutrition). Products are manufactured in-house in Bad Ditzenbach, Germany, with a focus on plant-based and mineral raw materials.

Differentiator

Problem solved

Functional benefit

Brands

• Sanct Bernhard Sport: Sports nutrition product line including protein powders, energy drinks, and sports supplements
• Tierlieb Sanct Bernhard
• Triple Perform
• Spezerei Sanct Bernhard

Products and services

• Kapseln und Tabletten (Capsules and Tablets)
• Rosskastanien-Weinlaub-Creme (Horse Chestnut Vine Leaf Cream) Body cream formulated with horse chestnut and red vine leaf extracts, wheat germ oil, jojoba oil, avocado oil, and honey for caring for tired, heavy legs and maintaining healthy, well-circulated veins. Available in sizes from 25 ml at €1.95 to 150 ml at €8.50.
• Vitamin-D3+K2-Kapseln (Vitamin D3+K2 Capsules) Dietary supplement capsules combining Vitamin D3 and Vitamin K2 (Menachinon-7, MK-7) for maintaining healthy bones, teeth, normal muscle function, and immune system support.
• Kosmetik (Cosmetics and Body Care)
• Arzneimittel und Medizinprodukte (Medicinal Products and Medical Devices)
• Besondere Ernährung (Special Nutrition)
• Sanct Bernhard Sport (Sports Nutrition and Body Care Sub-brand)
• Tierlieb Sanct Bernhard (Pet Care Sub-brand)
• Triple Perform (Collagen Peptide Sports Nutrition) Protein powder with proprietary Tri-Collagen Complex based on bio-active collagen peptides (BODYBALANCE, FORTIGEL, TENDOFORTE), combined with magnesium, zinc, and Vitamin C. Scientifically formulated for demanding athletes and fitness enthusiasts. Available in Grapefruit and Wild Berry flavors, including a 3-pack monthly bundle at reduced pricing.
• Weitere Spezialitäten (Other Specialties)
• Spezerei Sanct Bernhard (Specialty Food and Beverage)
• 4-Star Wellness Hotel at Bad Ditzenbach Headquarters 4-star wellness hotel at the Bad Ditzenbach headquarters offering accommodation, dining, and spa services as an ancillary offering that complements the factory tour and visitor experience programs.
• Visitor Group Experience Packages (Factory Tours and Herb Garden Programs) Organized visitor group programs at the Bad Ditzenbach headquarters for travel operators and bus tour groups, including factory tours, 4,500 m² herb garden visits, lectures, product consultations, tea tasting in the aroma room, and optional lunch. Designed as experience packages that drive direct product purchases.

Quantifiable outcome

• 119,446 verified customer reviews with approximately 4.77 average star rating
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature3 records

Partnerships

One partnership is on record.

• Triple PerformcoreStrategic or Co-development PartnerAcquisition of Triple Perform brand, a fitness collagen supplement line featuring proprietary Tri-Collagen Complex with BODYBALANCE, FORTIGEL, and TENDOFORTE bioactive collagen peptides, magnesium, zinc, and Vitamin C. Products are scientifically formulated for demanding athletes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WALA Heilmittel / Dr. Hauschka: German manufacturer of natural medicines and Dr. Hauschka natural cosmetics. Directly comparable product mix (anthroposophic remedies + plant-based body care), D2C distribution, and Made-in-Germany positioning targeting similar health-conscious consumers.
• Biologische Heilmittel Heel: German pharmaceutical company specializing in natural, homeopathic, and plant-based combination medicines. Comparable in manufacturing natural/botanical remedies for similar health-conscious and senior consumers, with international distribution.
• Orthomol: German manufacturer of orthomolecular dietary supplements and micronutrient combinations. Directly comparable in capsule/tablet supplements targeting joint, immune, and vitality needs of health-conscious adult consumers in German-speaking markets.
• Merck Selbstmedikation / Tetesept: Tetesept (part of the Merck Selbstmedikation portfolio) markets herbal/natural remedies, bath products, and dietary supplements in Germany. Comparable in plant-based product portfolio, pharmacy and D2C distribution, and senior/health-conscious consumer targeting.
• Bombastus-Werke: Traditional German manufacturer of herbal medicines, essential oils, teas, and natural cosmetics. Closely comparable in heritage, German production of plant-based remedies, and D2C plus pharmacy distribution model.
• Salus-Haus (Floradix): German manufacturer of herbal tonics, liquid dietary supplements (notably Floradix), and natural remedies. Comparable in heritage, German manufacturing, and focus on plant-based nutritional supplements sold through pharmacy and D2C channels.
• Weleda: Swiss/German manufacturer of natural medicines and plant-based cosmetics with a heritage comparable to Sanct Bernhard. Both sell herbal remedies, body care, and supplements through D2C and physical retail, emphasizing natural ingredients and anthroposophic/botanical traditions.

Regional players

• Primavera Life: German aromatherapy and natural cosmetics producer based in the Allgäu region. Comparable in plant-based product philosophy and D2C distribution model for natural body care and essential oils, with overlapping but narrower scope than Sanct Bernhard.

Broad incumbents

• Annemarie Börlind: German natural cosmetics manufacturer with broader international D2C and retail distribution. Comparable in plant-based body care and cosmetics category and Made-in-Germany positioning, though focused exclusively on cosmetics rather than supplements or medicines.
• Aesop (L'Oréal): Premium plant-based skincare and body care brand now owned by L'Oréal. Comparable in plant-based, naturally derived cosmetics positioning and D2C retail experience, though operating at much higher price points and scale within a broader global portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtELoLvQTdj9iohrAryTGbA/featured
• Facebookfacebook.com/Kraeuterhaus
• Instagraminstagram.com/sanct.bernhard.official
• Pinterestpinterest.de/sanctbernhardoffical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kräuterhaus Sanct Bernhard