Divani Collection Hotels
- Company typePrivate
- Founded1958
- HeadquartersAthens, Greece
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Divani Collection Hotels firmographics
Firmographics- Name
- Divani Collection Hotels
- Legal name
- Divani Collection Hotels
- Website
- https://divanis.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Divani Collection Hotels industry classification
Industry- Product category
- Luxury Hotels & Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Boutique & Lifestyle Resorts (THAGACAO)
- akta.pro secondary industries
- Beachfront & Island Luxury Resorts (THAGACAA), Wellness-Lifestyle Boutique Hotels (THAGADAF), Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)
Keywords
Where Divani Collection Hotels is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices7 records
Markets served
Divani Collection Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Accommodation Services: Revenue from hotel room bookings across 7 luxury hotel properties in Greece, including rooms, suites, and extended stay packages.
- Dining & Restaurants: Revenue from multiple restaurant and bar outlets including Mythos Greek Tavern, JuJu Bar & Restaurant, Acropolis Secret, Papaioannou, and various poolside bars and restaurants across properties.
- Wellness & Spa Services: Revenue from spa treatments, thalassotherapy, fitness memberships, and wellness programs at Divani Athens Spa & Thalasso Center.
- Events & Weddings: Revenue from hosting corporate events, weddings, and special occasions with comprehensive event planning services.
- Gift Cards: Virtual gift cards available in preset amounts (€50, €80, €100, €150) or spa treatment packages, valid for one year.
- Experiences & Activities: Revenue from curated experiences including truffle hunting, yacht cruises, water sports, pool passes, and adventure activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Divani Gift Cards |
| Unit Pricing | Pay-as-you-go | Meteora Pool Passes |
| Subscription | Multi-year contract | Advance Purchase Discount |
| Subscription | Monthly | Best Flexible Rate |
| Subscription | Multi-year contract | Extended Stay Discount |
| Subscription | Multi-year contract | Stay 7 Pay 6 Offer |
| Subscription | Annual | Divani Discovery Loyalty Program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Divani Collection Hotels product offering
Product offeringCore offering
Divani Collection Hotels operates seven luxury 5-star hotels across Greece (Athens, Athenian Riviera, Corfu, Meteora, Larissa), providing upscale accommodation, fine dining, wellness and thalassotherapy at the Divani Athens Spa & Thalasso Center, corporate events and weddings, and curated Greek cultural and adventure experiences. Revenue is generated through room bookings, restaurants and bars, spa treatments and memberships, event hosting, gift cards, and paid experiences, distributed direct-to-consumer via the company's website, mobile app, and the GHA DISCOVERY loyalty network.
Product overview
Divani Collection Hotels is Greece's first legacy hospitality group operating since 1958, comprising 7 luxury hotel properties (Divani Caravel, Divani Apollon Palace & Thalasso, Divani Acropolis, Divani Escape, Divani Corfu Palace, Divani Meteora, and Divani Larissa Palace) across Athens, the Athenian Riviera, Corfu, Meteora, and Larissa. The portfolio includes the Divani Athens Spa & Thalasso Center as a flagship wellness destination spanning 3,500 sq.m., supported by ancillary offerings such as the Divani Discovery loyalty program (integrated with GHA DISCOVERY), Divani Gift Cards, the Divani App with Digital Key functionality, and diverse dining venues including JuJu Bar & Restaurant, Acropolis Secret, and Mythos Greek Tavern. The group positions itself as Greece's Best Hotel Brand with a focus on authentic Greek hospitality, wellness experiences, and sustainable operations.
Differentiator
Problem solved
Functional benefit
Brands
- Divani DISCOVERY: The group's loyalty program, part of Global Hotel Alliance GHA DISCOVERY, offering DISCOVERY Dollars (D$) rewards and member benefits across 40+ partner hotel brands in 100+ countries.
Products and services
- Divani Caravel Hotel 5-star luxury hotel in the heart of Athens, recognized as Greece's Leading City Hotel for six consecutive years at the World Travel Awards. Features a rooftop pool with Acropolis views, JuJu Bar & Restaurant, and proximity to Syntagma Square and Kolonaki; targets luxury leisure and corporate travelers visiting Athens.
- Divani Apollon Palace & Thalasso Luxury resort on the Athenian Riviera in Vouliagmeni featuring the world-class Divani Athens Spa & Thalasso Center spanning 3,500 sq.m. with thalassotherapy, 25 private treatment rooms, and private Apollon Beach access; serves wellness travelers, couples, and families seeking a premium beach-and-spa Athenian Riviera experience.
- Divani Acropolis Boutique hotel near the Acropolis featuring Acropolis Secret rooftop bar and restaurant, offering five-star dining with views of the ancient landmark; targets cultural travelers and luxury leisure guests visiting central Athens.
- Divani Escape Adults-only luxury boutique hotel on the Athenian Riviera offering a private retreat experience with Stay 7 Pay 6 promotions and exclusive pool and dining amenities; targets couples and adult leisure travelers seeking quiet seaside escapes.
- Divani Corfu Palace Resort on the Ionian island of Corfu featuring a redesigned swimming pool, Blue Pool Restaurant, Rafaello Bar, and proximity to the UNESCO-protected Old Town and Achilleion Museum; serves island leisure travelers and cultural tourists visiting Corfu.
- Divani Meteora Hotel Luxury hotel in Kalambaka with a new outdoor swimming pool and panoramic views of the Meteora rock formations and UNESCO World Heritage monasteries. Offers truffle hunting experiences and Thea Poolside Bar Restaurant; targets leisure and cultural travelers exploring mainland Greece.
- Divani Larissa Palace City hotel in Larissa with views of the First Ancient Theater, featuring Pinios Restaurant and proximity to Mount Olympus and Meteora day trips; serves business and leisure travelers in central Greece's main business hub.
- Divani Athens Spa & Thalasso Center One of Europe's largest wellness retreats spanning 3,500 sq.m. with a thalassotherapy center (the only one in Athens), 25 private treatment rooms, a Technogym-equipped Fitness Center, and over 90 treatment options. Offers flexible Executive and Platinum memberships; targets wellness travelers, local members, and hotel guests.
- Mythos Greek Tavern Luxury seaside Greek tavern concept on the Athenian Riviera offering contemporary Mediterranean dining with seafood meze, seasonal dishes, and panoramic Saronic Gulf views; serves hotel guests and external diners.
- JuJu Bar & Restaurant Art Deco-inspired bar and restaurant at Divani Caravel featuring a Fellini's 8½ cinematic design, Mediterranean cuisine, signature cocktails, and live DJ music. The seasonal JuJu Summer variant offers rooftop dining with Acropolis views; targets hotel guests and external diners.
- Acropolis Secret Rooftop Restaurant Year-round rooftop bar and restaurant at Divani Acropolis offering gastronomy against an Acropolis backdrop, five-star dining, and architectural views; serves hotel guests and external diners.
- Divani Gift Card Virtual gift card available in €50, €80, €100, or €150 denominations (or specific spa treatment packages from €60 to €550), redeemable for accommodation, dining, wellness and leisure activities within one year of purchase; targets gift purchasers and recipients across the Divani portfolio.
- Divani App Mobile application for booking stays, reserving sunbeds, discovering exclusive experiences, exploring dining options, accessing Digital Key, and managing pre-check-in with curated local recommendations; targets Divani guests across all properties.
- Divani Discovery Loyalty Program Loyalty program integrated into the GHA DISCOVERY network with over 40 hotel brands in 100+ countries. Members earn and redeem DISCOVERY Dollars (D$) and receive a 10% sign-up discount, suite upgrades, and member-only experiences; targets repeat leisure and corporate travelers.
- DIVANI FITNESS BOOTCAMP 360-degree training program at Divani Apollon Palace & Thalasso featuring cardio, Krav Maga, Yoga, thalassokinetics, Pilates, and nutrition plans available in 3-day or 5-day regimens; targets fitness-focused travelers and local members.
- DIVANI WELLNESS by Eleni Petroulaki Wellness event series at the Athenian Riviera featuring Morning Walk & Workout and Sunset Walk & Workout activities organized with wellness pioneer Eleni Petroulaki and the FitLab team; targets wellness travelers and local guests.
- Moon Parties Under the Moonlight Monthly themed party events at Divani Apollon Palace & Thalasso celebrating New Moon and Full Moon cycles with DJ Eva Theotokatou, House & Eclectic electronic music, and Sol beer; targets adult leisure guests and external visitors during summer season.
Quantifiable outcome
- Greece's Leading City Hotel for 6 consecutive years at World Travel Awards
- +1 more outcomes
Companies that use Divani Collection Hotels
Customer profileSegments8 records
Ideal customer profiles5 records
Divani Collection Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Divani Collection Hotels partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core, major and minor.
- UNESCOflagshipDivani Collection Hotels became the first hotel chain in Greece to sign UNESCO's Sustainable Travel Pledge, demonstrating commitment to sustainable tourism practices and environmental protection initiatives.
- GHA DISCOVERY (Global Hotel Alliance)coreDivani Collection Hotels participates in GHA DISCOVERY, the world's largest loyalty program for independent hotel brands, offering over 40 premium hotel brands across 100+ countries. Members earn and redeem Discovery Dollars (D$) and enjoy exclusive privileges with or without a hotel stay.
- Green StaycoreCertification program providing travelers and corporate partners transparency over sustainability data based on normalization of hotels' environmental footprint.
- Municipality of AthenscorePartnership for bio-waste separate collection and composting program, diverting food remains and eligible materials from landfill.
- HOPEgenesismajorNon-profit organization addressing declining birth rates in Greece. Divani supports through complimentary stays and enabling D$ donations from loyalty program members.
- Save a Greek StrayminorNon-profit protecting and re-homing stray animals. Divani contributes part of pet stay fees and offers optional €2 donation during booking or check-out.
- Meteora E-bikeminorPartner for biking experiences exploring the Meteora region, offering guided tours suitable for all skill levels.
- Athenian Riviera CruisesminorPartner for private and premium yacht cruises around the Saronic Gulf and nearby Greek islands.
- Saronic Ski ClubminorWater sports activities partner at Apollon Beach including ski school and various water sport lessons.
- Eleni Petroulaki / FitLabmajorWellness partnership bringing authentic wellness experiences through events like Morning Walk & Workout and Sunset Walk & Workout at the Athenian Riviera. Petroulaki is a pioneer in Greek wellness introducing innovations in exercise, nutrition, and mind-body balance.
- OpenowcoreDigital key technology provider enabling guests to use smartphone-based room keys for enhanced contactless experience.
- TechnogymcoreFitness equipment partner providing the Artis line range at Divani Athens Spa & Thalasso Center, described as the finest in Greece.
- SymmetriaminorMedical aesthetic therapies partnership integrated into the Divani Athens Spa & Thalasso Center offerings.
Scale indicators8 records
Recent moves2 records
Divani Collection Hotels competitors and assessment
Company assessmentDirect peers
- Hotel Grande Bretagne: Historic 5-star luxury hotel in central Athens on Syntagma Square, directly competing with Divani Caravel for the same luxury city hotel guest segment in Athens.
- Four Seasons Astir Palace Hotel Athens: Luxury resort on the Athenian Riviera in Vouliagmeni, head-to-head with Divani Apollon Palace & Thalasso for high-end coastal Athens leisure and wellness demand.
- Costa Navarino: Luxury resort destination in Messinia, Greece, with multiple hotels, spas, and golf; competes for premium multi-generational and wellness guests across Greece.
- Sani Resort: Multi-property luxury resort in Halkidiki, Greece, competing with Divani's portfolio for premium Greek leisure travelers, especially families and couples.
Emerging players
- Amanzoe: Ultra-luxury resort in the Peloponnese with comparable thalassotherapy/spa positioning; competes with Divani for top-end wellness and beach leisure guests visiting Greece.
Broad incumbents
- Mandarin Oriental: Global luxury hotel group whose Athens and Mediterranean presence competes with Divani's premium pricing and luxury positioning while offering broader international loyalty reach.
- One&Only Resorts: Ultra-luxury resort brand; its planned/operating Greek properties compete for the same high-net-worth leisure traveler segment Divani targets.
- Marriott International: Global hotel group with luxury brands (e.g., The Luxury Collection, St. Regis) active in Athens and Greek islands; competes across both leisure and corporate booking channels.
Regional players
- Hilton Athens: Major international-brand luxury hotel in central Athens, competing with Divani Caravel and Divani Acropolis for business events and upscale city stays.
- Grecotel: Largest Greek-owned luxury hotel chain with beach and city properties, directly comparable as a domestic Greek multi-property luxury competitor to Divani.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Divani Collection Hotels social profiles
Digital presenceDivani Collection Hotels compliance and trust
Trust signalCompliance4 records
Divani Collection Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divani Collection Hotels leadership team
Management profileNumber of profiles
Profiles1 record
Divani Collection Hotels subsidiaries and ownership
Company hierarchySubsidiaries7 records
Divani Collection Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divani Collection Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divani Collection Hotels
What does Divani Collection Hotels do?
Divani Collection Hotels operates seven luxury 5-star hotels across Greece (Athens, Athenian Riviera, Corfu, Meteora, Larissa), providing upscale accommodation, fine dining, wellness and thalassotherapy at the Divani Athens Spa & Thalasso Center, corporate events and weddings, and curated Greek cultural and adventure experiences. Revenue is generated through room bookings, restaurants and bars, spa treatments and memberships, event hosting, gift cards, and paid experiences, distributed direct-to-consumer via the company's website, mobile app, and the GHA DISCOVERY loyalty network.
Is Divani Collection Hotels a public or private company?
Divani Collection Hotels is a private company. It is classified as family owned and is currently operating.
When was Divani Collection Hotels founded?
Divani Collection Hotels was founded in 1958. It employs 501 to 1,000 people.
Where is Divani Collection Hotels based?
Divani Collection Hotels is headquartered in Athens, Greece, in the Europe region.
How does Divani Collection Hotels make money?
Six revenue lines are on record. Accommodation Services are the primary driver. The others are dining & Restaurants, wellness & Spa Services, events & Weddings, gift Cards and experiences & Activities.
Who are Divani Collection Hotels's main competitors?
Direct peers on record are Hotel Grande Bretagne, Four Seasons Astir Palace Hotel Athens, Costa Navarino and Sani Resort. Amanzoe is listed as an emerging player. Broad incumbents are Mandarin Oriental, One&Only Resorts and Marriott International. Regional players are Hilton Athens and Grecotel.
Does Divani Collection Hotels have an API?
No public API is recorded for Divani Collection Hotels.
What industry is Divani Collection Hotels in?
Divani Collection Hotels's product category is Luxury Hotels & Hospitality. Its primary akta.pro industry code is THAGACAO, Luxury Boutique & Lifestyle Resorts, with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7000.