What Asmat & Co does

Asmat & Co is a privately held UK accountancy practice founded in 2006, headquartered in Slough with additional offices in Reading and Wednesbury (Birmingham/West Midlands). The firm serves small businesses, sole traders, limited companies, partnerships, limited liability partnerships, contractors, freelancers, and landlords, delivering core services including company accounts preparation, self-assessment tax returns, VAT returns, payroll, bookkeeping, and financial reporting.

The firm's technology stack is built around leading cloud accounting platforms — QuickBooks (primary), Xero, Sage, and FreeAgent — with Making Tax Digital compliant digital record-keeping and submission workflows. QuickBooks subscriptions are bundled into client service plans, and integration partnerships with Zempler Bank (formerly Cashplus) extend the offering into business banking. Multi-channel marketing and professional referral partnerships with Maher & Co (solicitors), Percept Finance, and Insurance Safe Line support client acquisition.

Revenue is generated through an All-Inclusive Unlimited Service Plan, a fixed monthly fee subscription covering company accounts, tax returns, VAT returns, payroll, bookkeeping, financial reporting, and unlimited phone and email support with a guaranteed three-hour response time. The firm employs a dedicated-accountant model and combines direct sales, professional referrals, local SEO, and social media (LinkedIn, Instagram, YouTube) for go-to-market. New clients receive a 50% discount on outstanding payroll responsibilities when joining.

Name

Asmat & Co

Legal name

Asmat & Co

Website

https://asmataccountants.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Asmat & Co is a UK accountancy practice founded in 2006 with offices in Slough, Reading, and Wednesbury, serving small businesses, sole traders, limited companies, partnerships, LLPs, and contractors through a fixed-fee subscription service plan covering accounts, tax, VAT, payroll, and bookkeeping.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211), Other Accounting Services (541219), Payroll Services (541214)

akta.pro primary industry

Full-Service Payroll Processing (BPACAIAA)

Keywords

• Accounting services
• Tax preparation
• Bookkeeping services
• Payroll management
• VAT returns

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. All-Inclusive Accounting Services: The firm generates revenue through fixed monthly fee packages covering comprehensive accounting services including company accounts, tax returns, VAT returns, bookkeeping, payroll, and financial reports. They operate an 'all-inclusive unlimited plan' model where clients pay a single transparent fixed monthly fee covering all their accounting needs, eliminating per-transaction or per-submission charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Asmat & Co is a UK-based accountancy practice providing accounting, tax, payroll, VAT, and bookkeeping services to small businesses and individuals. The firm delivers its offering through an all-inclusive unlimited service plan with a fixed monthly fee, bundling company accounts, tax returns, VAT returns, payroll, bookkeeping, and financial reporting under a single subscription, supported by ACCA/ACMA qualified accountants and dedicated account management.

Product overview

Asmat & Co is a UK-based accounting practice operating from offices in Slough, Reading, and Wednesbury, offering a broad portfolio of accounting, tax, and financial services delivered through an all-inclusive unlimited service plan architecture. The core offering is a fixed-monthly-fee platform that bundles payroll, company accounts, tax returns, VAT returns, bookkeeping, and financial reporting under one roof. This platform is supplemented by a set of named sub-brand services targeted at specific client segments — Sole Trader Accounting, Limited Company Accountants, Partnership Accounting, LLP Accounting, Contractor Accountants, and Landlord Tax Services — as well as specialised add-on modules including QuickBooks Accounting, CIS Services, and Tax Planning & Advice. All services are delivered by qualified accountants (ACCA and ACMA) with dedicated account management and guaranteed response times.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Unlimited Service Plan

Quantifiable outcome

• Guaranteed response within 3 hours for all client enquiries
• +2 more outcomes

Named customers7 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Maher & CominorGTM or Marketing PartnerEstablished solicitors in Berkshire for over thirty-four years. Referral partnership where Maher & Co refers their accounting client needs to Asmat & Co, while Asmat & Co may refer legal matters to Maher & Co. Both firms share a focus on serving the Berkshire business community with integrity and quality service.
• Percept FinanceminorGTM or Marketing PartnerUK-based Islamic finance consultancy helping individuals and businesses access Sharia-compliant home, buy-to-let, and commercial finance. Partnership enables cross-referrals for clients needing financial services alongside accounting support. Both firms share ethical, transparent approach to client service.
• Insurance Safe LineminorGTM or Marketing PartnerIndependent insurance broker partnership expanding Asmat & Co's service offering to include insurance readiness alongside financial excellence. Partnership creates seamless experience for clients needing both accounting and insurance services.
• Zempler Bank (formerly Cashplus)coreTechnology or IntegrationUK digital bank trusted by over 2 million customers, specialising in business and personal banking for small businesses, freelancers, and startups. Partnership provides Asmat & Co clients with business banking integration including 1% cashback on card purchases, free first-year account fee (£69 value), and seamless Xero/QuickBooks integration. Asmat & Co provides accounting support while Zempler provides banking infrastructure.
• QuickBookscoreTechnology or IntegrationPrimary accounting software platform used by Asmat & Co for client management reporting. Monthly and quarterly management reports are generated through QuickBooks Accounting Software. The firm is marketed as 'QuickBooks Accountants' and provides specialist support for QuickBooks users including setup, MTD compliance, and ongoing management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crunch Accounting: UK cloud-based accountancy firm serving freelancers, contractors, and small businesses with subscription pricing models. Direct competitor to Asmat & Co in the SMB and sole-trader segment with comparable fixed-fee offerings.
• 1st Contact Accounting: UK accountancy practice specialising in contractors, freelancers, and small limited companies with packaged monthly fees. Highly comparable in target customer, pricing model, and service bundling.
• SJD Accountancy: One of the UK's largest specialist contractor and freelancer accountants, offering fixed-fee packages covering accounts, tax returns, and IR35 advice. Comparable to Asmat & Co's contractor accounting sub-brand.
• DNS Accountants: UK multi-office accountancy practice providing fixed-fee accounting, tax, and payroll services to small businesses and individuals. Comparable in service breadth, geographic spread, and SMB focus.
• Mazuma: UK online accountant targeting freelancers, sole traders, and small limited companies with monthly subscription packages. Direct competitor to Asmat & Co in cloud-led, fixed-fee SMB accounting.
• Cottons Chartered Accountants: Mid-sized UK chartered accountancy firm serving individuals and small businesses with accounts, tax, and advisory services. Comparable in service portfolio and SMB client base, though larger in scale.
• Barefoot Accounting: UK small business accountancy practice offering fixed-fee bookkeeping, accounts, and tax services for sole traders and limited companies. Comparable in size, target market, and pricing approach.

Regional players

• RIFT Tax Refunds: UK tax specialist focused on construction industry CIS and subcontractor tax refunds. Partial overlap with Asmat & Co's CIS and contractor accounting offerings but with a narrower service scope.

Others

• Xero: Global cloud accounting platform and named partner of Asmat & Co. Adjacent rather than competitive; increasingly bundles AI-driven bookkeeping and accountant-matching features that could over time redirect work away from independent UK firms.

Emerging players

• Pilot.com: US-based tech-enabled accounting firm serving SMBs with subscription pricing and dedicated bookkeepers. Comparable in fixed-fee subscription model and SMB focus but operating in a different geography and at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@asmataccountantuk
• LinkedInlinkedin.com/company/asmat-co
• Instagraminstagram.com/asmataccountants
• Xx.com/asmataccountant
• Facebookfacebook.com/asmatandco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asmat & Co