RedPoint
RedPoint Media & Marketing Solutions is a Calgary-based private publishing house and content studio, producing Avenue Calgary lifestyle magazine, WestJet Magazine in-flight title, and custom publications for nonprofit and enterprise clients across Western Canada.
- Company typePrivate
- Founded1994
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What RedPoint does
RedPoint Media & Marketing Solutions is a Calgary-based private publishing house and content-driven creative studio founded in 1994. The company operates a portfolio of consumer and B2B custom publications, anchored by Avenue Calgary, a monthly lifestyle magazine for affluent urban readers, and WestJet Magazine, the official in-flight magazine distributed on every WestJet flight since 2005 (rebranded from up! in 2015). RedPoint also publishes BC Ferries onBoard and produces award-winning custom magazines for clients including the Calgary Foundation (Spur), Alberta Cancer Foundation (Leap), Tourism Calgary, BOMA Calgary, Consulting Engineers of Alberta (Alberta Innovators), Calgary Polo Club, and Hockey Alberta (Home Ice). Event and award programs such as Top 40 Under 40, Made in Alberta Awards (since 2019), and Best Neighbourhoods round out the offering.
The company's underlying technology is a print and digital publishing platform with custom content creation capabilities spanning editorial, design, photography, and distribution, branded internally as RPM Content Studio. Distribution combines free newsstand circulation, in-flight seatback placement, and digital companion websites and newsletters (including up! Traveller, which reports a 32.2% open rate). The company has won multiple AMPA, Content Marketing Awards, Western Magazine Awards, National Magazine Awards, Digital Publishing Awards, and Travel Media Association of Canada honors.
RedPoint makes money through four streams: (1) magazine advertising sales across owned titles (Avenue Calgary, Edmonton, WestJet Magazine, and other titles); (2) custom publishing services through RPM Content Studio, billed as professional services for B2B clients; (3) event programming revenue from awards galas and content-based events; and (4) newsletter/digital subscriptions and A-List membership fees. Pricing follows a freemium model for Avenue (free newsstand distribution) with annual print subscriptions and an A-List membership tier. Go-to-market is sales-led via an account executive team. The company was acquired in February 2023 by President Käthe Lemon and CEO Roger Jewett, who had previously served as Editor of Avenue and CFO respectively, marking the third ownership change in the company's history (following founder Don Graves and his son Pete Graves).
RedPoint firmographics
Firmographics- Name
- RedPoint
- Legal name
- RedPoint Media Group Inc.
- Website
- https://redpointmedia.ca
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RedPoint Media & Marketing Solutions is a Calgary-based private publishing house and content studio, producing Avenue Calgary lifestyle magazine, WestJet Magazine in-flight title, and custom publications for nonprofit and enterprise clients across Western Canada.
- Ownership category
- akta.pro rank
RedPoint industry classification
Industry- Product category
- Magazine Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), White-Label/Hosted Publishing Platforms (MPACAIAJ), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
Keywords
Where RedPoint is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RedPoint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Advertising: Traditional advertising sales across owned magazine publications including Avenue Calgary and Edmonton, WestJet Magazine, and other titles
- Custom Publishing Services: RPM Content Studio provides content development, copywriting, editing, commercial photography, custom magazine creation, design services, and content-based events for B2B clients
- Event Programming: Annual award programs and events including Top 40 Under 40, Made in Alberta Awards, and Best Neighbourhoods programs
- Newsletter/Digital Subscriptions: Revenue from newsletters and subscription-based access to publications and exclusive content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free magazine distribution |
| Subscription | Annual | Print subscription |
| Subscription | Annual | A-List membership |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
RedPoint product offering
Product offeringCore offering
RedPoint Media & Marketing Solutions is a Calgary-based publishing house and content-driven creative studio that produces award-winning consumer lifestyle magazines (notably Avenue Calgary) and delivers custom content creation, design, photography, copywriting, and full custom magazine publishing services through its RPM Content Studio division. The company also runs signature event programs such as Top 40 Under 40 and Made in Alberta Awards, and produces branded publications for institutional clients including WestJet, Calgary Foundation, and Alberta Cancer Foundation.
Product overview
RedPoint is a publishing house and content studio offering a portfolio of magazine publications and content creation services. The core offerings include Avenue Magazine (Calgary's premier city lifestyle magazine), RPM Content Studio (custom content creation including copywriting, design, photography, and events), and various award programs (Top 40 Under 40, Made in Alberta Awards). RedPoint also operates an extensive custom publishing division producing branded magazines for clients including WestJet Magazine, Spur (Calgary Foundation), Leap (Alberta Cancer Foundation), BC Ferries onBoard, Alberta Innovators, Calgary Polo Style, Home Ice (Hockey Alberta), BOMA Calgary Building Guide, and others. The company serves consumer, B2B, and institutional markets across Western Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Avenue Magazine: Calgary's premier city lifestyle magazine featuring arts, fashion, interior design, food, and stories about people and issues shaping the community
- RPM Content Studio
- Top 40 Under 40
- Made in Alberta Awards
Products and services
- Avenue Magazine Calgary's premier city lifestyle magazine featuring arts, fashion, interior design, food, and stories about people and issues shaping the community. Published monthly and distributed free throughout Calgary, reaching active, affluent, and sophisticated readers.
- RPM Content Studio
- WestJet Magazine WestJet Airlines' official in-flight magazine delivering inspirational and informative content about travel, destinations, and trip experiences. Published in partnership with WestJet since 2005.
- Spur Magazine Twice-yearly print publication created in partnership with The Calgary Foundation, telling stories of the Foundation and the community-building organizations it supports.
- Leap Magazine Award-winning magazine for the Alberta Cancer Foundation, featuring informative and inspiring content that encourages readers to donate or otherwise become involved.
- BC Ferries onBoard Magazine Magazine available aboard all 35 BC Ferries vessels and through strategic distribution channels in Western Canada, covering coastal and island life lifestyle content.
- Alberta Innovators Magazine Annual magazine for Consulting Engineers of Alberta providing in-depth information on the consulting engineering industry and CEA member firms, also serving as official record of the CEA Showcase Awards.
- Calgary Polo Style Magazine Magazine covering the international polo lifestyle with content on personalities, luxury living, design, fashion, and travel, created in partnership with the Calgary Polo Club.
- Home Ice Magazine Lifestyle magazine for Hockey Alberta exploring the grassroots family sport of amateur hockey, featuring insider perspectives and personal stories from those involved in the sport.
- BOMA Calgary Building Guide Official publication of the Building Owners and Managers Association of Calgary, covering the building and development industry with over three decades of history.
- The Scene Publication covering events and culture in Calgary.
- Top 40 Under 40 Award program celebrating young Calgarians making the city a better place through outstanding achievements, including a special editorial package and gala event.
- Made in Alberta Awards Program celebrating Alberta-made products and makers, including an annual publication, website, newsletter, social media, markets, and annual conference.
- Digital Visitor Guide Digital visitor guide created for Tourism Calgary.
- Create Calgary
Quantifiable outcome
- Award-winning publications recognized at AMPA, Content Marketing Awards, Western Magazine Awards, TMAC
- +2 more outcomes
Companies that use RedPoint
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
RedPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RedPoint partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, notable and former core.
- Käthe Lemon and Roger JewettcoreAcquisition of RedPoint Media Group by Käthe Lemon (President, previously Editor of Avenue for 15 years) and Roger Jewett (previously CFO, with experience as President of RareMethod and CEO of Twist Marketing)
- WestJet AirlinescoreLong-standing partnership since 2005 to create WestJet Magazine (formerly up!), one of Canada's most widely read travel brands. Partnership includes in-flight magazine and westjetmagazine.com website
- Calgary FoundationcoreStrategic partnership to create Spur magazine, a twice-yearly publication for The Calgary Foundation telling stories of community-building organizations and the city's charitable sector
- Alberta Cancer FoundationcorePartnership to create Leap magazine for the Alberta Cancer Foundation, an award-winning publication
- BC FerriesnotableNamed publisher of BC Ferries onBoard magazine, an all-new reimagined magazine and companion website launching spring 2016
- Consulting Engineers of AlbertanotableNamed publisher of Alberta Innovators magazine for the CEA, the official record of CEA Showcase Awards
- Calgary Polo ClubnotablePartnership to create Calgary Polo Style magazine celebrating the international polo lifestyle with content on personalities, luxury living, design, fashion and travel
- Hockey AlbertanotablePartnership to create Home Ice magazine promoting Hockey Alberta's programs and grassroots family sport
- Pete Graves (Former Owner)former coreFormer owner and operator of RedPoint for several years, prior to which the company was owned by his father Don Graves
- Alberta Theatre ProjectsnotablePartnership to create custom 36-page Live magazine for ATP's 2014/2015 season spotlighting all six plays in the season
- Stollery Children's HospitalnotableCustom publishing client for Stollery Children's Hospital content
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
RedPoint competitors and assessment
Company assessmentDirect peers
- Spafax: Global in-flight content and media agency producing airline magazines and bespoke passenger content programs, directly comparable to RedPoint's WestJet Magazine and in-flight/custom travel publishing work.
- Ink Global: International in-flight and travel media company that creates content for airline and travel clients (similar to RedPoint's work for WestJet), with overlapping strengths in custom print, digital and brand storytelling.
- Niche Custom Publishing / Ensemble Group: North American custom content shop producing custom magazines and branded content for associations, foundations and corporations; similar business model and clientele profile to RPM Content Studio's nonprofit/association work.
- Redwood Custom Communications: Canadian custom publishing and content marketing agency that produces magazines, white papers and digital content for associations and enterprises—directly comparable to RedPoint's RPM Content Studio custom-publication service line.
- St. Joseph Communications (Glassroom): Canadian content, publishing and communications company operating magazines, custom content, commercial printing and content marketing services—closely overlapping RedPoint's custom publishing and Avenue-style consumer magazine businesses in the Canadian market.
Broad incumbents
- Postmedia Network: Canada's largest newspaper publisher with national and local titles, digital advertising and content services—an incumbent peer for Canadian print-ad revenue and custom content that RedPoint competes with at the brand and SMB advertiser level.
- Bauer Media Group: Global magazine publisher with hundreds of consumer and B2B titles and growing investment in custom content and digital—broader incumbent peer for RedPoint's owned-magazine portfolio and custom publishing business.
- Glacier Media: Western Canadian media company operating an extensive portfolio of community newspapers and trade publications, adjacent to RedPoint's Western Canada magazine footprint and B2B/association publishing model.
- TC Media (Transcontinental): One of Canada's largest printing and publishing groups with consumer magazines, B2B custom publishing, and content marketing services—overlapping with RedPoint across magazine publishing and branded content for enterprises and associations.
Others
- Avenue Edmonton: RedPoint's sister consumer lifestyle title in Edmonton, illustrating the parallel city-magazine format that other independent city magazines (e.g., Toronto Life, Vancouver Magazine, Montreal Magazine) compete with across Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RedPoint social profiles
Digital presenceRedPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedPoint leadership team
Management profileNumber of profiles
Profiles5 records
RedPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedPoint
What does RedPoint do?
RedPoint Media & Marketing Solutions is a Calgary-based publishing house and content-driven creative studio that produces award-winning consumer lifestyle magazines (notably Avenue Calgary) and delivers custom content creation, design, photography, copywriting, and full custom magazine publishing services through its RPM Content Studio division. The company also runs signature event programs such as Top 40 Under 40 and Made in Alberta Awards, and produces branded publications for institutional clients including WestJet, Calgary Foundation, and Alberta Cancer Foundation.
Is RedPoint a public or private company?
RedPoint is a private company. It is classified as management employee owned and is currently operating.
When was RedPoint founded?
RedPoint was founded in 1994. It employs 11 to 50 people.
Where is RedPoint based?
RedPoint is headquartered in Calgary, Canada, in the North America region.
How does RedPoint make money?
Four revenue lines are on record. Magazine Advertising is the primary driver. The others are custom Publishing Services, event Programming and newsletter/Digital Subscriptions.
Who are RedPoint's main competitors?
Direct peers on record are Spafax, Ink Global, Niche Custom Publishing / Ensemble Group, Redwood Custom Communications and St. Joseph Communications (Glassroom). Broad incumbents are Postmedia Network, Bauer Media Group, Glacier Media and TC Media (Transcontinental). Avenue Edmonton is listed as an others.
Does RedPoint have an API?
No public API is recorded for RedPoint.
What industry is RedPoint in?
RedPoint's product category is Magazine Publishing. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 5131 and its SIC code is 2721.