Divani Collection Hotels

Name

Divani Collection Hotels

Legal name

Divani Collection Hotels

Website

https://divanis.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Luxury Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Wellness-Lifestyle Boutique Hotels (THAGADAF), Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel accommodation
• Wellness spa services
• Event hosting venues
• Fine dining restaurants
• Hospitality loyalty programs

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Services: Revenue from hotel room bookings across 7 luxury hotel properties in Greece, including rooms, suites, and extended stay packages.
2. Dining & Restaurants: Revenue from multiple restaurant and bar outlets including Mythos Greek Tavern, JuJu Bar & Restaurant, Acropolis Secret, Papaioannou, and various poolside bars and restaurants across properties.
3. Wellness & Spa Services: Revenue from spa treatments, thalassotherapy, fitness memberships, and wellness programs at Divani Athens Spa & Thalasso Center.
4. Events & Weddings: Revenue from hosting corporate events, weddings, and special occasions with comprehensive event planning services.
5. Gift Cards: Virtual gift cards available in preset amounts (€50, €80, €100, €150) or spa treatment packages, valid for one year.
6. Experiences & Activities: Revenue from curated experiences including truffle hunting, yacht cruises, water sports, pool passes, and adventure activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Divani Collection Hotels operates seven luxury 5-star hotels across Greece (Athens, Athenian Riviera, Corfu, Meteora, Larissa), providing upscale accommodation, fine dining, wellness and thalassotherapy at the Divani Athens Spa & Thalasso Center, corporate events and weddings, and curated Greek cultural and adventure experiences. Revenue is generated through room bookings, restaurants and bars, spa treatments and memberships, event hosting, gift cards, and paid experiences, distributed direct-to-consumer via the company's website, mobile app, and the GHA DISCOVERY loyalty network.

Product overview

Divani Collection Hotels is Greece's first legacy hospitality group operating since 1958, comprising 7 luxury hotel properties (Divani Caravel, Divani Apollon Palace & Thalasso, Divani Acropolis, Divani Escape, Divani Corfu Palace, Divani Meteora, and Divani Larissa Palace) across Athens, the Athenian Riviera, Corfu, Meteora, and Larissa. The portfolio includes the Divani Athens Spa & Thalasso Center as a flagship wellness destination spanning 3,500 sq.m., supported by ancillary offerings such as the Divani Discovery loyalty program (integrated with GHA DISCOVERY), Divani Gift Cards, the Divani App with Digital Key functionality, and diverse dining venues including JuJu Bar & Restaurant, Acropolis Secret, and Mythos Greek Tavern. The group positions itself as Greece's Best Hotel Brand with a focus on authentic Greek hospitality, wellness experiences, and sustainable operations.

Differentiator

Problem solved

Functional benefit

Brands

• Divani DISCOVERY: The group's loyalty program, part of Global Hotel Alliance GHA DISCOVERY, offering DISCOVERY Dollars (D$) rewards and member benefits across 40+ partner hotel brands in 100+ countries.

Products and services

• Divani Caravel Hotel 5-star luxury hotel in the heart of Athens, recognized as Greece's Leading City Hotel for six consecutive years at the World Travel Awards. Features a rooftop pool with Acropolis views, JuJu Bar & Restaurant, and proximity to Syntagma Square and Kolonaki; targets luxury leisure and corporate travelers visiting Athens.
• Divani Apollon Palace & Thalasso Luxury resort on the Athenian Riviera in Vouliagmeni featuring the world-class Divani Athens Spa & Thalasso Center spanning 3,500 sq.m. with thalassotherapy, 25 private treatment rooms, and private Apollon Beach access; serves wellness travelers, couples, and families seeking a premium beach-and-spa Athenian Riviera experience.
• Divani Acropolis Boutique hotel near the Acropolis featuring Acropolis Secret rooftop bar and restaurant, offering five-star dining with views of the ancient landmark; targets cultural travelers and luxury leisure guests visiting central Athens.
• Divani Escape Adults-only luxury boutique hotel on the Athenian Riviera offering a private retreat experience with Stay 7 Pay 6 promotions and exclusive pool and dining amenities; targets couples and adult leisure travelers seeking quiet seaside escapes.
• Divani Corfu Palace Resort on the Ionian island of Corfu featuring a redesigned swimming pool, Blue Pool Restaurant, Rafaello Bar, and proximity to the UNESCO-protected Old Town and Achilleion Museum; serves island leisure travelers and cultural tourists visiting Corfu.
• Divani Meteora Hotel Luxury hotel in Kalambaka with a new outdoor swimming pool and panoramic views of the Meteora rock formations and UNESCO World Heritage monasteries. Offers truffle hunting experiences and Thea Poolside Bar Restaurant; targets leisure and cultural travelers exploring mainland Greece.
• Divani Larissa Palace City hotel in Larissa with views of the First Ancient Theater, featuring Pinios Restaurant and proximity to Mount Olympus and Meteora day trips; serves business and leisure travelers in central Greece's main business hub.
• Divani Athens Spa & Thalasso Center One of Europe's largest wellness retreats spanning 3,500 sq.m. with a thalassotherapy center (the only one in Athens), 25 private treatment rooms, a Technogym-equipped Fitness Center, and over 90 treatment options. Offers flexible Executive and Platinum memberships; targets wellness travelers, local members, and hotel guests.
• Mythos Greek Tavern Luxury seaside Greek tavern concept on the Athenian Riviera offering contemporary Mediterranean dining with seafood meze, seasonal dishes, and panoramic Saronic Gulf views; serves hotel guests and external diners.
• JuJu Bar & Restaurant Art Deco-inspired bar and restaurant at Divani Caravel featuring a Fellini's 8½ cinematic design, Mediterranean cuisine, signature cocktails, and live DJ music. The seasonal JuJu Summer variant offers rooftop dining with Acropolis views; targets hotel guests and external diners.
• Acropolis Secret Rooftop Restaurant Year-round rooftop bar and restaurant at Divani Acropolis offering gastronomy against an Acropolis backdrop, five-star dining, and architectural views; serves hotel guests and external diners.
• Divani Gift Card Virtual gift card available in €50, €80, €100, or €150 denominations (or specific spa treatment packages from €60 to €550), redeemable for accommodation, dining, wellness and leisure activities within one year of purchase; targets gift purchasers and recipients across the Divani portfolio.
• Divani App Mobile application for booking stays, reserving sunbeds, discovering exclusive experiences, exploring dining options, accessing Digital Key, and managing pre-check-in with curated local recommendations; targets Divani guests across all properties.
• Divani Discovery Loyalty Program Loyalty program integrated into the GHA DISCOVERY network with over 40 hotel brands in 100+ countries. Members earn and redeem DISCOVERY Dollars (D$) and receive a 10% sign-up discount, suite upgrades, and member-only experiences; targets repeat leisure and corporate travelers.
• DIVANI FITNESS BOOTCAMP 360-degree training program at Divani Apollon Palace & Thalasso featuring cardio, Krav Maga, Yoga, thalassokinetics, Pilates, and nutrition plans available in 3-day or 5-day regimens; targets fitness-focused travelers and local members.
• DIVANI WELLNESS by Eleni Petroulaki Wellness event series at the Athenian Riviera featuring Morning Walk & Workout and Sunset Walk & Workout activities organized with wellness pioneer Eleni Petroulaki and the FitLab team; targets wellness travelers and local guests.
• Moon Parties Under the Moonlight Monthly themed party events at Divani Apollon Palace & Thalasso celebrating New Moon and Full Moon cycles with DJ Eva Theotokatou, House & Eclectic electronic music, and Sol beer; targets adult leisure guests and external visitors during summer season.

Quantifiable outcome

• Greece's Leading City Hotel for 6 consecutive years at World Travel Awards
• +1 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core, major and minor.

• UNESCOflagshipStrategic or Co-development Partner · 1 January 2022Divani Collection Hotels became the first hotel chain in Greece to sign UNESCO's Sustainable Travel Pledge, demonstrating commitment to sustainable tourism practices and environmental protection initiatives.
• GHA DISCOVERY (Global Hotel Alliance)coreChannel Partner/ Reseller/ Distributor · 1 January 1958Divani Collection Hotels participates in GHA DISCOVERY, the world's largest loyalty program for independent hotel brands, offering over 40 premium hotel brands across 100+ countries. Members earn and redeem Discovery Dollars (D$) and enjoy exclusive privileges with or without a hotel stay.
• Green StaycoreStrategic or Co-development PartnerCertification program providing travelers and corporate partners transparency over sustainability data based on normalization of hotels' environmental footprint.
• Municipality of AthenscoreStrategic or Co-development PartnerPartnership for bio-waste separate collection and composting program, diverting food remains and eligible materials from landfill.
• HOPEgenesismajorOthersNon-profit organization addressing declining birth rates in Greece. Divani supports through complimentary stays and enabling D$ donations from loyalty program members.
• Save a Greek StrayminorOthersNon-profit protecting and re-homing stray animals. Divani contributes part of pet stay fees and offers optional €2 donation during booking or check-out.
• Meteora E-bikeminorStrategic or Co-development PartnerPartner for biking experiences exploring the Meteora region, offering guided tours suitable for all skill levels.
• Athenian Riviera CruisesminorStrategic or Co-development PartnerPartner for private and premium yacht cruises around the Saronic Gulf and nearby Greek islands.
• Saronic Ski ClubminorStrategic or Co-development PartnerWater sports activities partner at Apollon Beach including ski school and various water sport lessons.
• Eleni Petroulaki / FitLabmajorStrategic or Co-development PartnerWellness partnership bringing authentic wellness experiences through events like Morning Walk & Workout and Sunset Walk & Workout at the Athenian Riviera. Petroulaki is a pioneer in Greek wellness introducing innovations in exercise, nutrition, and mind-body balance.
• OpenowcoreTechnology or IntegrationDigital key technology provider enabling guests to use smartphone-based room keys for enhanced contactless experience.
• TechnogymcoreTechnology or IntegrationFitness equipment partner providing the Artis line range at Divani Athens Spa & Thalasso Center, described as the finest in Greece.
• SymmetriaminorStrategic or Co-development PartnerMedical aesthetic therapies partnership integrated into the Divani Athens Spa & Thalasso Center offerings.

Scale indicators8 records

Recent moves2 records

Direct peers

• Hotel Grande Bretagne: Historic 5-star luxury hotel in central Athens on Syntagma Square, directly competing with Divani Caravel for the same luxury city hotel guest segment in Athens.
• Four Seasons Astir Palace Hotel Athens: Luxury resort on the Athenian Riviera in Vouliagmeni, head-to-head with Divani Apollon Palace & Thalasso for high-end coastal Athens leisure and wellness demand.
• Costa Navarino: Luxury resort destination in Messinia, Greece, with multiple hotels, spas, and golf; competes for premium multi-generational and wellness guests across Greece.
• Sani Resort: Multi-property luxury resort in Halkidiki, Greece, competing with Divani's portfolio for premium Greek leisure travelers, especially families and couples.

Emerging players

• Amanzoe: Ultra-luxury resort in the Peloponnese with comparable thalassotherapy/spa positioning; competes with Divani for top-end wellness and beach leisure guests visiting Greece.

Broad incumbents

• Mandarin Oriental: Global luxury hotel group whose Athens and Mediterranean presence competes with Divani's premium pricing and luxury positioning while offering broader international loyalty reach.
• One&Only Resorts: Ultra-luxury resort brand; its planned/operating Greek properties compete for the same high-net-worth leisure traveler segment Divani targets.
• Marriott International: Global hotel group with luxury brands (e.g., The Luxury Collection, St. Regis) active in Athens and Greek islands; competes across both leisure and corporate booking channels.

Regional players

• Hilton Athens: Major international-brand luxury hotel in central Athens, competing with Divani Caravel and Divani Acropolis for business events and upscale city stays.
• Grecotel: Largest Greek-owned luxury hotel chain with beach and city properties, directly comparable as a domestic Greek multi-property luxury competitor to Divani.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DivaniCollectionHotels
• LinkedInlinkedin.com/company/divani-collection-hotels
• Instagraminstagram.com/divanicollection
• Xx.com/divani_hotels

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divani Collection Hotels